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Marketing & Media Africa

Freedom of digital communication?

Uganda's government has proposed a bill that will effectively tighten control of social media by regulating what goes on in the communication sector. The effects are far-reaching, with several journalists arrested for covering protests and Twitter and Facebook blocked during February's elections for unspecified "national security" concerns.

From the mobile aspect, MTN says it is still in talks with Nigerian officials over the record $3.9bn fine imposed for failing to disconnect unregistered subscribers in Nigeria as they aim to ensure an amicable resolution to the matter.

Then, looking at businesses embracing digital trends, Dee Stephens explains just how long SEO takes to rank you at #1. The answer's not as simple as one might think, especially as there's no golden metric, single rule or small group of keywords that'll drive traffic to your site.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
UGANDA
Uganda moves to tighten control of social media
Uganda's government has proposed a bill to tighten controls over social media, a minister said on Friday, weeks after an enforced election day shutdown triggered widespread criticism... read


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] IT Leaders Africa Summit and Metropolitan's new TVC
On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Tseliso Rangaka, Llewellyn Allen and Shannon Mackrill... read

Brand Manager Month
SOUTH AFRICA
#BrandManagerMonth: Sithembile Ntombela from Brand SA

Beverley Klein

What kind of brand strategy do you need to market a country? Sithembile Ntombela is the general manager of marketing at Brand SA, an organisation committed to promoting patriotism and the beauty of South Africa... read
Read more
Marketing
SOUTH AFRICA
How well do you know your strategic targets and prime prospects?

Michael Wood

Having an in-depth understanding of your consumer makes it far easier to find the sweet spot for your brands' investment and growth. Using a blanket approach will not provide growth... read
Advertising
SOUTH AFRICA
Young Lions Health Award 2016 launched
Lions Health and UNICEF have launched the Young Lions Health Award 2016, with UNICEF goodwill ambassador, Shakira, confirmed as guest juror... read
SOUTH AFRICA
[Secrets of success] Good old-fashioned values and service deliver winning formula

Ann Nurock

At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay... read



CSI
AFRICA
Promoting Sustainable Development Goals through African women's perspective
Following on from the UN Sustainable Development Goals (SDGs), which aim to end poverty, combat inequalities and promote prosperity while protecting the environment by 2030, Speak Up Africa has launched Yena2030... read
Digital
SOUTH AFRICA
How long does SEO take to rank me at #1?

Dee Stephens

In essence the answer is not as simple as one might think, as the question is seriously misguided. That question and the SEO rank practice has long out dated that kind of mind set... read
Direct Marketing
SOUTH AFRICA
Empowering your client is key to a sustainable partnership

Gareth Mountain

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return... read
Entrepreneurship
NIGERIA
Three motivational tips for Nigerian startup founders new to the game

Nkem Ndem V

Launching a startup is one of the most arduous endeavors any entrepreneur can pursue as he/she would have to endure the difficult path of innovation, product market fit, team cohesion, and scaling... read
KENYA
This is how you run a business in these complicated times

Ngugi Mungai

The business landscape is changing fast across the world and chief executives have to be versatile to deal with an environment that is becoming increasingly complicated to read and adapt to, a new study indicates... read
Events & Conferencing
RWANDA
Inaugural African Transformation Forum opens today
The inaugural African Transformation Forum (ATF) opens today, Monday 14 March 2016, in Kigali, Rwanda. The ATF seeks to build a coalition for transformation in Africa by addressing key economic development themes... read
Mobile
NIGERIA
MTN says still in talks with Nigerian officials over fine
Telecom giant MTN on Friday insisted negotiations were ongoing with Nigerian authorities to settle a record $3.9bn fine imposed for failing to disconnect unregistered subscribers... read
EGYPT
Mobinil becomes Orange in Egypt
Orange, one of the world's leading telecommunications operators today announces the launch of the Orange brand in Egypt. The Orange brand has replaced the Mobinil brand... read
Social Media
SOUTH AFRICA
Five social media trends that will change marketing and business in 2016

Ivan Dimitrijevic

Social media networks have taken the world and they have become an integral part of our everyday lives. There are more than 2 billion active social media users right now, and that number keeps growing as we speak... read
SOUTH AFRICA
Tips for maximising social commerce

Charles Mburugu

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites... read
International
SOUTH AFRICA
Dubai Lynx Awards 2016 winners announced
The Dubai Lynx International Festival of Creativity has announced the winners of the 10th annual awards... read
UNITED STATES
Finalists in Global Awards Young Globals Student Competition
The Global Awards has announced the Young Globals Student Competition and Internship programme finalists... read
More International
Jobs offered



New events to diarise
Social media as source and platform
Institute for the Advancement of Journalism - 17 Mar 2016 to 18 Mar 2016, Johannesburg


Financial Mail AdForum - Retail Advertising in a Spin
Times Media Events - 15 Apr 2016, Johannesburg


Crisis communications and media relations summit
The Conferencehub - 20 Apr 2016 to 21 Apr 2016, Johannesburg


Africa strategic sourcing and sustainability in procurement and supply chain management
Global Invest Group - 20 Apr 2016 to 21 Apr 2016, Johannesburg


Rwanda Fashion Expo 2016
ELAN EXPO - 26 May 2016 to 28 May 2016, Kigali





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Eleanor Roosevelt
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Jim Rohn
"Either you run the day or the day runs you."
Alice Walker
"The most common way people give up their power is by thinking they don't have any."

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