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Marketing & Media Africa

So, what makes a winning campaign?

The Bookmarks Awards are one of South Africa's premier advertising awards programmes, and that's why Danette Breitenbach spoke to a number of winners to find out why exactly a Bookmarks win is meaningful.

Also on the topic of creativity, Leigh Andrews chats to Liné van der Merwe of Life is Awesome agency on the subject of how to extend the 'Life is Awesome' philosophy beyond the creatives that usually live by these words.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


SOUTH AFRICA
Bookmarks Awards reflect a maturing industry
[Danette Breitenbach] Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important... read more>>



Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 123: Is design on the 2015 business agenda with Life is Awesome
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Liné van der Merwe from Life is Awesome... read more>>
The Bookmarks 2015
SOUTH AFRICA
Making its (Book)mark

Danette Breitenbach

Last week a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards... read more>>
SOUTH AFRICA
The Bookmarks Awards 2015: All the winners
IAB SA announced the winners of the 2015 IAB South Africa Bookmarks Awards at Turbine Hall in Newtown Johannesburg on Thursday, 19 February 2015... read more>>
Design Indaba
SOUTH AFRICA
[Design Indaba 2015] What to expect at this year's Expo
The annual Design Indaba Expo is South Africa's showcase of high-end African design, exhibiting the wares of all the design sectors under one roof... read more>>
SOUTH AFRICA
[Design Indaba 2015] Educators Indaba
Presented by the Consulate General of the Kingdom of the Netherlands, the 2015 Educators Indaba will feature a lineup of top Dutch design-thinkers... read more>>
SOUTH AFRICA
[Design Indaba 2015] The Emerging Creatives Class of 2015
Each year, Design Indaba goes on the hunt for South Africa's top design talent through its curated selection of Emerging Creatives, who are featured at the annual Design Indaba Expo... read more>>
SOUTH AFRICA
[Design Indaba 2015] Get ready for the Design Indaba Conference and Simulcast
Featuring the best of international creativity on one stage, the Design Indaba Conference taking place from the 25 - 27 February, will also be simulcast live to cities around South Africa... read more>>
SOUTH AFRICA
[Design Indaba 2015] Africa Is Now 2015
This year, in the second edition of its Africa Is Now project, Design Indaba traces the contours of an uprising of grassroots creative collectives on the continent... read more>>
Marketing
SOUTH AFRICA
KPMG Global Africa Practice launches app to streamline business in Africa

Issued by KPMG South Africa

The KPMG Global Africa Practice has launched their new Africa Business App, which provides businesses and investors with seamless access to the very latest Africa information about doing business across the continent... read more>>
Advertising
ZIMBABWE
Mugabe falling for Nando's? It's a fake, says fast-food chain
NEWSWATCH: Nando's in Zimbabwe has quickly distanced itself from a cheeky ad based on Mugabe's recent much-publicised 'carpet malfunction', reports BD Live... read more>>
Branding
SOUTH AFRICA
Where have all the good logos gone?

Gary van Zyl

Over my career, I've witnessed the agency or designer presenting a logo that 'looks nice', but when dissecting the logo into its fundamental building blocks, you find that there's not much substance to it... read more>>
Design
SOUTH AFRICA
Extending the 'Life is Awesome' philosophy beyond the creatives

Leigh Andrews

A future where design isn't limited to the 'creative' industries is on the cards asserts Liné van der Merwe of Life is Awesome agency... read more>>
Digital
AFRICA
eLearning Africa launches "Through your Lens" photo competition
Under the theme of "Digital Africa: ICTs enriching communities", the eLearning Africa "Through your Lens" photo competition is back for its sixth edition... read more>>
SENEGAL
Samsung Smart School initiative launches in Senegal
The Senegal Ministry of Education and Samsung Electronics Africa, have announced the launch of a mobile education solution aimed at creating positive change and providing an advanced and interactive classroom experience for learners... read more>>
Events & Conferencing
SOUTH AFRICA
Neotel, Dimension Data to sponsor discussions at IT Leaders Africa Summit
Neotel and Dimension Data has confirmed that it will be sponsoring a panel discussion at the sixth IT Leaders Africa Summit taking place from 18-19 March 2015 at the Maslow Hotel in Sandton, Johannesburg... read more>>
Magazines
BOTSWANA
Dreams Botswana magazine launches

