1 Aug 2016
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Marketing & Media Africa

Africa's next 'industrial decade'

The United Nations has declared 2016-2025 as the Third Industrial Development Decade for Africa. What this means for the continent is renewed focus and support for inclusive and sustainable industrial development to further economic diversification and job creation to reduce poverty; and contribute to the 2030 Agenda Sustainable Development Goals (SDGs) for the continent, which all African Union states are party to.
Despite the global economic slowdown and worst drought in 35 years, Sub-Saharan Africa is one of the fastest growing regions in the world, according to EY '2016 Africa attractiveness program, Staying the course'. This is due to investment into new and existing projects, as well as new investors.
There's a strong focus this past week in Africa on digital transformation and the explosion in the smartphone market which is leading to a revolution in the app service culture in Africa as well as video. Top mobile brands have also come together to reduce the mobile gender gap by 2020 and connect women to the mobile internet and mobile money.
It's a short week for us in South Africa as we vote in our local government elections on Wednesday, which has been declared a public holiday.

Have a great week!
Louise Marsland
Africa Editor: Bizcommunity.com


Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



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AFRICA
The UN's third industrial development decade for Africa
The UN General Assembly has encouraged the mobilisation of adequate resources for the implementation of the Third Industrial Development Decade for Africa 2016-2025... read


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AFRICA
Sub-Saharan Africa remains one of fastest growing regions in the world
According to EY's '2016 Africa attractiveness program, Staying the course', despite a relative slow down, Sub-Saharan Africa remains one of the fastest growing regions in the world... read


[Biz Takeouts Podcast] 183: Evolution of CEM and the CEM Africa Summit
SOUTH AFRICA
[Biz Takeouts Podcast] 183: Evolution of CEM and the CEM Africa Summit
On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Simon Cranswick and Mike Jones... read
Marketers, set up your ad agency KPIs to exceed yours!
SOUTH AFRICA
Marketers, set up your ad agency KPIs to exceed yours!

Bandile Ndzishe

Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace... read

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GHANA
New health campaign launched in Ghana
USAID and Ghana Health Service launch refreshed 'Good Life, Live It Well' campaign... read
Professor Ernest Aryeetey
GHANA
Trans-continental university research strengthened
African Research Universities Alliance (ARUA) appoints first Secretary General, Professor Ernest Aryeetey... read

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NIGERIA
MTN Nigeria takes steps towards listing
MTN Nigeria is proceeding with its intention to list on the Nigerian stock exchange... read
Buying billboards in Lagos and other tales
NIGERIA
Buying billboards in Lagos and other tales

Johan Haupt

Johan Haupt of Primedia's Out of Home Africa division, sets out to answer the perennial question: "How many billboards do I need?"... read

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Abey Tau
SOUTH AFRICA
#CSIfocus: Corporate citizens need to make a real impact on Africa's SDGs

Abey Tau

The roll-out of Africa's Sustainable Development Goals (SDGs) aims to end poverty and put sustainability and growth at its core, says Abey Tau, of Samsung... read
Anthon Muller, executive head: enterprise mobility pre & post sales, Vodacom Business.
SOUTH AFRICA
#CapeTownICTSummit: The building blocks of digital transformation

Lauren Hartzenberg

When Instagram was bought by Facebook in 2012, it was only two-years old and comprised 13 people. The startup used their digital smarts to change the concept... read

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Digital reinvention breeds long-term success
SOUTH AFRICA
Digital reinvention breeds long-term success
The traditional telephone took 70 years to reach 50% penetration within households, while the internet took approximately ten years to reach satisfactory levels... read
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SOUTH AFRICA
Should social influencers get paid for the work they produce?

Thabiso Moloi

The debate of whether or not social influencers should get paid for the work they produce on behalf of brands seems to be a never ending one... read
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NAMIBIA
Race against time in drought-ravaged Southern Africa
Race against time in drought-ravaged Southern Africa to ensure 23 million people receive farming support in the worst drought in 35 years... read
Digital transformation in East Africa
RWANDA
Digital transformation in East Africa
Innovation and aggressive broadband expansion is leading digital transformation in East Africa... read
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MOZAMBIQUE
USAID announces $127 million drought aid to Southern Africa
Additional humanitarian funding from USAID will be provided through UN and NGO partners to help address the needs of those affected by the drought... read
Global Media Summit for Cape Town in November
AFRICA
Global Media Summit for Cape Town in November
The International News Media Association (INMA) yesterday unveiled plans for a Global Media Summit 14 - 15 November 2016, in Cape Town, South Africa... read
Cigarettes and smuggling claims: turning around negative perceptions
ZIMBABWE
Cigarettes and smuggling claims: turning around negative perceptions

