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Research under the spotlightOne thing that will be hotly debated after this year and the subject, no doubt, of numerous case studies and future research papers, will be how research got it so wrong in two major global events this year: Brexit and the US Presidential election. Or how in both cases, social media pollsters got it right when all the other pollsters got it wrong. Social media called it correctly - mere days before the election handed Donald Trump victory - delivering a shock result that reverberated around the world. As did Britain's Brexit vote a few months ago. It will be fascinating to see how social media has disrupted this field and how it will be incorporated in future research around key events and issues. In Africa, mobile tracking is seen as a solution to research woes in audience measurement across the continent and a way to achieve consistency across the various markets. Content in research will be on the agenda at the next influential PAMRO conference, this time in Cape Town, South Africa, in August 2017. The theme is 'Content is king'. PAMRO is dedicated to harmonising media research across the continent: "Having research that is consistent, accurate and reliable, and that can be understood across borders, makes it that bit easier - and therefore more attractive - for brands to invest in African countries." Save the date! Have a great week! Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | Opera reaches 100 million users in Africa, releases State of Mobile Web Report, Africa 2016... read |
|  | [Brett Parker] Forget bootstraps, Africa is a continent dragging itself up by its code strings to become a global player - but it needs more software developers... read |
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| |  | Save the date for next year's edition of the Pan African Market Research (PAMRO) conference, which will be held from the 27 - 30 August 2017, at the Vineyard Hotel in Newlands, Cape Town... read | |
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 | Africa Finance & Investment Forum 2017 to take place in Nairobi, Kenya for the first time... read | |  | 'Every Breath Counts' campaign strives to reduce pneumonia in Nigeria... read | |  | Etisalat and Cisco have released a white paper on the Internet of Things (IoT)... read | |  | The US$2.6 trillion ASEAN market is seeking increased bilateral trade with Africa... read | |  | Al Jazeera and ONEm tie up to reach millions of people with Al Jazeera's Arabic and English
content interactively on ONEm's platform... read | |  | SAP has announced the appointment of Antonia Ashton and Ansophie Strydom as part of the communications team in Africa... read | |  | Connecting Africa will provide news coverage and analysis of the forces that are shaping digital Africa... read | |  | Robust core business management systems and the cloud are key technologies to digital innovation... read | |  | Shannon Butler What will recent global political ramifications have for some African trade, including a Trump Presidency and a 'Hard Brexit'?... read | |  | Kwesé and Discovery Communications announce new long-term partnership across Sub-Saharan Africa... read | |  | Acumen and GE support social enterprises across East and West Africa to build inclusive businesses that tackle the problems of poverty... read | |  | Engen has been busy trialling two fresh new in store concepts in selected outlets as a three-month trial, prior to extending the offerings across Southern African countries... read | |  | AfricaCom draws attention from Finnish tech companies interested in African market opportunities... read | | |
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 | Leigh Andrews Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here, some of Y&R South Africa and Africa's brightest stars share their views... read | |
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| |  | Digital remittance service completes series of strategic deals with Cameroon partners... read | |  | Science is providing a glimmer of hope for smallholder maize farmers in Zimbabwe... read | |  | A local woman who launched a project in partnership with SAP and Google, trained over 1,000 young people in basic coding skills... read | |  | Ajay Bhalla Thanks to advances in technology, the travel experience - compared to only a few years ago - is faster, simpler and more convenient. We book airline tickets, hotel stays, and call an Uber quickly and easily with a simple click on websites or in apps, paying with credit or debit cards. And, once on the road, we use our mobiles to check-in, access boarding passes, and receive updates on any changes to our plans... read | |  | Richard Barry The Internet of Things (IoT) has caused unprecedented hype among technologists, software developers, futurists and industrialists... read | |  | Jonas Bogoshi Digital transformation is having a huge impact on every aspect of the way we work, live and learn. Big data, social, cloud computing... read | |  | Nkgadimeng Ramela As it is the case with almost all aspects of our lives, we feel more comfortable, and able to work better, with those we easily connect with or get along well with us... read | |
