Nicolle Velleman reckons brands are more than product features. She says a brand is not a name, visual identity, logo, product or tagline - though these are common misconceptions. A brand is a perception that lives in the minds of customers. This perception determines whether customers will buy from your organisation or not.
The CTICC in Cape Town played host to Design Indaba 2014. BizTakeoutsTV was there to catch up with conference speakers and buyers visiting the expo for their views on this year's event. (video) Read more >>
A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.
According to the 2013 IHS Digital Content Report, worldwide consumer spend on digital movies, games, and apps (applications) grew 30% from 2012 to 2013. In total, global digital spend in 2013 surpassed USD 57 billion.
There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across. Read more >>
Africa's mobile revolution has been the subject of much discussion for businesses looking to target the continent's growing consumer population using mobile phones. Read more >>
Global information and communications technology (ICT) solutions provider, Huawei, has opened its first store in Africa, based at Vodacom World in Midrand, Johannesburg. Read more >>
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming. Read more >>
The Internet Exchange Point in Namibia will contribute to bringing efficiency in the routing of intra-country internet traffic and hence faster exchange of intra-country internet traffic. Read more >>
Online businesses are said to be accelerating in Africa. Building an online shop and presence is described as a great way of reaching out to many customers across the continent, and more specifically throughout Nigeria. Read more >>
Regenesys and the Microsoft 4Afrika Youth Programme have announced the launch of 1,000 bursaries to be awarded to young African candidates as a part of the Microsoft 4Afrika Initiative. Read more >>
This year Swaziland's international festival of the arts, MTN Bushfire, which will be taking place from 30 May to 1 June 2014, promises the most diverse lineup to date. Read more >>
On 4 April 2014 Mobile World Magazine will be hosting the third West Africa Telecom Summit in Ghana at the Movenpick Ambassador Hotel in Accra. Read more >>
France Telecom (also known as Orange) is planning to exit several African markets where its "operations are weak", reports Business Daily Africa. Read more >>
Kenyan mobile operator, Safaricom, has warned its shareholders to be cautious of reports over its planned buyout of rival yuMobile as they could have an effect on the company's price. Read more >>
Mobile telecommunications company, MTN on Friday launched a customer service center at the South Sudan-Uganda border post in order to enhance business and improve communication activities in the region. Read more >>
The Nigerian Stock Exchange (NSE) has introduced X-Alert, an enhanced notification system via mobile and email. A flat fee of N4 per transaction will be charged, scrapping the current charge of 0.06% of every trade. Read more >>
Last year, Amorphous Group launched Elastic Media Africa (EMA), an online media buying tool that offers a host of products for brands and advertisers. This year, EMA has expanded into Africa allowing businesses to market themselves online with efficiency and ease. Read more >>
2014 started off with a bang for Alliance Media as the Namibia office attended the PMR (Professional Management Review) Award function held on 3 February in Windhoek. Read more >>
Kenya's leading mobile network operator Safaricom owes its clients KSh3.2 billion (US$37 million) in unclaimed Bonga points, after only 80% of its reward scheme points were redeemed in the form of airtime, data bundles, merchandise and SMSs. Read more >>
This week we help a jobseeker improve his jobseeking abilities with advice on the application process, job portals to look at, and the interview stage. Read more >>
This week Airtel Tanzania announced that it will once again be sponsoring the Mwanamakuka Awards, an initiative that aims to support women to achieve sustainable economic development from chronic poverty. Read more >>
As you can imagine, SXSW Interactive attracts "digital natives" from all over the world that essentially wouldn't be able to survive without their mobile apps. Here is my list of top apps for SXSW Interactive 2014... Read more >>
South by Southwest Interactive is one of the largest digital festivals in the world. Anyone who is in the advertising or digital industry should definitely have this event on their bucket list. This is the 21st festival and it takes place from 7-11 March in Austin, Texas. (video) Read more >>
SAN FRANCISCO, USA: Apple announced that cars will roll out this year with CarPlay technology making iPhones helpful road-trip companions, complete with Siri sending messages on the driver's behalf. Read more >>
SINGAPORE - WiFi in aircraft, hobbled in the past by slow speeds, could soon take off as new technology enables passengers to surf the web as if they were in a coffee shop, Internet executives say. Read more >>
The Department of International Relations and Cooperation (DIRCO) says government has taken note of media reports alleging that South African female prisoners in Mozambique are subjected to sexual abuse and related hardships. Read more >>
Interest in Africa continues to increase as more and more international organisations are opening offices on the continent, more banks are viewing Africa with interest, and stock markets are showing strong performances. Read more >>
Cabinet has welcomed the Department of Science and Technology's continued support for the National Science Festival, known as Scifest Africa. Read more >>
