3 Jun 2013

Marketing & Media Africa

Winning in Africa!

Many articles have been written about doing business in Africa. Some articles have told us 'How to do business in Africa', while others have given us tips on how to do certain things.

Some have failed and some have succeeded and this week I think its only apt to point out some of the companies that have hit the nail on the head with their strategy.

  • Telecommuncations company, Airtel won two awards at the Ghana Telecoms Awards. One for its Customer Care and the other for its Mobile Broadband Services. On winning the awards, the MD of Airtel Ghana, Philip Sowah said "This is fantastic news, great job team. We are focused on remaining very competitive in the area of customer care and providing products and services that address the different needs of our various customers and make their experience on the network even better...". And that's just it, give your customers what they want and they will be loyal to your brand. Don't give them what they want, and they will move to another brand that does.
  • With social media getting bigger and better as we speak, it's not always easy to find the right strategy when managing your online comuninity on the various social platforms, but in the recently announced 2013 Social Brands 100 report, Vodacom was named 'Africa's top social brand' and second in telecommunications globally - with the help of Cerebra, an integrated strategic communication agency.
  • At the recent Tony Koenderman's Finweek AdReview Awards, Zimbabwean agency Jericho was awarded as the first recipient of the African Region Agency of the Year Award.

So, well done to those who have succeeded, and to those who haven't quite just got there, don't give up!

Here's to a good week!
Evan-Lee Courie @evan1985, @Biz_Africa

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories

GHANA
Airtel wins at Ghana Telecoms Awards
Airtel Ghana has been recognised with two awards for its Customer Care and Mobile Broadband Services respectively. The awards, Best Customer Care and Best Mobile Broadband Service of the Year were handed to Airtel at the 3rd Ghana Telecoms Awards 2013 organised by Mobile World magazine at a ceremony in Accra, Ghana. Read more >>
AFRICA
Jericho wins African Region Agency at AdReview Awards
Zimbabwean agency Jericho is celebrating after being the first recipient of the African Region Agency of the Year Award at Tony Koenderman's Finweek AdReview Awards. Read more >>
AFRICA
Vodacom is Africa's top social brand
Mobile communications company Vodacom is reportedly the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report. Read more >>
Booking Facebook media made simple
African voices on the digital revolution
Arterial Network Zimbabwe appoints new steering committee
Personal marketing: it's not what you think
[Donna Rachelson]
Prepare for Highway Africa 2013
Film festival to focus on forests


Biz Takeouts Radio Show & Podcasts
SOUTH AFRICA
[Biz Takeouts Podcast] 62: Heavy Chef and IMC Conference
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio, to find out what Heavy Chef is doing for digital marketing in South Africa and to find out more about the upcoming Integrated Marketing Communications Conference. [twitterfall] Read more >>


Marketing & Media



Cannes Lions
FRANCE
Cannes Lions celebrates 60 years of game changing campaigns
CANNES, FRANCE: Celebrating its 60th year, the Cannes Lions International Festival of Creativity is set to commemorate its anniversary with the launch of Game Changers; an exhibition and accompanying book that celebrate six decades of campaigns that have changed the landscape of the advertising industry forever. Read more >>


Special Focus on Media Freedom & Right to Know
AFRICA
Journalists attacked in Malawi, South Africa and Zambia
Journalists in Malawi, South Africa and Zambia came under attack in separate incidents this past week. All journalists affected practice as photojournalists. Read more >>


Marketing
AFRICA
Personal marketing: it's not what you think
[Donna Rachelson] When many people think of "personal marketing", what they picture is something to the effect of that last situation: somebody shouting from the rooftops about just how fabulous he or she is. But, contrary to popular belief, personal marketing is not about spamming people with inflated descriptions of your abilities. It's about getting noticed for the value you add. Read more >>


Advertising
AFRICA
Booking Facebook media made simple
meedee8 has released an upgrade that incorporates access to the Facebook Ads Application Programming Interface (API). This provides agencies and brands with an intelligent and seamless solutions to book their Facebook ads, which are automatically optimized, instead of having to struggle to make sense of the complex and wide-ranging options that Facebook provides. Read more >>

AFRICA
Jericho wins African Region Agency at AdReview Awards
Zimbabwean agency Jericho is celebrating after being the first recipient of the African Region Agency of the Year Award at Tony Koenderman's Finweek AdReview Awards. Read more >>


Digital
SOUTH AFRICA
O3B transforming Africa's internet
Google's plans to provide telecommunications connectivity across the African continent are gaining momentum as O3b Networks plans to launch four satellites next month that will provide high-speed connectivity in emerging markets. Read more >>

