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What's in a perception?Research by Brand South Africa has revealed how perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. The project, South Africa Incorporated or SA Inc, was created by Brand South Africa as part of its Africa Programme in order to uncover what local businesses face when trading with and investing in peer countries on the rest of the continent, and travelling to and living there. Last week we saw Charles Stretch state that SMS still is a vital communication and marketing tool for businesses - both internally and externally; and Danette Breitenbach explained that trust is the new commodity in business. In other news, Microsoft 4Afrika and Afrilabs have launched 'Collaboration Challenge'; and the Southern African AABLA nominees have been announced. Last but not least, Sumesh Rahavendra gives some guidelines for marketing your business in Africa - the world's last growth frontier. That's all from me, have a great week! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)P.S. Don't forget to enter our #myofficeinafrica competition on Instagram. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Weekly top stories |
| [Ray Maota] Perceptions of South Africa and its people can hinder or advance the country's business progress in the rest of Africa. This was one of the insights gained from Brand South Africa... read more>>
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Charles Stretch With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic... Read more >> | The Southern African nominees for the AABLAs, has been announced. The Southern African round will be the penultimate regional ceremony, with West Africa's winners to be named on 23 October... Read more >> | Danette Breitenbach The Edelman 2014 Trust Barometer research shows that only 17.5% of people around the globe trust their business and government leaders to tell the truth and solve social problems... Read more >> |
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| The highly anticipated DSTV Seminar of Creativity, took place at Cape Town's City Hall. Bizcommunity's BizTakeouts TV crew was on hand to catch up with some of the events speakers...(video) read more>> | | |
| At the launch of the Independent Broadcasting Authority in Lusaka earlier this month, Zambia's Information and Broadcasting Services Minister, Joseph Katema, also launched a code of ethics for Zambian media... read more>> | | |
| Sumesh Rahavendra At no time in recent years has there been as much optimism about the various opportunities for businesses in Africa. Yet, successfully marketing a brand across such a diverse continent is no easy task... read more>> | | |
| Mike Saunders We are now in the age of the empowered consumer, and these customers are skeptical of traditional marketing tactics, all they see is a gimmick... read more>> | | |
| The ninth annual Africa in Motion Film Festival, taking place from 24 October-9 November, has released its 2014 programme today, Monday, 29 September, with tickets to all events now on sale... read more>> | | |
| At this year's DEMO Africa event, Microsoft 4Afrika officially launched a new Collaboration Challenge with AfriLabs to increase knowledge sharing across the hub network in Africa and spur innovation... read more>> | | | Oliver Potgieter With flexibility, rapid deployment and low cost, cloud computing continues to take the world by storm. These are also all very good reasons why cloud computing is ideal for those companies which are expanding into Africa... read more>> | | | Webtickets, South African integrated online ticketing solution, has expanded its business into Southern Africa due to a demand from clients... read more>> | | |
| Bharti Airtel has partnered with Trace Music Star and global recording icon Akon to launch Airtel Trace Music Star, described as the largest mobile musical competition in Africa... read more>> | | |
| Bulawayo-based marketing company, Redefinition, in partnership with Instant Solutions & Consultancy, has launched an events and hospitality magazine titled Happenings... read more>> | | |
| Issued by Millward Brown Millward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week... read more>> | | |
| Issued by Consumer Goods Council of South Africa Nigeria's bigger economy may attract foreign investors, but SA's advanced infrastructure still makes it an ideal launching pad into the rest of Africa. Jean-Louis Hazard will be delivering a presentation on this topic in more detail... read more>> | | | | |
| Sulaiman Philip There is a reason you can access your Facebook account in Afrikaans, or Kiswahili, a language spoken across east and central Africa. There are 100 million active African users on... read more>> | | | | RIO DE JANEIRO, BRAZIL: Have you ever wanted to pelt a politician with a tomato or wished for a perfect candidate to come and sweep you off your feet? read more>> | | | WASHINGTON, USA: Apple released and then abruptly pulled back an update for the iOS software used on the iPhone after users complained of bugs, including one that disabled cellular service. read more>> | | | The Spikes Asia Festival, which closes today 26 September 2014 in Singapore, announced the first shortlists in Design, Digital, Healthcare, Media, Mobile, Outdoor, PR and Print on Wednesday 24 September. read more>> | | | | More International | |
| | South Africans from all racial groups came out in their numbers to attend the Heritage Day celebrations held at the James Motlatsi Stadium in Orkney, North West. read more>> | | | Minister in the Presidency, Jeff Radebe, has assured South Africans that government will help families to repatriate mortal remains of those citizens, who died in Lagos. read more>> | | | | More Government news | |
| | Henrie Geyser: motoring editor The South African market is swamped with crossover-urban-sports-utility- school taxi-mum- shopping wagons, each with its own foibles and charms, but one of the most charismatic of the new breed is Volvo's six-model V40 Cross Country range. read more>> | | More Motoring news | |
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| Manoj Arora "Be like a duck, paddling and working very hard inside the water, but what everyone sees is a smiling and calm face." Arthur Conan Doyle "Anything is better than stagnation." | More quotes Submit a Quote | |
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