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Marketing & Media Africa

The strange culture of business marketing...

Chemory Gunko reckons South Africa has a strange culture when it comes to business marketing where many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally. She gives advice on what you should be looking for in today's digital age and what skillsets an effective marketing person in your organisation should have.

I once again attended the Habari Media Tuongee this year which was themed Back to the Future - focussing on the past, present and future of digital. One of the presentations also touched on creativity and innovation and Habari Media's Byron John gave practical advice on how to get out of that non-creative rut.

In other news, entries are now open for the PromaxBDA Africa Awards which brings together creatives to explore thought-leadership, technology and the latest developments in the media marketing sector, and the nominees for The Future Africa Awards 2014 have been announced - congratulations to all!

Last but not least, we are almost celebrating our 100th episode of our Biz Takeouts show! If you missed episode 99, listen to the podcast which is now available.

That's all from me! Have a great week!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories


SOUTH AFRICA
What should a modern marketing manager be able to do?
[Chemory Gunko] Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally... Read more >>

PromaxBDA Africa Awards open for entries

The PromaxBDA Africa Awards which brings together creatives to explore thought-leadership, technology and the latest developments in the media marketing sector, will take place on 21 November at...

Read more >>

[Habari #Tuongee2014] The creative adult is the child who survived

Ilse van den Berg

Habari Media's Insights and Innovations Director, Byron John, covered the topic of creativity at this year's Habari Media Tuongee which...

Read more >>

Measuring your marketing impact

Charles Stretch

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

Read more >>


Biz Takeouts
SOUTH AFRICA
[Biz Takeouts Podcast] 99: Best Marketing International and a jam-packed show
On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding chatted to Hando SiniSalu, Craig Shelley, Trevyn McGowan and Kirsty Henderson. [twitterfall] Read more >>

Advertising
SOUTH AFRICA
Volcano wins Ad Age International Agency Award

Issued by Volcano

Johannesburg-based full-service advertising agency, Volcano, has been awarded Silver in the Ad Age International Small Agency of the Year Awards, held in Austin, Texas - the first African agency to take... Read more >>

Branding
SOUTH AFRICA
Fifty most valuable South African brands led by MTN
Brand Finance has released the 2014 annual report on South Africa's 50 most valuable brands, with MTN leading the way... Read more >>

CRM
AFRICA
Interactive Intelligence advocates call centre association across Africa
Christopher Bell, Interactive Intelligence's Channel Manager for Africa, has recently called for the creation of a call centre association for Nigeria and other African countries as a way of promoting... Read more >>

Digital
SOUTH AFRICA
[Habari #Tuongee2014] Back to the future of digital

Ilse van den Berg

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video) Read more >>

RWANDA
Tech incubator calls for African entrepreneurs
'think', the technology incubator in Kigali, Rwanda, has opened applications to startups and developers from all over Africa. The incubator will aim to identify and support leading tech startups seeking to... Read more >>

SOUTH AFRICA
Time to lay these digital publishing myths to rest

Pierre Cassuto

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips... Read more >>

AFRICA
Free app for private equity in Africa
Phatisa, an African private equity fund manager, has launched a free app for use by professionals in African private equity... Read more >>

Education & Training
SOUTH AFRICA
AMI launches free online courses in Africa
The African Management Initiative (AMI) has launched the first in a series of free online courses developed with top business schools, aimed at reaching 1 million African managers and entrepreneurs... Read more >>

Events & Conferencing
AFRICA
Nominees for The Future Africa Awards 2014 announced
The Central Working Committee (CWC) of The Future Africa Awards & Summit (TFAAS) has finally released the Nominees List for 2014. Read more >>

GHANA
Gearhouse Group announces the launch of its West African operation

Issued by Gearhouse SA

Market leaders in equipment rental for live events, the Gearhouse Group of Companies is advancing into Africa with the establishment of Gearhouse Ghana, a fully stocked operation located in Accra... Read more >>

Exhibitions
SOUTH AFRICA
Africa's first focused trade fair for furniture, décor and design has launched

Issued by Inspire Trade Exhibition

On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent... Read more >>

Media
EGYPT
Egypt court says "devil guided" jailed Al Jazeera journalists
An Egyptian court that jailed three Al Jazeera journalists for alleged ties with Islamists said on Tuesday that "the devil guided" the group to spread false news defaming the country... Read more >>

Mobile
SOUTH AFRICA
Mobile technology expansion needed
About 40% of companies are investing in mobile technologies across their business and consider mobility as a key part of their business strategy, according to Accenture Mobility Report 2014. Read more >>

SOUTH AFRICA
Security a risk for 'Internet of Things'

Thabiso Mochiko

Not long ago cloud computing and "bring your own device" to work began to change the way businesses and individuals used technology. This is now expanding to include the concept of the "Internet of Things" (IoT). Read more >>

SOUTH AFRICA
Adclick Africa launches new mobile DSP

Issued by Adclick Africa

Adclick Africa's newly-launched mobile DSP helps connect advertisers with an audience of millions across Africa by aggregating multiple mobile ad exchanges and enabling real-time buying of mobile display inventory... Read more >>

SOUTH AFRICA
Stop wasting SMSes, know your audience!