AFRICA
Broadband solutions - anywhere, anytime, anyone
The vibrant sub-Saharan market is growing rapidly, and telecom service providers need to meet a wide range of connectivity requirements for enterprise, government, corporate, military and consumer customers across urban and rural communities. Read more >>

SOUTH AFRICA
Hundreds of SA Facebook profiles cloned
[NIivashni Nair] Hundreds of South African Facebook profiles have been cloned in the past five days and used to solicit money from the victims' contacts. Read more >>

AFRICA
Card, ATM & Mobile Expo Africa 2013
[Issued by Intermarc Consulting] The 13th edition of the Card, ATM & Mobile Expo, taking place 11-13 June in Lagos, Nigeria, promises a superb learning experience where successful shared services implementations across the world can share their learning points with Africa. Read more >>


Education & Training

Events & Conferencing
AFRICA
POWER-GEN Africa extend call for papers deadline
POWER-GEN Africa has confirmed the extension of its call for papers for the 2014 conference until 7 June 2013. Read more >>

AFRICA
Prepare for Highway Africa 2013
Highway Africa is gearing up for the 17th edition of Highway Africa Conference, themed 'Speaking truth to power?', will take place from 1-2 September 2013 at Rhodes University in Grahamstown, Eastern Cape, South Africa. Read more >>

SOUTH AFRICA
Film festival to focus on forests
Greenpop will be hosting Forest in Focus, a film festival fundraiser in celebration of our forests, in Cape Town, South Africa from 6-11 June 2013. Read more >>


Media
ZIMBABWE
Arterial Network Zimbabwe appoints new steering committee
Following an advocacy seminar for cultural policies, sponsored by Pro-Helvetia, and held in Harare, Zimbabwe earlier this month, Arterial Network Zimbabwe hosted its first general meeting at the Bronte Garden Hotel. Following discussion of the Arterial Network Strategic Plan and Constitution the meeting concluded with the election of the new steering committee of Arterial Network Zimbabwe. Read more >>


Mobile
GHANA
Airtel wins at Ghana Telecoms Awards
Airtel Ghana has been recognised with two awards for its Customer Care and Mobile Broadband Services respectively. The awards, Best Customer Care and Best Mobile Broadband Service of the Year were handed to Airtel at the 3rd Ghana Telecoms Awards 2013 organised by Mobile World magazine at a ceremony in Accra, Ghana. Read more >>

ZIMBABWE
Zimbabwe hikes mobile phone licence fees
Zimbabwe on Thursday, 30 May 2013, raised by nearly 40% the licence fees for mobile telecommunication operators to $137.5 million from $100 million. Read more >>


Newspapers

Online Media
AFRICA
Vodacom is Africa's top social brand
Mobile communications company Vodacom is reportedly the only African brand to have its social media platforms, run by integrated strategic communication agency Cerebra, recognised by the 2013 Social Brands 100 report. Read more >>


PR & Communications

Research
NAMIBIA
African voices on the digital revolution
A new report shows that laptops and mobile phones are now far and away the most popular new learning devices in Africa - while, despite the hype, tablets are still lagging, only being used regularly by 20% of eLearning practitioners. Read more >>

ZIMBABWE
Know what Zimbabweans read, watch, listen to and buy
The results of the Zimbabwe All Media and Products Survey's national research of 2,000 people in the last quarter of 2012 were released in February 2013 and showed that the lives of rural people living on or near the poverty datum line have improved by 10% over the same period the previous year. All other Living Standard Measurements remain with a percentage point. Read more >>


Retail

TV

Blogs

10 ways to ruin a course
[South African College of Business] The South African College of Business (SACOB) recently attended the eLearning Africa Conference in Namibia to see how they can improve the course material they offer. A pre-workshop seminar entitled 'Rethinking Our Course's for Tomorrow's African Learners', led by the South African Institute for Distance Education (SAIDE), looked at the kinds of pitfalls that can render a course ineffective. Read more >>


eLearning Africa: Day 1
[South African College of Business] eLearning, mLearning, online learning, computer based learning, high touch learning, online lecturer-led education - a myriad of terms used to describe the delivery of educational technology. Read more >>



International

UNITED STATES
2013 Google's breakthrough in web application development
SAN MATEO, US: With the latest innovation in web application development, many developers are excited to see what the future holds in web apps. Read more >>

MYANMAR
Vodafone, China Mobile exit Myanmar mobile auction
YANGON, MYANMAR: Vodafone and China Mobile said on Friday they were dropping out of the race to enter Myanmar, one of the world's last unexplored mobile telephone frontiers. Read more >>

FRANCE
Cannes Lions introduces China Day
CANNES, FRANCE: The Cannes Lions International Festival of Creativity together with the China Advertising Association is bringing China Day to the festival, a series of insightful forums presented by some of China's industry thought leaders and experts in creativity, marketing and cultural understanding. Read more >>

