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The next frontier Carol Pineau suspects that if one were to create a map of data sets throughout the world, it would look much like the electricity map - data overload in the US, Europe and parts of Asia, yet a mere sprinkling around North Africa, South Africa, Lagos and Kenya. She reckons data is the next frontier and that it matters enormously. Ian Henderson gives some tips on how to make your app go global. According to Henderson, putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of more than one billion potential online smartphone customers. Last week saw the 17th AfricaCom Awards shortlist released. 161 entries were received this year and the winners will be announced on 12 November 2014 at The Waterfront Lookout, Cape Town. In other news, CareerJunction's most recent salary survey reveals a 20% increase in IT salaries, and TBWA\Africa's conference, set to take place from 22-24 October in Mozambique, will focus on the scope for sustained business expansion across sub-Saharan markets. That's all from me, have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)P.S. Don't forget to enter our #myofficeinafrica competition on Instagram. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
| [Carol Pineau] I suspect if you were to create a map of data sets throughout the world, it would look much like the electricity map - data overload in the US, Europe and parts of Asia, yet a mere sprinkling around North Africa, South Africa, Lagos, and Kenya... read more>>
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David Sylvester Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign... Read more >> | Ian Henderson Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of more than one billion potential online smartphone customers... Read more >> | Louise Robinson Africa has been earmarked as a big growth market in which to operate, but you need to know what you're doing to achieve any kind of success in this dynamic environment... Read more >> |
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 | In a quest for continued strong growth, Zimbabwean communication businesses aligned with the Africa network of the global TBWA\ advertising group are about to plug into the latest creative trends... read more>> | |  |
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 | Louise Marsland Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft... read more>> | | |
 | The 18th edition of ZIFF will take place from 18-26 July 2015, and for the first time ever, will be accepting film submissions online via the festhome.com web platform... read more>> | | |
 | The inaugural IAB Digital Summit will precede the 2015 IAB South Africa Bookmarks Awards. Both will be held on 19 February 2015 at the Turbine Hall in Newtown Precinct, Johannesburg... read more>> | | | | |
 | The AfricaCom Awards 2014, which celebrates and acknowledges leaders in digital technology, ICT, telecommunications and media across Africa, is set to take place on 12 November 2014... read more>> | |  | In line with its tradition of strengthening the corporate image of Nigeria through innovative platforms, BrandiQ Magazine's Brand Nigeria Symposium is set to take place on 6 November... read more>> | | |
 | Issued by COSA Media Niche magazine title, RISKAFRICA, has expanded its focus to include risk managers amongst its broker and insurance industry readers, offering them news and practice insights from across sub-Saharan Africa's fastest emerging markets... read more>> | | |
 | At 'Power Reporting', African journalists can develop their skills from the expert knowledge of 40 speakers, across 60 sessions, be it on tracing money, mapping or data visualisation, telling better stories or learning more about media law... read more>> | | |
 | Airtel Money is set kick off the pilot phase of a cross border money transfer product in East Africa on 1 November 2014... read more>> | |  | Frost & Sullivan has honoured Samsung Kenya with the 2014 Kenya Frost & Sullivan Competitive Strategy Innovation and Leadership Award, based on its recent analysis of the mobile phone market... read more>> | |  | Alcatel-Lucent is opening up Africa's most populous nation to the benefits of ultra-broadband connectivity by launching a 100 gigabit-per-second fibre-optic network with MTN Nigeria... read more>> | | |
 | Issued by CareerJunction The most recent salary review compiled by online labour market indicator, the CareerJunction Index (CJI), shows a 20% increase in salary offerings among managerial IT staff since the end of 2013... read more>> | |  | Issued by Top Employers Institute Africa's 10 Top Employers have been announced by the Top Employers Institute in recognition of the world-class growth and development conditions they create for employees... read more>> | | |
 | TA Telecom recently announced the launch of its beta trials for Nafsi, described as Africa's most ambitious big data analysis project, which is currently underway... read more>> | | |
 | Shawn Henning Business owners wanting to take their companies to the next level must identify new markets and Africa offers that. Now is a good time to look north: local retailers are eyeing new markets... read more>> | |  | The FNB Franchise Leadership Summit, attended by industry thought leaders and experts, provided a platform to engage and discuss key franchise trends in the industry... read more>> | |  | A new startup, Buywela.com, is aiming to become the "Google for e-commerce" in Nigeria - simplifying the online shopping experience... read more>> | | |
 | Susan Mwenesi Kenya, through the Communications Authority of Kenya has set out to enforce a directive that will have all television stations in Kenya air 40% local content in their program lineup... read more>> | |  | Rwanda's president on Tuesday accused the BBC of "genocide denial" after it aired a controversial documentary on the country's leadership and the mass killings of 1994... read more>> | | |  | SAN FRANCISCO, USA: The rise of smartphone use to access the internet has slowed the number of clicks on advertisements and cut into profits earned by Google in the third quarter of the year. revealed. read more>> | |  | NEW YORK: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market. read more>> | |  | HELSINKI, FINLAND: Eurobest, the European Festival of Creativity, taking place from 1-3 December 2014 in Helsinki, promises content designed to challenge thinking and inspire new ways of approaching the creative process. read more>> | | | | | More International | |
|  | The Department of Health has, in an update of the Ebola outbreak in West Africa, reported that there are still no suspected or confirmed cases of Ebola Virus Disease (EVD) in South Africa or its neighbouring countries. read more>> | |  | President Jacob Zuma says government will establish a platform for members of the media and government to share ideas on a range of issues. read more>> | |  | The Department of Energy has confirmed that South Africa has signed an Inter-Governmental Framework Agreement on Nuclear Cooperation with France. read more>> | | | More Government news | |
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| Jonathan Anthony Burkett "Success comes with failure which leads to doubts but with determination we can still achieve." Mark W. Boyer "The effort you put forth in whatever you do is directly proportional to the results you produce." Israelmore Ayivor "You may have access to the best information; you may build up the most positive attitude but, to get the wisest experience, your hands and legs must work!" |
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