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Marketing & Media Africa

The social but cash-strapped consumer of 2014

Our annual Trends series is slowly winding down, with the last pieces being published this week.

Gordon Geldenhuys has dubbed 2014 the year of the social consumer. He says that more than ever, marketing will be about leveraging the right solutions and technologies to monitor and improve customer relationships in near-real time.

Not only will consumers continue being social this year, but unfortunately, according to Mike Taberner, they will also be tightening the belt a bit as he believes this year customers will be facing some financial issues. He advises that brand messaging and product mixes be shaped accordingly.

Lastly, Tiffany Markman gives some easy-to-follow tips on how to stop being a sucker and avoid being scammed in malls by those Dead Sea Devils (DSD) who take seasonal jobs all over the world selling massively over-priced body lotions, face creams and nail products... Oh my, how we have all fallen for those...

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
SOUTH AFRICA
[2014 trends] Marketing 'trends', challenges, observations
[Thomas Oosthuizen] In this piece, I highlight a few key issues in marketing that we need to take advantage of to become more successful and profitable in the next years. By doing that, we will succeed, regardless of the short-term trends. Read more >>

[2014 trends] The cash-strapped consumer

Mike Taberner

I believe this will be one of the biggest trends to shape the marketing landscape in 2014...

Read more >>

[2014 trends] The year of the social customer

Gordon Geldenhuys

How do you make your brand stand out from the clutter? How can you retain existing customers and acquire new ones in a world of rising consumer expectations?

Read more >>

[2014 trends] Trends affecting social media content

Daniel Pinch

With everyone from makers of fizzy drink brands to NASA competing for attention online the need for great content is critical.

Read more >>


Media Freedom & Right to Know
AFRICA
Egypt to try 20 Al-Jazeera journalists
CAIRO, EGYPT: Egyptian prosecutors on Wednesday referred to trial 20 journalists working with Al-Jazeera television network, including four foreigners accused of "airing false news." Read more >>

SOMALIA
NUSOJ protests ban against Somali Chanel television
The National Union of Somali Journalists (NUSOJ) is protesting against the decision to ban the Somali Chanel television in Beletwein, Hiiraan in Central Somalia by the Hiiraan administration on Sunday, 26 January, 2014. Read more >>

Advertising
AFRICA
Pierre Odendaal to sit on MENA Cristal Festival 2014 Creative jury
McCann's chief creative officer Pierre Odendaal has been invited to be part of the exclusive Creative Jury for the North Africa and Middle-East advertising awards, the 9th MENA Cristal Festival 2014. Read more >>

SOUTH AFRICA
E-toll ad gets run off road
The SA National Roads Agency Limited (Sanral) has agreed to withdraw its boast that e-tolling could increase a company's profits by 20%. Read more >>

SOUTH AFRICA
Advertising agency, Weathermen & Co, launches in Namibia

Issued by The Jupiter Drawing Room Cape Town

A new independent Namibian advertising and communications agency, Weathermen & Co Advertising, has launched in Windhoek, Namibia. The startup agency is a joint venture between Namibian holding company Ohlthaver & List Group and The Jupiter Drawing Room (Cape Town). Read more >>

CSI
AFRICA
Translators without Borders ups humanitarian aid in Africa
Greater access to vital healthcare information, disaster relief and training provided as the non-profit expands its global programmes on the continent. Read more >>

Digital
AFRICA
Nigeria's cybercrime bill will invade consumers' privacy - telecoms
Nigerian telecoms have expressed their dissatisfaction with the cybercrime bill currently before the legislative arm of government, saying it would allow for surveillance of consumers. Read more >>

AFRICA
53% of African companies have adopted new technologies
Only 53 per cent of African companies are pushing forward with the adoption of new technologies like analytics, cloud, mobile and social media, according to a study by IBM. Read more >>

AFRICA
Gilat Satcom partners with DiViNetworks to boost network operators in Africa
Gilat Satcom, a leading provider of satellite and fibre-based connectivity services in Africa, Asia and the Middle East, today announced that it has partnered with DiViNetworks to boost satellite and fibre capacity and reduce costs for ISPs and network operators. Read more >>

