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Marketing & Media Africa

The importance of visual marketing and top online design

Exciting news: We have a new navigational interface as of today, designed to enhance Bizcommunity's unique brand offerings. There's a full list of new features for you to test drive, get cracking!

This week we also look at the importance of visual content in marketing, with Charles Mburugu asserting that content is definitely king when it comes to online marketing, and visual content at the top of the list. That's because the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared - especially as social media has gone visual and there are correlations between visuals, learning and colour.

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Weekly top stories
SOUTH AFRICA
Spring Equinox heralds Bizcommunity's new interface
[Issued by Bizcommunity.com] Celebrated in many cultures as the Spring Equinox, 21 September marks the turning of the seasons in the southern hemisphere. Today it also marks new beginnings for Bizcommunity's navigation interface... read more>>


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 149: Showmax and gaming on YouTube
On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Richard Boorman and Grant Hinds... read
Marketing
SOUTH AFRICA
The importance of visual content in marketing

Charles Mburugu

When it comes to online marketing, content is king. This is especially the case for visual content. Using the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared... read



Cinema
AFRICA
CAFF 2015 features Love, Music and Resistance
The 14th Cambridge African Film Festival (CAFF) kicks off on Saturday, 16 October 2015 with 'Love the One You Love'. read
Digital
NAMIBIA
Namibia: Second ICT Summit sets target to bridge digital divide

Freeman Ngulu

The Ministry of Information and Communication Technology announced last week that the 2nd National ICT summit will take place at the beginning of October under the umbrella theme "Bridging the Digital Gap"... read
AFRICA
Internet users in Nigeria rise to 93.5 million

Bankole Orimisan

Internet users on the Nigeria's telecom networks increased to 93.5 million as of July, the industry regulator-Nigerian Communications Commission (NCC) has said... read
Entrepreneurship
AFRICA
AFIF Entrepreneurship Award 2015 officially open to all African-based entrepreneurs
In order to encourage innovation and entrepreneurship in Africa, EMRC (www.emrc.be) will present the "AFIF Entrepreneurship Award 2015", providing an African existing small-medium business with a financial contribution and exposure/visibility for the winning project. read
EAST AFRICA
All Africa Business Leaders Awards announces East African Regional awards
The All Africa Business Leaders Awards (AABLA), in partnership with CNBC Africa, has announced the winners of the East African Regional competition, held in Nairobi on 15 September... read
Events & Conferencing
SOUTH AFRICA
Cloudy, the future is

Danette Breitenbach

Knowledge of trends, tracking and following them is what will give you the edge in your business... read
AFRICA
Networking opportunities at joint Zimbabwe/South Africa marketing conference
'Interface 2015', the first jointly hosted conference by the Marketers Association of Zimbabwe (MAZ) and Institute of Marketing Management South Africa (IMM), brings together continental marketers to leverage opportunities in developing mutually beneficial relationships... read
AFRICA
Friends of Africa Remittance Award opens for entries
The Friends of Africa Remittance Award, which is given to organisations or individuals that have made significant contributions to the remittance sector and are poised to make considerable market impact in the future, is open for entries. read
Media
AFRICA
Agility announces winners of Africa 2015 Photo Competition
Agility, one of the world's leading providers of integrated logistics solutions, today announced the winners of its Africa 2015 Photo Competition (www.africa2015.com)... read
AFRICA
CNN MultiChoice African Journalist of the Year Awards finalists
Ferial Haffajee, Chair of the independent judging panel, announced finalists in the prestigious CNN MultiChoice African Journalist 2015 Competition... read
Mobile
RWANDA
More Rwandans go digital as rate of poverty drops

Kenneth Agutamba

The number of Rwandans owning a mobile phone has increased from 6.2 per cent of the country's total population in 2000 to 63.6 per cent in 2014 as poverty dropped to 39 per cent, the fourth Integrated Household Living Survey... read
Online Media
AFRICA
African Media Agency enters partnership with AllAfrica
African Media Agency (AMA) has announced a strategic partnership with AllAfrica Global Media, which operates the website allAfrica.com... read
OOH
SOUTH AFRICA
[NewsMaker] Lee Curtis

