Andys' Africa shortlist announced, Nigeria’s Steve Babaeko on Andy Awards Global Jury 20025
The International Andy Awards has released its shortlists. In addition it named its 2025 global jury, one of the most prestigious juries in the industry, the International Andy Awards, which features Nigeria’s Steve Babaeko, the CEO/Chief Creative Officer of X3M Ideas.
Andy Awards Andy Awards The International Andy Awards has released its shortlist with SA heading up the Africa shortlist
Babaeko is also leading the Andys jury for Africa.
The International Andy Awards, the first show of the year, celebrate the ideas, craft, innovation, and brave thinking that push the industry forward and have been one of the most sought-after awards for creative excellence in advertising for over 50 years.
The Andy Awards are a predictor and barometer of the industry’s best.
South Africa most shortlisted works
In terms of the shortlists released, South Africa, together with Taiwan, leads in the number of shortlisted works in their respective regions.
South Africa has 10 shortlisted works and Nigeria eight.
Of the South African entries, agency Machine_ boasts 7 of the 10, while X3M has the most of the Nigerian entries, with four shortlisted entries.
The Africa shortlist
| TITLE | CLIENT | AGENCY | COUNTRY |
| Beauty In Real Time | Coty Rimmel | Machine | South Africa |
| Breaking Bread with You | PepsiCo Sasko | Machine | South Africa |
| The Taste of Freedom | PepsiCo Sasko | Machine | South Africa |
| Find A New Space | Private Property | Machine | South Africa |
| Moments | Spotify Africa | Machine | South Africa |
| Reflections | Spotify Africa | Machine | South Africa |
| Six | Visa | Machine | South Africa |
| Check My Beat - Heart Health Tracks | SA Heart | McCann Worldgroup South Africa | South Africa |
| Do One Thing For Them | Sanofi | McCann Worldgroup South Africa | South Africa |
| Engen Ambassadors | Engen | Mscsports | South Africa |
| Pepsi - Celebrating 10 Years of AMVCA | Pepsi | Digitas Nigeria | Nigeria |
| Heinken150 X Dye lab | Heineken | Insight Publicis | Nigeria |
| Heinken150 X Dye lab | Heineken | Insight Publicis | Nigeria |
| Lumps: Always A Bad Taste | Mamador | Onewildcard | Nigeria |
| Burning Billboard | FCCPC | X3M Ideas | Nigeria |
| Don't burn their future | FCCPC | X3M Ideas | Nigeria |
| The Unwanted Pet | Mortein | X3M Ideas | Nigeria |
| The Great Resignation | Emerald by e& | FP7 McCann Cairo | Egypt |
| START to Shave | Gillette | FP7 McCann Cairo | Egypt |
| Go Big or Go Small | Nescafe 3in1 | FP7 McCann Cairo | Egypt |
| Lioness of the Desert | Vivo Energy Maroc Shell Licensee | TNC | Morocco |
| Gender stereotyping bias | Vivo Energy | Vivo Energy | Morocco |
Creativity that knows no boundaries
In an effort to break barriers that exist around cultural context, the Andys juries representative of the creative excellence in the area came together to select the best ideas entered into the competition.
"Our goal for Andy regionals is to ensure that more creative work is represented in the show and to get to meet more talented creative leaders globally.
“We aim to remove the barriers that might prevent companies from submitting, whether it's the cost of entry or a lack of cultural context," said Gina Grillo, president & CEO of The International Andy Awards.
"Work that’s tested at this regional level indicates its potential to resonate on a broader stage, demonstrating that creativity knows no boundaries."
Those who placed will be shortlisted for the main, global competition should they choose to move their work forward into the Global competition.
All entrants who participated in regionals can choose to move their work forward to the Global competition.
There is no requirement to participate in regionals in to submit to the Global competition.
Each region will now compete for the title of ‘Best of’ including Africa, Asia, Europe, Greater China, Latin America, SWANA, and Pacific to be announced with the full winners list in May 2025.
Global jury
Babaeko will be joined on the global jury by:
Anselmo Ramos, founder and creative chairman of GUT. And jury leader
Chris Beresford-Hill, worldwide chief creative officer, BBDO Worldwide
Thasorn ‘Pete’ Boonyante, chief creative officer, BBDO Bangkok
Richard Brim, chief creative officer, adam&eveDDB
Javier Campopiano, worldwide chief creative officer, McCann Worldgroup
Alice Chou, chief creative officer, dentsu Creative Taiwan
Vida Cornelious, SVP creative & strategy, The New York Times
Icaro Doria, president & chief creative officer, DM9
Tara Ford, chief creative officer, Droga5
Bianca Guimaraes, executive creative director & founding partner, Mischief
Shu Hung, global chief creative officer, AKQA
Rei Inamoto, founding partner, I&CO
Raj Kamble, founder & chief creative officer, Famous Innovations
Menno Kluin, global chief creative officer, Iris
Pum Lefebure, co-founder & chief creative officer, Design Army
Lulu Lu, chief creative officer, VML Taiwan
Fernando Machado, operating partner, Garnett Station Partners
Ronald Ng, global chief creative officer, MRM
Ana Noriega, chief creative officer, FCB México
Ali Rez, chief creative officer, MENAP, IMPACT BBDO
Jamie Robinson, founder & chief creative officer, JOAN Creative
Chaka Sobhani, president and global chief creative officer, DDB
Liz Taylor, global chief creative officer, Ogilvy
Kyoko Yonezawa, head of innovation, TBWA HAKUHODO
ADLOC: new prestigious ad industry title
Alongside the Jury announcement, The Advertising Club of New York has proudly introduced advertising’s newest and highest honour.
ADLOC, the most prestigious ad industry title, in which a single campaign wins gold or its equivalent at all the world’s most prestigious shows – The Andys, D&AD, Lions, One Show, and Clios.
Entries are being accepted now at andyawards.com and you can view ADLOC work at adloc.org.
The Advertising Club of New York is a trade organisation serving the advertising, media, and marketing industries.
The Club produces the International Andy Awards to raise the bar on creativity and elevate the craft.
Related
