| 21 Jan 2013 |
| Africa Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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A look at trends in 2013If you're back at the office and been reading our newsletters, you would have noticed our Biz Trends 2013 series kicked off last Monday, 14 January 2013. Today Gerry Costa looks at the heart of African marketing and what is required to formulate Afro-centric marketing strategies that can succeed. He gives some insight on what we can expect in 2013. As part of the series, here are some other insights from players in the advertising, marketing and media industries: Time of choices, decisions for strategic marketing management by Darren Woolley;
Social media marketing and the youth by Bradley Maseko;
Reinventing the sales function by Peter Gilbert;
The year we stop living to work, start working to live By Greg Schneider;
Seven youth-influencer outreach insights by Mongezi Mtati.
In news this week, the Africa Cup of Nations kicked off on Saturday in South Africa. The official partner of the sporting tournament, Orange is offering a number of dedicated services and special commercial offers during the event. The African Film Development Foundation is looking for country representatives across the continent. The World Economic Forum takes place in Davos, Switzerland, starting on Wednesday, 23 January and ABN Productions will host the Brand South Africa and Forbes Africa panel discussion titled 'Dynamic Africa: A New Reality'. In Kenya, Joseph Odindo has been elected as the new chairman of The Media Council of Kenya.
Have a fantastic week!
Evan-Lee Courie @evan1985
PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!
Top stories
 [Gerry Costa] As the world economy limps to recovery, Africa is increasingly becoming more important and on everyone's agenda. Here, I take a look at what is required to formulate Afro-centric marketing strategies that can succeed and this is what we can expect in 2013. Read more >>
 [Matona Sakupwanya] Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance. Read more >>
 [Mongezi Mtati] In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective. Read more >>
 [Abey Mokgwatsane] How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013... Read more >>
 [Greg Schneider] Increasingly, people are valuing intangibles benefits of a job over the bottom-line salary. 2013 will be the year where recruitment and talent retention are governed by the environment and not simply the pay check. Read more >>
 [Josh Adler] I'm quite new to education, but completely immersed and have much to say. I thought I'd focus my crystal ball on a broad range of education industry issues, and wanted to avoid at all costs penning another "Have you heard about Khan Academy?" piece, (But now that that's done)... Read more >>
 [Mike Freedman] How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations. Read more >>
 [Craig Kolb] It seems we are at a point where technology advances so quickly, it is almost unsettling. Of course, it is a matter of perception but, for what it is worth, my subjective experience over the past five years has been one where a disturbingly high number of 'impossibles' have suddenly become 'possible'. Read more >>
 [Peter Gilbert] Belatedly, sales - long the corporate stepchild - is emerging not only as a topic worthy of academic and executive attention but also as the business function where substantive improvement is not only doable but also capable of delivering extremely attractive improvements in shareholder returns. Read more >>
 [Daniel Munslow] Looking back at the internal communication landscape in South Africa over the past year, and the trends that we are implementing in dozens of companies across Africa, here are some of the highlights of what can be expected in this specialised discipline in 2013. Read more >>
 [Karen Ashwin] In reviewing the past few years from an events perspective, I'm tempted to ask: "Where did all the fun go?" As both the South African and the international events industries have grown, developed, matured and become increasingly competitive - all within the context of the global economic crisis - I might be forgiven for thinking that the game plan has changed. Read more >>
 [Gillian Rightford] The biggest change in South Africa will be the continued growth of mobile and online, and how this affects everything we do - all of our buying habits, from deodorant to cars, and how, when and where we do it. Read more >>
 [Bradley Maseko] The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms. Read more >>
 [Tiffany Markman] Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.] Read more >>
 [Steve Cragg] As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone. Read more >>
 Find out more about the current of the South African e-commerce environment and the trends in online shopping over the past decade by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall] Read more >>
Egypt's presidential spokesman Dr. Yasser Ali sent a message Thursday [17 January 2013] to The Washington Post under the banner "Egypt is not suppressing media." Read more >>
[Issued by Promise Brand Specialists] Promise closed off 2012 with five new account wins. The agency will be delivering through-the-line and Digital solutions to clients within the financial, retail and food services categories. Read more >> visit press office >>
ABN Productions will host the Brand South Africa and Forbes Africa panel discussion during the World Economic Forum (WEF) in Davos, Switzerland. The discussion titled, 'Dynamic Africa: A New Reality' will take place at 7am (CAT) at the Grischa Hotel on 23 January 2013. Read more >>
 The editorial director of the Nation Media Group, Joseph Odindo has been appointed as the new chairman of the Media Council of Kenya. Odindo was elected during the 13 member council's recent sitting. Read more >>
 Orange has signed a strategic partnership - on an exclusive basis - with Baidu, the Chinese internet company, to develop a co-branded internet browser for smartphone customers in Africa, the Middle East and Asia (AMEA). Read more >>
