MMA Smarties 2023 finalists announced
The MMA Smarties 2023 finalists have been announced.
Source: © PHD Media PHD Media The MMA Smarties 2023 finalists have been announced
South Africa Smarties honours the most effective modern marketing in South Africa. The Smarties Gala Awards Ceremony takes place in Johannesburg, on 11 April, 2024.
The finalists
| Experience Technology | |
| Real Time Marketing | |
| Finalist | For |
| Machine_ and Prime Video South Africa | The Briefcase |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Vicinity Media and KFC | KFC HACK THE STREETS WITH VICINITY'S INTERACTIVE MAP (BURGER FINDER EDITION) |
| Machine_ and Prime Video South Africa | The Classified Drop |
| Blockchain & NFT ( Non Fungible Token ) | |
| Grey Advertising Africa and Savanna Premium Dry Cider | Dry Goods |
| YONDER and Fanta (Coca-Cola) | What the Fanta 2.0 – The Fabulous Flavour NFT Hunt |
| YONDER / VML and Vodacom World | Vodacom World of Collectibles |
| Experimental, Innovative Technology and Devices | |
| Hearts & Science FZ LLC and KFC PTY Ltd | KFC Uncle Waffles Burger |
| Yonder Media and Checkers Sixty60 | Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION |
| YONDER / VML and Vodacom World | Vodacom World of Collectibles |
| Simunye Media and LUX | LUX Botanicals: LUX's Geodesic Dome Revolution at Hey Neighbour Festival |
| Artificial Intelligence | |
| Moonsport and MTN | 1 Team, 60 Million Voices |
| YONDER and WPP Stream Africa | Stream-EE: WPP Stream Africa’s AI Concierge |
| SilverstoneCIS and SPAR | SPAR Shopper Panel, Consumer Choice Index and Brand Power Score |
| Contextual Targeting | |
| Hearts & Science FZ LLC and KFC PTY Ltd | KFC Uncle Waffles Burger |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Vicinity Media and KFC | KFC HACK THE STREETS WITH VICINITY'S INTERACTIVE MAP (BURGER FINDER EDITION) |
| Digitas Liquorice and Santam | Santam Most Loved Local |
| Spatial Technology, Metaverse & AR/VR | |
| YONDER / VML and Vodacom World | Vodacom World of Collectibles |
| YONDER and Fanta (Coca-Cola) | What the Fanta 2.0 – The Fabulous Flavour NFT Hunt |
| YONDER and Anglo American in partnership with Sasol and BMW South Africa | PlatAfrica Metaverse Experience by Anglo American |
| Programmatic | |
| Massmart and Massmart - Makro & Builders | Massmart Programmatic |
| Denstu Performance and Multichoice Africa Holdings - DStv | Dynamic Displays Dominance: DStv's Streaming Revolution in Kenya |
| Dentsu and Dentsu | NightVision AdTech |
| Rookdigital and FORD | A NEW APPROACH TO LEAD GENERATION |
| Digital Out-of-Home (DOOH) | |
| Hivestack and RE/MAX | RE/MAX SA - The World & Industry's First Programmatic 3D Anamorphic Video Campaign on DOOH |
| The Digital Plug (PTY) Ltd and The Digital Plug x Spotify | Spotify Wrapped — Kenya |
| Impact Media | |
| Cross Platform Digital Only | |
| Grey Advertising Africa and Savanna Premium Dry Cider | Dry Goods |
| iProspect South Africa and Grid WorldWide and DStv Stream | From R19.95 With Love |
| Hellosquare and Tinkies | Tinkies Made With You |
| Social Messaging / Chat Apps / Text Messaging | |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Yonder Media and Checkers Sixty60 | Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION |
| Helm and Capitec | Slam the Scam (MoneyUp Chat by Capitec) |
| Omnichannel Integration | |
| Mindshare South Africa and KFC | KFC Chicken for Breakfast |