Louise Marsland

Lee Curtis is General Manager of Posterscope SA. He will drive the overall day-to-day management for the strategy and planning teams. His main task is to develop new business alongside the management team... read
Research
SOUTH AFRICA
PwC launches 'Entertainment and media outlook: 2015 - 2019'
PwC launched its 'Entertainment and media outlook: 2015 - 2019 (South Africa - Nigeria-Kenya)' report, which presents annual historical data for 2010-2014 and provides annual forecasts for 2015-2019 in 11 entertainment and media segments for South Africa, Nigeria and Kenya... read
SOUTH AFRICA
Finding Africa's true prospects

Danette Breitenbach

African Prospects Indicator (APi) is the first ever report of its kind in the world. Released this week by Nielsen, APi is the culmination of 18 months of information collection and analysis into a ranking of sub-Saharan African countries... read
Retail
SOUTH AFRICA
Kellogg's inks Nigeria deal in Africa expansion

Colleen Goko

US-based cereal maker Kellogg's announced this week it is acquiring half of Nigerian food distributor Multipro for $450m as part of its drive to expand on the continent... read
Social Media
NIGERIA
Common mistakes Nigerians make on social media

Nkem Ndem V

It is not just America, Europe and Asia anymore; Africa now plays a huge role in fostering the social media craze and Nigeria, as always, is a vanguard of the trend... read
SOUTH AFRICA
Do we like the idea of a Facebook 'empathy' button?
It's long been spoken about and is finally on the cards - Facebook is set to launch an 'empathy' button soon... read
TV
ZAMBIA
Zambia: State seals digital migration deal

Delphine Zulu

Government has signed a US$273 million contract with Star Software Technology Company Limited to undertake phases two and three of Zambia's Digital Migration Project... read
International
UNITED STATES
International juries convene on three continents to judge 2015 Global Awards
The Global Awards, dedicated to excellence in healthcare and wellness communications on an international basis, have announced that the international healthcare and wellness agencies Ward6 Sydney, Publicis LifeBrands Resolute London and CAHG Chicago will host live Grand Jury judging sessions on behalf of the 2015 competition... read
IRELAND
New Irish advertising & marketing code
The Advertising Standards Authority of Ireland (ASAI) has issued a new Code of Standards for Advertising and Marketing Communications that go into effect in March 2016... read
UNITED STATES
Maximising B2B sales revenue stream

Boris Dzhingarov

Every single sales professional understands the fact that it is not at all easy to make a B2B sale due to the fact that the professional is actually dealing with other professionals... read
ASIA
Spikes Asia 2015 announces Grand Prix winner
Spikes Asia Festival of Creativity has awarded one Grand Prix and two Golds in the Film category to Saatchi & Saatchi Greater China and Del Campo Saatchi & Saatchi Spain for their 'Playing Can Not Be Bad' campaign for Changyou, a leading Chinese online game developer... read
More International
Business
SOUTH AFRICA
POPI business myths popped

Leigh Andrews

Worried about compliance issues once the Protection of Personal Information (POPI) Act comes into effect? Don't be. Wayne Clarke, Managing Director of Metrofile Records Management shares some tips you can implement today to turn POPI into a business opportunity... read
SOUTH AFRICA
[Relentlessly Relevant] 3. How to innovate - strip them down, tie their ankles, make them run

Douglas Kruger

Here is a curious thing about human thought and creative processes: If you apply no rules whatsoever, you will tend to get poor results. Present your people with a 'white page' and they generally won't know what to do with it... read
Jobs offered



New events to diarise
Gartner Symposium/ITxpo 2015
28 Sep 2015 to 30 Sep 2015, Cape Town


Social Media Summit 2015
Knowledge Integration Web (Pty) Ltd - 29 Sep 2015 to 30 Sep 2015, Johannesburg


The Business Excellence Forum and Awards
ActionCOACH SA - 5 Nov 2015 to 6 Nov 2015, Johannesburg


Demystify social media
Quo Vadis Communications - 11 Nov 2015, Johannesburg


Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015, Cape Town


Quotes
Tony Robbins
"Most people have no idea of the giant capacity we can immediately command when we focus all of our resources on mastering a single area of our lives."
Albert Camus
"Those who lack the courage will always find a philosophy to justify it."
H. Jackson Brown, Jr.
"Talent without discipline is like an octopus on roller skates. There's plenty of movement, but you never know if it's going to be forward, backwards, or sideways."

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