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 | Forrester predicts that for 2017, marketing will shift from volume-based advertising strategies toward quality experiences across the entire customer life cycle... read | |
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 | Ingenico Group partners with Interswitch to deliver best-in-class multichannel payment solutions to the Nigerian market… read |
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 | New 201 room Marriott hotel boasts imposing design, prime Mediterranean sea location and commanding views of scenic coastal city… read |
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 | Sérgio G. de Sousa Let's face it, we have all judged the proverbial book by its cover. When choosing between products and services, we tend to perceive those with well-designed packaging and branding as more superior than others - even though it is not necessarily the case... read |
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 | Chemory Gunko The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame... read |
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 | Jared Koning A common sense rule to follow is: there is direct relationship between improving your negotiation skills and your personal motivation to sell. Improving one will improve the other. It is that simple... read |
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 | Gabriella Mulligan Eleven African social impact tech startups have been named among the world's top 2016 100 most inspiring social innovations using digital technology... read |
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 | A range of foreign operations are expected to begin investing in sub-Saharan infrastructure development, with Chinese construction companies firmly in the dominant position... read |
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 | The Committee to Protect Journalists has condemned the prison sentences handed down to two journalists from the Ethiopian faith-based station Radio Bilal... read |
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 | According to Meltwater, it is ideal to communicate to a boss or the board how the brand campaigns, through marketing, PR or digital, have made a difference and contributed to the 'brand visibility' of your company during the year... read |
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 | In the social media space in 2017, trends may hinge on what is both a broadening and deepening of the reach of the field of social media analytics... read |
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 | Warc has released the third edition of Global Ad Trends report, which indicates that using inflation-adjusted purchasing power parity shows that in 2015, the value of global ad transactions finally reached parity with the peak preceding the global financial crisis - an eight-year recovery... read |
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 | Charles Mburugu A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz... read |
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 | Mark Zuckerberg envisions a software system inspired by the "Iron Man" character Jarvis as a virtual butler managing his household... read |
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 | According to a new report, digital transformation sits atop the strategic agenda for enterprises... read |
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 | James White Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider... read |
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 | Skilled.co has put together an infographic titled '115 Facts you never knew about social media', based on data from 38 trusted sources across the web... read |
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 | Deon van Heerden Doing business in the digital age will become more about enhancing the customer experience than the product or price... read |
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 | Leigh Andrews As 2016 winds down and we enter holiday mode, it's time to start thinking of the 2017 work year. Here's why you need to use your down time to put plans into place to upskill your employees and stay ahead of the pack... read |
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 | Nigeria has seized over 100 bags of plastic rice smuggled into the country, where prices of the staple food are rocketing ahead of the Christmas and New Year holidays... read |
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 | The internet is a key enabler of social development and education. While internet services have shown phenomenal success in other parts of the world... read |
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 | Twitter on Wednesday began streaming 360-degree video, allowing users to interact and get behind the scenes of live broadcasts... read |
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 | The past year was a big one for Donald Trump, but also for Pokemon Go... read |
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 | "The future of finance" will be addressed at CashlessAfrica 2017 taking place at the Lagos Oriental Hotel, Nigeria from 22 - 23 March... read |
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 | The new hype is the ability to analyse various types of information that are not based at the same location - termed deep analytics... read |
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 | Holmes Report and African Public Relations Association (APRA) launch first Africa SABRE competition... read |
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 | Mbali Sekautu For CSI initiatives to have an optimal effect, they need to align to a business' vision... read |
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 | Nkem Ndem V Problems with mobile phone reception in Nigeria is quite recurrent, and while mobile networks are continuously spreading coverage... read |
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 | Edelman has announced Chain Reactions Nigeria has been signed on as its exclusive affiliate in the country, following a one-year strategic partnership... read |
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 | The West African International Petroleum Exhibition and Conference (WAIPEC) has announced its steering committee, which will guide the content of over 25 business... read |
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 | Chinedu Moghalu It is in the enlightened self-interest of the African private sector to begin to mobilise investment capital for Africa's climate action, says Chinedu Moghalu... read |
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 | The upcoming outdoor agricultural show, Agritech Expo Tanzania, is taking place in Arusha from 26-27 January 2017... read |
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 | Gallagher Convention Centre in Johannesburg will play host to a dedicated Internet of Things conference from 29 to 30 March 2017... read |
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 | Egypt has blocked the encrypted messaging service Signal used by many activists and journalists in the country, the company that owns the app said... read |
