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Africa, rise!It's definitely time for global brands to refocus their attention on the African market. In an exclusive interview, Danette Breitenbach finds out more from Scott Julian, one of the founding partners of Effective Measure, which was recently acquired by Insiight and plans to better create an environment of trust and an understanding of what a client is buying and that they get what they asked for from the continent. Sticking to the topic of success unique to Africa, Ngugi Mungai writes about Node Africa, the Kenyan start-up that came to be in just six weeks and how the tech community actually achieved this milestone. We also find out about Kariba South Primary School, the Zambian school that won the global entrepreneurship competition titled ' School Enterprise Challenge', organised by UK-based charity Teach A Man To Fish. Definitely time for Africa to shine - we look forward to your own success stories. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".![](https://biz-file.com/res/img/sprite/social/biz_24.png) | Weekly top stories |
| ![](https://biz-file.com/c/1603/333831-300x156.jpg?2) | [Danette Breitenbach] Ad spend online is well below the percentage of consumer attention online. The internet is fragmented, from devices to content, so understanding what people are accessing is key... read
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![](https://biz-file.com/c/1603/333671-120x120.png?2) | The winners for the 2016 IAB Bookmark Awards were announced to a packed audience at The Turbine Hall, Newtown on Thursday, 3 March 2016... read | |
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| ![](https://biz-file.com/c/1603/333225-120x120.jpg?2) | Louise Marsland The biggest influence in the workplace right now are millennials. This first generation of savvy, digital natives are driving most organisational change - as employees and as consumers... read | | ![](https://biz-file.com/c/1603/333838.jpg) | Louise Marsland Current thinking by futurists and trend analysts points to an outdated organisational culture and structure that has not kept up with radical changes in society. read | | ![](https://biz-file.com/c/1603/333707-120x120.jpg?2) | Louise Marsland Student Village CEO Ronen Aires, talks about how trends such as the rise of the African Millennial, the 'Afrillennial', will fundamentally change the workplace... read | |
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![](https://biz-file.com/c/1603/333628-120x120.jpg?2) | On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Stephen Sandmann from Quirk... read | | |
![](https://biz-file.com/c/1603/333636-120x120.jpg?2) | Africa is seen to be one of the hottest global opportunities for corporate expansion. However, not all African countries are enjoying the same speed and pace and the continent remains complex and diverse... read | |
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![](https://biz-file.com/c/1603/333286-120x120.jpg?2) | Brendan McAravey The Internet has undeniably become the lifeblood of our society, providing essential access to jobs, public services and resources to citizens. Digital services and the Internet are likely to be the future... read | | ![](https://biz-file.com/c/1603/333175.jpg) | The need to record a brand's journey is important, not only for marketing purposes but for legal reasons too. However, the volume of material that is generated, often on a variety of devices and by a host of different users, is staggering... read | | |
![](https://biz-file.com/c/1603/333940.png) | Local non-governmental organisations (NGOs) and associations are urged to submit proposals for women's digital centres... read | | |
![](https://biz-file.com/c/1603/333915.jpg) | Ngugi Mungai Node Africa is currently the most ambitious start-up in Kenya, even though it was barely two months old when it officially launched on January 28, 2016... read | | ![](https://biz-file.com/c/1603/333854.png) | In the School Enterprise Challenge, organised by UK-based charity Teach A Man To Fish, the overall global winner was the Kariba South Primary School in Zambia... read | | ![](https://biz-file.com/c/1603/333274.png) | The 6th Anzisha Prize (www.AnzishaPrize.org) application phase is now open, and the search is on to find 12 of Africa's youngest, most innovative social and business entrepreneurs under the age of 22... read | | |
![](https://biz-file.com/c/1603/333695-120x120.png?2) | The New African Woman Forum Awards sets out to honour extraordinary women who have made significant achievements in their countries and communities... read | | ![](https://biz-file.com/c/1603/333511-120x120.jpg?2) | Now in its seventh year running, the IT Leaders Africa Summit will take place on 15 and 16 March at Vodacom World in Johannesburg... read | | ![](https://biz-file.com/c/1603/333089.jpg) | The Africa CEO Forum 2016 will be taking place in Abidjan, Côte d'Ivoire on 21 and 22 March. The event has become the international Forum of reference dedicated to the development of the private sector in Africa... read | | |
![](https://biz-file.com/c/1603/333314-120x120.jpg?2) | The CNN MultiChoice African Journalist 2016 Awards was officially launched this week. The competition for African nationals, based on the continent, welcomes entries from journalists creating content targeting an African audience... read | | |
![](https://biz-file.com/c/1603/333276-120x120.jpg?2) | Nkem Ndem V With the fast development of smartphones with impressive processing power, solid cameras, and varied internal storage capacities in the Nigerian tech market today, you do not need to be certified or have professional cameras shoot a video... read | | |
![](https://biz-file.com/c/1603/333878.jpg) | Just as print media was able to create a more accurate measurement of its value through readership figures and not circulation, OOH advertising should reassess the way in which impact is calculated... read | | |
![](https://biz-file.com/c/1603/333253-120x120.jpg?2) | Graeme Pitt More often than not when I am talking to a client about Angola their eyes widen and they give you the 'Are you mad?' look... read | | | ![](https://biz-file.com/c/1603/333181.png) | Analytics Quotient (AQ) will become part of Millward Brown Analytics, a Kantar brand focused on using connected data intelligence to unlock insights that help clients drive growth, following ots acquisition by WPP-owned, Millward Brown... read | | ![](https://biz-file.com/c/1603/333520.jpg) | Apple and Samsung together account for nearly 70% of new customers making contactless payments via their mobile handsets. A new study from Juniper Research has found that the number of consumers will reach 148 million this year... read | | ![](https://biz-file.com/c/1603/333897-120x120.jpg?1) | A new event at the 63rd Cannes Lions International Festival of Creativity, Lions Entertainment, will explore ways that talent and storytelling can elevate content into the cultural mainstream... read | | More International | |
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| Elbert Hubbard "The best preparation for good work tomorrow is to do good work today." Helen Keller "When one door of happiness closes, another opens, but often we look so long at the closed door that we do not see the one that has been opened for us." Winston Churchill "Courage is the first of human qualities because it is the quality which guarantees all others." | More quotes Submit a Quote | |
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