Felicity Male

A new bi-monthly magazine called Dreams Botswana has been launched in Gaborone, Botswana... read more>>
Mobile
AFRICA
Africa: State of Mobile Advertising Report released
Mobile is the driving force behind the Africa's accelerating internet adoption, making it a hotbed for mobile growth and commerce, according to Opera Mediaworks' State of Mobile Advertising report.... read more>>
NIGERIA
Eko Atlantic releases mobile app

Femi Akinola

LAGOS: The planners and developers of Eko Atlantic City have released their first mobile app for use on all new generation smart phones and tablets (Android and iOS platforms)... read more>>
SOUTH AFRICA
African mobile operators are missing an opportunity

Rick Joubert, Issued by Mobile Marketing Association

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media... read more>>
Newspapers
SOUTH SUDAN
Newspapers seized again in Sudan
The Sudanese Journalists Network has condemned the confiscation of the print runs of four newspapers by Sudanese security services on Wednesday. No reasons were given for the seizures. read more>>
Retail
SOUTH AFRICA
Distell to swell its African business

Marc Hasenfuss

Liquor brands conglomerate Distell (DST)‚ which has investment house Remgro and beer giant SABMiller as major shareholders‚ will strongly fortify its African business in the medium term... read more>>
Social Media
SOUTH AFRICA
[TrendTalk] Content is key to 'winning' Twitter

Louise Marsland

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?... read more>>
NIGERIA
Social media broadens travel in Africa
This year's Social Media Week Lagos, 24 February 2015 is dedicated to travel and Jovago.com will be on hand to educate Nigerians on travel trends and how social media is helping to shape the future of tourism in Africa... read more>>
SOUTH AFRICA
Tips on managing your social media profile
Social media platforms like Facebook, Twitter and LinkedIn are the perfect, immediate channels to reach and connect with friends, family and people with similar interests, but these platforms are also becoming increasingly popular with employers to recruit and monitor staff... read more>>
Media Freedom & Right to Know
BURUNDI
Appeal Court orders journalist Rugurika's release
The Court of Appeal in the Burundian capital, Bujumbura, on 18 February, ordered the release on bail of the well-known journalist Bob Rugurika, according to Human Rights Watch... read more>>
AFRICA
Media leak: Africans who have stashed their money in HSBC Switzerland
Eritrea is not exactly the Africa's or the world's richest country, yet the biggest single African client is in Eritrea... read more>>
Youth Marketing
AFRICA
Richest youth entrepreneurship prize opens for entries
African Leadership Academy's Centre for Entrepreneurial Leadership, which was established through a multi-year partnership with The MasterCard Foundation, has opened entries for this year's Anzisha Prize... read more>>
International
UNITED KINGDOM
Pistorius advert gets most complaints ever in Britain
LONDON, UK: An advertisement making light of the trial of South African athlete Oscar Pistorius received by far the most complaints ever in Britain, the advertising watchdog said on Friday... read more>>
UNITED STATES
Taking sales training out of the classroom

Monika D'Agostino

US: It doesn't matter how good sales training is, if it doesn't impact with long lasting effects, it won't make a discernible difference to a sales or service person's performance... read more>>
UNITED KINGDOM
Journalism award for the Al Jazeera Three
LONDON, UK: The UK's prestigious Royal Television Society has presented its Judges' Award to Al Jazeera's Peter Greste, Baher Mohamed and Mohamed Fahmy... read more>>
INDIA
Year 2015: What has business intelligence in store for businesses?

