| 9 Sep 2013 |
| Marketing & Media Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, SABS Design Institute, Sales, Sponsorship, TEDxCapeTown, Times Press Ad Challenge, Trends, TV, Youth Marketing, 2012 Design Indaba |
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Climbing the ladder Africa is slowly but surely climbing the ladder in the advertising world, says Ogilvy Africa's Alan Edgar. He says that the standard of African advertising is improving to the point where Africa and South Africa will soon be able to compete on equal terms. African entries have had their own Loeries category for the past few years, on the basis that they would win nothing against superior SA work, says Edgar. Well, imagine the day when that category falls away and all Africans compete on the same level. You may be surprised at this thought, but with the amount of creative ideas and innovation coming out of Africa, this is actually not such a far-fetched idea... Speaking of climbing ladders, Nigeria, with more than 11 million users on Facebook, has overtaken South Africa as Facebook's largest user base in sub-Saharan Africa with over 2 million more users than SA. Display advertising needs a shakeup to provide more value to both advertisers and publishers. Real-time bidding (RTB) is thus said to be the future of display advertising. Find out what benefits RTB may hold for your agency, for advertisers and for publishers. Are you taking advantage of these benefits? Congratulations to Jo Scholtz of Zoom Advertising, Cape Town, who was selected as the Bizcommunity.com winner of the Times Creative Press Ad Challenge! Scholtz won herself a Samsung tablet and a one-year digital subscription to The Times newspaper. Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)PS Take a look at the latest ads in the Ornico ad showcase. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Weekly top stories | The standard of African advertising is improving to the point where some will soon be able to hold their own against SA work, says Alan Edgar, regional creative director at Ogilvy Africa and chairman of the Africa category jury at this year's Loerie communications awards. Read more >> |
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 | [Al Mackay] Leading organisations centre everything they do on consumer insight. Most marketers understand the importance of real, deep, intuitive insight into their markets - it helps them create messaging that resonates and produce products and services that meet functional, emotional and social needs. Read more >> |
 | [Danette Breitenbach] Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa. Read more >> |
 | [Velly Bosega] Traditional online display advertising is inefficient. For advertisers, the CPM model of buying impressions in bulk is lacking because you are purchasing impressions for the same price per unit, even though each one has a different value to your campaign. Read more >> |
 | To raise funds for the school project, and to celebrate its 8th anniversary, Kids of Africa is organising the 3rd Edition "Run for Fun" on Sunday, 6 October 2013. Read more >> |
 | [Liezl Roxin] Africa is a fusion of many cultures and no one archetype can define us. However, many African nations have similar needs in terms of social-economic development. Africa's digital revolution has arisen out of the common goal to ameliorate these issues and will be driven by social and commercial utility needs. (video) Read more >> |
 | With more than 11 million Facebook users, Nigeria is now considered sub-Saharan Africa's largest Facebook user base, reports Celebrating Progress Africa. Read more >> |
 | 4 September saw the launch of the MSN Kenya portal, similar to the portals already launched in South Africa and Nigeria, reports TechMtaa. Read more >> |
 | [Issued by The SpaceStation] The SpaceStation walked away with the Overall Media Owner of the Year award at this year's MOST Awards - the first time in the history of the awards that the overall winner came from the digital category. Read more >> visit press office >> |
 | [Douglas Kruger] You're talented, skilled, experienced, savvy... You have it all, except one thing: The skill to put all this over to your client. (video) Read more >> |
 | The Somali authorities launched a major nationwide education campaign to get one million children and youth into the classroom as part of an ambitious Go To School Initiative. Read more >> |
 | The regional East African finalists for this year's Johnnie Walker Blue Label CNBC Africa All Africa Business Leader Awards (AABLA) have been announced. Winners will be revealed on 9 September at the Serena Hotel in Kigali, Rwanda. Read more >> |
 | Nominations for the 10th Annual Channel O Africa Music Awards were announced earlier this week. The event will take place on Saturday, 30 November at Walter Sisulu Square, in Kliptown Soweto. Read more >> |
 | During the United Nations World Tourism Organization (UNWTO) General Assembly 2013 being held in Livingstone, Ericsson and Zamtel will be trialing Zambia's first live pilot 4G mobile communications demonstration using a mobile communications network. Read more >> |
 | Afrinolly opened entries for its second Afrinolly Short Film Competition on Sunday, 1 September 2013. Potential submissions should not exceed 15 minutes and all films not in English should preferably have English subtitles. Read more >> |
 | The lucky Bizcommunity.com winner in the Times Creative Press Ad Challenge is... Read more >> |
 | Frequency coordination negotiations have succeeded in setting up the mechanism to deploy digital television in 47 Sub-Saharan African countries. Read more >> |
 | NEW YORK CITY, USA: Verizon plans a record US$25bn debt offering as it gathers financing to buy Vodafone's stake in their Verizon Wireless joint venture. Verizon Communications is expected to launch the offering in the next week or two, the source said. Read more >> |
 | XIAMEN, CHINA: The annual China International Fair for Investment and Trade (CIFIT) got underway on Sunday, 8 September, with South African exhibitors showing off their wares. Read more >> |
 | WASHINGTON, USA: US and British intelligence agencies have cracked the encryption that secures a wide range of online communications including emails, banking transactions and phone conversations, according to newly leaked documents. Read more >> |
 | PARIS, FRANCE / DARMSTADT, GERMANY: WAN-IFRA and the World Editors Forum have called for the release of Editor Rodney Sieh from prison in Liberia. Read more >> |
 | SAN FRANCISCO, USA: Google's next version of Android will be called "KitKat" in keeping with its penchant for giving sweet names to its software for mobile devices. Read more >> |
 | SINGAPORE: Taking place in under two weeks, the Spikes Asia Festival of Creativity, Asia Pacific's premier event for the creative communications industry, is set to offer its biggest content programme to date across an unmissable three days. Read more >> |
More International
 | New global innovations in landward defence products manufactured by Denel will make their international debut at the DSEI defence exhibition in London this month. Read more >> |
 | Business Unity SA (Busa) urged the National Treasury to delay the introduction of the proposed carbon tax. Read more >> |
 | Government has recovered R330m after investigations into allegations of corruption received by the National Anti-Corruption Hotline, which is run by the Public Service Commission. Read more >> |
More Government news
 | Harley-Davidson has revealed a 2014 motorcycle line that includes seven Touring, Trike and Custom Vehicle Operations (CVO) models. Read more >> |
 | [Brian Berkman] It is easy to be cynical about The Palace of the Lost City and to dismiss it simply as the fantasy creation of The Sun King, but it is precisely because it has been entirely envisioned by someone who, at the time, was a global celebrity for his unbridled imagination, that makes it such a fun place to visit. Read more >> |
SOUTH AFRICA  John Beale joins MEC as MD in Cape Town - more info SOUTH AFRICA The Observatory International SA appoints Reinher Behrens - more info
 The Digital Edge Live is a highly regarded thought leadership event and a must attend forum for marketing, advertising and communications professionals. Read more >> SEO StrategyAAA School of Advertising - 10 Sep 2013 to 21 Nov 2013 Cape Town Media LawInstitute for the Advancement of Journalism - 11 Sep 2013 Johannesburg Media EthicsInstitute for the Advancement of Journalism - 12 Sep 2013 Johannesburg
Robert Hall "In matters of conscience, first thoughts are best. In matters of prudence, last thoughts are best. (via Brainy Quote)"
Thomas J. Watson "If you want to increase your success rate, double your failure rate. (via Brainy Quote)"
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