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 | Merck has followed up the success of its Cancer Access Program, which empowers women in the field of oncology, where they were underrepresented, with another initiative that empowers African women - this time in the field of research, to offer better health care to women... read |
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 | From the year 2017 to 2024, Orange will sponsor five major Confédération Africaine de Football or CAF competitions as part of a new partnership deal... read |
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 | AUC signs MOU with Book of African Records for The African Factbook project - containing useful facts about Africa and the African peoples ... read |
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 | Tanzanian authorities have charged the editor of a whistle-blowing website for failing to reveal the identity of contributors to the site, court documents revealed... read |
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 | Engen customers in Rwanda can now purchase fuel, lubricants and other goods using MTN Mobile Money in a new partnership deal announced last week... read |
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 | The retail landscape is shifting towards a new and interesting era of customer experience, as experiential retail rises... read |
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 | A new e-book, 'Digital Kenya, An Entrepreneurial Revolution in the Making', has been released, analysing the East African country's ICT sector and the entrepreneurs and innovations... read |
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 | Shoprite and the African operations of Steinhoff are to be merged into a new group called Retail Africa... read |
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 | Marriott International debuts first hotel in West Africa with Sheraton Grand Conakry in Guinea... read |
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 | Louise Marsland What is the magical formula that makes a great Christmas advert that touches your heart and pulls in the customers?... read |
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 | African countries should align AGOA and their developmental integration agenda... read |
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 | World Media Awards organisers seek entries from across the Middle East and Africa for content-driven advertising... read |
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 | A British-Algerian journalist died Sunday after having staged a hunger strike to protest a two-year jail term for offending Algeria's president in a poem posted online... read |
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 | In its third edition of the International Development Barometer, BearingPoint observes sustained growth in the turnover of Moroccan and French companies in sub-Saharan Africa... read |
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 | Launched in 1964, the elaboration of the eight volumes of the General History of Africa has mobilised more than 230 historians and specialists for more than 35 years... read |
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 | Bruce van Wyk Africa is rising. According to the latest figures in the 2016 African Economic Outlook report, annual GDP growth rose to above 5% between 2001 and 2014... read |
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 | Jared Koning Marketing is an ever-evolving discipline, especially in the light of how businesses need to deal with changes to the economy, competition and the evolving industry you work in... read |
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 | A new study shows that consumers are more likely to engage with your business if some of your profits go towards creating positive social change. This is according to a recent study by consumer measurement and information company, Nielsen... read |
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 | vanessa baard Clients will only realise the value of many agencies through integration - having an impeccable conductor who can pull it all together - a 'Chief Communication Integration Officer' of some sorts... read |
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 | The program aims to increase the availability of essential medicines and improve care for patients across the region by using simple, available, and affordable technology... read |
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 | Techstars alumni, SimbaPay announces the addition of Ghana and Uganda as remittance destinations on its international digital money transfer platform... read |
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 | Uganda's new 10 megawatt solar power facility is the country's first grid-connected solar plant and will generate clean, low-carbon, sustainable electricity to 40,000 homes, schools and businesses... read |
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 | James Wilson In the wise words of Warren Buffett, "It takes twenty years to build a reputation and five minutes to ruin it." Reputation has and will always be an incredibly important facet within a brand or organisation and that is why managing it is vital to a brand's success... read |
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 | Leigh Andrews Stop the press, Design Indaba has appointed a new brand agency! Heléne Lindsay, general manager of Grid Cape Town, shares how they're bringing Design Indaba to life ahead of the 2017 Festival in March... read |
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 | Louise Marsland Louise Marsland unpacks whether Pantone's colour of the year can really make the world a better place in 2017... read |
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 | Issued by Mobitainment Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards... read |
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 | Ronald Musoke Following the withdraw of a Russian-led consortium from a refinery construction project in July, the Ugandan government is looking for a new investor... read |
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AFRICA - Dilek Doyran to lead Discovery's growth in Africa and the Mediterranean - more info
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Managing media relations and media conferencesProvox Centre for Public Relations and Communicati - 31 May 2017 to 1 Jun 2017, Ferndale, Randburg | 4 Sep 2017 to 6 Sep 2017, Cape Town | 13 Sep 2017 to 15 Sep 2017, Ferndale, Randburg Communication strategyProvox Centre for Public Relations and Communicati - 12 Jul 2017 to 14 Jul 2017, Ferndale, Randburg | 1 Nov 2017 to 3 Nov 2017, Ferndale, Randburg Media law and ethicsInstitute for the Advancement of Journalism - 29 Aug 2017 to 31 Aug 2017, Johannesburg |
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Gandhi "You must be the change you wish to see in the world." Amelia Earhart "The most difficult thing is the decision to act, the rest is merely tenacity." William James "Believe that life is worth living and your belief will help create the fact." |
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