29 Aug 2016
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Marketing & Media Africa

A new narrative for Africa?

Africa needs a new narrative to 'Africa Rising', argues a new book, 'Innovation Africa: Emerging Hubs of Excellence in Africa'. The argument put forward is that Africa needs a "Pan-African narrative and prospective framework of development that includes innovation systems" which point to an African "practice of self-reliance as opposed to dependency".
The point made is that Africa is not only "rising", but that it already has innovation to celebrate and emerging excellence that needs "deliberate policies" to foster it that are inclusive and sustainable.
The book by authors Olugbenga Adesida, Geci Karuri-Sebina and João Resende-Santos, focuses on several case studies to showcase the innovation reality on the continent, particularly its power to transform.
This quote is powerful: "The technological innovations taking place on the continent today offer the promise of transforming African countries from trading mainly in materials and commodities to trading in knowledge-intensive products."
It is also Africa's adoption of the mobile revolution that gives it the potential to become "the next China", according to speakers at the Growth Innovation Leadership Africa event last week.
One thing is for certain, the narrative on Africa has certainly shifted in recent years to one of innovation and transformation on the continent, which is incredibly positive.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



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