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Mobile motivation and the top global ads of 2015 so far...In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas. We also investigate how mobile motivation is sweeping across Africa, with insight from Amr Shady on how mobile's expansion is fulfilling the continent's growing needs for mobile solutions and creating more opportunities for its workforce. Lastly, Leigh Andrews provides feedback on how to build a strong brand based on a presentation by Trevor King, marketing director of Caesarstone at the recent [Creative Business Exchange], where King shared his ideas and lessons learned throughout his career. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
Louise Marsland This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas... Read more >> | Amr Shady As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce... Read more >> | Leigh Andrews Trevor King, marketing director of Caesarstone, shared his ideas and branding lessons at the Creative Business Exchange... Read more >> |
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 | On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller, Adelaide and Solomon Potgieter, Sharon Keith and Ian Drummond... read more>> | | |
 | Lilian Mutegi Samsung Electronics Africa has launched a Digital Village at the Volo community in the Volta Region Ghana... read more>> | |  | Bringing together an integrated mix of local and global expertise, TBWA\ has launched the Digital Arts Network (DAN) to stay in tune with the digital demands of one of the world's youngest and most mobile-reliant populations... read more>> | |  | Issued by Private Property SEEK, the world's largest online employment marketplace by market capitalisation, has announced the investment of USD$10m for an additional six percent equity ownership in One Africa Media... read more>> | | |
 | Africa's leading utility, energy and water professionals and projects will be honoured at the annual African Utility Week and Clean Power Africa, taking place in Cape Town from 12-14 May... read more>> | | |
 | Liberia's first HIV Media Guide for Liberian Journalists and media practitioners with support from the Joint United Nations Program on HIV and AIDS or UNAIDS, has been launched... read more>> | |  | Lulu White-Raheem Self-hate is one of the biggest reasons for the burning scourge of xenophobia that we are currently dealing with in South Africa. That said, we have done enough talking as a country and we need more decisive action... read more>> | | |
 | HARARE - Zimbabwe on Wednesday shut down the country's second largest mobile phone service provider, Telecel Zimbabwe, partly for breaching black empowerment laws, officials said... read more>> | |  | NAIROBI, KENYA: Bharti Airtel ("Airtel"), a telecommunications services provider with operations in 20 countries across Asia and Africa, received global recognition at the 3rd Annual International MVNO Industry Awards Ceremony... read more>> | | | | |
 | The annual Wits Radio Academy's conference being held from 1 to 3 July at the Wits Club, Braamfontein, will be concentrating on the new shapes and forms the medium will take... read more>> | | |
 | Succession planning is about filling the organisation's talent pipeline and building internal strength... read more>> | | |
 | MOBOfree.com, a leading African social marketplace allowing people to buy, sell and swap products and services with other trusted people, combines a social network and classifieds board in a single integrated online platform... read more>> | | |
 | Leigh Andrews Most of the nation is bursting with pride that local comedian Trevor Noah is soon to host one of the most popular daily satirical news shows in the world - here are the implications... read more>> | | |  | The 2015 Cannes Chimera Competition, jointly launched by Cannes Lions and the Bill & Melinda Gates Foundation, has opened for entries... read more>> | |  | NICE, FRANCE: The jury to judge the first 'Glass Lion: The Lion for Change' award have been announced. The award, launched with the support of Leanin.Org, recognises work that breaks through unconscious gender bias... read more>> | |  | WASHINGTON, US: The online dating app Tinder was this year's "breakout" internet service while bad-boy news website Vice Media got multiple honours in the "Webby" awards announced on Monday. read more>> | | | More International | |
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 | Roberto Caprio Whether you have a solid state or mechanical drive, there is always a chance the device will fail... read more>> | |  | Roane Swindon You may have your reception area perfectly set up for creating the ideal first impression, but are your receptionists and employees extending that impression on the telephone? read more>> | | |  | PRETORIA: Freedom of expression and press freedom are critical to the successful implementation of good governance and human rights around the world, top United Nations officials declared today. read more>> | |  | NAIROBI, KENYA: Nuclear energy provider, Rosatom, called for the integration of nuclear power into African economies as a key driver of social economic development.,, read more>> | | | More Government news | |
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| Jim Rohn "If you are not willing to risk the usual, you will have to settle for the ordinary." George Eliot "What do we live for, if not to make life less difficult for each other?" |
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