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The 'curse' of creativity... In her TrendTalk column, Creativity's 'curse', Louise Marsland discusses the importance of being creative at work as well as outside of work. Covering the DMX Conference, Leigh Andrews gives some tips to getting your website to stand out from the rest. She also elaborates on Gemalto's African mobile marketing win-win plan, and shares vice president of mobile marketing for Gemalto, Nadia Gonzalez's secrets to getting your African mobile marketing plan right. Alex Salter, CEO of SamKnows, in his piece Connecting with purpose: The internet forces shaping modern Africa, urges African nations to leverage the lessons already learned by other global telecom regulators and governments. In other news, Ogilvy & Mather appointed Paul Shearer as its new CCO Middle East, North Africa; and the AdFocus Awards 2014 took place last week in Johannesburg - congratulations to all the winners! Last but not least, in last week's Biz Takeouts show, @BizWazza had Misha Teasdale and Lauren O'Donnell from Greenpop, and Kilowatt AV CEO, Dillon Jearey in studio. If you missed the show, make sure you listen to the podcast which is now available. That is all from me! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
| [Louise Marsland] There's a social media meme that likens the brain of a creative person to having 100 tabs open all at once... read more>>
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| As news broke that Internet.org was expanding into Kenya, Forbes wrote a periodical on the philanthropic qualities of such campaigns... Read more >> | Leigh Andrews If your African mobile marketing plan comprises mass messages not tailored to specific areas, people or times, you're off to a poor start. Nadia Gonzalez, vice president of mobile marketing for Gemalto, reveals the secrets to getting it right... Read more >> |
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 | On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Misha Teasdale and Lauren O'Donnell from Greenpop, and Kilowatt AV CEO, Dillon Jearey... read more>> | | |
 | NEWSWATCH: 'The Film and Publications Board has selectively released a contentious draft policy for original content distributed online in South Africa', reports Mail & Guardian. read more>> | | |
 | Leigh Andrews What do you get if you mix the Instagram culture, R1-Man and Jean Claude Van Damme? NATIVE VML co-founder Ben Wagner's presentation at the 2014 DMX Conference, of course... read more>> | | |
 | Danette Breitenbach The AdFocus Awards took place on 26 November 2014 at the The Fifth Room in Rivonia, Johannesburg, with Joe Public walking away with two big awards... read more>> | |  | Increasing the mobile reach in Nigeria for advertisement clients and agencies, Eskimi has launched a Africa-focused mobile real time bidding (RTB) platform... read more>> | | | | |
 | Africa in Motion (AiM) 2014 was the event's ninth edition and in just over three weeks of films and events, it once again showcased the wonder, diversity and prowess of African cinema to Scottish audiences... read more>> | |  | Filmhouse Cinemas has announced that it will be opening an additional 15 cinemas from December 2014. This is according to reports on AllAfrica, ThisdayLive and Screen Africa... read more>> | | |
 | This is The Coca-Cola Company's international call to join efforts in helping end mother-to-child transmission of HIV with the launch of a new campaign in partnership with (RED), titled exactly that... read more>> | | |
 | East Africa Com, taking place from 6-7 May 2015 in Nairobi, Kenya, has announced its final call for submissions of topic proposals or papers to become a speaker at the event... read more>> | | |
 | MTN Guinea has appointed Themba Khumalo as CEO, replacing Phumzile Joshua Phike; and Orange Business Services has appointed Giorgio Heiman as Vice President, Africa... read more>> | |  | Airtel has launched Africa's first 4G service on a network based on FD-LTE in the Seychelles, making it amongst the first countries in sub-Saharan Africa to commercially deploy this technology... read more>> | |  | Three months after Tigo paid a profit of TZS 14.25 billion ($8.64m) accumulated in the Tigo Pesa Trust Account to its users, the company has announced the first of its regular quarterly payments worth $1.8m to Tigo Pesa users... read more>> | |  | Zimbabwean operator Econet Wireless has partnered with Ericsson to simplify and upgrade the existing 2G/3G/4G/LTE networks, future proofing it for the rapid mobile expansion in the country... read more>> | | |
 | Issued by Continental Outdoor Continental Outdoor has continued its roll-out of Roadside Digital billboards across sub-Saharan Africa into Malawi with the erection of these world-class advertising structures into Blantyre and Lilongwe... read more>> | | |
 | Extending further into Africa, Lange Strategic Communications has added PFC Africa Communications (formerly Pauline Fredericks & Co), in Lagos, Nigeria to its network... read more>> | | |
 | The Academy for African Filmmakers is a new initiative by Unilever and MOFILM to help young African talent develop their storytelling and pitching skills while working on real live Unilever briefs with the possibility of having their work broadcast... read more>> | | |
 | Juliette Attwell This week we bring to light that it is imperative to read the fine print of your employment contract... read more>> | | |
 | According to an in-depth study conducted by the Economist Intelligence Unit, approximately 40% of global SMEs do not perceive Africa as a growth opportunity, despite positive economic growth stories... read more>> | | |
 | Nigeria, where most of the people live on less than US$2 a day, is the fastest growing markets in the world for French champagne and digital TVs and could be the next big growth frontier for luxury goods... read more>> | |  | CFAO, a specialised distributor and preferred partner of major international brands, serving the high-potential equipment, healthcare and consumer goods markets in Africa and the French overseas territories, has launched its Club of Brands... read more>> | | |
 | Leigh Andrews If you're leaving your company's social media communications to one department to handle, you're missing out on a great opportunity to punt individuals as experts - Lars Basche, EMEA digital lead for Text 100, explains... read more>> | | |  | NUREMBERG, GERMANY: The Western European market for technical consumer goods closed the third quarter of 2014 with total sales of €47.3bn... read more>> | |  | LONDON, UK: The second shortlist for the Next Director Award has been revealed, with a further seven new directors in contention to win the brand new short film award created by D&AD and YouTube... read more>> | |  | WASHINGTON DC, US: Facebook's move to fulfil its ambition to be the personal "newspaper" for its billion-plus members is likely to mean more woes for the ailing news media... read more>> | | | | | | | More International | |
|  | South Africa needs to accelerate its rate of economic growth if it is to meaningfully reduce its levels of unemployment, says Deputy President Cyril Ramaphosa... read more>> | |  | Social Development Minister Bathabile Dlamini has called on all sectors of society to use the first anniversary of the passing of former President Nelson Mandela to keep his memory alive and to promote social cohesion... read more>> | |  | International Day for the Elimination of Violence against Women aims to remind us how women and girls experience violence in their lives daily... read more>> | | Allan Williams | | | | | More Government news | |
|  | Henrie Geyser: motoring editor There has been a flurry of fast-finger exercise on social media, lots of tongue-wagging and a flood of photo grabs since the all-new Kia Soul hit the streets because this cute Korean sets new standards for funky-cool and off the wall... read more>> | | | More Motoring news | |
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| Baltasar Gracian "To be at ease is better than to be at business. Nothing really belongs to us but time, which even he has who has nothing else." Tom Peters "Business is about people. It's about passion. It's about bold ideas, bold small ideas or bold large ideas." Barbara Corcoran "In business, you're the chief salesman. Create a sense of demand, rather than waiting to have demand." |
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