22 May
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Marketing & Media Africa

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How to market to Africa's resilient, ambitious middle class
AFRICA
How to market to Africa's resilient, ambitious middle class
[Louise Marsland] How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion? read
Africa's future hangs in the balance
AFRICA
Africa's future hangs in the balance
[Sthe Shabangu] The dawn of the Fourth Industrial Revolution is here. Sthe Shabangu asks whether we are doing enough to ensure Africa is ready... read
Fortumo expands into Algeria, Ghana and Tanzania
ALGERIA
Fortumo expands into Algeria, Ghana and Tanzania
The mobile payments company Fortumo announced that it has expanding its carrier billing services to three new African markets... read
(L-R): Nic Rudnick, CEO, Liquid Telecoms; Uche Ofodile, Regional Head, Africa Express Wi-Fi, Facebook; Artur Mendes, CCO, Angola Cables; Funke Opeke, CEO, MainOne; Chris Wood, CEO, WIOCC and Chris George, Strategic Initiatives, Google, at the 2017 International Telecoms Week, held in Chicago, this past week.
AFRICA
Greater investments needed to drive data explosion in Africa
Experts at the International Telecoms Week conference in Chicago have highlighted the need to accelerate investment in Africa to facilitate the continent's broadband data explosion... read
Orange launches in Liberia.
LIBERIA
Orange becomes market leader in Liberia after acquisition
Orange launches its brand in Liberia and continues to build on its strong presence in West Africa... read
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
SOUTH AFRICA
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X... read
Support for female-led African film projects
AFRICA
Support for female-led African film projects
An Accelerator Incubator Program provides an exciting new platform to support the development of women-led audio-visual content in Africa... read
First place winner 2016, Angel Adelaja of Fresh Direct NG.
NIGERIA
Support launched for female African entrepreneurs
She Leads Africa launches accelerator for women-run businesses with Work in Progress! Alliance... read
Fernand Cello
MADAGASCAR
Madagascar targets Radio Jupiter
Reporters Without Borders (RSF) condemns radio journalist Fernand Cello's arrest in Madagascar... read
Media called on to report on ravages of famine
AFRICA
Media called on to report on ravages of famine
The World Council of Churches has penned an open letter to the media, calling on journalists to report on the famine currently ravaging parts of Africa... read
LOERIES CREATIVE WEEK DURBAN
Loeries Africa Middle East extends deadline for entries
SOUTH AFRICA
Loeries Africa Middle East extends deadline for entries

Issued by Loeries

The deadline to enter the Loeries has been extended to 31 May, giving marketers and agencies an extra two weeks to be part of Africa and the Middle East's biggest creative awards... read
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Wong Wai Kit © -
SOUTH AFRICA
Samra2017: The reality of researchers being locked out of boardrooms

Leigh Andrews

The research industry was 'the man' over the last 70 years. Now, it is lying on its death bed. Do you have the courage to resuscitate it? Bérengère Parouty and Heather Tluczek of Kantar TNS unpacked this topic in a research paper presentation at Samra 2017 on how market research agencies will remain relevant in the future: Through symbiosis, evolution or extinction... read
Linda Bucklin © -
SOUTH AFRICA
Samra2017: Ensuring market research doesn't go the way of the dinosaur

Leigh Andrews

Elna Pretorius, co-founder of Columinate touched on the topics of memes and how to make marketing research sexy again... read
Dejan Bozic © -
SOUTH AFRICA
#Samra2017: Questions to help you uncover fake news

Leigh Andrews

‘Fake news' was a hot topic at the annual Samra conference held last week. I chatted to CEO Leonie Vorster about the importance of future-proofing decision-making as part of an overarching marketing strategy, especially in the current media climate of fake news... read
Which are Africa's most competitive countries?
AFRICA
Which are Africa's most competitive countries?

Anna Bruce-Lockhart

According to the Africa Competitiveness Report 2017, African leaders have a choice to effect structural reforms that improve people's livelihoods... read
New ad platform for brands in Africa
AFRICA
New ad platform for brands in Africa
Truecaller, one of the leading communication platforms in the world, starts rolling out its ad platform for brands in Africa... read
World first: Open Trial justice application launches in Malawi
MALAWI
World first: Open Trial justice application launches in Malawi
Malawi will become the first country in the world to use the Open Trial smartphone and tablet application to promote justice... read
New video streaming service with designs on Africa
AFRICA
New video streaming service with designs on Africa
A new video streaming service has launched in South Africa, with intentions to roll out throughout the African continent... read
#Indaba2017: Indaba rebranded to Africa's Travel Indaba
SOUTH AFRICA
#Indaba2017: Indaba rebranded to Africa's Travel Indaba

