Becoming a sustainable brand in a time of industry accolades
It was an eventful weekend award-wise, with the
2015 MTN Radio Awards winners announced, as well as the winners of the
2015 PRISM Awards.
Atmosphere Communications scooped top honours in the Campaign of the Year category for the second year running, this time for the One Rand Man campaign it ran with King James Partners.
And making the continent proud, FleishmanHillard's Prosper Campaign came out tops in the new Pan African Campaign of the Year category. Another well-deserved win.
Danette Breitenbach attended the PRISM Awards and shares insight into how the night
turned dreams into reality for some PR consultancies and practitioners.
Flip through our
gallery of the 2015 PRISM Awards to see the winners on stage, on the red carpet, and in their seats at The Maslow Hotel.
In light of all this celebration, it's fitting that Louise Marsland's [TrendTalk] column explains
how to be a sustainable brand.
Hope you're feeling inspired...
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
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 | On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Derek Miller from TLC Marketing Worldwide... read more>> |
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 | Leigh Andrews The Rezidor Hotel Group's Global Director of Sales and Marketing tells us about destination marketing, the first five-star hotel in Sierra Leone, and the challenges of marketing to/in Africa compared to the rest of the world... read more>> |
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 | Former Governor of Ekiti State, John Kayode Fayemi will be the Chairman of the 2015 National Stakeholders Marketing Summit holding in Lagos next month... read more>> |
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 | Kennedy Kangethe NAIROBI: Advertisements on radio and television will be restricted to a maximum seven minutes in every 30 minutes of broadcasting, in proposed code of conduct for radio and TV services... read more>> |
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 | Sue Elms, Issued by Millward Brown On the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however... read more>> |
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 | Louise Marsland Brands that invest in sustainability programmes ensure their own sustainability. It is as simple as that... read more>> |
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 | Nicholas Kuhne Having spent the better part of 12 years traversing the continent as an ad and brand man, I have had the pleasure of seeing the quality and breadth of brands available to consumers in Africa increase... read more>> |
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 | Jade Mcclune There is a storm brewing in the local film industry over the provisions of a new law that filmmakers fear would curtail their freedom of expression... read more>> |
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 | "In line with the theme 'Affordable Access' of the IAD summit, Huawei is now building the telecom network infrastructure, including LTE networks for Zimbabwe, and bridging the digital divide by increasing network coverage and offering affordable devices"... read more>> |
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 | Although the government of the DRC has included provisions for digital infrastructure development as part of their 2012-16 plans, the private sector is where the developmental race is really happening... read more>> |
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 | Through the auspices of various associations, delegates attending African Utility Week and Clean Power Africa in Cape Town, 12-14 May 2015, can attend 60 free, CPD-accredited technical workshops... read more>> |
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 | CNN International and MultiChoice this week officially launched the CNN MultiChoice African Journalist 2015 Awards... read more>> |
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 | The Press Union of Liberia (PUL) is calling for entries for its annual awards program, intended to honour the work of journalists and media institutions... read more>> |
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 | The influx of mobile phone has enhanced ease of access across the world - no more so than in Africa... read more>> |
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 | The 5th MobileMoneyExpo, taking place from 6-7 May 2015 at the Lagos Oriental Hotel in Nigeria, have announced the first set of speakers... read more>> |
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 | NAIROBI: UNEP challenges bloggers to envision a world where seven billion people make a change towards responsible consumption... read more>> |
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 | Marcus Mushonga HARARE: A new online technology publication, ItNews Zimbabwe, has been launched to provide coverage of the rapidly growing sector in the country... read more>> |
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 | As the 27th edition of the APRA conference gathers momentum, more renowned speakers have joined the league of facilitators for the conference scheduled to be held from 12-14 May 2015 in Yaoundé, Cameroon... read more>> |
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 | Daniel Munslow LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication... read more>> |
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Danette Breitenbach |
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 | Juliette Attwell In this week's column we look at how to ask for help when thrown in the deep-end... read more>> |
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 | There are vast opportunities on the continent for progressive African entrepreneurs and small and medium enterprises (SMEs) as the region is still home to one of the fastest-growing middle-class in the world... read more>> |
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 | Zimbabwe now has its own social media network, Wangu, that operates along the same lines as popular social networks like Twitter, Myspace and Facebook... read more>> |
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 | WASHINGTON, USA: With the Apple Watch expected to sell in the millions, news organizations are refocusing their efforts to become part of that tiny screen... read more>> |
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 | SEOUL: Samsung has removed its corporate logo from its new smartphones sold in Japan, a company spokeswoman confirmed on Saturday... read more>> |
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 | Boris Dzhingarov The advertising budget that you have needs to be maximised as you use Facebook ads. This is not something that is simple, although many would want you to think that this is the case... read more>> |
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 | PARIS, FRANCE: European data protection authorities have joined forces to probe Facebook's privacy controls, a French watchdog said on Thursday, putting the popular US social media giant under fresh pressure... read more>> |
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| More International |
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 | Aaron Thornton Public Wi-Fi is almost everywhere nowadays - and while it's convenient to use, there are hidden security risks you should know about... read more>> |
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 | Sikonathi Mantshantsha As it struggles with a week-long regime of power rationing, Eskom on Friday announced the appointment of Brian Molefe as interim chief executive with immediate effect... read more>> |
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 | The Times Editorial Team South African engineers working on mines and at a gas plant in Mozambique have been taken to secure camps after threats of reprisal xenophobic attacks... read more>> |
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 | Jacob Zuma has condemned the recent "shocking and unacceptable" incidents of violence directed at foreign nationals in some parts of KwaZulu-Natal and has appealed for calm... read more>> |
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 | Jenni Evans, News24 Zulu King Goodwill Zwelithini faces another charge of hate speech and violating human rights - this time by the Western Cape organiser of the SA National Defence Union... read more>> |
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Manusha Pillai |
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| More Government news |
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 | Henrie Geyser: motoring editor With 15 different models to choose from it is fair to presume there are already more than enough VW Golf variants on the local market to satisfy everybody's needs - but just to make doubly sure the German carmaker has added a new "stretched" version which offers more space and practicality than any other Golf. read more>> |
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| More Motoring news |
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 | Zeenat Moorad Tsogo Sun (TSH) would begin construction of a 500-room hotel complex in Cape Town's city centre‚ the gaming and hotel group said on Tuesday... read more>> |
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| More Travel news |
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Sanjo Jendayi "Greatness is sifted through the grind, therefore don't despise the hard work now for surely it will be worth it in the end." Harry Golden "The only thing that overcomes hard luck is hard work." Sarah Bolton "The victory of success is half won when one gains the habit of work." |
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