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Bumble apologises for celibacy ad
![Bumble has said the ad will be taken down. Source: X.](https://biz-file.com/c/2405/737233-700x364.jpg?3)
The company issued a public apology on Monday for billboards featuring the message "You know full well a vow of celibacy is not the answer.” The app had undergone a brand redesign in April, aiming to reignite user interest, which had been declining.
Bumble which has marketed itself as a female-centred dating app, where women make the first move faced backlash from women who felt the tone of the ad was misogynistic.
Bumble is mad women aren't dating anymore pic.twitter.com/ELWE95oUb6
— meh (@itstuff48) May 11, 2024
In response, Bumble said they would be removing the ads from the public domain and making a donation to domestic violence initiatives. The company said it will also offer the billboard space to the same organisations to put up ads of their choice.
![Karabo Ledwaba](https://biz-file.com/b/2311/2318031-140x132.jpg?4)
About Karabo Ledwaba
Karabo Ledwaba is a Marketing and Media Editor at Bizcommunity and award-winning journalist. Before joining the publication she worked at Sowetan as a content producer and reporter. She was also responsible for the leadership page at SMag, Sowetan's lifestyle magazine. Contact her at karabo@bizcommunity.com![](/res/img/s.gif)