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Get to know the continent's top brandsAfrica's best brands were revealed at the 4th Annual Brand Africa 100 last week. MTN came out tops with a Grand Prix for Africa's Best Brand, as well as the Most Admired Brand in Africa award. Ngugi Mungai adds that consumers want enhanced digital branding. This boils down to offering consumers choice in terms of flexibility, freedom, and convenience in when and how they consume your brand. Offering tailored, inspiring content experiences works best. Then, according to Dee Stephens, the line between content marketing and SEO is also blurring - instead of opponents, they actually work hand in hand like a well-oiled machine. That's because SEO or Search Engine Optimisation has always been about providing the best online user experience through great content your readers can't help but engage with. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".  | Weekly top stories |
At the 4th Annual Brand Africa 100: Africa's Best Brands, which took place at the Sandton Convention Centre on 22 October, the top brands in Africa were announced... Read | Ngugi Mungai Businesses have to improve their branding technique because empowered consumers want more flexibility, freedom, and convenience in when and how they consume their preferred content... Read | Dee Stephens The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine... Read |
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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Eugene Eloff from Super Scouts... read | | |
 | In a world striving for happiness, our sense of connection and personal attachment is being transposed onto machines; we speak through devices and use machines to express ourselves, not only physically but also on many levels... read | | |
 | According to Professor Adré Schreuder, CEO of Consulta, customer experience has surpassed price as major purchasing driver in Africa... read | | |
 | Leigh Andrews The impact of Gen Z on the way brands treat consumers, the rise of Afrofuturism and the real reason many brands fail at cracking the African market were all hot topics on the first day of this design business-centric conference... read | | |
 | Jean-Pierre Afadhali Airtel and Facebook have partnered to increase Internet access by setting up an online service to be used by Rwandans free of charge... read | |  | The Nigerian Communications Commission (NCC) have called on local and foreign investors to key in to its economy as the telecoms sector prepares for another quarter of growth... read | |  | Issued by AfricaCom As a showcase for innovation within the telecoms and ICT sector across Africa, the AfricaCom Awards continues to grow in strength and significance... read | | |
 | Karabo Ntane In an endeavour to boost the Information Communication Technology (ICT) industry in Botswana, Huawei has come up with a training programme dubbed "seeds for future" to enhance the skills of ICT graduates... read | | |
 | The winners of the West African regional 2015 All Africa Business Leaders Awards (AABLA) in partnership with CNBC Africa were announced at a ceremony held at the Eko Hotel & Suites, Lagos on 22 October... read | |  | The Awethu Project is offering young ambitious and tenacious entrepreneurs, who have an established innovative business with the potential for growth, up to R5m in equity funding... read | |  | The AHUB Pitch and Win event, presented by Ericsson at AfricaCom 2015 on Wednesday 18 November 2105 gives five short-listed start-ups three minutes to pitch in front of a panel of judges representing investors... read | | |
 | Stuart Thomas Mxit on Friday confirmed that it would shutting down its commercial operations to focus on Reach, its charitable arm... read | |  | Leroy M. Sonpon, III Cellcom Telecommunication has announced a huge partnership deal with Facebook, which gives their customers in Liberia free access to Facebook and other internet sites... read | |  | Leigh Andrews Vredendal-based entrepreneur John Bock talks us through the launch of his new social networking app 'Buzzme', intended to connect Africans in new ways... read | | |
 | Andre Fourie It's clear that marketing and brand professionals who don't evolve won't last. Darwin's laws are in hyperspeed. You have to move fast to adapt - dragging your feet is a one-way ticket to irrelevance... read | |  | Baraka Jefwa Microsoft has launched Kiswahili text translation, the first African language to be supported by the company's automatic translation service, Microsoft Translator... read | | |
 | Alistair Anderson Delta Africa, formerly Delta International, has acquired significant interests in two Zambian shopping malls, extending its asset base into a third country... read | | |  | SAN FRANCISCO, USA: Instagram unveiled a new feature allowing users to post one-second video "loops" in an effort to keep up with rivals offering animated images... read | |  | Cannes Lions 2016, which takes place from 18-25 June, has replaced the current Branded Content & Entertainment Lions to Lions Entertainment, adding to the other streams of Lions Health and Lions Innovation... read | |  | LAGUNA BEACH, USA: A new Facebook feature that quickly displays news stories shared by friends at the leading social network arrived on iPhones on Tuesday and was heading for Android-powered devices... read | | | | | | | | | | | More International | |
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 | Lisa Illingworth A key predictor in the success of an entrepreneur is his ability to develop and leverage relationships in the early stages of setting up his business... read | |
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| | |  Join us at the exclusive market briefing to understand both the new laws, existing laws, the corporate tax environment now and expected changes, as well as key discussions around this growth economy. Read more >>AfricaCom - 17 Nov 2015 to 19 Nov 2015, Cape Town The biggest and best tech event in Africa gathers senior decision makers from the digital ecosystem. If you're involved in the digital economy in Africa this is the event for you. Read more >> | | Diploma in Digital Marketing - 2 Nov 2015 to 6 Nov 2015, Johannesburg | 9 Nov 2015 to 13 Nov 2015, Nairobi | 23 Nov 2015 to 27 Nov 2015, Gaborone The world's top digital marketing course. 2-6 November, Sandton. Level 5 European accredited Diploma. +27 (0) 11 057 2317 Read more >>
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| Vince Lombardi "Winning isn't everything, but wanting to win is." Amelia Earhart "The most difficult thing is the decision to act, the rest is merely tenacity." Joseph Barbara "Happiness is the real sense of fulfillment that comes from hard work." |
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