| Freshive Digital and Tiger Brands Fatti's & Moni's | Omnichannel Fatti's & Moni's Always Eat'alian |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| Mindshare South Africa and KFC | KFC Kentucky Town Pretoria |
| Unilever and Shield, Unilever | Shield and Banyana Are Not Done Yet |
| Social Media Marketing | |
| VMLY&R Johannesburg and Vodacom | Vodacom Hearing Challenge |
| Hellosquare and Tinkies | Tinkies Made With You |
| Freshive Digital and Tiger Brands Fatti's & Moni's | Omnichannel Fatti's & Moni's Always Eat'alian |
| PEP and PEP | #PEPFinds |
| Creator / Influencer Marketing | |
| Freshive Digital and Tiger Brands Fatti's & Moni's | Omnichannel Fatti's & Moni's Always Eat'alian |
| VML South Africa and Nestlé KitKat | How Do You Eat a KitKat? |
| Shoprite Group and Checkers South Africa | Checkers brings you: PRIME Hydration |
| Oliver Marketing (Ustudio) and Dove Men+Care | Dove Men+Care RWC 2023 Trophy Tour |
| VMLY&R and Nando's South Africa | Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out |
| iProspect South Africa and Grid WorldWide and DStv Stream | From R19.95 With Love |
| Creator Economy | |
| PEP and PEP | #PEPFinds |
| VMLY&R and Nando's South Africa | Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out |
| Hellosquare and Tinkies | Tinkies Made With You |
| Gaming, Gamification & E-Sports | |
| Oliver Marketing (Ustudio) and Lifebuoy | H FOR HANDWASHING: Reimagine Hygiene through the Power of Play |
| YONDER and Absa | Absa Card Quest |
| Purpose Driven Marketing | |
| Social Impact Marketing | |
| 99c and Shoprite | Homegrown |
| PEP and PEP | PEP Changing Stations |
| Dialogue and SA Rugby | #bokfriday |
| Triple Eight and Cadbury Dairy Milk | Cadbury Narrates the Next Chapter in Literacy Education |
| iProspect - Dentsu and ABInBev – Castle Lager | Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need |
| Multilingual Marketing Efficiency Award | |
| Triple Eight and Cadbury Dairy Milk | Cadbury Narrates the Next Chapter in Literacy Education |
| Yonder Media and Colgate | Colgate Bright Smiles Bright Future |
| Digitas Liquorice and YouTube/Google | YouTube Made for You |
| Brand Purpose / Activism | |
| PEP and PEP | PEP Changing Stations |
| Shoprite Group and Shoprite South Africa | Shoprite: Homegrown — More than a jar of Atchar |
| iProspect - Dentsu and ABInBev – Castle Lager | Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need |
| iProspect - Dentsu and ABInBev – Castle Lite | Turning Workers Day into a day of appreciation |
| Yonder Media and Colgate | Colgate Bright Smiles Bright Future |
| PEP and PEP | PEP mini Netball |
| Diversity & Inclusion | |
| PEP and PEP | PEP mini Netball |
| Sustainability ( Brand, Product & Initiative ) | |
| Standard Bank and Standard Bank South Africa | LookSee - Enabling Household Adoption Of Renewable Energy Through Reliable Solar Packages |
| Marketing Impact | |
| Data Insights Marketing | |
| Hearts & Science FZ LLC and KFC PTY Ltd | KFC Uncle Waffles Burger |
| 8909 and 8909 | The Monitisation Project |
| Dentsu and Dentsu | NightVision AdTech |
| Promotional Instant Impact | |
| Yonder Media and Checkers Sixty60 | Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION |
| iProspect - Dentsu and ABInBev – Castle Lager | Turning Waste into Nourishment - Brewing hope, unity, and sustenance for a nation in need |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| Mindshare South Africa and KFC | KFC Kentucky Town Pretoria |
| Rainmaker Media and Rainmaker Media / SAB / Castle Lite | Castle Lite Tips for Taps |