Danette Breitenbach

The annual Travel Indaba has re-branded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent... read
Cobus van Zyl, COO (right) and Rashid Tenga, CEO, of Aggrey & Clifford.
TANZANIA
East Africa agency named as one of world's best
Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies... read
The three requirements for .Africa domain registrars
AFRICA
The three requirements for .Africa domain registrars
Domain Name Registrars hoping to capture a slice of the new ‘dotAfrica' will have to adhere to three requirements before they will be allowed to submit a domain name application... read
New digital destination for African sports fans
AFRICA
New digital destination for African sports fans
Kwesé and ESPN set to win with fans with the launch of Africa's biggest sports website and app... read
The Most Eligible Bachelor” campaign from Ogilvy Africa for OL Pejeta Conservancy.
MOROCCO
Agencies shine at African Cristal Festival 2017
Agencies shine at African Cristal Festival 2017, held over the weekend, with Ogilvy Africa named Best Agency on the continent... read
(c) 123branex -
SOUTH AFRICA
Making sense of traditional, new TV content platforms

Alan Smith

There are so many different options for viewing TV content and when combined with the latest technology makes for a very confusing space... read
A new era for native mobile development?
SOUTH AFRICA
A new era for native mobile development?

Matthew Longden

Over the last few years, new languages have been introduced for both iOS and Android that could see the start of a new era in native mobile development... read
Contactless payments forecast to exceed $1tn by 2019
SOUTH AFRICA
Contactless payments forecast to exceed $1tn by 2019
The global value of contactless transactions made via payment cards, mobile and wearables, will reach $1.3 trillion by 2019... read
Chantel Troskie, customer experience account manager at Oracle SA.
SOUTH AFRICA
Get ready for the AI startup retail CX revolution

Leigh Andrews

Virtual chatbots are becoming commonplace in the B2B marketing sector as well as for general online consumer shopping. Here's what else to expect from the AI retail startup boom as it turns customer journey on its head... read
Image supplied by Salt.
SOUTH AFRICA
Context - the key to unlocking emerging market potential

Cas Dreijer

South Africa tends to fall into the same style of activations - especially when looking at emerging markets... read
Fabien Delanaud.
AFRICA
Bridging the digital divide in Africa

Fabien Delanaud

For many in developing markets, data remains a luxury and often agonisingly out of reach, even on mobile... read
Côte d'Ivoire's new media bill criminalises press offences
COTE D'IVOIRE
Côte d'Ivoire's new media bill criminalises press offences
Authorities in Cote d'Ivoire have introduced a new media bill containing provisions that criminalise press offences... read
Kenyan merchant solution Sokowatch starts East African expansion
KENYA
Kenyan merchant solution Sokowatch starts East African expansion

Tom Jackson

Kenyan ordering and delivery solution Sokowatch is plotting further expansion across East Africa after making Dar es Salaam, Tanzania its second market in February... read
Robyn De Villiers, chairman and CEO of Burson-Marsteller Africa (left) and Aude Bousseau, marketing and PR manager of Turner Africa (right), receiving the 2017 SABRE Award in the Public Education category.
AFRICA
Cartoon Network awarded at African Sabre Awards
Cartoon Network Africa has walked away with two notable accolades at the first ever African SABRE Awards... read
mukhina1 ©
SOUTH AFRICA
Consumers less distracted when reading newspapers or magazines
Latest research from PRC's Media View shows that time spent reading is more focused and far less distracted... read
Samantha Craddock © -
SOUTH AFRICA
Is cold calling dead?

Dave Nemeth

I have been asked to give my feedback on whether or not cold calling is dead and my answer is quite simply, NO... read
How free Wi-Fi is changing the trade show industry
SOUTH AFRICA
How free Wi-Fi is changing the trade show industry

Sam Smith

Technology changes the way the world works, that's a fact. It revolutionised communication with the radio, made entertainment widespread with the television, and gave everyone access to information... read
Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 and Q4 2016
SOUTH AFRICA
Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 and Q4 2016

Issued by Kantar Millward Brown

Kantar Millward Brown's Best Liked Ads list celebrates SA's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience... read
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages
SOUTH AFRICA
Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Issued by Kantar Millward Brown

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb... read
Can we control fake news and its effect on business?
SOUTH AFRICA
Can we control fake news and its effect on business?

