26 Nov 2012

Africa Marketing & Media

 
www.continentaloutdoor.com


As 2012 comes to an end...

I remember like it was yesterday, the beginning of 2012. We're approaching the last lap of the year and before you know it, it's 2013! We have several newsletters until our very last one for the year on Tuesday, 18 December. Expect the first newsletter in your inbox on Monday, 7 January 2013.

In news this week, Saint-Francis Tohlang explores the curious case of Alcatel. He reckons that the brand will once again emerge in 2013.

According to the Global Mobile Consumer Survey, 88% of the world's mobile media users now engage in mobile content and commerce. Andrew Bud, global chair of MEF, who conducted the survery, says that "mobile content and commerce is increasingly the most convenient way to discover, to choose and to buy".

Athar Naser looks at how social media campaigns and content marketing campaigns can and should coexist. Are you using social media as a conduit for your targeted content?

Nolo Letele will be awarded the Lifetime African Achievement Prize for Media Development in Africa by The Millennium Excellence Foundation. The prize is awarded to individuals who have selflessly devoted themselves to bring about change in the lives of Africans within the last decade.

And ahead of the December festive season, pay TV subscribers in Uganda are being rewarded by their services providers in the form of discounted monthly subscription fees as well as discounts on new decoders.

Have a great week!

Evan-Lee Courie @evan1985

PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!

Top stories


Editorial news

Aegis Thought Leadership Digibates


SOUTH AFRICA
Reminder: Ninth Thought Leadership Digibate this Friday
The ninth Aegis Media Thought Leadership Digibate is set to end the year with the key industry research thought leaders sitting around the table and openly debating and discussing the way in which research in the online arena in SA and Africa is conducted, what the results are and what 2013 holds for this fast growing digital landscape in Africa. Read more >>

Biz Takeouts Radio Show & Podcasts


SOUTH AFRICA
[Biz Takeouts Podcast] 46: Agency focus - Y&R Advertising
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out more about full service agency Y&R South Africa. [twitterfall] Read more >>

Marketing


AFRICA
African Market Momentum: insights, obstacles and opportunities
The CMO Council Africa Advisory Board Meeting is set to take place on Wednesday, 28 November 2012, via live tele-presence linking members and experts in Lagos, Nairobi, Johannesburg and Cape Town. Read more >>

SOUTH AFRICA
Difference between content marketing, SEO
[Athar Naser] Content marketing is not SEO. While they might overlap, content marketing and SEO are two distinct types of digital marketing. They are, however, mutually beneficial. Read more >>

Advertising


Branding


SOUTH AFRICA
The curious case of Alcatel
[Saint-Francis Tohlang] Ever wondered what happened to Alcatel mobile phones? Once upon a time the "Rolls Royce" of cellulars in the peak of the cellphone boom, the brand somewhat waned into obscurity. Now it seems to have re-emerged to boldly claim a stake in the smartphone market and 2013 is the year touted for this bold dynamic play to take full effect. Let us unpack the curious business case of the Alcatel brand and its journey of rediscovery and brand repositioning. Read more >>

Cinema


ETHIOPIA
Restless City wins at Nile Film Festival
Andrew Dosunmu's Restless City was named Best Long Feature Film at the inaugural Colours of the Nile International Film Festival (CNIFF), which ran in Addis Ababa, Ethiopia from 7-11 November 2012. The Nigerian film also won Best Cinematography. Read more >>

KENYA
Kalasha 2012 award nominations announced
Nairobi Half Life and Shattered movies dominated the Kalasha Film and Television Awards nominee list that was unveiled last Friday, 16 November 2012. Read more >>

Digital


MALAWI
More resources demanded for digital migration
[Gregory Gondwe] The Ministry of Information and Civic Education which is implementing digital migration in Malawi has demanded extra resources from government to ensure that by 31 December 2013 Malawi has shifted from analogue to digital. Read more >>

Education & training


GHANA
Laptop boost for Ghana schools
[Masahudu Kunateh] Ghanaian president, John Dramani Mahama has announced educational and research institutions across the country will from early 2013 benefit from the supply of 400 000 laptops to facilitate teaching, learning, innovations and research. Read more >>

AFRICA
SA offers soft landing for skills back from African diaspora
[Dianna Games] One of South Africa's early pioneers on the continent, MultiChoice, found a major challenge to be a shortage of skills in markets where few had experience of working for large corporations. And as quickly as they built up skills, other multinationals entering these markets snapped them up. Read more >>

Events & conferencing


NIGERIA
Forbes Africa Person of the Year 2012 to be held in Nigeria
ABN Productions, the eventing arm of CNBC Africa and Forbes Africa, will be hosting the Forbes Africa Person of the Year 2012 on Thusday, 29 November 2012, at the Porsche Centre in Lagos, Nigeria. The event celebrates the most influential person of the year on the African continent and highlights the person's immense involvement and contribution to society. Read more >>

Media


RWANDA
Chabane to attend African Editors Forum
Minister in The Presidency for Performance Monitoring, Evaluation and Administration, Collins Chabane, is to participate in a debate on the image of the African continent at the African Editors Forum Biannual General Meeting. Read more >>

