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Marketing & Media Africa

The social customer service trend and other tech-enabled inventions

This week, Louise Marsland writes about some of her favourite new inventions in today's digital-enabled time in her latest [TrendTalk] column. One of these is the Wize Mirror, which can diagnose what's wrong with your body through facial analysis.

Andrew Felbert also shares the social customer service story over the past few years, from reach to resolution. Social customer service has become a widely accepted requirement of doing business globally. Africa is following the same trend but with audience size and habit differentials that slow the adoption, he says.

And Isobar is extending its global footprint with a new office based in Nairobi, thus extending its global footprint to over 45 markets. It comes in response to an increased demand for digital expertise and services in the region and builds on Global CEO Jean Lin's strategy in continuing to build Isobar in key emerging markets as well as established markets.

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Weekly top stories
SOUTH AFRICA
[TrendTalk] Mirror, mirror on the wall
[Louise Marsland] One of the best things about living in this fast-changing new digital-enabled time of ours is the incredible new products being invented. One of my favourites is an intelligent mirror that can diagnose what's wrong with you... read


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 150: IPRA World Congress 2015
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Bridget von Holdt, Executive Director at Glasshouse Communications... read
Marketing
SOUTH AFRICA
Five trends marketers can't ignore in content marketing

Charles Mburugu

At this point, there is no doubt that content marketing is right now leading the way in the digital marketing landscape. And as we keep advancing towards the future, it seems like the discussion regarding content marketing strategies just keeps on growing... read
SOUTH AFRICA
The three-step process to effective influencer marketing

Mike Saunders

Essentially, through any influencer marketing project, your brand is hoping to piggyback on a relationship that another has already built up with your ideal target market... read



Digital
KENYA
New Nairobi office extends Isobar's global footprint
The new Nairobi office will extend Isobar's global footprint to over 70 locations in over 45 markets. The move comes in response to an increased demand for digital expertise and services in the region... read
KENYA
Don't spend on research, use open data instead

Ngugi Mungai

Kenyan small businesses could save massive resources and time spent doing market research by using open data to plan crucial marketing strategies... read
Entrepreneurship
SOUTHERN AFRICA
Southern African 2015 AABLA finalists announced
The annual 2015 All Africa Business Leaders Awards (AABLA) in Partnership with CNBC Africa head to Johannesburg, South Africa, next week, celebrating the pioneers and change-makers in the Southern African business landscape... read
AFRICA
Africa's youth bulge poses threat to sub-Saharan Africa region
According to the latest GEM (Global Entrepreneurship Monitor) report, titled: 'Africa's Young Entrepreneurs: Unlocking The Potential For A Brighter Future', South Africa is the worst performing country in sub-Saharan Africa when it comes to youth entrepreneurship... read
Events & Conferencing
NIGERIA
Nigeria Summit 2016: The dawn of a new day?
Over the years, The Economist Events' Nigeria Summit has charted a country in the process of great transition. The year 2015 has been particularly significant with the country making history in its presidential elections... read
ETHIOPIA
Driving continued growth: The Ethiopia Summit 2015
Over the past decade, Ethiopia has experienced solid economic growth-GDP growth has averaged 10% a year and foreign direct investment reached almost US$1bn in 2013/2014-but what more needs to be done for the country to achieve its full potential? read
UGANDA
Samsung to take part in 5th Innovation Africa Summit
Media
ZIMBABWE
AU launches media awards
The African Union has introduced media awards for journalists who excel in reporting on issues related to the continental body, with winners from each of the continent's five regions expected to walk away with $7,000 each... read
SOUTH AFRICA
2019: A tipping point for media

Danette Breitenbach

While South Africa's total entertainment and media advertising revenue is expected to grow to R51.1 billion in 2019, from R39.7 billion in 2014 - an increase of 5.6%, the advertising share of this mix will drop to 30% from 35% (2014) over the next four years... read
Mobile
SOUTH AFRICA
The humble text message: Perfectly designed for mobile marketing

