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The more things change, the more you can't stay the same... Thanks to the internet, the way our brains work - how we shop online, and the way we operate offline - has changed for good. Claire Cobbledick reckons businesses have to adjust their thinking - their customers already have. In his article titled Positioning luxury brands in emerging markets, Cobus van Zyl says that it would be wise, when planning a new campaign or product launch, to take a more outside-in approach when designing a message for a specific target audience. He reckons one should ask rather why they drink it, eat it, and wear it, than tell them why you believe they should. In other news, Leigh Andrews chatted to Michelle Atagana on her decision to leave Memeburn; and Sumesh Rahavendra says that according to a recent survey, there is huge growth potential for e-retailers in Africa. Last but not least, if you missed last week's Biz Takeouts show, make sure you listen to the podcast which is now available. A mere eight weeks left in 2014... Let's make the most of it! Have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
| [Cobus van Zyl] We recently launched of a new premium whisky in the Tanzanian market. Do Tanzanians care where it's from, how it's made or who drinks it? read more>>
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Claire Cobbledick The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things... Read more >> | Sumesh Rahavendra Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region. The Shop the World! report reveals that emerging markets offer the highest growth potential... Read more >> | Jason Perelson Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company? Read more >> |
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 | On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding spoke to Mike Silver from Stretch Experiential... read more>> | | |
 | Leigh Andrews Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations over the final weekend of October, as they came out tops in Publicis Group's Giraffes Awards... read more>> | |  |
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 | CAFF, the Humanitarian Centre and the French Society (Trinity College) presents 'Visions to be Heard: Empowering Young Africans Through Film' - a special event to launch the Humanitarian Centre's new themed year... read more>> | | |
 | Andrew Cook Customer experience management (CEM) is a strategic process that companies should implement across the entire organisation to look after their customers... read more>> | |  | Danette Breitenbach It took six months after the first reporting of the rear windows of Opel Corsa Lites shattering for the manufacturer to issue a recall. Today, this matter would have been handled very differently... read more>> | | |
 | Gary Lawrence We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world... read more>> | |  | In a move that is expected to promote internet adoption in Tanzania, Tigo is now offering free access to basic internet services through Facebook's Internet.org app... read more>> | | | | | | | | |
 | Slovenia's largest private Business School, DOBA, is driving a public-private partnership program seeking to get employers in the four Kenyan cities to endorse e-learning... read more>> | | |
 | The Africa CEO forum will take place from 16-17 March 2015 in Abidjan, at the Hotel Sofitel Ivoire. The event is an international meeting of top African business leaders... read more>> | |  | The 2014 opening session to kick off the 17th Annual AfricaCom conference on 11 November 2014 at the Cape Town International Convention Centre, is set to deliver thought provoking debate... read more>> | | |
 | Alcatel-Lucent and MTN Nigeria will be boosting connectivity in Nigeria by launching a superfast, 100 gigabit-per-second fiber-optic network. MTN Nigeria will deploy a 100G network that re-uses existing 10G... read more>> | |  | Issued by TNS South Africa Cape Town will play host to the inaugural Market Research in the Mobile World (MRMW) Africa conference on 5 and 6 November. TNS will have a strong voice in discussing the latest mobile market research innovations... read more>> | | | | |
 | Leigh Andrews Michelle Atagana, tech editor and women defender supreme, announced on Twitter on Friday that it was her last day at Memeburn... read more>> | | |
 | Susan Mottram, Issued by Oomph! Africa Brand activation and OOH media expert Oomph! Africa cracked a record quarter-of-a-million attendance at Sanlam's Roadshow... read more>> | | |
 | Conceived as an hybrid platform, A-Listers is a new online directory/selective social network, coupled with an agency, to connect the best African celebrities with brands... read more>> | | |
 | DISCOP Africa, which brings together the driving forces behind the continent's multiplatform television and digital content businesses, will be hosting '20 Years of TV in Africa: What Next'... read more>> | |  | In line with its rapid expansion plan to reach 36 states by December 2014, Nigeria Executive Officer of pay-tv provider StarTimes, Joshua Wang, has unveiled nine additional channels... read more>> | | |  | LONDON, UK: The winners of the 2014 LIAs are announced today. The results are posted online and can be accessed on the LIA website. read more>> | |  | NEW YORK, US: The New York Times Co says it has narrowed its losses from the same period a year ago, while touting progress in its transition to a digital news operation. read more>> | |  | LYON, FRANCE: The Euronews programme for students is now reaching 15 prestigious educational institutions around the world. read more>> | | | | | | | More International | |
|  | Shamin Chibba Brand South Africa's dialogue on "Active Citizenship in Building Competitive African Nation Brands", to be held this Friday, 31 October, is focusing on South African-Angolan relations in particular. read more>> | |  | Preparations are well underway for the 2016 International HIV/Aids Conference, that will be held in Durban. The city is hosting the conference for the second time. read more>> | | | | | | | More Government news | |
|  | Henrie Geyser: motoring editor The Toyota Corolla has been one of South Africa's favourite cars for many years and when the Japanese carmaker decided to trim some fat (and rands and cents) off its previous Corolla and to rebadge it as the Corolla Quest, it struck gold because it immediately hit a bulls-eye with the penny-wise market. read more>> | | | More Motoring news | |
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| Benjamin Cardozo "Method is much, technique is much, but inspiration is even more." Bertie Charles Forbes "Think not of yourself as the architect of your career but as the sculptor. Expect to have to do a lot of hard hammering and chiseling and scraping and polishing." Barbara Kingsolver "Everyone should get dirt on his hands each day. Doctors, intellectuals. Politicians, most of all. How can we presume to uplift the life of the working man, if we don't respect his work?" |
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