AFRICA
Nolo Letele receives lifetime achievement award
The Millennium Excellence Foundation (MEF) announced this week that it will bestow a Lifetime African Achievement Prize (LAAP) for Media Development in Africa to the executive chairman of MultiChoice South Africa Group Holdings, Nolo Letele. The prize will be awarded to him during a ceremony to be held at the State House in Nairobi, Kenya on 15 December 2012. Read more >>

RWANDA
Rwanda's Media - Cautious of Content
In my article, Rwanda's Media - Haunted By Its Past published on Monday, 12 November 2012, I elaborated the history of the Rwandan media and how it was a victim of its very long history of being sectarian, partisan and mismanaged. Read more >>

Mobile


UGANDA
Samsung targets infrastructure deals in Africa
[Walter Wafula] After impressing African consumers with stylish mobile phones, tablet computers, and flat screen TV sets, Samsung, a global consumer electronics company has set its eyes on lucrative IT infrastructure deals with governments in Africa - in its quest for more growth on the continent. Read more >>

AFRICA
African telcos urged to address rural connectivity
[Savious Kwinika] Stakeholders in the information and telecommunications sector urged mobile network operators to gather their resources together to bridge the digital divide that exists between the rural and urban areas in the continent. Read more >>

Online media


AFRICA
Afrikan Dust Media launches Wabona
Afrikan Dust Media Group (ADMG) has launched Wabona, Sotho for 'You See', a an online Pay-Per-View video streaming service in beta phase. Read more >>

PR & communications


AFRICA
Orange renews distribution contract with APO
The African Press Organisation, a press release wire in Africa, announced its renewed contract as exclusive supplier for press release wire distribution in Africa with France Telecom-Orange, a global telecommunications operator. Read more >>

Promotions


UGANDA
MTN Uganda relaunches MTN Zone
MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls. Read more >>

Radio


AFRICA
Airtel, Unesco partner on community radio
Airtel Tanzania in partnership with Unesco has unveiled a programme that will enrich communities living in the rural areas with news and information for their development. Read more >>

Research


SOUTH AFRICA
Global Mobile Consumer Survey shows increase in mobile banking
MEF, the global community for mobile content and commerce announced the results of its annual Global Consumer Survey, carried out in partnership with On Device Research that reveals the behaviour of mobile media users from across the world, giving data and intelligence into mobile engagement and purchasing habits. Read more >>

Retail


TV


UGANDA
Pay TV subscribers get rewarded
[Walter Wafula] Pay TV customers in Uganda have received rewards from their services providers ahead of the December festive season. Read more >>


International
FRANCE
Tourism Radio, Renault showcase audio guides at Le Web 2012
South African travel technology company Tourism Radio recently joined forces with French automaker Renault at Le Web 2012, a blogging and web expo. Renault first announced its fully-connected and integrated R-Link multimedia system at last year's Le Web, where it was revealed that Tourism Radio would be one of the first applications available for download on the system. Read more >>

UNITED KINGDOM
Informa forecasts global online video market worth US$37 billion in 2017
LONDON, UK: According to the latest forecasts from Informa Telecoms & Media, the global online-video market will be worth US$37 billion in 2017, driven by the popularity of services like Netflix and YouTube. This figure is made up of the three key video-revenue streams of advertising, subscriptions and transactions. Read more >>

UNITED ARAB EMIRATES
2013 Dubai Lynx delegate registration open
The Dubai Lynx International Festival of Creativity has opened for delegate registrations. Taking place from 10-13 March 2012 at the Madinat Jumeirah Dubai, the festival will offer three days of content with a lineup of seminars given by both global and regional industry leaders. Read more >>

UNITED STATES
Online US holiday sales seen growing 17%
WASHINGTON: US online holiday sales are already on the rise, and are expected to grow 17 percent from last year to US$43.4 billion, a new forecast said on Wednesday, 21 November 2012. Read more >>

WESTERN ASIA
Three journalists killed in airstrikes in Gaza
NEW YORK: Two Israeli airstrikes killed three journalists in the Gaza Strip on Tuesday, 20 November 2012, according to news reports. The fatal attacks followed a series of Israeli strikes earlier in the week that injured at least nine journalists and damaged news outlets. Read more >>

UNITED KINGDOM
Ex-Murdoch aides face bribery charges
LONDON, UK: British prosecutors charged the former head of News International Rebekah Brooks and the prime minister's former spokesman Andy Coulson on Tuesday (20 November) with paying bribes for information on the royal family and the military. Read more >>

GLOBAL
Worldwide smartphone sales increase 47% in third quarter of 2012 - Gartner
EGHAM, UK: Worldwide sales of mobile phones to end users reached almost 428 million units in the third quarter of 2012, a 3.1% decline from the third quarter of 2011, according to Gartner. Smartphone sales accounted for 39.6% of total mobile phone sales, as smartphone sales increased 46.9% from the third quarter of 2011. Read more >>

HUNGARY
First Hungarian Film and TV Awards hosted in Budapest
Actor and director Hakan Yildiz and a group of up and coming independent filmmakers are organising Hungary's first official film and TV awards. The event will feature awards for the best Hungarian films and television productions. The HUFTA's will be taking place on 1 June 2013 in Budapest. Read more >>

