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The business of backlinks, hashtags and rehashing successOne way to get the business year off to a good start is by looking at last year's success. With their 'media agency of the year' win at the recent Annual AdFocus Awards, Vizeum is one such successful industry leader. I chatted to Kelvin Storie, managing director of Vizeum Johannesburg about what it takes to be a successful media agency and what we can expect in the coming months. This is proof that businesses that haven't made the digital leap simply won't survive in 2016. A big part of that is making sure your online offering is in line with what your consumers expect, to ensure continued growth in revenue and reach. In this light, Adegboye Adeniyi looks at whether linking to another website is the key to help website traffic to grow and how it ties into the law of reciprocity. Looking from backlinks to the specific form of linking that comes from hashtags, we explore how #KenyaLive is showcasing Kenya's night safari wildlife and coastal underwater treasures through a series of live web broadcasts. View it all via mobile phones, tablets or computers via Periscope on the HerdTracker channel until 18 January. Happy viewing! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | [Leigh Andrews] With so many media agencies servicing the local marketing industry, what does it take to really make an impact? Having clinched the title of 'media agency of the year' at the recent Annual AdFocus Awards for the first time, Vizeum has the answers... read
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 | Netumbo Nekomba Award-winning designer and columnist Leah Misika has even more reason to celebrate the new year after nailing an interview on global news network CNN's 'African Voices' - an incredible addition to her ever-growing portfolio... read | | |
 | Kenya's stunning wildlife is set to be showcased with two world firsts in a series of live web broadcasts using new state-of-the-art technology... read | |  | Adegboye Adeniyi As I sat down to write my next article, I was thinking what should I talk about? Different topics ran through my head and while I was trying to decide, I received an email asking a question about the impact of linking out to a website..? read | |  | Waga Odongo An international brand campaign aimed at promoting Kenya as a tourism and investment destination has launched an initiative to broadcast Kenyan wildlife live on the Internet... read | | |
 | Government intimidation of journalists and activists in Uganda is having a "chilling effect" on free speech ahead of elections next month, Human Rights Watch said Monday... read | |  | Freeman Razemba Media houses in Zimbabwe will need to have content ready when the country commissions its high definition television channels in April, with initial plans for 12 channels, six going to the Zimbabwe Broadcasting Corporation... read | |  | LYON, FRANCE: The Africanews channel launched Monday with coverage of the continent in English and French that is only available online for now, but which its backers hope to expand to TV broadcasts soon... read | | |
 | Asha Speckman The raging dispute between MTN and Nigerian authorities - now being battled out in court - has not made the cellphone giant shy about expanding in Africa's most populous country... read | |  | James Kariuki Kenya now has 37.8 million active mobile phone numbers with the Internet cum data market registering 21.6 million users... read | |  | Nkem Ndem V Nigeria has witnessed an explosion of mobile apps in the last couple years, making it convenient for smartphone users to do everything from paying bills to saving money, shopping, ordering food, keeping up with news... read | |  | Baraka Jefwa According to the quarterly sector statistics report by the Communications Authority of Kenya (CA), the uptake of mobile services by Kenyans continued to grow leading to mobile penetration... read | | |
 | The deadline for entries to the 2016 IMA Web Awards has been extended to 15 January 2016. Entries of website, app, blog, microsite, video, ad, game or social media campaigns for mobile... read | | |
 | Africa's signage and graphic industry is set to experience a growth as they are set to witness top innovations at Sign and Graphic Imaging (SGI) Dubai 2016 trade show... read | | |
 | LAGOS, NIGERIA: The e-commerce leader in Africa formalizes the appointment of Juliet Anammah at the head of Jumia Nigeria, Africa Internet Group's (AIG) biggest company on the continent... read | | |
 | Facebook announced on Thursday that the number of people using its Messenger application monthly has shot past 800 million, with more features on the way to win even more fans... read | |  | Tigo Tanzania's Facebook followers recently clocked a staggering 1 million, making the company's Facebook page www.facebook.com/TigoTanzania, the most popular... read | | |
 | Netumbo Nekomba The global video streaming website Netflix launched in Namibia last week, prompting MultiChoice to claim that it 'welcomes' the competition... read | |  | LAS VEGAS, USA: Streaming pioneer Netflix said Wednesday it had significantly expanded its global footprint to 190 countries, making its Internet TV service available in 130 new markets including India -- but not China... read | |  | Lloyd Gumbo Zimbabwe is expected to launch its first digital television by March this year, and Government has urged television content producers to ensure the country has enough to broadcast when the industry is fully digitalised... read | | |  | LAS VEGAS, USA: Google and Lenovo said Thursday they would team up to produce the first smartphone using three-dimensional mapping developed for the US tech giant's "Project Tango..." read | |  | LONDON, UK: The Twitter account of the leader of Britain's main opposition party appeared to have been hacked Sunday, judging by bizarre tweets including one calling Prime Minister David Cameron a "pie"... read | |  | SAN FRANCISCO, USA: Global app usage soared in 2015 as a growing base of smartphone users found new ways to use their devices, a study showed on Tuesday... read | |  | WASHINGTON, USA: Twitter said it was restoring access to deleted tweets from politicians, saying it would help "bring more transparency to public dialogue..." read | | | More International | |
| | Y!CON 2016Student Village - 17 Mar 2016, Johannesburg | | |
| Maya Angelou "Nothing will work unless you do." Jane Smiley "In my experience, there is only one motivation, and that is desire. No reasons or principle contain it or stand against it." Maya Angelou "You can't use up creativity. The more you use, the more you have." |
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