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Marketing & Media Africa

Businesses boosting the economy

With blogging proving hugely popular in the country at the moment, Nkem Ndem V offers five tips to write an SEO-friendly blog post for Nigerians. She touches on the importance of keywords, links for reference and a comment box, to make your content shareable.

Expanding on the context of shareable content, Facebook is helping SMEs in West Africa to better connect with their customers through a roundtable discussion set to support entrepreneurship. That's especially pertinent as Africa is home to some of the world's most vibrant and exciting small businesses, and these enterprises are the backbone of the economy.

In another example of businesses helping boost the economy, we look at how MTN Mobile Money and Hellofood are supporting the Ugandan 'Feed a Child' initiative.

Good food for thought as the week kicks off...

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Weekly top stories
NIGERIA
Five tips to write an SEO-friendly blog post for Nigerians
[Nkem Ndem V] Blogging is big in Nigeria at the moment, so many Nigerian bloggers publish posts on a daily basis, however, not all of them understand the concept or importance of SEO in online writing... read


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 161: A look at BizTrends 2016
On the first episode of Biz Takeouts Marketing and Media Radio show in 2016, host Warren Harding focused on the recently launched BizTrends 2016... read

Design Month
NAMIBIA
#DesignMonth: Fashion forward with Leah Misika

Beverley Klein

Leah Misika is the founder and managing director of La Mode Fashion. She's a design creative whose love for fashion and background in retail management makes for a well-balanced integration of disciplines... read
More ...
Marketing
WEST AFRICA
Facebook helps West African SMEs connect with customers
Facebook hosted a roundtable with small and medium sized enterprises from Ghana and Nigeria on Tuesday this week as part of its effort to support entrepreneurship in West Africa... read
CSI
SOUTH AFRICA
Entries open for 'The Bobs - Best of Online Activism'
Entries for the 2016 'Bobs - Best of Online Activism' are now open until 3 March 2016. The Deutsche Welle (DW) awards honour exemplary efforts to promote online freedom of expression and civil society... read
UGANDA
Ugandan 'Feed a Child' initiative made possible by MTN Mobile money
Following the MTN-Hellofood 2015 Christmas party in Kampala for 230 children from orphanages, the two companies have launched a 'Feed a Child' initiative... read
Digital
GHANA
Ghana to celebrate World Safer Internet Day 2016

Sebastian R. Freiku

The Ghana Internet Safety Foundation (GISF), in partnership with Facebook Incorporated, YMCA and Hapaweb Solutions, will this year celebrate the World Safer Internet Day on 9 February... read
Entrepreneurship
ZAMBIA
Mwale calls for provision of entrepreneurship skills, startup capital to African youths
Minister of Youth, Sport and Child Development Vincent Mwale has called for the provision of entrepreneurship skills and startup capital to youths to create employment and wealth... read
SOUTH AFRICA
10 start-up decisions you'll never regret

Thabiso Thantsha

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate... read
Events & Conferencing
SOUTH AFRICA
Meetings Africa: A collaborative affair

Danette Breitenbach

It is imperative for the continent's countries to work together to secure business events. Yet in 2014 out of the 124 meetings hosted as a country only 13 were association meetings from Africa... read
Media
AFRICA
Al Jazeera's audio app provides access to a live audio stream
To reach new audiences, where low Internet speeds limit access to video, Al Jazeera Media Network has launched a new audio web app that will give users access to a live audio stream of the network's TV broadcast... read
AFRICA
Call to enter pan-African reinsurance Journalism Awards
Journalists from across Africa have until 29 February 2016 to submit their entries for the inaugural pan-African reinsurance Journalism Awards... read
RWANDA
Rwanda gets CNBC Africa studio at new East African headquarters
Mobile
TANZANIA
Tigo Tanzania announces free WhatsApp messaging service
Tanzania's leading telecommunication company renown for driving digital lifestyle transformation, Tigo (Tigo.co.tz), has announced free WhatsApp services for its 10 million users... read
Recruitment
AFRICA
Bringing recruitment to NGOs in Africa

Beverley Klein

NGO Recruit Africa is a leading recruitment firm in the non-profit and development sector in Africa. Working with a wide range of clients, the agency aims to recruit across various sectors... read
Retail
SOUTH AFRICA
eCommerce Africa Confex returns in February to Cape Town
The second eCommerce Africa Confex takes place 17 - 18 February 2016 at the Cape Town International Convention Centre. With eCommerce forecasted to grow by 40% annually... read
Social Media
NIGERIA
Facebook announces 16 million people come to Facebook every month on mobile
Facebook announced 16 million people in Nigeria visit Facebook every month with 100% of them coming on mobile. Each day, 7.2 million people visit Facebook with 7 million on mobile... read
NIGERIA
Three ways Nigerians can use Snapchat for building brand and business marketing

Nkem Ndem V

Nigeria is still in the process of embracing Snapchat. With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world... read
International
UNITED STATES
Pentawards 2016 selects jury
The Pentawards is a worldwide competition exclusively devoted to packaging design in all its forms. It is open to all those who are associated with the creation or marketing of packaging from every country in the world... read
UNITED STATES
Alphabet vaults past Apple as most valuable firm
SAN FRANCISCO: Google-parent Alphabet snatched Apple's crown late on Monday as the world's most valuable firm based on the value of shares that leapt with better-than-expected earnings... read
SOUTH AFRICA
Twitter Live Young Lynx Competition launched
A partnership between Dubai Lynx Festival and Twitter sees the launch of the first Twitter Live Young Lynx Competition at the upcoming Dubai Lynx International Festival of Creativity, taking place from 6-8 March 2016... read
More International
Business
SOUTH AFRICA
Revealed: the big CFO miscalculation

Auguste Coetzer

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects... read
SOUTH AFRICA
The secret of all great success and achievement

James Hurford

Self-confidence. Without it, you can't achieve anything. With it, you can achieve everything. To overcome any obstacle, or to achieve any goal and to become successful - you have to believe in yourself... read
SOUTH AFRICA
The collapse of the next industrial revolution

Naseem Javed

Now that all the brilliance of the mighty popular World Economic Forum 2016 in Davos, themed as The Fourth Industrial Revolution, has been fully captured, streamed and indexed, it's time to find a revolt. read
New events to diarise
Illustrated infographics and animation workshop
Multidimensions - 16 Feb 2016 to 17 Feb 2016, Cape Town


Adobe Creative Cloud
Multidimensions - 25 Feb 2016 to 26 Feb 2016, Cape Town


Brandlove customer journey design course
Brandlove - 10 Mar 2016 to 11 Mar 2016, Sandton | 16 Jun 2016 to 17 Jun 2016, Cape Town


10 secrets to successful self publishing
Kruger Publications - 19 Mar 2016, Midrand


Mastering sales and marketing in the age of new social media
NES Consulting - 20 Apr 2016 to 22 Apr 2016, Johannesburg | 25 May 2016 to 27 May 2016, Cape Town


Quotes
Jimmy Dean
"I can't change the direction of the wind, but I can adjust my sails to always reach my destination."
Jane Goodall
"What you do makes a difference, and you have to decide what kind of difference you want to make."
Marie Curie
"We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained."

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