|  | James Maposa A while back, I attended my brother and his partner's launch of their urban wear store. The event was an intimate affair, but it echoed an important message, the importance of community in entrepreneurship... read | |
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| |  | Andre Steenekamp Why exactly programmatic media buying works so well - and all the questions you need to ask... read | |  | The World Media Awards (WMAs) - which celebrate the effectiveness of cross platform, cross border, content-driven advertising - are back for a second year... read | |  | IMF chief Christine Lagarde said she will recommend the institution approve a $12 billion loan for Egypt... read | |  | Four of the 10 countries hammered hardest in 2015 by climate-boosted extreme weather are in Africa... read | |  | Peter Searll Accurate audience measurement in Africa needs innovation in media research... read | |  | Tess Sulaman People are an organisation's most important asset. This is the mantra that has been preached to us for the last few decades. It is not wrong, it's just not entirely accurate... read | |  | JP Kloppers After an analysis of social media data, using a crowd-integrated sentiment-driven research approach, we have seen a possible shock arising in the conclusion of this unprecedentedly rancorous US election... read | |  | Wynand Smit Communication, time and resolution work in relationship with one another and can all be improved. If they're made more efficient, the customer service machine will be faster and smoother, ensuring that what needs to get done does, and that customers experience great service, boosting loyalty and more business... read | |  | cormac reynolds Instagram is arguably the social network which gears towards interactivity the most. Great photos tend to get their first comments and likes after mere seconds... read | |  | Craig Munitz That digital marketing is a constantly evolving phenomenon is a given. It's no longer changing monthly or weekly, but daily... read | |  | Leigh Andrews It was a night of celebrating SA's top communicators as well as a night of firsts - stomping across the dance floor to silent disco beats, anyone? That's just one way we acknowledged the 'elephants in the room', along with the first starry constellation of IABC Africa Silver Quill winners... read | |  | A digital publishing platform aimed at the youth has expanded into East Africa to amplify the voice of the millennial generation... read | |  | Facebook worked with partners in Nigeria and Kenya to bring its safety resources to life and promote online safety and bullying prevention... read | |  | Johnson & Johnson announces launch of Africa Innovation Challenge to support continent's entrepreneurs and develop local consumer health solutions... read | |  | Zambia's Permanent Representative to the United Nations, Dr Mwaba Kasese-Bota, suggests exploiting the renewable energy potential of landlocked developing countries... read | |  | Thousands of representatives from the transport and logistics industry will meet for the Multimodal West Africa exhibition and conference in Lagos from 24-26 January 2017... read | |
|  | Louise Marsland The definition of media hasn't changed, what has changed is that everyone is now a publisher, says MD of Carat Cape Town, Lerina Bierman... read | |
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| |  | Charles Mburugu The packaging of your product is as important as what you are selling. Having attractive and functional packaging can enhance your brand image and even result in higher sales... read | |  | SAN FRANCISCO: Instagram on Tuesday said it will start testing features that let smartphone or tablet users easily buy items they find on the popular photo and video sharing service... read | |  | Anne Dolinschek We can't escape storytelling these days. It's a new form of advertising and creating awareness for brands, whether it be advertisements, social media or marketing and PR... read | |  | Jason Ried Over the past several years, behavioural psychology has attracted a great deal of interest outside of academic circles... read | |  | Glenn van Eck The events industry in South Africa is heading for a knowledge gap within five years. Here's how the sector helps those studying the subject realise just what is required when they start out... read | |
| | | | | Lightroom introductionOrms Cape Town School of Photography - 21 Feb 2016 to 7 Mar 2017, Cape Town | 20 Feb 2017 to 6 Mar 2017, Cape Town | | |
| Paul Sweeney "True success is overcoming the fear of being unsuccessful." Swami Sivananda "Crave for a thing, you will get it. Renounce the craving, the object will follow you by itself." J. D. Salinger "How do you know you're going to do something, untill you do it?" |
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