19 Aug 2013

Marketing & Media Africa

How not to write ads

Need some tips on writing ads? Or rather how not to write ads? Have a look at Claudio Milo's five "do not" tips when writing ads and improve your level of quality for your readership.

In BizCareers, Juliette Attwell gives a few suggestions on how social media should be used significantly in your search for a new job.

In more Africa-specific news, Ethiopia has signed a mobile expansion deal with Chinese telecom giant ZTE to expand its telecommunications network and MTN Ghana is rallying all developers who are interested in creating apps to satisfy the local market to enter its apps challenge. Do you have what it takes?

Lastly, don't forget to vote in the Times' Creative Press Ad Challenge before 28 August and stand a chance to win yourself a Samsung tablet. Time is ticking!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories

SOUTH AFRICA
Creative for good
[Travis Bussiahn] "How do you give someone purpose?" he asked me, his gaze direct as he slurped down the last bit of his freezo. The wintery afternoon sun streamed through the large glass windows behind me and glinted in his eyes as he asked. This was a professional moment both compelling and onerous all at once. Read more >>
SOUTH AFRICA
Living your brand
[Anton Ressel] It is probably a good time to take stock and look at what it means to 'live your brand,' since this is what the most successful brand owners do, on a daily basis. Read more >>
Five "do not" tips when writing ads
[Claudio Milo]
It's not just a telephone anymore
[Nina Joubert]

Special Focus on Media Freedom & Right to Know
ANGOLA
Angolan journalist charged with defamation
Angola's attorney-general should immediately drop all criminal defamation charges against an investigative journalist, Rafael Marques de Morais, because they undermine free expression rights, Human Rights Watch said on 12 August 2013. The Angolan government should repeal the country's criminal defamation laws - the basis for the charges. Read more >>


Marketing
SOUTH AFRICA
Build your online reputation with engaging emails
[Luke Wingfield Digby] Online reputation management has come to mean managing the perception of yourself, or your brand, on the internet and especially social media. But for email marketers, reputation management is critical and far more tangible: it's the difference between sending emails and having entire domains blacklisted because you are seen as a spammer. Read more >>


Advertising
SOUTH AFRICA
Five "do not" tips when writing ads
[Claudio Milo] Only knowing what you're doing wrong can help you do it better. Here are five tips on what not to do when writing ads. These are tips to help you improve your level of quality for your readership. Read more >>


Branding
SOUTH AFRICA
Sunday Times Top Brands results announced
Last night, 15 August 2013, the annual Sunday Times Top Brands Survey results were announced. The survey is now in its 15th year and gauges consumer sentiment towards brands. Read more >>

SOUTH AFRICA
Building your brand on a budget
[Anton Ressel] The average small business does not have millions in the budget to channel into high-level brand-building exercises. In fact, for most of us, even finding the 15% of turnover benchmark recommended for marketing and branding efforts by generations of branding and advertising experts, is a real stretch. Read more >>


Digital
GHANA
Apps challenge launched
As part of its strategy to increase its local content, MTN Ghana has launched an apps challenge which, according to a report on Humanipo, will also aim to "generate relevant applications for subscribers and make it possible for the company to engage the developer community." Read more >>

KENYA
Nation Media Group revamps site
Nation Media Group, reportedly East Africa's largest media house, has revamped the Daily Nation website. The revamped site was launched to bloggers at an event on Wednesday, 14 August 2013, in Nairobi. Read more >>

SOUTH AFRICA
Everlytic partners with Rocketseed
[Issued by Everlytic Kenya] Leading email communications companies Everlytic and Rocketseed have joined forces to provide an unrivalled end-to-end solution for all email marketing needs. Read more >>  visit press office >>


Education & Training
SOUTH AFRICA
Africa's top business school brings its best to Cape Town
[Issued by UCT Graduate School of Business] The UCT Graduate School of Business will be repeating its highly successful annual open day for potential students in Cape Town next month. Read more >>  visit press office >>


Events & Conferencing

Media

Mobile
AFRICA
It's not just a telephone anymore
[Nina Joubert] It's time to get your mobile strategy on the ball. The age of telephone marketing has evolved to sharing content via email, SMS and social media on mobile devices. Less talking, more sharing. Read more >>


Online Media
AFRICA
Social media or social menace?
[Dr Anderson Uvie-Emegbo] In May 2013, Facebook was forced to change its policies after an outcry it received about some Facebook pages, posts and photos that glorified violence against women. Autistic individuals have been stalked, threatened and abused online. When Caroline Criado-Perez recently started her campaign for a woman to be featured on British bank notes, little did she know that she would be the subject of intense threats of sexual violence. Read more >>

SOUTH AFRICA
Is what I e-see what I e-get?
[Tim Wyatt-Gunning] Many of you will have been gorging yourselves on e-commerce services for a while, downloading all the music, movies, TV series and news services that you desire. A few of you might even have paid for some of them. It's brilliant, isn't it? Read more >>


Out of Home
SOUTH AFRICA
Alliance Media empowers girls in Ghana
[Issued by Alliance Media] This month of August marks women's month in South Africa. Alliance Media has taken this theme to Ghana where they are empowering young girls to overcome their challenges and live their dreams. Read more >>  visit press office >>


