Latest shopper marketing trends
The latest Shopper Marketing trends have been the focus of a special trend report on Bizcommunity this past week, ahead of the world Consumer Goods Forum summit in Cape Town next week featuring the global CEOs of leading multi-national brands and global retailers.
As with most industries, retailing is also experiencing massive disruption, as empowered consumers and technological innovation intersect, meaning that retailers and brands need to work harder than ever in engaging the consumer in this overly cluttered advertising and marketing world. The good news is that the consumer wants to connect with you, as long as you add value to their lives.
Adding to the challenges - and opportunity - in Africa, is the increasingly younger population, the 'Afrillennials', who have been a focus of #YouthMonth on Bizcommunity, this June. This is a tech-savvy generation who are constantly learning and should be embraced for the new ideas and attitudes that they bring into the workplace, says Richard Mulholland, Missing Link founder.
Have a successful week!
Louise Marsland
Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
|
 | Do you find yourself asking "What would Google do?" in your endeavour to understand Afrillennials (African Millennials) in the workplace? You don't have to unless you're hiring the 1% of the 1% of the 1% of brilliant millennials around the globe... read | |  | Leigh Andrews This week, as we kick off #YouthMonth, we find out what's really going on behind the selfie with Lungile Nduvane, Africa's youngest station manager in community television at Bay TV... read | | |
|
Read more
|
|
|
![[Shopper Marketing] Customers gravitate to the 'Third Place'](https://biz-file.com/c/1605/344854-120x120.jpg?3) | Louise Marsland Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"... read | | |
|
Read more
|
|
![[Biz Takeouts Podcast] 176: Marketing Mix Shopper Path to Purchase 2016](https://biz-file.com/c/1606/345566.jpg) | On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Dana Buys... read |
|
 | Can good corporate governance retain Africa's investors in the midst of a commodity slump? read |
|
|
|
 | Airtel wins the Global Telecommunication Business (GTB) award for a digital backbone that is driving the mobile economy in Africa... read |
|
 | Call for papers for the 17th PAMRO All Africa Media Research Conference, being held in Zimbabwe in August 2016... read |
|
 | Louise Marsland Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated... read |
|
 | Steven Cohen Why making the move to the 'cloud' saves money for businesses... read |
|
 | Uber launches in Kampala, Uganda as city 462 in Uber's global network and a growing list of smart African cities to offer Uber... read |
|
 | Louise Marsland Channels Television, Nigeria, chairman, John Momah talks to Bizcommunity.com about the challenges of standardising audience measurement... read |
|
 | Launch of Digital Lab Africa platform at DISCOP AFRICA Abidjan, to act as a springboard for African talent in multimedia... read |
|
 | Nigeria's Calabar International Convention Centre director, Ben Asoro, has been appointed Africa chairperson of the International Congress and Congress Association (ICCA). read |
|
 | The Africa Business Fellowship has selected 14 US Fellows for placement at African companies... read |
|
 | Grocery and other retailers in South Africa are still dramatically underestimating the impact that the onslaught of digital is having on the industry... read |
|
 | Issued by Nielsen The second Nielsen's Africa Prospects Indicators (APi) report has released key findings on sub-Saharan Africa's media consumption habits... read |
|
 | Issued by Atmosphere PR An estimated 2,000 people in Africa die from food safety-related illnesses every day, according to the UN Food and Agriculture Organisation (FAO) and the World Health Organisation (WHO)... read |
|
 | Daniel Munslow Communicating across cultures has become one of the most talked about subjects for global communication professionals as they continue to face the challenges associated with communicating with large, geographically spread audiences... read |
|
 | Issued by Adclick Africa Media Group Adclick Mobile DSP is Africa's first homegrown mobile DSP platform that offers self-serve or managed programmatic advertising services... read |
|
 | Leigh Andrews How do you tackle advertising when consumers actively skip it, choosing to rather binge-watch VOD or video-on-demand shows? Speakers at the second and final day of Kantar's World Audience Summit 2016 shared the importance of real-time data... read |
|
 | Issued by Meltwater There are now over 48 million internet users in Nigeria alone, and according to the National Communications Authority, Ghana boasts a staggering 65.74% mobile internet penetration rate... read |
|
 | The Indian Ocean Commission (IOC) and United Nations have teamed up to address food security and nutrition needs... read |
|
 | Pan-Africa contest seeks to capture fast-changing cities, industry, technology... read |
|
 | Nedbank was named as the African Retail Bank of the year at the recent 2016 Retail Banking Global Conference and Awards, held in London... read |
|
 | Connecting the unconnected and recognising Africa's women trailblazers will be the focus at Africa Internet Summit... read |
|
 | The GSMA, which represents the interests of mobile operators worldwide, has announced the key speakers for the 2016 Mobile 360 Series - Africa conference... read |
|
 | Five African leaders are in the top six most conversational leaders on Twitter... read |
|
 | Leigh Andrews It's never been more evident that the internet and mobile era is disrupting TV for good. Here's how the first day of presentations and panelists at Kantar Media's World Audiences Summit 2016 explained the implications... read |
|
 | The largest student African Entrepreneurship challenge saw finalists from Nigeria, Ghana and Tanzania compete for top honours... read |
|
 | New science and technology initiatives to help African and Asian societies prepare for extreme weather disasters... read |
|
 | Why brands that emotionally connect with their consumers still win at point of sale... read |
|
 | Campaign launched to entice business travelers from Africa to stay and sample tourist wares of Johannesburg... read |
|
 | Dominique Collett Fintech is disrupting the way ordinary Africans manage and use money... read |
|
 | Philips and UNFPA collaborate to transform lives with a second Community Life Centre in Mandera County, Kenya... read |
|
 | BON Cloud debuts license-free content for African broadcasters seeking China-related stories... read |
|
 | MTN rolls out solar-powered MTN Mobile Electricity in Nigeria with Lumos partnership... read |
|
 | Hicks Crawford A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise... read |
|
 | Media Concepts International and HID Global team up at ID4Africa to showcase mobile IDs on smartphones, with the Nigeria Police... read |
|
 | The role of the media sales professional is changing rapidly... read |
|
 | Tom Jackson Nigerian tech and innovation space Co-Creation Hub (CcHub) has announced free access to its co-working space from 13 June, as the flagship Lagos incubator looks to further develop the local tech startup... read |
|
 | Applications are open for a reporting trip for female journalists to Uganda in September... read |
|
 | Ericsson reveals 'Emergency Wallet' to support humanitarian responses... read |
|
|
|
Introduction to copywriting for brandsVega School - 25 Jul 2016 to 24 Oct 2016, Johannesburg | 25 Jul 2016 to 24 Oct 2016, Durban | 25 Jul 2016 to 24 Oct 2016, Cape Town | 25 Jul 2016 to 24 Oct 2016, Pretoria |
|
|
|
C.S. Lewis "You are never too old to set another goal or to dream a new dream." Theodore Roosevelt "Keep your eyes on the stars, and your feet on the ground." F. Scott Fitzgerald "Vitality shows in not only the ability to persist but the ability to start over." |
More quotes Submit a Quote |
|
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
|
Twitter