GLOBAL
WAN-IFRA names Thomas Jacob chief operating officer
WAN-IFRA, on Tuesday, 20 November 2012, announced that Thomas Jacob has been promoted to the new position of chief operating officer. Jacob previously served as one of the three deputy CEOs. He will report to the CEO, Vincent Peyregne and will be responsible for operational management and business development worldwide. Read more >>

INDIA
Indians arrested for Facebook post on Mumbai shutdown
MUMBAI: Indian police said on Monday, 19 November 2012, they had arrested a woman for criticising on Facebook the total shutdown of Mumbai after the death of politician Bal Thackeray, as well as a friend who "liked" the comment. Read more >>

UNITED STATES
Intel to seek new CEO, Otellini to retire in May
SAN FRANCISCO: Computer chip giant Intel Corp. announced on Monday, 19 November 2012, that chief executive Paul Otellini would retire in May, and that a search for a new CEO was underway. Read more >>

More International...


Company news

Sponsorship


SOUTH AFRICA
BASA's model positively received at African Creative Economy Conference - Business and Arts South Africa
Business and Arts South Africa's model of engagement between business and arts was positively received at the recent African Creative Economy Conference. Read more >>


Galleries
SOUTH AFRICA
MTN Uganda gives back - Amuria Water Project

More


Government
SOUTH AFRICA
Fire-fighting cadets honoured
PRETORIA: Water and Environmental Affairs Minister, Edna Molewa, has handed out certificates to the best performing fire-fighting cadets' graduates who competed a Working on Fire (WoF) training. Read more >>

SOUTH AFRICA
Enabling environment created to deal with gender-based violence
[Gabi Khumalo] PRETORIA: An enabling environment has been created to deal with gender-based violence against women and children in South Africa, through the enactment of specific legislation and the development of policy framework programmes. Read more >>

SOUTH AFRICA
Gauteng e-tolls not commencing this year
PRETORIA: The e-tolling system on Gauteng's roads will now only commence next year. The Transport Laws and Related Matters Amendment Bill regulating government's ability to charge motorists for using the tolls was withdrawn from Parliament on Thursday, 22 November 2012, and will now be debated next year, it was reported. Read more >>

SOUTH AFRICA
Home Affairs on track with smart card IDs
PRETORIA: The Home Affairs Department has issued 100 pilot ID Smart Cards in the first two quarters of this year, Director General Mkuseli Apleni said on Thursday, 22 November 2012. The department also used the pilot programme to test the functionality and durability of the smart ID. Read more >>

SOUTH AFRICA
SA, Turkey urged to improve trade
PRETORIA: Trade and Industry Deputy Minister Elizabeth Thabethe says following a decrease in commercial activity between South Africa and Turkey, the two countries should renew efforts to increase trade. Read more >>

SOUTH AFRICA
W Cape launches online recruitment system for teachers
PRETORIA: The Western Cape Education Department (WCED) has introduced a new online system that will make it much easier for teachers to apply for jobs in the province. Read more >>

SOUTH AFRICA
Limpopo stable but more needs to be done - Gordhan
[Dennis Cruywagen] CAPE TOWN: While inroads have been made in addressing some of the challenges facing the administration in Limpopo, more work still needs to be done to rectify the situation, says Finance Minister Pravin Gordhan. Read more >>

SOUTH AFRICA
Officials could face harsh penalties for not paying suppliers
PRETORIA: Accounting officers in government could in future be punished for failing to pay suppliers of services within the stipulated 30 days, Finance Minister Pravin Gordhan told the SABC on Wednesday, 21 November 2012. Read more >>

SOUTH AFRICA
Government condemns killing of rhinos in North West
The Department of Environmental Affairs has condemned the rhino killings witnessed in the North West province this past weekend. The attack saw a total of seven rhinos killed at a game farm on the Klipkopspruit Farm near Rustenburg, North West. The Department of Environmental Affairs (DEA) has reiterated government's commitment to the fight against the on-going plundering of our natural resources. Read more >>

SOUTH AFRICA
President Zuma has a home loan: Presidency
PRETORIA: The Presidency has noted weekend newspaper reports implying that President Jacob Zuma may have misled the National Assembly when he said he had a mortgage bond on his residence in Nkandla. Read more >>

SOUTH AFRICA
Census 2011 results are accurate - Lehohla
JOHANNESBURG: Statistician General Pali Lehohla on Monday reiterated that the results of Census 2011 are accurate. Read more >>

More Government news...


Travel
SOUTH AFRICA
When in Darling...
[Brian Berkman: contributing editor, travel] What started as a butter museum by the wives of local Darling dairy farmers in 1978 has become a quaint and interesting museum that is well worth a visit. Although Charles Henry Darling, then governor of the Cape, gave his name of the town founded on Langfontein (now Ormonde Estate), he never visited it. The area was originally called Groenkloof where farms such as Groote Post were used to graze VOC cattle and harvest salt. Read more >>

More Travel news...


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Evans Kutshwa
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Graphic Designer & Layout at Bona

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