Dharmesh Nagar

Faced with smuggling claims around a client brand, Dharmesh Nagar and his Media Revolution team had to act to protect their client's brand... read
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MALAWI
Emergency food aid for drought-ravaged Malawi
The United Nations World Food Programme (WFP) begins unprecedented emergency food relief operation in drought-hit Malawi... read
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ZIMBABWE
Savanna Tobacco acquires Remington Gold
Savanna Tobacco has gone shopping and purchased Remington Gold to add to its brand portfolio... read
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TANZANIA
Reducing the mobile gender gap in Africa by 2020
Orange Mali, Smart Burundi, Smart Tanzania, Smart Uganda, Tigo Chad, Tigo Ghana, Tigo Senegal, Tigo Tanzania and Zantel, have all signed up to the Connected Women Commitment Initiative... read
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GHANA
Explosion in smartphone video in Africa predicted
Tuluntulu says watching video on smartphones in Africa is becoming more affordable and African video content is set to increase... read
Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).
MAURITIUS
Investment in African researchers
Winners of the HE Ameenah Gurib-Fakim PhD Scholarship Programme announced... read
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AFRICA
Global body urges Africa to increase spectrum offering

Thabiso Mochiko

The rapid uptake of digital services across the continent requires that the region's governments urgently release more spectrum for mobile broadband services. read
Experts give insight in new report on the cultural connection to brand attraction
SOUTH AFRICA
Experts give insight in new report on the cultural connection to brand attraction
A new report from the Chief Marketing Officer (CMO) Council, Building Brands That Attract and Engage Fans, taps into expert opinion from PepsiCo, Visa, J&J, PetSmart, Cox Communications, Opus Bank... read
Going viral: a digital marketing myth
SOUTH AFRICA
Going viral: a digital marketing myth

Michelle Jones

One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content... read

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123RF
SOUTH AFRICA
Ad networks vs Ad exchanges - what's the difference?

Paula Raubenheimer

The current online advertising environment can be confusing and seemingly fragmented with native advertising, premium display advertising and now programmatic advertising being thrown in the mix... read
African winners of Cartoon Network Imagination Studios competition
SOUTH AFRICA
African winners of Cartoon Network Imagination Studios competition
Cartoon Network has announced the winners of its first Cartoon Network Imagination Studios competition, which had three categories - drawings, stories and films... read
Maxim Festival: Pepe Marais to transport you into the world of creativity
GHANA
Maxim Festival: Pepe Marais to transport you into the world of creativity

Issued by Maxim Festival

Pepe Marais, founding partner and Chief Creative Officer of Joe Public, will talk about Brand Purpose: Why do I exist? at the Maxim Festival Summit Day on 25 November... read
Promoted content
The economy is tanking - time for South Africa's entrepreneurs to shine
SOUTH AFRICA
The economy is tanking - time for South Africa's entrepreneurs to shine

Issued by GLOBAL DATA INTELLIGENCE LIMITED

The Global Financial Crisis of 2008 may be well behind us, but many of the world's economies continue to struggle. Here in South Africa recovery was rapid, peaking in 2010... read
Kelly McGillivray
NIGERIA
What I learned from working in Nigeria

Kelly McGillivray

TheSQUAD recently had the opportunity to pitch on doing an event in Abuja, Nigeria, and Kelly McGillivray talks about her key learnings... read
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AFRICA
Digital innovation in banking
Standard Bank is on a committed journey of rapid digitisation across the continent... read
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AFRICA
Econet signs NFL content deal for Sub-Saharan Africa
Econet Media signs up the NFL in an extensive agreement for Sub-Saharan Africa... read
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TANZANIA
Unique mobile subscribers in Africa surpass half a billion
Mobile ecosystem adds more than $150 billion in economic value to African economy... read
Activating on African soil: the time is now
SOUTH AFRICA
Activating on African soil: the time is now

Stephan Botha, Issued by Provantage Media Group

Stephan Botha of ProActive outlines the reasons why FMCG brands wanting to expand business in Africa can benefit hugely from activations... read
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AFRICA
9 reasons to invest in African tech startups

Tom Jackson

Investments in African tech startups are on the rise, especially from overseas firms and individuals... read
Brands and influencers - the struggle is real
SOUTH AFRICA
Brands and influencers - the struggle is real

Anne Dolinschek

Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter... read
International network of agencies, creatives discuss Brexit impact on ad industry
SOUTH AFRICA
International network of agencies, creatives discuss Brexit impact on ad industry
The Midas Awards polled its international network of agency and industry creatives, inviting them to a global roundtable on how Britain's exit from the EU will affect the ad world... read

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Three key leadership challenges for modern communicators
SOUTH AFRICA
Three key leadership challenges for modern communicators

Andre Fourie

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis... read
How long should a TV commercial be?
SOUTH AFRICA
How long should a TV commercial be?

Chris Brewer

It still amazes me that so many TV (and radio) commercials are 30 seconds long... read
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