What will your focus be in 2014?
In her trends piece, Tarryn Pitchers writes about
marketing for advertising - the top three forward-looking ideas affecting the industry this year. They are: A growing tribe of agency marketers, a hub-and-spoke structure, and great clients mean great people. According to her, we know that focus drives results, so what will you be focussing on in 2014?
Continuing on our
2014 Biz Trends series, Pete Hutchings feels that a
bumpy 2014 lies ahead for experiential marketing with greater ROI pressure from brands, among other things. Sue Disler says that, looking at the year ahead,
social media is here to stay. She also elaborates more on SMADD (Social Media Attention Deficit Disorder) and says that, in order for us to manage the condition, we need to constantly create content that's highly visual, easily shareable, equally relevant and most importantly be device agnostic.
Finally, guess what?
Mobile still rules in Africa. No surprise there. Research conducted by Informa Telecoms & Media, an African internet and media firm, suggests revenues generated by mobile advertising could reach almost US$1,3bn by 2016. Wowzer...
Remember to catch up on any
Biz Trends pieces you may have missed!
Have a good one.
Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | |
|
 | Pete Hutchings Hold onto your seats folks because it looks like we've got a bumpy 2014 in store for the world of experiential marketing. (video) Read more >>
|
 | Tarryn Pitchers There seems to be a growing shift towards advertising marketing managers within the South African advertising industry. This trends piece looks at the top three forward-looking ideas affecting the industry. Read more >>
|
 | Sue Disler I started out the new year with a small experiment: A plea to all and sundry on Facebook to stop "talking" via SMS, iMessage, BBM and WhatsApp and start speaking verbally to each other again... Read more >>
|
 | Michelle Caldeira 2013 saw some definite shifts which give indications for 2014 - some necessitated by economics, others by the changing world of technology. There are some clear and significant trends that are being seen in the employee engagement world. Read more >>
|
|
 | Directing talents from six African countries were invited to present their African Metropolis short film project in a premiere at the International Film Festival Rotterdam (IFFR) on 26 January 2014. Read more >>
|
|
 | Jerome Hendricks Many businesses think that the only way they can grow their business and increase their revenue is by recruiting new customers. Read more >>
|
|
 | Bizcommunity is proud to introduce DigiChat with Andrea Mitchell - due to launch this week. Read more >>
|
 | With the deployment of the latest 100 gigabit-per-second (Gbit/s) technology, Alcatel-Lucent is planning to upgrade the EASSy submarine cable system, described as one of the largest and most modern systems serving Africa. Read more >>
|
 | Mobile operator, MTN, has rolled out its 4G LTE service in Zambia in an effort to increase broadband speed and mobile connectivity in the country, reports Ventures Africa. Read more >>
|
 | SEACOM is investing in developing cloud infrastructures in Kenya and South Africa, with the aim of attracting small and medium enterprises (SMEs) in East and Southern Africa to move to the cloud. Read more >>
|
|
|
 | BizTech Africa reports that, as part of Telecom Namibia's social investment in creating a strong and productive skills base to enable the economy to grow, the company has awarded 10 students with ICT bursaries. Read more >>
|
|
 | The inaugural YourTechLive expo will run at Sandton Convention Centre from 21-23 November 2014, offering the latest technology and gadgets from existing manufacturers and distributors operating in Africa. Read more >>
|
|
 | Phillipe Baudin was appointed as Orange Botswana's new CEO effective December 2013. Read more >>
|
 | Issued by Mobile Money Africa 2014 The 4th MobileMoneyExpo will focus on promoting financial inclusion in Africa, a continent that has shown great promises in the mobile financial services sphere but yet grappling with millions that are actively unbanked across all the regions. Read more >>
|
 | Worldwide, conflicting claims are made almost daily about the effectiveness of mobile internet advertising. Mindshare, a global media agency network, appears to have settled the argument... Read more >>
|
|
 | Issued by Right Stuff Internet café spaza shops provide an easy way for countries to deliver the penetration in Africa, by allowing cellular networks to extend their services to all parts of a country and to provide free solar power to individual cellphone users to keep their phones charged and connected at all times. Read more >>
|
|
