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Marketing & Media Africa

Give that brand a boost...

Looking to break into the lucrative African market? Leigh Andrews reports that the key may lie in a new online directory, A-Listers, with the power of social network functionality that links your brand to African celebrities. She chatted to Laura Eboa Songue, Founder of A-Listers, to find out more...

On the digital/mobile front, the Nigerian Government has revealed plans to connect 50% of its population to 3G broadband during the course of 2015; and international research firm Frost & Sullivan predicts sub-Saharan Africa will over the next seven years experience the fastest growth in mobile usage globally.

Last but not least, check out some tips on hiring the right employee for a small business as well as how to react when making market research mistakes.

That's all from me!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


SOUTH AFRICA
Give your brand a marketing boost with A-Listers
[Leigh Andrews] Looking to break into the lucrative African market? The key may lie in a new online directory with the power of social network functionality that links your brand to African celebrities... read more>>

Nigerian Govt. to connect half the population to broadband in 2015

The Nigerian Government has revealed plans to connect 50% of its population to 3G broadband during the course of 2015...

Read more >>



New president should prioritise press freedom

James Kunda

Media bodies in Zambia have called on the incoming republican president to prioritise press freedom as a prerequisite for national development...

Read more >>



Africa set to lead growth in mobile

International research firm Frost & Sullivan predicts sub-Saharan Africa will over the next seven years experience the fastest growth in mobile usage globally...

Read more >>





Advertising
SOUTH AFRICA
Kudos to FCB for flying the SA flag abroad

Leigh Andrews

FCB's often included in lists of top local agencies. Thanks to a report by CNN, one of its largest local initiatives is now being noticed overseas... read more>>
Digital
KENYA
Kenya suffers digital migration setback after ruling
Despite the deadline for digital migration that was set for December 31, 2014, Kenya's Supreme Court has empowered the country's major media houses, Nation Media Group, Royal Media Services and Standard Group, to continue to legally broadcast on analogue frequencies read more>>
RWANDA
Price a hindering factor to 4G uptake in Rwanda - retailers
Following the launch a few months ago of 4G in Rwanda, retailers have said the uptake of the service would be largely dependent on the price the providers and others are charging for the service... read more>>
AFRICA
88mph announces partnership with investors to find and fund Africa's best startups
Africa's leading seed fund and accelerator 88mph today announced partnership with successful entrepreneurs turned investors to find and fund Africa's best startups... read more>>
AFRICA
HumanIPO shutting down on 15 January
Magazines
AFRICA
Cosmo expands into Africa through online-only editions
Shannon Bond, writing on Financial Times, reports that Cosmopolitan will be launching online-only editions in Africa as well as Europe... read more>>
Media
GHANA
New centre supports access to information about Ebola
As part of its efforts at increasing public awareness on Ebola, the Media Foundation for West Africa (MFWA) has set up its 'Information Center on Communicable Diseases'... read more>>
SOMALIA
Tough year ahead for Somalian media
Somali Independent Media Houses Association is concerned about increasing crackdown by the federal government of Somalia against the media in the country... read more>>
Mobile
RWANDA
InstaVoice Celeb connects celebs with fans
A new partnership between Kirusa and Net Solutions will enable top celebrities in Rwanda to personally engage with fans through Kirusa's social media service, InstaVoice Celeb. read more>>
AFRICA
Ebola survivors share life-saving tips via mobile app
#ISurvivedEbola, a West African multimedia campaign, has launched an interactive mobile app that allows Ebola survivors to connect with one another and share public health advice during post-recovery... read more>>
Newspapers
AFRICA
The Times' apology to former president Banda
An article by a freelance reporter about Malawi's former president, Joyce Banda, published by The Times on 9 December, is incorrect... read more>>
PR & Communications
SOUTH AFRICA
Communication gets collaborative with SACOMM

Leigh Andrews

Ever get the feeling that the South African communication industry is just too disjointed and there's no common ground? Not so, explains Dr Julie Reid of SACOMM... read more>>
Radio
THE GAMBIA
Gambia radio station censored, MD harassed
An independent radio station that Gambian authorities ordered to stop broadcasting from 1-4 January 2015 after a failed coup attempt in the country has been allowed back on air... read more>>
Recruitment
SOUTH AFRICA
Hiring the right employee for a small business
So your business is booming and you've realised you need an extra person to take some of the load off your shoulders? Hiring the right employee is key to growing your business... read more>>
Research
UNITED STATES
How to react when making market research mistakes

Caitlin Stewart, courtesy Ashlan Bonnell

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them? read more>>
Sales
SOUTH AFRICA
Six tricks to avoid the new year's sales slump

Roane Swindon

Social Media
SOUTH AFRICA
What is the real measure of social media success?

