Beyond Words: Unlocking the Emotional Triggers That Drive Customer Decisions
Emotions drive behaviour - understanding them reveals not just what happened, but why, and what to do next.
Most businesses rely on surveys, ratings, and scripted interviews, but these fail to capture the emotions that shape real decisions. Customers act first on emotion and justify later with logic - yet traditional research methods miss this critical insight. If you’re not decoding emotions, you’re making decisions in the dark.
Join this 30-minute power session to discover:
✅ Why traditional CX research fails to reveal true customer intent
✅ The hidden role of emotion in decision-making - and why it matters
✅ How to decode what customers say, feel, and do for real insights
✅ The framework for extracting untapped emotional truths in interviews
✅ Why mastering these skills gives you a competitive edge in CX & research
Date: 19 March 2025
Time: 16:00 - 16:30
Venue: Johannesburg
Cost: Free
More info:
https://us06web.zoom.us/webinar/register/WN_9ufpnyQ9SDyVaThIAi9Y_Q
Contact: Liezel Jonkheid
Company name: Consumer Psychology Lab
Telephone number: 0824646811
Email address az.oc.balremusnoc@lezeil
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