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| Job | Normal cost | Discount | Cost | Saving |
|---|---|---|---|---|
| 4 | R2,000 | 27% | R1,460 | R540 |
| 6 | R3,000 | 29% | R2,130 | R870 |
| 8 | R4,000 | 31% | R2,760 | R1,240 |
| 12 | R6,000 | 35% | R3,900 | R2,100 |
Digital Marketing Account Manager
| Remuneration: | R25000 - R30000 per month cost-to-company |
| Location: | Cape Town, Claremont |
| Education level: | Degree |
| Job level: | Mid |
| Type: | Permanent |
| Reference: | #DM-JAS-25 |
| Company: | Jenman African Safaris |
Campaign management: Conducting A/B testing on ad copy and visuals; optimising Google Ads and Meta Ads campaigns; budgeting for campaigns and tracking performance; monitoring benchmarks and optimising ad spend for better ROI.
Content strategy and creation: Developing and executing a content marketing strategy, including newsletters, blog posts, organic social media posts on various platforms, responding to comments, researching trends.
Paid social media strategies: Executing one paid social media post per month across platforms (Facebook, Instagram), audience targeting, budget allocation, and performance analysis.
Website management: Managing all aspects of the company’s website, creating new pages, product listings, pricing information, and overall functionality; performing coding for specific website updates and enhancements, managing the agent portal, created videos as needed.
Design and copywriting with SEO: Creating visual assets for ads, social media posts, and website materials (images, banners, designing logos and other graphics; writing copy for all marketing materials.
Brand management: Ensuring brand consistency across all communication touchpoints (website, social media, advertisements, etc.).
Analytics and reporting: Utilising tools like Looker Studio, Google Analytics, Google Tag Manager, and WebCEO to track website performance, user behaviour, and conversion rates; preparing monthly performance reports; analyzing marketing data and providing actionable insights to refine future strategies.
Marketing strategy and planning: Developing monthly marketing strategies, working closely with the leadership team to align marketing goals with business objectives.
Photography and content creation: Acting as the primary content creator for visual materials, including photography, social media campaigns, and blog posts, ensuring high-quality content.
Skills:
- Tertiary-level education in marketing or related fields
- Knowledge of website management, SEO, Analytics, and brand management
- A personal passion for African travel
- Minimum of 3+ years of professional experience in online marketing and related fields
Posted on 16 Apr 09:59, Closing date 9 Jun
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