Chirag Shivalker

AHMEDABAD, INDIA: Business intelligence has become the "talk of the town" - but no prize for guessing why... read more>>
UNITED KINGDOM
D&AD extends entry deadline for 2015 Professional Awards
LONDON, UK: The 2015 D&AD Global Advertising and Design Awards have extended the entry deadline to Wednesday, 25 February 2015... read more>>
UNITED STATES
When fake news goes viral, blame the media: study
WASHINGTON, US: It's true. Don't believe everything you read on the Internet... read more>>
SPAIN
Uber's back in Spain... with home food deliveries
FRANCE
Launch of Young Lions Health Award encourages creativity around health challenges
INDIA
Make a strong online presence with Podcast Transcription Services

Ritesh Sanghani

UNITED KINGDOM
New categories open at London International Awards (LIA)
More International
Government news
SOUTH AFRICA
Junior officials blamed for cellphone jamming
Ministers in the Cabinet's security cluster have blamed junior officials for last week's jamming of cellphone signals in the National Assembly, saying the executive was not involved at an operational level as this had been left to officials... read more>>
SOUTH AFRICA
Parliament was 'under threat'
Government ministers on Thursday claimed there was a major security threat against the country's parliament... read more>>
SOUTH AFRICA
Formal disciplinary enquiry for suspended SAA CEO
A formal disciplinary inquiry has been convened for suspended South African Airways (SAA) CEO Monwabisi Kalawe, said the national carrier's board this morning... read more>>
SOUTH AFRICA
Can a funny meme get to a powerful president?
Can a campaign of laughter born out of humiliation change the mind of a 'Teflon president'? All it might take is one click... read more>>
SOUTH AFRICA
Jamming not a political decision, says Mahlobo

Wyndham Hartley and Paul Vecchiatto

SOUTH AFRICA
Racism investigated at Mpumalanga school
More Government news
Motoring news
SOUTH AFRICA
Dressed up and ready to impress

Henrie Geyser: motoring editor

Hyundai's popular i20 hatchback is now dressed in stylish European fashion to give it an even stronger presence in the toughly fought B segment where it has already established a strong foothold... read more>>
More Motoring news
Travel news
SOUTH AFRICA
First Hyatt international global sales office to open in Africa
Hyatt Regency Johannesburg announced today that Sandra Kneubuhler was named Global Sales Director - Africa... read more>>
SOUTH AFRICA
Book Review: Things ewe never kn'ewe about South African place names

Henrie Geyser: motoring editor

Things ewe never kn'ewe about South African place names, by Ann Gadd, and reviewed by Motoring Editor Henrie Geyser, takes you from Baardskeerdersbos to Tweebuffelsmeteenskootmorsdoodgeskietfontein - and all points between... read more>>
SOUTH AFRICA
Carla back at the controls at Air Mauritius
Carla da Silva recently returned to Air Mauritius in her previous role as Regional Manager, Southern Africa and Latin America. Bizcommunity.com decided to find out more... read more>>
More Travel news
Jobs offered


New events to diarise
The Skills Expo
Namibia Careers Expo - 25 Feb 2015 to 27 Feb 2015, Windhoek

WorkinAfrica Virtual Career Fair
WorkInAfrica - 1 Mar 2015 to 31 Mar 2015, Sub-Saharan Africa

Retail World Africa 2015
Terrapinn Ltd - 10 Mar 2015 to 11 Mar 2015, Johannesburg

Africa's Big Seven
Exhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015, Midrand

Commercial Equipment Africa
Guangdong Grandeur International Exhibition Group - 13 Aug 2015 to 15 Aug 2015, Johannesburg

Quotes
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A.J. Darkholme
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Thomas Jefferson
"Determine never to be idle. No person will have occasion to complain of the want of time, who never loses any. It is wonderful how much may be done, if we are always doing."

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