Direct Marketing
SOUTH AFRICA
We need to stop being suckers

Tiffany Markman

I'm sick of people trying to scam other people. I don't mean those poorly punctuated 'Dear Beloved' emails. Nor those irritating Amway-ers who were school friends... Read more >>

Events & Conferencing
AFRICA
Kevin Bacon to headline 2014 Festival of Media in Rome

Issued by C Squared

Kevin Bacon, the award-winning actor and 'king of connections', will headline the Festival of Media Global 2014, taking place between 6-8 April in Rome at the Cavalieri Hotel. Read more >>




Exhibitions
SOUTH AFRICA
AB7 expo to benefit from increasing interest in Africa
Africa is fast becoming the 'New Frontier', bucking the trend of stagnant world markets. Its population of almost one billion people comprises a rapidly expanding middle class with ever-increasing wealth and disposable income. Read more >>

Media
AFRICA
2014 Golden Pen of Freedom awarded to jailed Ethiopian journalist
Eskinder Nega, an Ethiopian publisher, journalist and blogger who is serving an 18-year jail sentence under anti-terror legislation, has been awarded the 2014 Golden Pen of Freedom. Read more >>

CONGO
Euronews to launch pan-African multilingual news channel
In 18 months time, Euronews, in partnership with the national television channel of the Republic of the Congo, will bring to Africa its unique know-how as a multi-lingual and multi-cultural news channel, Africanews, broadcasting around the clock. Read more >>

Mobile
SOUTH AFRICA
Critical tools for supporting the mobile enterprise of the future

Russel Brand

Smartphones, tablets and other mobile devices have become essential tools in the business world of today. However... Read more >>




RWANDA
Airtel launches affordable, data-enabled phone

Joachim Kimuli

Airtel Rwanda, through its brand ambassador, Aurore Mutesi Kayibanda (Miss Rwanda), has launched an affordable, data enabled phone called 'Nyampinga'. Read more >>

ZIMBABWE
Use of EcoCash Payroll set to increase
January 2014 saw an increase of 82% in the number of companies using EcoCash Payroll to pay their employees in Zimbabwe. This is reportedly due to the liquidity problems facing some banks. Read more >>

SOUTH AFRICA
Travelstart launches mobisite bookings in Nigeria
Travelstart, Africa's fastest growing global travel search site will be the first website in Nigeria to offer mobisite bookings via mobile and tablet devices. Read more >>

KENYA
NIC Bank launches mobile banking platform
Kenya's NIC Bank has announced the launch of NOW mobile banking, a platform that facilitates efficient, on-the-go financial services including online cheque deposits. Read more >>

ZIMBABWE
Mobile money service 'Telecash' to launch this week
Zimbabwean mobile operator, Telecel, has confirmed that it will be launching a mobile money service this week, reports ITWeb Africa. Read more >>

KENYA
"The world's most influential expert in mobile" to deliver special address at Mobile East Africa

Issued by All Amber

World-renowned mobile expert Tomi Ahonen has been confirmed to deliver a special address during the Mobile East Africa 2014 main conference on 12-13 February, as well as a dedicated full-day workshop on Friday, 14 February. Read more >>

SOUTH SUDAN
Zain reports Sudanese revenue growth

Chris Udemans

Kuwaiti telecoms giant Zain has reported 18 per cent growth in its Sudanese revenue despite a 35 per cent devaluation of the Sudanese pound during 2013. Read more >>

Online Media
SOUTH AFRICA
Managing digital files across a company

Issued by Africa Media Online

Africa Media Online manages its picture collections using a system called MEMAT that they have developed over the past 14 years. They've recently created an "Introduction to MEMAT" video to help explain why the system is a significant solution to the challenge of maintaining a digital archive. Read more >>