| Product / Service Launch | |
| Shoprite Group and Checkers South Africa | Checkers brings you: PRIME Hydration |
| Mindshare South Africa and KFC | KFC Chicken for Breakfast |
| ShopriteX and Xtra Savings Plus | Unlimited Xtra Savings with SA’s 1st grocery monthly subscription! |
| Shoprite Group and Shoprite South Africa | Shoprite: Homegrown - More than a jar of Atchar |
| Hellosquare and Tinkies | Tinkies Made With You |
| Brand Experience | |
| ShopriteX, Shoprite Group of Companies and Checkers Sixty60 | Bring it Home |
| Freshive Digital and Tiger Brands Fattis & Monis | Brand Experience F&M Always Eat'alian |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| Triple Eight and Cadbury Dairy Milk | Cadbury Narrates the Next Chapter in Literacy Education |
| Community Building | |
| PEP and PEP | PEP mini Netball |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| PEP and PEP | PEP Changing Stations |
| VML South Africa and Spotify Africa | Spotify Africa Greasy Tunes |
| Small Budget / Big Impact | |
| PEP and PEP | #PEPFinds |
| Point Iconic and Ultra Liquors | Black Friday Like Never Before |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Lead Generation | |
| Point Iconic and Ultra Liquors | Black Friday Like Never Before |
| Helm and DStv | DStv Intelligent Sales Assistant |
| Grid Worldwide and DStv Stream | From R19.95 With Love |
| YONDER and Absa | Absa Card Quest |
| Customer Journey Marketing | |
| Point Iconic and Ultra Liquors | Black Friday Like Never Before |
| Helm and Capitec | MoneyUp Chat by Capitec |
| Standard Bank and Standard Bank South Africa | LookSee - Enabling Household Adoption Of Renewable Energy Through Reliable Solar Packages |
| Co-branded Marketing | |
| VMLY&R Johannesburg and Vodacom | Vodacom Hearing Challenge |
| Unilever and Unilever/Robertsons/Knorr/Aromat/Rainmaker | Unilever lights up the braai in partnership with Rainmaker |
| YONDER and Anglo American in partnership with Sasol and BMW South Africa | PlatAfrica Metaverse Experience by Anglo American |
| Creative | |
| Personalisation | |
| ShopriteX and Checkers Xtra Savings | Checkers Hyper Personalisation Engine |
| Flow Communications and Clifford Regenbaum (CarSpa owner) | CarSpa TriggerMessage AI Loyalty Campaign |
| Helm and DStv | DStv Intelligent Sales Assistant |
| Short or Long Form Video | |
| 8909 and 8909 | The Monitisation Project |
| Iron Heart Content Creation Studio and The Centre for Analytics and Behavioural Change (CABC) | Under the Microscope with Riaad Moosa |
| Multichoice Group and Mzansi Magic | 'I Blew It' skits |
| Multichoice Group and kykNET | KassieKuiers met Renaldo Schwarp |
| Hellosquare and Reboost Energy | Wake Up Call |
| User Experience (UX) & Design | |
| Helm and Capitec | MoneyUp Chat by Capitec |
| Digitas Liquorice and Sanlam | Sanlam Automated Estate Reporting |
| E-commerce marketing | |
| Social / Influencer Commerce | |
| Mindshare South Africa and KFC | KFC Chicken for Breakfast |
| VMLY&R and Nando's South Africa | Nando's X Voice of the Creator: What Saucery, Hot Plots, Oversharing & Pull the stick out |
| VML South Africa and Nestlé KitKat | How Do You Eat a KitKat? |
| Integrated Ecommerce Innovation | |
| ShopriteX and Checkers Xtra Savings + Sixty60 | Checkers Xtra Savings Integration with Sixty60 |
| Futuretech Media and Futuretech / Dentsu / Corona | Corona Sunsets World Tour |
| iProspect - Dentsu and ABInBev – Castle Lite | Turning Workers Day into a day of appreciation |