UNITED STATES
The Bees Awards announces winners
SAN FRANCISCO, US: The fourth edition of The Bees Awards - 1st international social media marketing awards - has announced their 2013 winners. Read more >>

UNITED STATES
Apple chief can't see his way through Google Glass
SAN FRANCISCO, US: Apple chief Tim Cook on Tuesday said he sees promise in computers shrunk down and worn like watches or other accessories, but drew the line at Internet-linked eyewear such as Google Glass. Read more >>

UNITED STATES
More woes for PC sales in 2013: survey
NEW YORK, US: More bad news for struggling makers of personal computers: a new forecast on Tuesday suggests sales will fall another 7.8% in 2013 as buyers delay PC purchases or choose an alternative device. Read more >>

UNITED KINGDOM
Steers heads for UK
[Zeenat Moorad] Steers' iconic flame-grilled burgers will make their way to the UK‚ when parent company Famous Brands (Fbr) opens its maiden outlet in Clapham‚ London in July. Read more >>

RUSSIA
Larry King moves to Kremlin-funded TV channel
MOSCOW, RUSSIA: Veteran US talk show host Larry King has announced that he is joining Russia Today, a Kremlin-funded English-language TV station that primarily broadcasts Moscow's views on world affairs. Read more >>

UNITED STATES
Nike 'lances' support for Livestrong
LOS ANGELES, USA: Nike has decided to stop making products for disgraced cyclist Lance Armstrong's cancer charity Livestrong, but will still support the group financially, the company said on Tuesday (28 May). Read more >>

VIETNAM
Vietnam arrests popular blogger
HANOI, VIETNAM: A prominent Vietnamese blogger has been arrested for posting articles critical of the communist government, reports said Monday, in the latest crackdown on dissent in the authoritarian country. Read more >>

CHINA
Angry Internet users hunt down Nile relic vandal
BEIJING, CHINA: A Chinese tourist who defaced an ancient Egyptian monument was hunted down by angry Chinese Internet users who prompted his parents to apologise, state media reported yesterday. Read more >>

GERMANY
Jorge the Hot Waxing Coach
BERLIN, GERMANY: Veet recruits Jorge the Hot Waxing Coach to relinquish fears among women around hot waxing. Read more >>

UNITED STATES
April 2013 US online video rankings
RESTON, US: comScore, Inc, a leader in measuring the digital world, has released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Read more >>

More International


Galleries

SOUTH AFRICA
Jameson First Shot Premiere

More


Government

SOUTH AFRICA
Code of conduct for suppliers coming
[Linda Ensor] All suppliers active within the consumer goods and services industry will have to comply with the industry code of conduct and ombudsman scheme, once it is approved by Trade and Industry Minister Rob Davies. Read more >>

SOUTH AFRICA
Airlink is now flying to Mthatha
SA Airlink is now flying to Mthatha Airport's after a new runway was opened at the airport last week. Read more >>

SOUTH AFRICA
Gauteng appoints audit firm to clean up health
The Gauteng Provincial Government has appointed audit firm PricewaterhouseCoopers as the new administrator tasked with turning around the province's health department. Read more >>

SOUTH AFRICA
PPI increases by 5.4% in April
The annual percentage change in the producer price index (PPI) for final manufactured goods was 5.4% in April compared with 5.7% year-on-year in March‚ Statistics SA figures showed on Thursday (30 May). Read more >>

SOUTH AFRICA
SA pair still missing in Yemen
The Department of International Relations and Cooperation says they are doing all they can to secure the safe release of the two South Africans kidnapped in Yemen. Read more >>

SOUTH AFRICA
Awaiting trial inmates filling up SA prisons - Ndebele
[Dennis Cruywagen] Out of a total prison population of 152,514, only 107,471 have been sentenced and are serving time, while 45,043 people or 29.5% are detainees on remand, who are clogging up the system. Read more >>

SOUTH AFRICA
Financial Markets Act to come into effect in June
[Amukelani Chauke] A new law meant to regulate financial markets and curb trading misconduct will come into operation from 3 June. Read more >>

SOUTH AFRICA
NPA takes Breytenbach's ruling to court
The National Prosecuting Authority (NPA) says it will request a court to review the findings of a disciplinary hearing ruling, which was in favour of suspended senior prosecutor, Glynnis Breytenbach. Read more >>

SOUTH AFRICA
Prasa spends more than R3m on The New Age
The Passenger Rail Agency of SA (Prasa) spends more than R3m subscribing to The New Age newspaper, Transport Minister Ben Martins said yesterday. Read more >>

