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What is news?It has never been more important that in this age of unfettered information flows and unrestrained social media, to maintain a healthy scepticism when confronted with news that evokes a strong emotion. In this era of fake news, it is not only up to the media to filter the facts from the nonsense and offer up stories to inform and entertain us; but it is also up to every individual to take the time to evaluate the source of content, including pictures, before sharing or reacting. What makes it extremely difficult to spot fake news is that often the URLs or social media handles are very similar to the original source - often mainstream, well-known media sources. So it is easy to be duped. But it is the responsibility of each one of us to join the frontline to stop the spread of fake news and to educate ourselves as to how to spot the telling signs of fake news. Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | [Amrote Abdella] Mobile and cloud may be global technologies, but African startups have explored their functionalities, shaped their applications and used them to build differentiated business models suited to their markets... read |
|  | [J. Peter Pham] These are the top 10 African economies to watch in 2017 when evaluating Africa's economic prospects… read |
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| |  | Crowdfunding solutions are becoming increasingly popular for African entrepreneurs to raise funds to realise their dreams… read | |  | Influencer marketing: how Kenyan brands are partnering with celebs and bloggers… read | |  | FAO targets pastoralists in Ethiopia's southern regions facing failed rains on heels of a calamitous El Niño… read | |  | In bustling Abidjan, a homegrown company has tapped into the global taxi app revolution that has spawned Uber and other online transport networks... read | | |  | Monique Claassen In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year… read | |
More trends... | |  | A new report by KPMG International analyses the online shopping preferences and behaviours of more than 18,000 consumers in 51 countries, by geography, generation and product category... read | | |  | Sarah Dexter Given that many of the trends we see in Africa are what's manifesting in other countries, it's unsurprising to see the continued convergence in basic wants and needs, says Sarah Dexter, managing partner at MullenLowe SA... read | |
More trends... | | |  | The Euromonitor International report, ‘The top 10 consumer trends for 2017', which analyses the trends that will shape the consumer landscape in 2017 is now available for download... read | |
More trends... | |  | Murray Robertson Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”... read | |  | Senditoo, a new mobile airtime startup, has started 2017 with ambitious plans to become one of Africa's fastest growing airtime transfer services… read | |  | For opponents of Zimbabwe's veteran President Robert Mugabe, internet data charges have become a key battlefront in their campaign against the regime… read | |  | 2,500 celebrate historic groundbreaking in one of Africa's neediest countries for a $14m solar field to advance economic and social development… read | |  | In a debate hosted by CNBC Africa in Davos at the World Economic Forum, business and political leaders in Africa stress the need for industrialisation in Africa... read | |  | Kingsley Ighobor Volatile global financial markets and weaknesses in global growth to blame for a decline in commodity prices in Africa… read | |  | 'Data and accurate information is and will be for the implementation of Agenda 2030' - UN Desa Chief… read | |  | African tech startups raised funding in excess of US$129 million in 2016, with the number of startups securing funding up by 16.8% compared to the previous year… read | |  | Last year may have been a difficult year for retail in Africa but consumers still came in droves to Shoprite, which reported double-digit sales growth on the continent in the six months to December… read | |  | Mastercard launches mobile marketplace to digitise East Africa's agricultural sector… read | |  | While Ethiopia's Rift Valley wine is targeting more experienced wine drinkers, foreigners and high-end restaurants, its Acacia range is aimed at an emerging Ethiopian wine-drinker… read | |  | A young Nigerian girl has developed an app to help children who are lost to find their way back home… read | | |  | Diane Gantz Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight. read | |  | Colin Cullis Broadcasters that embrace these three key opportunities have a great future, says Colin Cullis of Business Unusual on The Money Show... read | |  | David Drew David Drew, chief commercial officer of Boxmore Packaging, writes about how 3D printing is revolutionising the FMCG industry... read | |  | Paula Raubenheimer Media houses will be working hard to add value to their advertising inventory, says Paula Raubenheimer, head of programmatic at SouthernX@The SpaceStation… read | |
More trends... | |  | Chemory Gunko Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience... read | |  | Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs... read | |  | Here are some of the key findings of The 2017 Global Online Consumer report by KPMG... read | |  | EY creates borderless advisory services across Africa, India and the Middle East to support business growth… read | |  | Africa will need about 360 billion dollars by 2040 to apply the planned ‘16-16-16' infrastructure development programme in Africa… read | |  | Call for Papers for AU ECHO 2017 with the theme, ‘Harnessing the Demographic Dividend through Investments in Youth'… read | |  | Stuart Rothgiesser So, what makes for good story collection in the marketing/communications space? Personal story collection is a long and thorough process, much of it occurring before going out in the field... read | |  | Econet Media is betting heavily on eSports, the latest phenomenon in online gaming… read | |  | Tom Jackson Nigerian startup Ajo has launched its location-based discovery app, which allows users to find points of interest and services within their proximity… read | |  | 100 secondary school girls from Liberia, Malawi, Rwanda, Uganda, Tanzania, Zambia, and the United States will work together to build their science, technology, engineering, arts and design, and mathematics (STEAM) skills to address the prevalent gender gap… read | |  | The campaign around #GambiaHasDecided was established to ensure that Gambia's democracy is preserved... read | |  | Hilton Garden Inn Casablanca Sidi Maarouf in Morocco to begin construction in 2018… read | |  | Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device... read | |  | Robert Bloom and Katherine Train Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework. read | | |  | Graham Deneys This year sees not only the disruption, but total destruction of our comfort zones in media, warns Graham Deneys, strategy director at Carat... read | |  | John Little There is ever-increasing pressure on marketers globally to run 'efficient and effective' campaigns that deliver immediate marketing ROI, says veteran adman John Little, regional managing partner of The Observatory International... read | |  | Deseré Orrill Get real on social media and online media, says Deseré Orrill, co-Founder Ole! Media Group and managing director of HoneyKome... read | |  | Nick Orton Between 56% and 85% of a consumer's purchase cycle occurs digitally, writes Nick Orton, CEO at Grapevine... read | |  | Nicole Shapiro How smart marketers survived 2016 to position themselves for success in 2017, according to Nicole Shapiro, associate director at Added Value… read | |  | Rudy Hassiem How to simplify the marketing conversation and really know your customer, advises Rudy Hassiem, managing director of Brandnew Creative Agency… read | |
More trends... | | |
 | Brett Parker Up to forty percent of today's Fortune 500 companies will not be around in a decade's time. They will have disappeared into mergers, acquisitions or extinction... read | |
| | | | | Corporate governanceProvox Centre for Public Relations & Communication - 22 Jun 2017 to 23 Jun 2017, Johannesburg | | |
| Joe Greene "I believe in being positive." Kirsten Sweetland "Natural ability is important, but you can go far without it if you have the focus, drive, desire and positive attitude." Hans Selye "Adopting the right attitude can convert a negative stress into a positive one." |
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