Mike Laws

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web... read
SOUTH AFRICA
More speakers added to 2015 Mobile 360 - Africa conference
The 2015 Mobile 360 - Africa conference, scheduled for 7-9 October at the African Pride Crystal Towers Hotel and Spa in Cape Town, has announced additional speakers for its lineup... read
Newspapers
TANZANIA
Tanzania newspaper returns after three-year ban
ARUSHA - A Tanzanian newspaper closed by the government published its first edition for three years on Tuesday after a court lifted the ban... read
PR & Communications
SOUTH AFRICA
TLC Marketing Worldwide Africa appoints new MD and CEO

Issued by TLC Marketing Worldwide

TLC Marketing is proud to announce the promotion of Preneshen Munian to Managing Director of TLC Marketing Worldwide Africa, and Derek Miller will now take up the position of CEO for Africa and the Middle East... read
Recruitment
ETHIOPIA
Everjobs launches in Ethiopia
African's online career portal, Everjobs, have officially launched operations in Ethiopia. The company aims to simplify the job search and hiring process by connecting professionals with employers in a matter of clicks... read
Research
SOUTH AFRICA
Nielsen launches world-first prospects ranking of sub-Saharan Africa

Issued by Nielsen

Global measurement company Nielsen's African Prospects Indicator provides investors in Africa with insights across a range of indicators, culminating in an unambiguous ranking of sub-Saharan African countries... read
AFRICA
Need to build on African innovation, rankings show promise
Retail
SOUTH AFRICA
Choppies pursues targets in spite of opening delays

Fifi Peters

Delays in opening new outlets in Zambia and Tanzania this year will not hold back Botswana's largest grocer Choppies from achieving its 2016 growth target of operating 200 stores across sub-Saharan Africa... read
Media Freedom & Right to Know
EGYPT
Freedom! Al-Jazeera TV journos pardoned
The world is rejoicing over the news that Egypt's Sisi pardoned 100 prisoners earlier today, including the al-Jazeera TV journalists Canadian Mohamed Fahmy, Egyptian Baher Mohamed and Australian Peter Greste... read
International
MEXICO
Digital Media LATAM 2015 conference in Mexico City
Mexico City is to host the Digital Media LATAM 2015 conference with the world's most prominent digital media executives in Mexico City on 23 and 24 October at the Hilton Reforma Hotel... read
UNITED STATES
DIY content: Three case studies in self-promoting social media

Aaron Farrington

Every successful social media campaign has its focus on two tasks: creating shareable content, and getting users to engage with and share it. This is ideal, but as with many campaigns falls victim to minutia and complications... read
SOUTH AFRICA
CEO search delay underscores woes at Twitter
SAN FRANCISCO, USA: In the fast-moving world of Silicon Valley, Twitter's search for a new chief executive is moving at a snail's pace, raising concerns about deeper woes at the social media platform... read
UNITED STATES
Kickstarter makes social good part of business model
SAN FRANCISCO, USA: Crowd-funding platform Kickstarter on Monday officially made social good part of its business model by changing its US corporate status... read
UNITED STATES
Amazon launches video services, new devices in Japan
More International
Business
SOUTH AFRICA
[Relentlessly Relevant] 4. The sexiest phrase in innovation, and how you can use it

Douglas Kruger

If ever there were a contest to find the sexiest phrase in the lingo of innovation, I would propose the term 'adjacent possible' for the crown... read
Jobs offered



New events to diarise
Gartner Symposium/ITxpo 2015
28 Sep 2015 to 30 Sep 2015, Cape Town


Africa Code Week comes to Cape Town
Cape Town Science Centre - 1 Oct 2015 to 10 Oct 2015, Cape Town


ITWeb Social Business Summit 2015
ITWeb - 15 Oct 2015, Johannesburg


The Business Excellence Forum and Awards
ActionCOACH SA - 5 Nov 2015 to 6 Nov 2015, Johannesburg


Internet of Things Africa Summit 2016
Rainbow Events & Conferencing - 24 May 2016 to 26 May 2016, Johannesburg


Upcoming events
Diploma in Digital Marketing - 5 Oct 2015 to 9 Oct 2015, Johannesburg | 12 Oct 2015 to 16 Oct 2015, Lagos | 19 Oct 2015 to 23 Oct 2015, Cape Town
The world's top digital marketing course. Level 5 European accredited Diploma. 011 0572317/info@brandschool.co.za. Read more >>

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Jerry Gillies
"The strongest single factor in prosperity consciousness is self-esteem. Believing you can do it, believing you deserve it, believing you will get it."

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