 | Paul Adepoju Printivo.com, an online platform that offers web-to-print services, has been launched in Nigeria, with the goal of revolutionising printing by offering both SMEs and big business the luxury of owning their personal complimentary cards at cheap rates. Read more >>
|
|
 | The winners of the second season of the MTN Afrinolly Short Film Competition have been announced. The awards presentation ceremony themed 'Lions Rising' will be held in Lagos, Nigeria on 22 February 2014. Read more >>
|
|
 | Issued by Zinto Activation Group To introduce their free-to-air satellite TV platform, OpenView HD, to market, Platco Digital teamed up with Zinto to drive a series of interactive activations to educate consumers about the product offering. Read more >>
|
|
 | Juliette Attwell During an interview, more often than not, you will be asked to tell them a little bit about yourself. Rather than go for the generic responses, get them to see you as an innovative candidate. Read more >>
|
 | In its latest survey, global workplace provider, Regus, has found that business people across Africa reveal flexible working is often the make-or-break of job offers. Read more >>
|
|
 | The global community for mobile content and commerce, MEF, has released the first report in its Global Consumer Insights Series on Mobile Money. Read more >>
|
|
 | Global brewing company SABMiller's Nigerian subsidiary‚ Intafact Beverages‚ is to expand its brewery in Onitsha‚ south-eastern Nigeria. Read more >>
|
|
 | Gregory Gondwe, writing on BizTech Africa, says that Malawi rushing into digital migration prematurely has led to the country having to switch off the digital broadcasting network within a week. Read more >>
|
|
 | NEW YORK, USA: Apple is planning to release two new versions of its iPhones with larger screens this year to meet competition from rival handset makers, the Wall Street Journal reported. Read more >>
|
 | NEW YORK CITY, US: New York Festivals World's Best Advertising competition has announced five additional appointments to the 2014 Executive Jury. Read more >>
|
 | CANNES, FRANCE: The 61st Cannes Lions International Festival of Creativity, taking place from 15-21 June 2014, is now accepting entries across all categories. Read more >>
|
 | SAN FRANCISCO, US: Sales of big-screen smartphones will soar in coming years as people who game or watch videos on the go opt for "phablets" with near tablet-size views. Read more >>
|
 | NEW YORK, USA: Verizon said it would buying Intel Media, a unit of the chipmaking company that delivers movies and more to televisions sets via the Internet cloud, for an undisclosed price. Read more >>
|
|
Ophir Shalitin |
|
|
More International
|
|
 | Government says it remains committed and continues to explore options that might result in the early and safe release of South African teacher Pierre Korkie, who is being held hostage in Yemen. Read more >>
|
 | The volume of goods transported (or payload) in SA decreased by 8.6% in November compared the same month in 2012‚ Statistics South Africa said on Monday, 20 January. Read more >>
|
|
Thabiso Mochiko |
|
Tamar Kahn |
More Government news
|
|
 | Brian Berkman "That's a Narina Trogon," Solilo Kalumba, SK to his friends, pointed out. Armed with my iPhone Bird Guide App, I disagreed. "Narina Trogons don't live here," I read from the guide, smug in my correctness... Read more >>
|
 | Henrie Geyser: motoring editor The popularity of the Chevrolet's Cruze is going to increase by quite a few notches now that GMSA has replaced its sleepy normally aspirated 1.8 engine with a turbo-fed 1.4 engine that not only provides more low-down kick but is also more frugal when it comes to fuel usage and emissions. Read more >>
|
 | Brian Berkman Staying in an airport hotel needn't be a grudge purchase. I wish our one night at the InterContinental OR Tambo could have been a week. Read more >>
|
|
SOUTH AFRICA - Networx PR wins new consumer show account - more info
|
More accounts Submit a New account
|
|
|
|
|
Diploma in Digital Marketing - 3 Feb 2014 to 29 Mar 2014 Cape Town,Johannesburg,Sandton The world's top Digital Marketing course. February and March weekday and weekend classes in Johannesburg, Cape Town, Nairobi, Lagos. Call 072 209 2363 or email info@brandschool.co.za. Read more >> Southern Africa taking the BRICS Nation Lead in Events Industry Change. Introduction to international crowd management with world renowned, Prof. G. Keith Still. Brought to you by Magnum Events International. Read more >> The Copperbelt Mining Trade Expo & Conference (CBM-TEC) is a unique professional attendance technical supplies and equipment trade expo for the Copperbelt region hosted exclusively within the Copperbelt. Read more >> |
|
|
Bruce Barton "When you are through changing, you are through." Paul Klee "One eye sees, the other feels." W. Clement Stone "Aim for the moon. If you miss, you may hit a star." |
More quotes Submit a Quote
|
|
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