Laurie Sloan, Issued by Amorphous

Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr explains that personal relevance of this kind gives marketers a unique and powerful advantage... Read more >>

COTE D'IVOIRE
Mobile telephone recycling facility launched in Côte d'Ivoire
PR & Communications
AFRICA
When to send a press release in Africa

Nicolas Pompigne-Mognard

For a PR professional, scheduling the distribution of press releases from an enterprise or a organisation that is active in several African countries can present certain... Read more >>

Research
AFRICA
GfK adds additional African countries to global consumer survey
GfK, a global market research company, researches and produces an annual syndicated study called 'The Roper Reports Worldwide'. This is an annual quantitative consumer trends study conducted in 25 countries... Read more >>

Retail
AFRICA
Perago, Swish Payments partner for new m-commerce solution
Perago (SIA Group) has officially partnered with Swish Payments to launch an m-commerce solution in Africa and Europe. Read more >>

SOUTH AFRICA
Lack of sales is the top reason small businesses fail
Small businesses can fail for any number of reasons - but, says Brad Sugars, founder of ACTIONCoach, although it seems obvious, topping the list is a lack of sales. Read more >>

Sponsorship
AFRICA
African filmmakers receive support from Steps
Steps, the Cape Town-based organisation behind the AfriDocs Film Week event, has provided financial support for African films focusing on some of the angry voices of African youth. Read more >>

TV
AFRICA
FIC to replace Setanta with Fox Sports channels
Next month will see FOX International Channels (FIC) launch two sports channels in sub-Saharan Africa, FOX Sports and FOX Sports 2, replacing Setanta Sports and Setanta Action respectively. Read more >>

AFRICA
Impact of rushed analogue switch-off on African TV
Ovum research predicts that most sub-Saharan countries - notably Nigeria and South Africa - will not achieve the ITU-mandated 2015 deadline to switch off their analogue terrestrial TV... Read more >>

SOUTH AFRICA
Tuluntulu now has ten channels
Tuluntulu, one of South Africa's top 10 startup companies this year, has recently launched ten channels that are available 24/7 on mobile... Read more >>


International

CHINA
PlayStation, Xbox butt heads at Hong Kong games fair
HONG KONG, CHINA: Fans dressed as Transformers, Iron Man and Jedi knights were among thousands at the first day of Hong Kong's comic and games expo, where Xbox and Playstation went head-to-head with their new consoles. Read more >>

UNITED STATES
Android's market share rises
WASHINGTON, USA: Global sales of tablet computers edged higher in the second quarter, in the slowest growth since 2009, research firm Strategy Analytics said. Read more >>

UNITED STATES
Nokia hurts Microsoft revenues
NEW YORK, USA: Microsoft said its profits took a hit from its newly acquired Nokia phone division but that revenues got a strong lift from cloud services. Read more >>

UNITED STATES
Apple's profits of $7.7bn in June quarter

More International


Government

SOUTH AFRICA
SA, Angola boost trade ties
South African businesses have been called on to take advantage of opportunities in Angola. Read more >>

AFRICA
Kenya, Nigeria to polish up on digital security

Anna Polonyi

Kenya's Daily Nation and the Nigerian Tribune have both reported some digital security blunders... Read more >>

SOUTH AFRICA
Probe into Citrus Black Spot by government
The Department of Agriculture, Forestry and Fisheries has launched an investigation to determine the causes of Citrus Black Spot (CBS) discovered in a consignment of exported lemons to the European Union (EU). Read more >>

SOUTH AFRICA
Cross-border deals in Africa have legal challenges
SOUTH AFRICA
SA needs to engage on energy future

More Government news


Lifestyle

SOUTH AFRICA
Extra polish adds shine to Elantra

Henrie Geyser: motoring editor

Hyundai has given its popular Elantra a cosmetic make-over to make it look prettier inside and out, tweaked a few things under the skin, improved its ride quality and added a few fancy goodies to sharpen its competitive edge. Read more >>

SOUTH AFRICA
Top spots in Australia to spend your vacation

Amelia Verona

Partying or relaxing? Australia is the best place to be. Down Under offers a lot... whatever your taste, Australia has it. Read more >>

SOUTH AFRICA
Four Rosmead, for sure!

Brian Berkman

Four Rosmead is the kind of Cape Town boutique hotel where you would put your visiting family and friends who can afford to fly First but choose Business class instead. Read more >>


New events to diarise

A- Z of brand building
Vega School of Brand Leadership - 19 Jun 2014 to 12 Aug 2014 Pretoria,Durban

Fundamentals of customer services
upbeat Marketing - 4 Sep 2014 to 5 Sep 2014 Johannesburg

Social media marketing for business
Blue Magnet Digital Academy - 5 Sep 2014 Johannesburg

Africa's First Marketing Summit
African Marketing Confederation - 15 Oct 2014 to 18 Oct 2014 Victoria Falls

East Africa Brew Fest
Kelwin Events - 18 Oct 2014 Nairobi

PAs/admin professionals summit 2014
ABN Global Events - 27 Oct 2014 to 31 Oct 2014 Dubai


Upcoming events

AFRENCO | Opportunities in Construction
African Entrepreneurs Congress (AFRENCO) - 3 Aug 2014 to 10 Aug 2014 Windhoek


Quotes

Mary Wells Lawrence
"The best advertising should make you nervous about what you'e NOT buying. (via Facebook)"
Robert H. Schuller
"Faith is daring to put your dream to the test. It is better to try to do something and fail than to try to do nothing and succeed."
Albert Einstein
"Only those who attempt the absurd can achieve the impossible."

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