PR & Communications

Printing

Recruitment
SOUTH AFRICA
[BizCareers] The social media landscape, how does this affect my career?
[Juliette Attwell] This week we focus on effective ways of finding employment, social media is an incredible tool that should be used significantly in your search for a new job. Here are a few suggestions. Read more >>


Retail
SOUTH AFRICA
Declining deflation in Zimbabwe boosts TM Supermarkets
[Tawanda Karombo] Turnover at Pick n Pay's Zimbabwean joint venture TM Supermarkets grew by 5% during the quarter period to the end of June as the supermarket chain continues to boost its presence in the country by adding more outlets. Read more >>


TV
SOUTH AFRICA
Cowbell uses South African animator Luma for latest TVC
Cowbell, fat-filled milk produced by Promasidor, is sold in small affordable sachets across Africa, using a family of animated characters. The company has engaged South African animation studio, Luma to extend the brand with a 45-sec TVC. Read more >>


International

RUSSIA
'Anti gay' law furore Western media invention: Mutko
MOSCOW, RUSSIA: Russia's Sports Minister Vitaly Mutko has accused western media of overplaying the anti-gay issue that has plagued the World Athletics Championships in Moscow. Read more >>

UNITED STATES
Digital Out-of-Home Awards: Enter now!
NEW YORK, US: The Digital Out-of-Home Awards have more categories, more wins, more trophies. Read more >>

CHINA
US universities top China's world rankings
SHANGHAI, CHINA: American universities dominate the top 20 in global annual rankings released by a Chinese organisation on Thursday (15 August), with Harvard once again in top spot. Read more >>

UNITED STATES
Facebook boosts connections, not happiness
WASHINGTON, USA: People who use Facebook may feel more connected, but less happy. Read more >>

UNITED STATES
Smartphones now a majority of mobile sales: survey
SAN FRANCISCO, USA: - Smartphones took a majority of mobile phone sales worldwide for the first time in the April to June quarter, a survey showed on Wednesday (14 August). Read more >>

UNITED STATES
Icahn buys large stake in Apple
NEW YORK CITY, USA: Corporate raider Carl Icahn said on Tuesday (13 August) he has taken a "large position" in Apple, calling the US technology company "extremely under-valued." Read more >>


More International


Government

SOUTH AFRICA
KZN, Public Protector sign investigation protocol pact
KwaZulu-Natal Premier Dr Zweli Mkhize and Public Protector Advocate Thuli Madonsela have signed a protocol agreement, setting out clear procedures and timelines on how investigations against HODs and MECs will be handled. Read more >>

SOUTH AFRICA
Committee briefed on plans for police university
The Police Department on Wednesday tabled its plans in Parliament to open a police university next year. Read more >>

SOUTH AFRICA
Municipalities 'stagnating': Report
The Consolidated General Report on the Local Government Audit Outcomes of 2011/12 has revealed a picture of stagnation. Read more >>

SOUTH AFRICA
Superior Courts Bill signed into law
President Jacob Zuma has signed into law the Superior Courts Bill, which will restructure the judiciary and integrate the courts, while enhancing equal access to justice. Read more >>

SOUTH AFRICA
SA seeks permanent seats for Africa in UNSC
International Relations and Cooperation Minister Maite Nkoana-Mashabane has called for the United Nations to give Africa a minimum of two permanent seats in the body's Security Council. Read more >>


More Government news


Lifestyle

SOUTH AFRICA
Southern Sun Waterfront being refurbished
The Southern Sun Waterfront hotel offers a stylish, cosmopolitan and vibrant feel with views of majestic Table Mountain and the Atlantic Ocean. Read more >>

SOUTH AFRICA
Ford EcoSport sets new standards
[Henrie Geyser: motoring editor] A cocky young upstart is muscling its way into the popular big and bold SUV segment of the market, ready and quite capable of rumbling and roughing a few feathers along the route to the hearts and wallets of fun-loving South Africans. It's the new Ford EcoSport and it has all the makings of a champ. Read more >>


People on the move


SOUTH AFRICA
Airtel appoints new chairman for DRC operations - more info



Jobs offered



New events to diarise

Rising Stars Careers Expo 2013
Event Organiser - 26 Jul 2013 to 23 Aug 2013 Sterkspruit,Durban
Retail Indaba
CADEK Media - 21 Aug 2013 to 22 Aug 2013 Cape Town
Getaway Travel & Tourism Conference
Getaway - 28 Aug 2013 Johannesburg
Structural Drivers of HIV Conference
Health Economics and HIV & AIDS Research Division - 5 Dec 2013 to 6 Dec 2013 Cape Town
Soweto Festival of Light
Imagineering Corporation - 13 Dec 2013 to 22 Dec 2013 Soweto


Quotes

Joshua J. Marine
"Challenges are what make life interesting; overcoming them is what makes life meaningful. (via Quotes Everlasting)"

Sallust
"Before you act, consider; when you have considered, tis fully time to act. (via Brainy Quote)"

Laurence Sterne
"Men tire themselves in pursuit of rest. (via Brainy Quote)"




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