Promotions
ETHIOPIA
New partnership supports women entrepreneurs in Africa
UN Women and Mara Foundation on 29 January, announced a partnership to enable, empower and inspire women entrepreneurs globally. Read more >>

Recruitment
AFRICA
More productive jobs for Africa's youth vital for the region's economic progress
While many African economies have registered impressive economic growth in recent years, poverty levels across the region have not fallen as much as expected and young people looking for better-paying work have been at a great disadvantage. Read more >>

Retail
NIGERIA
Jumia Nigeria wins best online retail brand of the year award

Paul Adepoju

Nigerian e-commerce firm Jumia has won the best Online Retail Brand of the Year award at the Brand Journalists Association of Nigeria (BJAN) Awards. Read more >>


International

UNITED STATES
Twitter gets 900 patents, ends dispute with IBM
NEW YORK, USA: Twitter has acquired more than 900 patents from computing giant IBM, ending a dispute between the two companies, a joint announcement said. Read more >>

CHINA
Lenovo signals 'global ambitions' with Motorola deal
BEIJING, CHINA: In 1984, with only US$25,000 in Chinese government funding and a dusty 20-square-metre bungalow as their headquarters, a small group of scientists in Beijing founded a firm called New Technology Developer Inc. Read more >>

UNITED STATES
New social network aims for real-time connections
WASHINGTON, USA: Walk into a room of people, and your smartphone can tell if you have a connection to any of them, if it can find the right data. Read more >>

UNITED STATES
Android is in 79% of smartphones sold
WASHINGTON, USA: The Google Android system was used on 78.9% of smartphones sold globally in 2013, a survey released on Wednesday, 29 January, showed. Read more >>

UNITED ARAB EMIRATES
Dubai Lynx announces first jury members
SWEDEN
Ericsson and Samsung settle patent dispute

More International


Government

SOUTH AFRICA
Government mulls Green Paper on media diversity
Government is considering developing a Green Paper on media development and diversity, says the Deputy Minister of Performance Monitoring and Evaluation, Obed Bapela. Read more >>

SOUTH AFRICA
Zuma tables Africa infrastructure report
African leaders on Wednesday accepted President Jacob Zuma's report on progress made on the Nepad Presidential Infrastructure Champion Initiative for the continent, the President's special advisor Lindiwe Zulu told SAnews. Read more >>

SOUTH AFRICA
Agriculture key sector for Africa says Dlamini-Zuma
SOUTH AFRICA
Private sector projects won't be compelled to join SIPs

More Government news


Lifestyle

SOUTH AFRICA
Berkman takes to the bush... in luxury

Brian Berkman

I returned to Bushmans Kloof in the Cederberg to find my healthier inner-self and connected with the ancestors in the process. Read more >>


New events to diarise

Mobile East Africa 2014 - 12 Feb 2014 to 14 Feb 2014 Nairobi
Mobile East Africa 2014 returns to the Southern Sun Mayfair Nairobi, Kenya on 12 to 14 February. Read more >>


Sage ERP Africa End-User Conference
Sage ERP Africa - 11 Jan 2014 to 13 Feb 2014 Umhlanga,Cape Town,Johannesburg

Photoshop, Illustrator & Social Media workshops
Multidimensions - 11 Feb 2014 to 13 Feb 2014 Cape Town

Label Summit Africa 2014
Label Summit Africa - 10 Mar 2014 to 11 Mar 2014 Cape Town

FIDIC
Alusani Skills & Training Network® - 24 Mar 2014 to 25 Mar 2014 Johannesburg

African Construction Expo and Conference 2014
Hypenica - 26 May 2014 to 29 May 2014 Johannesburg


Upcoming events

Diploma in Digital Marketing
BrandSchool Kenya - 10 Feb 2014 to 14 Feb 2014 Nairobi


Quotes

Lillian Hellman
"It is best to act with confidence, no matter how little right you have to it."
A. Philip Randolph
"Freedom is never given; it is won."
Allan Bloom
"Education is the movement from darkness to light."

More quotes  Submit a Quote




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