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Marketing & Media Africa

Addressing digital illiteracy

A primary concern across the continent is that of digital illiteracy. We attended the opening day of MRMW Africa 2015 recently and learned all about the continent's truly mobile consumer and the need to create more mobile content and services that are relevant, accessible and available to users in their own language.

We also look at the issue of social solidarity in times of tragedy, with Louise Marsland focusing her [TrendTalk] column on how the tragic events of the past few days in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. While mainstream media has come in for this kind of criticism many times, Facebook's decision to enable its Safety Check in Paris has many debating "selective grief and outrage"...

On a positive front, Ngugi Mungai writes that start-ups are set to benefit in the Enterprise Kenya initiative, and will give innovators in the ICT sector a platform to commercialise their start-ups with project managers.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
SOUTH AFRICA
[MRMW] 2015: Introducing the truly mobile consumer
[Leigh Andrews] Top insights from day 1 of MRMW Africa 2015 were about the truly mobile consumer of 2015 and how mobile marketers can better incorporate mobile research data into their campaigns... read


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 157: Yoco, a new integrated point-of-sale and card payment solution
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Carl Wazen from Yoco... read
Marketing
AFRICA
MEA expansion for Grey Juice Lab
Grey Juice Lab has recently expanded its presence in Middle East and Africa with the opening of a new regional content marketing and commercial hub in Dubai Media City... read
Cinema
SOUTH AFRICA
Seven local filmmakers go to Nigeria with KwaZulu-Natal Film Commission
The KwaZulu-Natal Film Commission will be attending the African International Film Festival (AFRIFF) in Lagos, Nigeria (8-15 November 2015) and will be taking seven local filmmakers... read
Digital
AFRICA
Hotel booking site opens Swahili website
Jovago.com, an African hotel booking site, has launched the Swahili language version of its website. The move is in alignment of the company's objective in creating online convenience through easy and faster bookings... read
KENYA
Kenyan businesses on hackers' radar

Ngugi Mungai

Your business may have been hacked this year if you have been using a low cost router, poorly configured CCTV surveillance system and public email servers, according to the Kenya Cyber Security Report 2015... read
TUNISIA
Ericsson, Tunisia sign MoU
Entrepreneurship
KENYA
Start-ups to benefit in the Enterprise Kenya initiative

Ngugi Mungai

The state will soon operationalise Enterprise Kenya to give innovators in the ICT sector a platform to commercialise their start-ups... read
AFRICA
In Africa, local companies outplay multinationals: report
Local African companies have gained a competitive edge on the continent over their multinational counterparts and are making inroads where overseas players once dominated, said a report released on Tuesday... read
Mobile
ETHIOPIA
How mobile phones are making childbirth safer in Ethiopia
ADDIS ABABA: In Ethiopia where almost nine in every 10 women give birth at home after pregnancies with little or no medical support, a mobile phone app is coming to the rescue with lifesaving guidelines when things go wrong... read
KENYA
Orange signs agreement for the sale of its stake in Telkom Kenya
The Orange Group announced yesterday that it has signed a binding agreement with Helios Investment Partners for the sale of its entire 70% stake in Telkom Kenya... read
Online Media
NIGERIA
Top four platforms for Nigerian bloggers

Nkem Ndem V

With the expansion of social networks including Facebook and Twitter, blogging has suffered some form of backlash as people now prefer to settle for buzz on these platforms... read
Research
SOUTH AFRICA
Impact and thematic investing in Africa a cause for concern
According to new research from the UCT Graduate School of Business (GSB), almost half of all assets under investment in three of Africa's most significant economies are being invested for good in some way... read
AFRICA
Creating value in Africa

Danette Breitenbach

A competitive advantage in African markets will come from a capacities driven strategy which will also make companies more coherent... read
Social Media
SOUTH AFRICA
[TrendTalk] Social solidarity in times of tragedy

Louise Marsland

The tragic events of the past few days, both in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. Mainstream media has come in for this kind of criticism many times... read
TV
AFRICA
First African superhero television series distributed by Discover Digital
Local digital entertainment and technology company, Discover Digital, will distribute the first mainstream African superhero television series, Jongo, in March 2016, as an eight-episode series... read
AFRICA
Urban Brew to support African business series for Bloomberg Television
Urban Brew Studios, as Zig Zag's South African production partner, is supplying on-the-continent production and logistical support for a new 12-part factual series, which will air from May 2016 on Bloomberg Television in EMEA... read
International
FRANCE
Facebook sets up safety check for Paris friends
SAN FRANCISCO, USA: Facebook launched a check-in feature to let people know that friends in Paris were safe after a series of bombings and shootings in the French capital killed at least 120 people on Friday... read
UNITED STATES
Facebook tests vanishing messages
SAN FRANCISCO, USA: Facebook users in France were able to send vanishing missives with its smartphone Messenger application on Thursday, ramping up the challenge to Snapchat... read
UNITED STATES
Snapchat vanishing video viewing hits 6 billion daily
SAN FRANCISCO, USA: Snapchat on Monday confirmed that six billion vanishing videos are viewed daily at the service in a three-fold surge from early this year... read
BELGIUM
Amazon, Facebook, Google to testify at EU parliament
More International
Business
SOUTH AFRICA
Want to know three ways to increase sales immediately?

John Sanei

The old way of selling is well and truly dead, in fact the stereotypical sales (wo)men we all knew back in the 80's and 90's send shivers up and down all our spines... read
SOUTH AFRICA
[Relentlessly Relevant] 5. Warning - don't innovate here!

Douglas Kruger

Semi-sacred cows and levers to leave alone... read
SOUTH AFRICA
Five business lessons to be learned from the Rugby World Cup

Mark Taylor

The Rugby World Cup is a great metaphor for many elements of business, as both are about discipline, teamwork and efficiency. Here are five business lessons... read
New events to diarise
HIPPO School
HIPPO Communications - 23 Nov 2015, Cape Town


The Big Issue Breakfast
HIPPO Communications - 25 Nov 2015, Cape Town


Stakeholder reputation management masterclass
The Reputation Go-to Guy - 26 Nov 2015 to 27 Nov 2015, Johannesburg


Modern Marketing Experience Conference 2015
Knowledge Integration Web (Pty) Ltd - 26 Nov 2015 to 27 Nov 2015, Johannesburg


Y!CON 2016
Student Village - 17 Mar 2016, Johannesburg


Quotes
Lucille Ball
"Luck? I don't know anything about luck. I've never banked on it and I'm afraid of people who do. Luck to me is something else: Hard work - and realizing what is opportunity and what isn't."
Dale Carnegie
"Develop success from failures. Discouragement and failure are two of the surest stepping stones to success."
Steve Jobs
"The only way to do great work is to love what you do."

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  Twitter
@Forbes
Want to make a lot of money? Try breaking the anonymizing Tor network https://t.co/FfwltFzwxJ - Fri Nov 13
@socialmedia2day
Facebook has launched 'Notify', a real-time news service - here's how it works https://t.co/zewGhUeCeF #socialmedia https://t.co/rrZw6U1Yel - Fri Nov 13
@africamedia_CPJ
RT @ZLHRLawyers: In Harare police have taken freelance journalist Shadreck Andrison Saddam Manyere for covering an anti-govt protest https... - Fri Nov 13
@socialmedia2day
Periscope announces update - improvements to maps and playback functionality https://t.co/Fd4iJnKmTI #socialmedia https://t.co/L9oeZziqAj - Fri Nov 13
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