Walter Pike

In the early evangelist days of social media, we spoke a lot about 'joining the conversation'. The idea was that social media is word of mouth on steroids... read more>>
SOUTH AFRICA
Tips to make your SA social media practice shine bright

Leigh Andrews

If your business doesn't have an effective social media presence, it's time you got started so you don't fall behind. Chris Hadjiyannis of Adept Internet explains which best practice is worth copying from the US... read more>>
International
UNITED STATES
Jurors announced for One Show
NEW YORK, US: The One Club, producer of the One Show and Creative Week, which honours the best work across all disciplines, including advertising, interactive, design and branded entertainment, has announced the jurors for the May 2015 show... read more>>
SOUTH AFRICA
Tribute to Charlie

Andrew Heslop

PARIS, FRANCE: They are alarming statistics. 61 dead. 70 dead. 74 dead. 47 dead. 44 dead. 74 dead... (Video) read more>>
UNITED KINGDOM
MEF identifies 10 key mobile trends for 2015
LONDON, UK: MEF, the global community for mobile content and commerce, looks at the year ahead to predict the ten key mobile trends that will shape the global mobile landscape in 2015... read more>>
EUROPE
The Best of Global Digital Marketing Awards for December 2014
European digital marketing research firm Best Marketing International monitors almost 300 digital award competitions worldwide...(video) read more>>
UNITED STATES
Madonna in race row over Instagram pics; defaced Mandela image
More International
Government
SOUTH AFRICA
Resignation hits SABC board... More to follow?
NEWSWATCH: Professor Bongani Khumalo has resigned from the SABC board, and more resignations could follow, reports News24, referring to Sunday Independent... read more>>
SOUTH AFRICA
BCI dropped in December
The South African Chamber of Commerce and Industry (Sacci) says the business confidence index (BCI) shed 2.5 index points in December 2014, coming in at 88.3... read more>>
SOUTH AFRICA
SA condemns terrorist attack in France
The South African government has extended its condolences to the government and people of France following the terrorist attack against journalists and members of the public in Paris on Wednesday... read more>>
SOUTH AFRICA
Confronting racism on the internet: A response to Nzimande

Anton Harber

Minister of Higher Education and Communist Party chief Blade Nzimande is right to be concerned about hate speech and racism on the internet - but what is to be done about it? read more>>
SOUTH AFRICA
Matriculants should study agriculture - IFP
More Government news
Motoring
SOUTH AFRICA
Handsome and comfortable Accord
The Honda Accord 3.5 V6 looks smart, slick and sophisticated but it also rings some nostalgic bells that hark back to the days when family sedans were big, spacious and as the comfortable as well-worn old leather chairs you would find in gentlemen's clubs... read more>>
SOUTH AFRICA
Opel Adam is a little beaut

Henrie Geyser: motoring editor

Under its stubby hood lives a minuscule engine not much bigger than a coffee-grinder but when it comes to driver-pleasing technology, customisation options and stand-out trendy looks the new baby Opel Adam is streets ahead of just about everything else on the road. read more>>
More Motoring news
Jobs offered


New events to diarise
Africa Energy Indaba 2015
Siyenza - 16 Feb 2015 to 20 Feb 2015 Johannesburg

Retail World Africa 2015
Terrapinn Ltd - 10 Mar 2015 to 11 Mar 2015 Johannesburg

Indo-African Festival
OhFAfrica Limited - 17 Apr 2015 to 26 Apr 2015 Bangalore

Africa's Big Seven
Exhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015 Midrand

Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015 Cape Town

Quotes
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Benjamin Franklin
"If passion drives you, let reason hold the reins."
Daniel Burnham
"Make no little plans; they have no magic to stir men's blood... Make big plans; aim high in hope and work."

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