| 8 Jul 2013 |
| Marketing & Media Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDxCapeTown, Trends, TV, Youth Marketing, 2012 Design Indaba |
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The hashtag and FacebookI've comes to terms with the fact that not everybody knows how to use a hashtag on Twitter. In the past I used to get even more annoyed when users 'hashtagged' on Facebook - because it just didn't have a purpose there. Recently Facebook introduced a hashtags feature to its platform. It was reported that the reason for bringing hashtags to Facebook was to bring conversations about public events, people, and topics to the forefront. A lot like Twitter if you ask me... According to newsroom.fb.com, "...hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you'll see a feed of what other people and Pages are saying about that event or topic". What you can now do is: Search for a specific hashtag from your search bar. For example, #NBAFinals.
Click on hashtags that originate on other services, such as Instagram.
Compose posts directly from the hashtag feed and search results.
socialbakers.com provides a few #HashtagTips
So what does this mean for marketers?
In news this week: John French provides some communication commentary on the Mandela media maelstrom. Has it has gone too far?
In Zimbabwe, three SABC free-to-air channels have been switched off. According to an article on Mail & Guardian, a large number of Zimbabweans are displeased over the withdrawal of these channels.
Deon Scheepers provides some insights into Customer experience metrics: The key to success.
If you want to grab the attention of the public and deliver your message, the use of media to boost your business is the way to go, says Abram Molelemane.
Have a great week!
Evan-Lee Courie @evan1985, @Biz_Africa
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".
Weekly top stories
Competition within the technology sector is becoming more intense and Asia's importance as both a manufacturing location and a consumer market is growing. However, although Asia is still key to the sector, Africa has also witnessed an explosion in technology adoption recently and is set to develop as a region. Read more >>
 | [Jessica Davis] Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing. Read more >> |
 | [Deon Scheepers] It is true that a good customer experience will lead to more business, or better "word-of-mouth marketing." Certainly, we all know that in the era of social media, a single negative customer interaction can lead to a public relations nightmare. Read more >> |
The AccessKenya board has recommended that its shareholders accept the Ksh3bn takeover offer from South Africa's Dimension Data. Read more >>
 | President Obama has announced a new program to bring Africa's most promising young leaders to US universities annually for training in public management, business and civic leadership. Read more >> |
 | Following the inaugural Social Business Summit last year, sponsors Cerebra and WyseTalk have confirmed that Dion Hinchcliffe, chief strategy officer of Dachis Group, will be the keynote speaker at this year's Social Business Africa conference. Read more >> |
SOUTH AFRICA Leave your tribute to AdVantage magazineOn Tuesday, 2 July 2013, AdVantage Magazine announced that after 20 years of covering the South African media, marketing and advertising industry, final edition had been sent to the printers. We at Bizcommunity invite you to honour this iconic industry print title - and our now former media partner - on our special tribute page. If you have any images or multimedia you'd like to submit, please email them to production@bizcommunity.com.
 | [John French] 'Who shot JR?' pales in comparison to the current epic media maelstrom on whether Nelson Mandela is alive or not. Is he alive? Will he survive this near death experience? No one really knows, but just about everybody is debating it. Read more >> |
[Perpetual Sichikwenkwe] Government has urged media practitioners to uphold the highest level of ethical and professional standards in their reporting. Read more >>
 | [Gerry Jackson] A new newspaper was launched in Harare on Thursday, 4 July 2103, Harare News. It's a free community newspaper that will publish a run of 10,000 copies once a month and will be available online on a daily basis and via Facebook. Read more >> |
As part of the pre-awards activities for the eighth season of The Future Awards, its central working committee held the second edition of the Online Master Class series on 28 June 2013 at Prince of Anthony Hotel in Ikeja, Lagos. Read more >>
 | [Abram Molelemane] The media has long been a powerful tool for marketing and growing your business. Read more >> |
 | First Lady of the United States, Michelle Obama underlined her commitment to education during a conversation with South African youth, in conjunction with African youth channel MTV Base (DStv Channel 322) and Google+. Read more >> |
Nigeria's Finance Minister and Coordinating Minister on the Economy, Dr. Ngozi Okonjo Iweala recently said that the spate of unemployment in Nigeria is giving her sleepless nights. Read more >>
Are you an Africa-based researcher? Do you have what it takes to be on TV? Good Morning Africa, a digital satellite TV show aired across Africa, has joined forces with Research Professional Africa to offer African scientists a platform to communicate their research to an audience of millions. Read more >>
