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OOH, micro-moments and social media for businessToday sees the start of our Special Focus on OOH (Out of Home) advertising. It features exclusive interviews with the trendsetters in this field and pinpoints global out-of-home advertising trends. On the topic of trendsetters, Bryan Nelson, industry head at Google, writes about micro-moments as the new battleground for brands. It's about understanding where customers are and how they want to engage - online, in real fast time. You can learn more about staying ahead of the marketing pack this week, from the 25 speakers scheduled for the social media summit titled 'Social means business' taking place in Uganda on 3 December. Get reading and start the final month of the year with a business bang! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
|  | [Bryan Nelson] South Africa is in the middle of an internet explosion, led by the ubiquitous smartphone. Brands looking to capitalise on this growth need to understand that users are mobile and expect their needs to be addressed in the micro-moment... read
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 | Danette Breitenbach A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement... read | |  | Danette Breitenbach The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth... read | |
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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Fred Roed and Alan Campbell... read | | |
 | Leigh Andrews This week, we find out what's really going on behind the selfie with technophile Lucy Worsley, founder and CEO of Empire Experiential Marketing... read | | |
 | TechSoup, which operates a fully global technology philanthropy programme, TechSoup.Global, has extended its reach in Africa from 4 to 54 countries... read | | |
 | M&C Saatchi PLC has announced the acquisition of one of South Africa's leading independent digital agencies, Creative Spark... read | |  | The winners of the Nigeria Technology Awards 2015 have been announced. The event took place at the Ace-Olivia Hall, City Mall, Lagos, Nigeria on 21 November, 2015... read | | |
 | Caterpillar announced that it has launched the pilot-phase of the Technicians for Africa Project, an e-learning website for people who aspire to become a technician in Nigeria, Mozambique and DR Congo... read | | |
 | The New African magazine has named the annual '100 Most Influential Africans of 201', which is dominated by Nigerians... read | | |
 | Shadrack Kavilu Safaricom has partnered with MTN Rwanda to offer mobile money transaction for M-PESA customers in Kenya and Rwanda... read | |  | Leigh Andrews Contrary to what the proliferation of mobile phones locally may have led you to believe, as many as 60% of people around the world still don't have regular access to the World Wide Web. Here's how we can overcome this... read | | |
 | International Expo Consults (IEC) stated that the African printing industry stakeholders can immensely benefit by visiting the (Sign and Graphic Imaging) SGI Dubai 2016 trade show... read | | |
 | The Ghana Independent Broadcasters Association announced that it has partnered with mobile surveying company GeoPoll to be the provider of media data to GIBA members... read | | Issued by Nielsen | | |
 | With the recent launch and success of Wonderbag slow cooker into the Ghana and Nigeria markets in 2015, Nigerian e-commerce store Jumia approached the brand to be part of this year's sale extravaganza... read | | |
 | According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa... read | | |
 | Paul Tentena The annual Social Media Summit is set to be held next month on 3 December, under the theme 'Social Means Business'... read | |  | Facebook and Jumia Nigeria partnered to host the first 'Boost Your Business' event in Nigeria last Thursday, 19 November, at the Landmark Event Centre... read | | |  | The World Publishing Expo, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), will take place in Vienna from 10-12 October 2016... read | |  | Mobile microfinance is liberating many of the world's poor, as service providers successfully facilitate financial inclusion... read | |  | HONG KONG: The founder of Chinese e-commerce giant Alibaba is in talks to buy a stake in the publisher of Hong Kong's South China Morning Post newspaper, Bloomberg News reported on Monday... read | | | More International | |
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 | John Sanei The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member... read | |  | Farren Roper One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed... read | |  | Douglas Kruger Keen to innovate in your business? Here's a simple approach, based on how quickly human knowledge is advancing... read | |
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| Martin Luther King Jr. "If I cannot do great things, I can do small things in a great way" Anthony Robbins "It is in your moments of decision that your destiny is shaped." Jimmy Dean "I can't change the direction of the wind, but I can adjust my sails to always reach my destination." |
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