 Eskimi, one of Nigeria's social networking platforms and Etisalat Nigeria have teamed up to provide Etisalat subscribers and Eskimi fans quicker access to the social networking site through the speed dial option on the Etisalat-branded Opera Mini browser. Read more >>
[Michelle Atagana] As a platform, Mxit seems to be evolving. In the last year it has expanded the user experience by opening up its API and allowing third-party developers to build apps for the mobile social network. Read more >>
 [Walter Wafula] "Men don't know what they want," is a common phrase among many women. Often, they tell their friends. Men who dare 'hit' on those who have been "through it all," often hear statements akin to the above, but normally, in different skins and tones. Read more >>
 The African Press Organisation (APO) will continue distributing African Development Bank (AfDB) press releases via Africa Wire, the service for press release wire distribution and monitoring in Africa. Read more >>
If you are interested in insightful opinion and analysis about the Technology scene in Africa and matters that affect it, then the newly published Technology in Africa - 2013 Digest is for you. Read more >>
State media reported this weekend that veteran Radio 2 broadcaster Sam Sibanda died early Sunday morning [13 January 2013] at his home in Chitungwiza, Zimbabwe. Read more >>
The aviation industry in Africa is on the cusp of an unprecedented and extended boom, which augurs well for growth on the continent, but must also prompt a serious review of standards that can impact on safety and security, an industry expert warns. Read more >>
 The Orange Africa Cup of Nations, South Africa 2013 tournament kicked-off on Saturday, 19 January 2013, in Johannesburg, South Africa. Orange is once again the official partner of this major sporting event. Read more >>
The creation of a body language space on the Angolan Public Television (TPA) was defended on Wednesday, 16 January 2013, Angop has learnt. Read more >>
WELLINGTON, NEW ZEALAND: Internet tycoon Kim Dotcom launched a new file-sharing site at his Auckland mansion on Sunday (20 January), precisely a year after armed police arrested him at the same venue in the world's largest online piracy case. Read more >>
 NEW YORK, US: In this interview with Michael O'Rourke president of International Awards Group/New York Festivals, he talks about the awards, jury composition, what makes winning campaigns, and much more. Read more >>
 CANNES, FRANCE: In its 60th year, the organisers of the Cannes Lions International Festival of Creativity look to the future by inaugurating this year The Innovation Lions, a new awards category to honour the technology and innovation which lead to the creative idea being possible. Read more >>
 PARIS, FRANCE: The head of the Orange said on Wednesday (16 January) it had been able to impose a deal on Google to pay for the vast amounts of traffic generated on its telecommunications networks. Read more >>
 NEW YORK, US / JOHANNESBURG, SA: McCann "Truth about Wellness" global research study reveals multiple contradictions & cultural upsets around the world. More than half of respondents (54%) think that technology is making us healthier while 46% think it is making us sicker; globally 94% of consumers agree brands have a role in supporting their wellness needs. Read more >>
LONDON, UK: British publisher Pearson, owner of the Financial Times newspaper, has announced that it will close its adult training unit, in the first announcement made under new group chief executive John Fallon. Read more >>
 [Ilse du Plessis] LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources. Read more >>
 [Jessica Davis] Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch. Read more >>
More International...
 Is that college you have chosen a real thing? Here's how to spot the bogus one. Read more >>
Three children were killed in separate incidents when their homes collapsed during heavy rains in Limpopo over the weekend, authorities said on Sunday (20 January). Read more >>
 [Paddy Hartdegen] I may have been saying this for years but now another much more august body agrees that black economic empowerment initiatives should be scrapped and South Africa should entrust its development, growth and social change to the people who are best trained to implement them - whether they are black, Indian, coloured or white. Read more >>
 [Gabi Khumalo] The Operation Duty Calls National Festive Season Crime-Fighting campaign has so far been a success with over 67,000 suspects arrested in all nine provinces, says Police Minister Nathi Mthethwa. Read more >>
[Eric Mashaba] Three people suspected of running bogus Further Education and Training (FET) campuses in Limpopo will appear in court on Wednesday on fraud charges. Read more >>
 The Western Cape High Court yesterday announced its dismissal of Police Minister Nathi Mthethwa's urgent interdict against the commission set up by Premier Helen Zille last year, reports Mail & Guardian. Read more >>
How many South Africans will be able to afford to retire? Here are some numbers based on the recently released SA Revenue Service statistics for 2012. Read more >>
More Government news...
 Most hotel staff could write books about the strange side of human nature they see at work, but since discretion is the watchword none of those experiences are ever likely to see the light of day - except on the Protea Hospitality Group's annual list of weird and wonderful guest requests submitted anonymously by staff from their 125 properties all over Africa! Read more >>
 [Will Smith] Preparing for a journey but you cannot find a minute to check the availability of tickets or flights or accommodation? Then a travel concierge is just what you need. Read more >>
More Travel news...
SOUTH AFRICA - Ericsson appoints new Head of sub-saharan Region - more info
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