SOUTH AFRICA
SA to establish identity of tourists kidnapped in Yemen
The Department of International Relations and Cooperation (Dirco) says it is yet to determine if the two tourists kidnapped in Yemen are South Africans. Read more >>

More Government news


Lifestyle

SOUTH AFRICA
'80s glam at The Peninsula
[Brian Berkman] She may be an '80s gal, but The Peninsula All-Suite-Hotel is in the process of a R6m nip and tuck that will bring back everything we loved about Dallas and Dynasty to Sea Point's beachfront. Read more >>

SOUTH AFRICA
Cerato is a Cartier Korean
[Henrie Geyser: motoring editor] The new Kia Cerato's marketing pitch is: "The power to surprise" but it does a lot more than just surprise. If I was driving the marketing campaign for this smart new Korean I would change the pitch to something like "The power to blow your socks off". Read more >>

SOUTH AFRICA
Mini Paceman pushes design boundaries
[Henrie Geyser: motoring editor] The latest addition to the Mini stable has Paceman blatantly tattooed on its derriere and its design is so spaced out it could easily be the love-child of the equally off-the-wall BMWX6 and Range Rover Evoque. Read more >>


People on the move


SOUTH AFRICA
New elections for the World Editors Forum - more info
SOUTH AFRICA
Tholi B joins 94.7 Highveld Stereo - more info
SOUTH AFRICA
Clicks2Customers appoints Phil Mostert - more info



Jobs offered

Creative Director/Copywriter - Cape Town
Leftfield is a full-service ad agency looking for an experienced creative director or head of studio to guide and oversee a small team of designers. Read more >>

Journalist - Polokwane and Nelspruit
Sales Consultant - Cape Town
Account Director - Sunninghill
Account Executive - Cape Town
Project Manager - Cape Town
Sales Executive - Roodepoort
Telemarketer - Roodepoort
Senior Journalist - Pretoria
Account Executive - Johannesburg
Account Manager - Bramley - Johannesburg
Designer - Cape Town
Marketing Assistant - Cape Town
Content Manager - Cape Town
Sales Manager - Pretoria
Account Director - Cape Town
Digital Account Director - Johannesburg
Research Consultant - Johannesburg
Financial Accountant - Johannesburg



New events to diarise

AAA School of Advertising Exploration Session - 8 Jun 2013 Randburg
Join the AAA Randburg for a 60-minute exploration session of opportunities for careers in advertising. Learn more about our degrees and diplomas in marketing and for creative students. Read more >>

Africa Iron Ore Conference
Informa - 4 Jun 2013 to 5 Jun 2013 Cape Town
Media Freedom Conference
8 Jun 2013 Johannesburg
The A - Z of Competitive Intelligence (CI)
CBIA - 17 Jul 2013 to 19 Jul 2013 Cape Town
Certificate Programme in Marketing Management
Wits Business School - 22 Jul 2013 to 26 Nov 2013 Johannesburg


Upcoming events

Ghana Praise Festival
Advista Media(Sun Media Ent.) - 7 Jun 2013 Accra
Indispensable Executive Assistant Summit 2013
Genalpha Marketing and Consulting Solutions - 10 Jun 2013 to 12 Jun 2013 Livingstone



PrintPrint any item in this newsletter. EmailEmail any item in this newsletter. CommentComment on any item in this newsletter.


2013 Biz Trends Report

93 pages
49 contributors
41 contributions

Jobs offered


Industry sectors





Quotes

Larry King
"Those who have succeeded at anything and don't mention luck are kidding themselves. (via The Quote Garden)"

Oscar Wilde
"To be natural is such a very difficult pose to keep up. (via The Quote Garden)"

J.K. Rowling
"If you want to know what a man's like, take a good look at how he treats his inferiors, not his equals. (via Good Reads)"


Press releases: Distribute your news professionally to over 170 000 subscribers across various industries. Read more about our press offices.

Editorial: We welcome your news, views and comments! Email press releases, invitations, interview requests, and proposals to africanews@bizcommunity.com and exclusive opinion pieces to contributors-africa@bizcommunity.com.

Advertising: We welcome your sales enquiries! Email sales@bizcommunity.com and read more about our advertising rates.

Location: Cape Town (head office): tel +27 (0)21 680 3500 | 24 On Main, Main Street, Rosebank, Cape Town, 7700, South Africa. Johannesburg: tel +27 (0)11 612 3003 | Sutton Square, The Business Centre, 8 Gemsbok Road, corner 12th Avenue, Rivonia, Gauteng.

Subscribe/unsubscribe: Invite your friends, colleagues, suppliers, customers and partners to subscribe!


© 2013 Bizcommunity.com. All rights reserved.
Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.

Unsubscribe, Manage subscriptions. Subscribe. Change email address. Change frequency to DAILY.