Issued by DigitLab

Fifty-one percent of people with online access use social media as their primary news source - a frightening thought, considering the amount of fake news and misinformation distributed on social media... read
Sub-Saharan middle class: R1.3tn per month and growing
AFRICA
Sub-Saharan middle class: R1.3tn per month and growing

Issued by Ipsos

The African Lions project has uncovered a mass of invaluable information about a market that makes up more than 100 million people in sub-Saharan Africa - the urban middle class... read
Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator
AFRICA
Shifting prospects illuminated in Nielsen's fourth Africa Prospects Indicator

Issued by Nielsen

Nielsen's latest APi report reveals seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position... read
Business
Nine global trends in food and beverage
SOUTH AFRICA
Nine global trends in food and beverage

Lauren Hartzenberg

Globally, food and beverage are playing an increasingly important role in the reason people visit shopping centres... read
International
DENYS Rudyi ©
GLOBAL
Research indicates agencies not happy with briefing process
A recent study by World Federation of Advertisers (WFA) determined that the brief creation process still needs improvement... read
Jonathan Weiss via
SOUTH AFRICA
Wal-Mart pushing hard to catch Amazon in e-commerce
Wal-Mart Stores, the 800-pound gorilla of retail, is running hard to catch up in an increasingly crucial segment where it is neither the biggest nor the best: e-commerce... read
Image via
SOUTH AFRICA
Fast-moving cyber attacks wreak havoc worldwide
WASHINGTON, US: A fast-moving wave of cyber attacks swept the globe on Friday, apparently exploiting a flaw exposed in documents leaked from the US National Security Agency... read
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Business
#AfricaMonth: Africa progressing towards sustainable healthcare
SOUTH AFRICA
#AfricaMonth: Africa progressing towards sustainable healthcare

Sindy Peters

Leaders in the healthcare sector will meet at the seventh annual Africa Health Exhibition & Congress, 7-9 June 2017, at the Gallagher Convention Centre... read
Africa increases high-value production, global trends identify industrial growth
AFRICA
Africa increases high-value production, global trends identify industrial growth
Euromonitor International has recently released research on how industrial changes are shaping the B2B marketplace around the world... read
What a new university in Africa is doing to decolonise social sciences
MAURITIUS
What a new university in Africa is doing to decolonise social sciences

Jess Auerbach

It's not often that you get to create a new university from scratch... read
African agribusiness partnerships driving growth on the continent
AFRICA
African agribusiness partnerships driving growth on the continent
Despite coming relatively late to large-scale food production and export, the continent has a number of advantages driving its ability to boost food production and access new global markets... read
Avani Gaborone Resort & Casino
BOTSWANA
Minor Hotels to modernise Avani Gaborone Resort & Casino in $7m refurbishment
Minor Hotels have announced an investment of over $7m in an extensive refurbishment project of Avani Gaborone Resort & Casino in Botswana, encompassing all public spaces and guest bedrooms... read
#AUW2017: Innovative water management in Africa requires collaboration
AFRICA
#AUW2017: Innovative water management in Africa requires collaboration

Sindy Peters

Uganda's Minister of Water and Environment Sam Cheptoris kicked off proceedings in the Water track on the first day of this year's African Utility Week... read
The superhighway threatening Nigeria's tropical rainforest
NIGERIA
The superhighway threatening Nigeria's tropical rainforest
When bulldozers rolled into their forest at the start of last year, the Ekuri community in southeast Nigeria protested: "Indigenes say no!" read
#AFCLive prioritises accelerating African bankable infrastructure projects
AFRICA
#AFCLive prioritises accelerating African bankable infrastructure projects
Keynote speakers at the AFC Live 2017, including acting President of Nigeria Yemi Osinbajo and Professor Chukwuma Soludo, the former governor of the Central Bank of Nigeria, highlighted the need for African led-initiatives to drive the infrastructure revolution. read
Image source:
NIGERIA
Why businesses in Nigeria need to take sustainable finance seriously

Kenneth Amaeshi

Many people will have heard of the UN Sustainable Development Goals. But less well known is the concept of sustainability at the root of these goals... read
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RT @CMOGuj: The exhibition, ‘India & Africa : Partners in Growth', at #AfDBAM2017 will strengthen the relationship between Gujarat & Africa...
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RT @afdbam2017: Few Glimpses: #IndiaAfrica Cooperation on Exploring Diversity- Promoting Trade & #investments at SH3, Mahatma Mandir. #AfDB...
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Google Analytics: The A-to-Z Guide for #Content Marketers [Infographic] https://t.co/QLof6c8fVp #smm https://t.co/NQx7tsMkSy
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5 Examples of How Brands are Using #Instagram Stories to Enhance their Messaging https://t.co/0wQzQHMtGC #smm https://t.co/dNVGzOxqXy
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South Africans March After Series of Attacks on Women, Children https://t.co/lYNSJt2iM2 #SouthAfrica
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RT @tWeatherSA: ??BREAKING: The Western Cape has been declared a disaster area amid its worst drought since 1904.
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