| 7 Oct 2013 |
| Marketing & Media Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, SABS Design Institute, Sales, Sponsorship, TEDxCapeTown, Times Press Ad Challenge, Trends, TV, Youth Marketing, 2012 Design Indaba |
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Brand building is about copywriters According to Chemory Gunko, internet brand building is about copywriters. She says that when bots search the internet, they search the words, letters, numbers and instructions that make up the DNA of your document. Words hidden in the copywriting will therefore be found. Words hidden in pictures will not. The winners of the 2013 Africa Awards for Entrepreneurship have been announced with an impressive mix of companies from four African countries with business operations in economic sectors including manufacturing, technology, FMCG, agriculture, automotive and social development. Congratulations to all the winners! On the tech front, Albie Bester writes that traditionally, Africa lags the rest of the world in the adoption of new technology. He says in the case of cloud computing it is not much different, but it is expected that Africa will catch up much quicker than is the case with other technologies. Remember that the African Creative Economy Conference is now in full swing. If you won't be attending, follow the event on Twitter at @acec2013 and #acec2013. Last, but not least, we're excited to soon launch our refreshed look! Thanks to all who gave feedback during our client reader survey, we listened and are thrilled to be able to offer you an exclusive preview of the results at new.bizcommunity.com. We value your opinion so if you have a chance, please let us know what you think via feedback@bizcommunity.com. Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)PS Take a look at the latest ads in the Ornico ad showcase. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Weekly top stories
 | Gambian authorities should immediately release Fatou Camara, a journalist who has been held incommunicado since 17 September, the Committee to Protect Journalists said today. The government has not disclosed Camara's whereabouts or any charges against her, according to news reports. Read more >> |
 | [Grant Shippey, Issued by Amorphous] In an increasingly challenging local economic environment, where clients' bottom lines are under severe threat, the pre-occupation of many advertising agencies with awards, rather than rewards, is looking increasingly absurd. Read more >> visit press office >> |
 | [Chemory Gunko] In a world of print magazine ads, television commercials and billboards, what the face of your brand looked like was more important than just about anything. Read more >> |
 | [Albie Bester] There is a level of apprehension when it comes to the adoption of cloud services in Africa, however, the situation calls for perspective and cloud computing simply has to go through the natural progression of adoption as defined by Gartner's maturity cycle. Read more >> |
 | Microsoft Kenya has appointed Kunle Awosika as its new country manager, to steer the business to the next phase of expansion as Microsoft's global focus shifts to devices and services. Read more >> |
 | [Warren Cornelius] With social media continuously growing and companies spending exorbitant budgets on increasing their social following, there's a need to convert fans and followers into subscribers. There's no point in having 300,000 Facebook fans if you're not engaging with them on a regular basis through email, one of the highest ROI channels. Read more >> |
 | [Gabriella Mulligan] Kenyan app development firm Thirst Interactive has launched an Android app, MyTichaa, to teach young children Swahili through a range of picture puzzles. (video) Read more >> |
 | The lineup of speakers and panellists for the African Creative Economy Conference (Cape Town, South Africa 6-9 October), has grown into an inspirational and diverse collective that ranges from fashion entrepreneurs to political analysts, and musicians to government ministers. Read more >> |
 | The winners of the 2013 Africa Awards for Entrepreneurship (AAE) was announced at a Gala Awards Ceremony held in Mauritius by the African Leadership Network (ALN) on Thursday, 3 October. Read more >> |
 | [Issued by Tech4Africa] After opening up speaker submissions to the tech community, and keeping a firm ear to the ground for the last 18 months, this is a brief summary of how Tech4Africa sees technology evolving in Africa. Read more >> |
 | The African Creative Market (ACM), an initiative of the African Arts Institute (AFAI), featuring esteemed filmmakers, artists, writers and playwrights from across the continent, launches in Cape Town from 6 to 13 October. Read more >> |
 | Olawale Ayodele Ojo has been named the winner of the 2013 MTN Project Fame West Africa show. Ojo walked away with N 5 million, a fully loaded SUV and a year's recording contract. Read more >> |
 | Tuesday, 1 October saw the launch of Forbes Woman Africa magazine at an event sponsored by JT Foxx and held at Summer Place in Sandton. Read more >> |
 | Modern Ghana reports that the Samsung Galaxy Note 3 will be launching in Ghana tomorrow, 4 October 2013. Read more >> |