Africa's pivotal advanced technology trade show is pleased to announce Sony as a platinum sponsor of its 2013 exhibition. Read more >>
 | Sentech has scrambled SABC's television channels in Zimbabwe, Business Day reported on Wednesday, 3 July 2013. Read more >> |
 | Patricia Hidalgo has been appointed by Turner International as Senior Vice President and Chief Content & Creative Officer Kids for Turner Broadcasting System EMEA effective 1 July 2013. Read more >> |
 | SHANGHAI, CHINA: China is investigating global packaging giant Tetra Pak for "abusing" its dominant market role, an official said last week. This is the latest in a series of probes aimed at foreign companies operating in that country. Read more >> |
 | Kontor entertains creative directors with real vinyl. Read more >> |
 | SAN FRANCISCO, US: Yahoo on Wednesday continued a months-long take-over binge with word that it had bought Xobni, a start-up behind tools for better managing contact lists and email inboxes. Read more >> |
 | WASHINGTON, USA: - The US State Department came under fire on Wednesday (3 July) for spending US$630,000 over two years to win millions of "likes" on its Facebook pages at a time of severe government austerity measures. Read more >> |
 | SAN FRANCISCO, USA: Google closed its Google Reader service on Monday (1 July) and is unlikely to re-open it. Read more >> |
 | LONDON, UK: British publisher Pearson and Germany's Bertelsmann have completed a deal to create a publishing firm, Penguin Random House, the parent groups announced on Monday (1 July). Read more >> |
More International
SOUTH AFRICA Taping of MTV Base Meets Michelle Obama
More
 | [Mpho Sibanyoni] The proposed amendments to the Unemployment Insurance Act have come under heavy criticism as Loane Sharp, a labour market analyst at Adcorp, claimed the amendments amounted to "political engineering" ahead of next year's elections. Read more >> |
 | Government, organised labour and business have signed the Framework Agreement for a Sustainable Mining Industry, which is aimed at, among other things, resolving problems in the industry. Read more >> |
 | The Ministry of Finance has warned the public against accepting any requests from fake Facebook accounts purporting to be those of Minister Pravin Gordhan. Read more >> |
 | [Paddy Hartdegen] Anyone with half a brain and no mathematical training can follow this simple reasoning: it is cheaper to do a job properly the first time without taking shortcuts than to do it badly, using inferior methods and materials in the hope that it will save money. It should be obvious to everyone that this is never the case. Sadly it isn't. Read more >> |
 | [Johan Botes] The Minister of Labour has announced an increase in the minimum remuneration payable to employees engaged in either the taxi or the hospitality sectors. The salary increase is effective from 1 July 2013, and follows hot on the heels of the increase in the general Earnings Threshold communicated by the minister recently. Read more >> |
 | PRETORIA: The Road Traffic Infringement Agency (RTIA) has said that media reports that do not fully capture the processes proposed to address and enhance efficiencies in the Administrative Adjudication of Road Traffic Offences (AARTO) Act are baseless. Read more >> |
 | PRETORIA: Government has encouraged South Africans to observe what has become known as Mandela Month by giving at least 67 minutes of their time on 18 July 2013, to create a better tomorrow for all. Read more >> |
More Government news
 | [Brian Berkman] Freshly back from cruising Scandinavia and St Petersburg with Royal Caribbean, I am already planning my next cruise. Once the cruise bug bites, land-based travel seems less appealing even when there is the prospect of staying at so many superb hotels. Read more >> |
 | [Henrie Geyser: motoring editor] Way back in 1994 Toyota became the first vehicle manufacturer to introduce a "Light Sports Utility Vehicle" to the world in the shape of its RAV4 (Recreational Active Vehicle with four-wheel Drive) and since then several others have joined the party, with each trying to outdo the rest - and now Volvo has taken it even further by crossing a station-wagon and hatchback with an SUV and dubbing it the V40 Cross Country. Read more >> |
 | Online travel agency Travelstart recently carried out its Inflight Sex Survey on 7,600 South African travellers. The results reveal that more South Africans are cottoning on to the idea of the Mile High Club. Read more >> |
SOUTH AFRICA  Monarch&Co appoints The PR Toolbox - more info SOUTH AFRICA AfricaCom 2013 teams up with Networx PR - more info SOUTH AFRICA Jose Cuervo moves to Edward Snell & Co. - more info
SOUTH AFRICA SKNP appoints a new managerial team - more info SOUTH AFRICA Patricia Hidalgo joins Turner International - more info
Surviving the StoryInstitute for the Advancement of Journalism - 31 Jul 2013 to 1 Aug 2013 Johannesburg
E. B. White "There is nothing more likely to start disagreement among people or countries than an agreement. (via Brainy Quote)"
Carl von Clausewitz "Pursue one great decisive aim with force and determination. (via Brainy Quote)"
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93 pages