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The long view on Africa'Believe in Africa, invest in Africa, take a long view on Africa...' were the sentiments overwhelmingly expressed on the stage of the Cape Town International Convention Centre (CTICC) last week when it played host to the influential Consumer Goods Forum 60th Global Summit, 15-17 June 2016. It was the first time in Africa for this august retail and branded goods body, which saw the CEOs of global retailers and brands strut the stage talking up investment in Africa. In a nutshell: yes, Africa has problems with political leadership, conflict and corruption, but when you see the innovation and investment in technology, start-ups, smart cities, power, infrastructure, education, farming, retail, and, indeed, every sector on the continent, there is no doubt that this is the place to live and work. Even deputy president Cyril Ramaphosa dropped by in a low-key entrance, to listen to speeches on investment and food security, before taking to the stage to talk about "Africa rising". Keynote speaker, Muhtar Kent, chairman and CEO of Coca-Cola, which is investing $17 billion in Africa, was extremely bullish and encouraged retailers and manufacturers to take a long view of the continent. "Small improvements in Africa are yielding exponential results," Kent said. "Technology will help transform society, especially education... Africa has thousands of flourishing entrepreneurs." *Read all the Bizcommunity.com team's coverage of the Summit at #CGFsummit. Invest in Africa! Louise Marsland Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".![Bizcommunity dots](https://www.bizcommunity.com/res/img/sprite/social/biz_24.png) | Weekly top stories |
| ![Image by 123RF](https://biz-file.com/c/1606/347559-300x156.jpg) | [Louise Marsland] The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging... read
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| ![#CGFsummit: Reasons to believe in Africa](https://biz-file.com/c/1606/347448.jpg) | [Louise Marsland] There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town... read
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| | ![#CGFSummit: Reap the rewards of doing business sustainably](https://biz-file.com/c/1606/347552-120x120.jpg?2) | Leigh Andrews 'Shared-value sustainability' was a hot topic on the third and final day of the Consumer Goods Forum, with insights shared by Nestlé CEO and former Consumer Goods Forum co-chair, Paul Bulcke. read | | ![Willy Kruh.
Picture:](https://biz-file.com/c/1606/347286-120x120.jpg?1) | A survey of 400 consumer goods retail and manufacturing executives from 27 countries has revealed that companies that want to keep in front of change and secure competitive advantage are transforming themselves into fully integrated 'omni businesses'... read | |
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| ![Image credit © Pitchengine.com](https://biz-file.com/c/1606/347051-120x120.jpg?2) | Adidas and Puma have been hot on Nike's heels in the ongoing sneaker wars and even though Nike still holds the number one spot globally, the brand is suffering a massive drop off in the face of its competition. .. read | |
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Picture:](https://biz-file.com/c/1606/347511-120x120.jpg?1) | The perception that emerging markets are no longer a source of future growth for retailers is a dangerous retail myth that needs to be dispelled, global consumer insights company Nielsen told the world's top consumer goods companies' CEOs at The Consumer Goods Forum Global Summit earlier this week... read | | ![#CGFSummit: Food safety, not just a Western luxury](https://biz-file.com/c/1606/347560-120x120.jpg?2) | Leigh Andrews A customer buys meat and vegetables from your store. He goes home, eats that fresh produce, and contracts a serious illness. Possibly even dies. Here's how to prevent this nightmare from becoming a business reality... read | | ![Image by 123RF](https://biz-file.com/c/1606/347544-120x120.jpg) | IOM hands over rehabilitated market in Bangui, Central African Republic... read | | ![Image by 123RF](https://biz-file.com/c/1606/347543-120x120.jpg) | German Ambassador Invites UNAM researcher on 'Sharing Economy' to Germany... read | | ![Innovation Africa 2016: Industry and government eagerly anticipate Africa's leading education and ICT summit](https://biz-file.com/c/1606/347538.jpg) | Issued by AfricanBrains More than 30 African countries will be represented at the Innovation Africa summit taking place in Kenya in September, allowing industry leaders and investors to engage in pre-scheduled meetings with ministers and officials... read | | ![Image by 123RF](https://biz-file.com/c/1606/347419-120x120.jpg) | Louise Marsland Five things you need to know about the future of the retail market in sub-Saharan Africa... read | | ![Image by 123RF](https://biz-file.com/c/1606/347406-120x120.jpg) | Fresh after attacking SABC websites in South Africa, Anonymous Africa has turned its attention to Zimbabwe's Zanu-PF... read | | ![Image by 123RF](https://biz-file.com/c/1606/347405-120x120.jpg) | Media agreements on telling the story of Africa on the continent and internationally... read | | ![Orange France enables money transfers in Africa](https://biz-file.com/c/1606/347399.jpg) | Orange launches Orange Money in France to allow money transfers to three countries in Africa and within mainland France... read | | ![Image by 123RF](https://biz-file.com/c/1606/347397-120x120.jpg) | French media conglomerate Vivendi this week opened a 300-seat cinema in Cameroon's capital Yaounde, the first of 100 it plans to build across Africa. read | | ![Picture:](https://biz-file.com/c/1606/347199-120x120.jpg?1) | Marc Hasenfuss After persistent minority shareholder pressure in the past few years, supermarket giant Pick n Pay Stores will collapse its archaic pyramid control structure Pick n Pay Holdings (Pikwik) - but the new set-up ensures voting control remains with the Ackerman family... read | | ![The crisis of listening](https://biz-file.com/c/1606/347296.jpg) | Daniel Munslow Communications specialist Daniel Munslow on trends from the World PR Forum... read | | ![Image by 123RF](https://biz-file.com/c/1606/347198-120x120.jpg) | Intel's radio show in Nigeria aims to encourage women to utilise IT... read | | ![Image by 123RF](https://biz-file.com/c/1606/347197-120x120.jpg) | African nations increasingly embrace cash transfers to combat the continent's cycle of poverty... read | | ![AfricaCom 2015](https://biz-file.com/c/1606/347196-120x120.jpg) | AfricaCom launches new features, brand and website for 2016 event. 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![Bizcommunity and Cinemark present Cannes Lions Case Studies 2016](https://biz-file.com/c/1606/347105.jpg) | Issued by Bizcommunity.com Bizcommunity, in partnership with Cinemark, is delighted to announce that industry correspondent Ann Nurock will once again host Cannes Lions Case Studies feedback events at the Sandton Cine 2 on Thursday, 21 July, and Cape Town's V&A Waterfront Cinema Nouveau on Thursday, 28 July... read | | Issued by Dentsu Aegis Network | |
| | | | | Introduction to copywriting for brandsVega School - 25 Jul 2016 to 24 Oct 2016, Johannesburg | 25 Jul 2016 to 24 Oct 2016, Durban | 25 Jul 2016 to 24 Oct 2016, Cape Town | 25 Jul 2016 to 24 Oct 2016, Pretoria | | |
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