 | Henry Ifeanyi, reporting on IT Web Africa, says that, according to Nigeria's 'Phone and Allied Products Dealers Association' (PAPDAN), there are plans to launch made-in-Nigeria phones next month. Read more >> |
 | [Chris Moerdyk] There has been a lot written in the past few weeks about the challenges posed to the online publishing community by the litigation between Moneyweb and Fin24, and a not unsubstantial amount of this opinion has been a mix of journalistic petulance and hysteria. Read more >> |
 | Companies that still believe they can ignore social media in their communications strategies are likely to fail, says Thomas Crampton, Asia Pacific head of Social@Ogilvy. Read more >> |
 | [Linda Botha] Biblical Moses depicted with horns and Valentine's Day in Japan both have a common cause. In an industry where meaning can be warped by inaccuracy, anything can happen - and sometimes does. Read more >> |
 | Research and strategy company, Dashboard Marketing Intelligence, and advertising and media expert, Dave Kelly, have joined forces to launch Pinpoint, a current and accurate media consumption and audience-tracking tool for the African continent. Read more >> |
 | [Juliette Attwell] I am often asked how long I think is appropriate to remain in a job and what looks good or bad on your CV. This week we answer a snippet of that question as well as giving another reader some advice on a few good design schools to look at. Read more >> |
 | Consumer tastes are not the same across the African continent according to Michael Wood, co-founder and director of consulting firm Aperio, writes Jaco Maritz on How We Made It In Africa. Read more >> |
 | Engen Lesotho have contributed R100,000 sponsorship to the annual Morija Arts & Cultural Festival which runs until 6 October. Read more >> |
 | 21st Century Fox company, FOX International Channels (FIC), has announced that it is in the final stages of acquiring Setanta Africa Services, a sports channel bouquet distributed throughout all of sub-Saharan Africa in over one million homes. Read more >> |
 | CNBC Africa's reality-competition television series, Top Trader season 2 will premier tonight, Wednesday, 2 October 2013 at 9.30 CAT on channel 410 on DStv. Read more >> |
 | HANOI, VIETNAM: As news emerged of the death of Vietnam's legendary General Vo Nguyen Giap, most journalists were forced to stay silent, leaving the landmark event to be revealed by the country's swelling ranks of Internet users. Read more >> |
 | SAN FRANCISCO, USA: Software company Adobe Systems on Thursday (3 October) warned that hackers breached its defences and stole source code along with credit card numbers and other information relating to nearly three million customers. Read more >> |
 | KARACHI, PAKISTAN - Pakistan's southern Sindh province will block access to online communication networks including Skype and WhatsApp for three months in a bid to curb terrorism, officials said on Thursday, 3 October. Read more >> |
 | SAN FRANCISCO, USA: Video-sharing service YouTube has announced its first music awards, which will be presented at a live event on 3 November and will feature Lady Gaga, Eminem, Arcade Fire and others. Read more >> |
 | MIAMI, US: The Festival of Media LatAm Awards 2013 winners were announced on Friday evening at an awards ceremony with over 360 guests. Read more >> |
More International
SOUTH AFRICA Forbes Woman Africa and Forbes Life Africa launch
More
 | Financial chaos continues to haunt the public works department and the entity responsible for managing its property portfolio. Read more >> |
 | The Independent Communications Authority of SA (Icasa) says it will release draft cellphone call termination regulations tomorrow, Friday, 4 October. Read more >> |
 | [Zeenat Moorad] South Africa needs a fresh economic philosophy to ignite its true growth potential‚ Woolworths chairman Simon Susman says in the retailer's annual report‚ released on Wednesday, 2 October. Read more >> |
 | The transport department was concerned that many South Africans were still having to use untarred roads, Transport Minister Dipuo Peters said on Tuesday, 1 October. Read more >> |
More Government news
 | [Henrie Geyser: motoring editor] The new 3 Series Grand Turismo is the newest addition to BMW's popular 3-Series range and besides the fact that is more spacious than the rest of the clan it also comes in a rather peculiarly striking wrapping not unlike that of the rather weird-looking X6. Read more >> |
 | [Henrie Geyser: motoring editor] Tata is strengthening its grip on the local market with seriously spruced up versions of its Xenon bakkies which the Indian manufacturer will be beaming at a wider audience, including the growing leisure-wheels segment. Read more >> |
 FIDICAlusani Skills & Training Network - 2 Dec 2013 to 3 Dec 2013 Johannesburg William S. Burroughs "Your mind will answer most questions if you learn to relax and wait for the answer. (via Brainy Quote)"
Mahatma Gandhi "The weak can never forgive. Forgiveness is the attribute of the strong. (via Brainy Quote)"
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