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African business opportunities abound - if you start with yourselfFarren Roper says now's the time for marketers to establish their professional brand. Not being a true brand ambassador for your own truth in sharing your stories, successes and failures is the opportunity cost of building great role models for other would-be marketers to aspire towards, especially as more and more business moves online. Hatem Hariri agrees that digital transformation is key to Africa's future. To get this right you need to both understand Africa as a continent that doesn't match the 'one market' view, and that governments and enterprises around the globe are looking at digitisation strategies to drive operational excellence, greater competitive differentiation, customer and citizen satisfaction, and providing them with a more connected experience. With this digital business upswing, it's little wonder that sub-Saharan Africa still offers opportunities to investors. And while each African country offers unique growth opportunities, more African economies could be thriving if not for underdeveloped infrastructure and bureaucracy. That's where the importance of foreign investment comes in - let's all do our bit to make it attractive a business destination as possible. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | [Farren Roper] Tom Peters is famous for saying "All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You..." read
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|  | Bizcommunity's own brand story wraps up #BrandManagerMonth with Terry Levin sharing insight into her brand objectives for the year as well as how a few of her favourite brands have realised the importance of differentiation from parity products... read | |
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 | On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Adrian Bush and Rian Bornman... read | |
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 | In response to drastic shifts in the media landscape, Popimedia a social and digital media agency has established a free learning academy, Ad-Tech Academy, to service industry needs with monthly classes... read | |  | Gathering and galvanising the industry, this year's Cannes Lions International Festival of Creativity will provide everything needed to successfully campaign for creativity... read | |  | Leigh Andrews "We have always talked about the need to create work that works for our clients' business," says Gau Narayanan, regional director for BBDO Africa. As BBDO was again named the best agency network in the global 2016 WARC 100 rankings, their work clearly does the trick... read | | |
 | Hatem Hariri Any vendor that comes to Africa needs to understand Africa. The problem most companies have is that they think of Africa as one country, where one approach will work... read | |  | Andre Steenekamp Just five years ago, the worlds of digital commerce and real-world customer service were separated by a massive chasm... read | | |
 | Adeyemi Adepetun For excellent journalism and media practice both online and offline, The Guardian has emerged winner of the .ng Media Award... read | |  | The Internet Society will bring its annual Africa Peering and Interconnection Forum (AfPIF) to Tanzania for the first time... read | | |
 | Poet and novelist Fiston Mwanza Mujila was on Saturday, 19 March 2016 announced as the winner of the 2015 Etisalat Prize for Literature for his first novel, Tram 83... read | | |
 | Gregory Gondwe Telekom Networks Malawi (TNM), the country's integrated mobile and internet operator, has reported an increase in net profit by 3% for 2015, the company said on Wednesday... read | | |
 | Onimisi Alao Some major newspapers have raised their cover prices at a time when online publishing is giving print media a lot of competition and when Nigerians are wading through financial difficulties... read | |  | Members of the National Intelligence and Security Service (NISS) confiscated the entire print-run of El Ayam daily newspaper in Khartoum in the early hours of Sunday... read | | |
 | To focus on helping organisations take full advantage of the benefits associated with closing the gender gap and creating more opportunities for women to rise as leaders... read | | |
 | Sub-Saharan Africa is expecting a real GDP growth of +4% in 2016 - up from 2015, making it still a viable region for investment... read | |  | In its report 'Economic Insight: Africa Q1 2016', the Institute of Chartered Accountants in England and Wales (ICAEW) points to good news for African economies but warns that manufacturing still accounts for a small share of output... read | |  | At the KPMG Pan African Tax Conversation, which took place earlier this month in Cape Town, the group released its inaugural Africa Incentive Survey (2016)... read | | |
 | A Portuguese branch of the Anonymous hacking collective says it has shut down about 20 Angolan government websites in retaliation for the jailing of 17 youth activists for plotting "rebellion"... read | | |  | A guinea pig with its own live Periscope feed that helped students decide whether to relax or focus on their finals? "It's an incredibly simple idea, but also inventive and funny." That's what made this entry a delight for this One Show judge to watch... read | |  | NEW YORK - The online news site Mashable said on Thursday it raised $15 million in a funding round led by Time Warner's television operations, as part of its efforts to expand video offerings... read | |  | Ericsson will be showcasing new capabilities that will help TV service providers to successfully reposition themselves for the internet era... read | | | More International | |
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 | Leigh Andrews As we enter a new era of digital business, CEOs need to leapfrog themselves before they can leapfrog their organisations into the 21st century. Here's how you can do so through hard work, self-reflection, untraining, retraining and reprogramming... read | |  | Naseem Javed When was the last time you heard a senior executive say "I'm just too busy?" The claims of being too busy are primarily an admittance to suffering from 'busylepsy'... read | |
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| | | Writing to pictureInstitute for the Advancement of Journalism - 20 Apr 2016 to 22 Apr 2016, Johannesburg | | |
| William Arthur Ward "Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings." Herbert Simon "One finds limits by pushing them." Milton Berle "If opportunity doesn't knock, build a door." |
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