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MTN's leadership shift and the importance of marginal gains in marketingCurrent MTN CEO, Sifiso Dabengwa, has resigned with immediate effect. This comes after last week's news that MTN's operating licence in Nigeria has been renewed for another five years. Dabengwa cites the $5.2bn fine MTN faces for failing to disconnect unregistered sim card holders in the country as his reason for leaving. I found out how Havas Worldwide Tunisia gilded the ' Recycle to Learn' concept for client UNCI Groupe BNP Paribas, taking home a gold Ubuntu Loerie for their 'Recycle to learn' campaign, which turns unwanted bank slips into a way to bolster children's creativity. Adiv Maimon explains how to become a better marketer with marginal gains. This works as you focus on just one area at a time, making a single change, and allowing enough time to gather data and observe the results. Only once you're certain that your results are an improvement, should you make the change permanent. Wise words. PS: For more wise words, don't forget to download our communications Special Focus PDF, curated by Louise Marsland! Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
"MTN CEO Sifiso Dabengwa quits", reports TimesLive. This comes after last week's news that MTN's operating licence in Nigeria has been renewed for another five years... Read | Leigh Andrews Here's why UBCI GROUPE BNP PARIBAS and Havas Worldwide took home a gold Ubuntu Loerie for their 'Recycle to learn' campaign... Read | Adiv Maimon In 2010, David Brailsford pioneered a new way of thinking (marginal gains). He was tasked with taking over management of the British cycling team, which had never won the Tour de France, and expected to change that... Read |
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Bizcommunity's special Focus On COMMUNICATIONS is now available in a downloadable PDF for easy reading and archiving!
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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Paula Raubenheimer from SouthernX... read | | |
 | Leigh Andrews A new boutique ad agency opened its doors in September this year. Here's what Pangea Ultima stands for and how it intends to reintegrate marketing as a whole... read | |  | Issued by Millward Brown Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens... read | | |
 | The CA Southern Africa roadshow arrived in Lagos, Nigeria on 3 November, where it showcased products and solutions that fuel digital transformation and enable organisations to seize opportunities in the application economy... read | |  | The number of mobile internet users on Nigeria's telecoms networks has hit 97.21 million up from the 95.37 million recorded in August this year, according to figures released by the Nigerian Communications Commission (NCC)... read | |  | A prototype media player, designed and built by digital innovators from Africa, is now live online. BBC Minute CatchUP - can sit within any online page and will let users hear and share the latest edition of BBC Minute... read | | | | |
 | The winners of the Motlekar Black Business Quarterly (BBQ) Awards were announced at an evening function late last week in Johannesburg... read | |  | Nokwazi Mzobe The number of people utilising crowdfunding platforms is growing and, according to Forbes Magazine, is estimated to surpass Venture Capital funding in 2016... read | | |
 | CNN International and MTN launched a dedicated 'Africa View' news app on 4 November 2015. It can be freely downloaded from the Apple Store, Google Play Store and is available on the MTN Play Store... read | |  | As the digital media landscape continues its phenomenal growth across sub-Saharan Africa, Ventra Media a full-service digital marketing agency in Nigeria has acquired the boutique content and social agency Naija Go Social... read | | |
 | Traffic solution provider, Tsaboin, has announced a strategic partnership with mobile operators in Nigeria, MTN and Etisalat... read | |  | Emeka Okonkwo Mobile networks are poised to benefit from a new non-equity partnership two operators have established to cover Nigeria and Benin. Vodafone and Globacom Limited have sealed the partnership... read | |  | Mike Laws It's fairly mind-blowing when one thinks that sub-Saharan Africa has progressed to such an extent that today millions of human beings access the worldwide web on their mobile phones... read | | |
 | During Discop Africa in Johannesburg, Michael Peters, CEO of Euronews and Africanews, announced the launch of the first pan-African and multilingual media... read | | |
 | Thabang Desmond Mathiane It is the small things that make videos exceptional; before focusing on the design, take a step back and study your target audience... read | | |
 | The top 25 African retailers have a presence in 21 countries on a continent where strong economic progress over the past decade is reflected by the fact that 10 of these leading retailers now come from countries outside the traditionally dominant South African market... read | | |
 | Turner Africa has expanded its children's offering with the introduction of Boing across the continent. Launched in May this year, the non-exclusive kids' channel has already received uptake in Nigeria... read | | |
 | The DStv Eutelsat Awards, which are open to all students from secondary (high) or combined schools in Africa where MultiChoice Africa maintains operations, have extended the entry deadline to 20 November 2015... read | | |  | The juries for The One Show categories have been selected. A group of international judges will select the winning submissions of The One Show... read | |  | Cannes Lions has now released the 2015 edition of The Global Creativity Report. Providing definitive rankings, analysis and insights on creative communications across the world... read | |  | Mobile commerce, or mCommerce, is exploding in today's market. As recently as the first quarter of 2015, analysts estimated that mCommerce makes up some 29% of eCommerce transactions in the U.S... read | | | More International | |
| | Africa ComInforma - 17 Nov 2015 to 19 Nov 2015, Cape Town Y!CON 2016Student Village - 17 Mar 2016, Johannesburg | | |
| Mae Jemison "It's your place in the world; it's your life. Go on and do all you can with it, and make it the life you want to live." Farrah Gray "Build your own dreams, or someone else will hire you to build theirs." Benjamin Franklin "I didn't fail the test. I just found 100 ways to do it wrong." |
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