19 Nov 2012

Africa Marketing & Media

 
www.continentaloutdoor.com


AfricaCom 2012 - reaching for growth

Approximately 8 000 people from 112 countries and 250 companies representing Africa's growing ICT industry last week gathered at AfricaCom 2012 which took place in Cape Town, South Africa. Under the theme 'Reaching the Next Frontier for Growth', the conference featured several sessions where a range of key speakers, representing the spectrum of Africa's ICT sector, presented.

There were several sub-themes serving as hot topics at this year's event, with a particular focus on data analytics, mobility, innovation and connectivity to the development of commerce on the continent.

Day 1: Africa Industry Outlook was led by Informa Telecoms & Media's analyst team and gave an overview of new revenue opportunities in the African digital market. Mobile Money Lab looked at mobile money services from companies such as MTN and Fundamo/Visa and new models from companies like Zunguz, Pbel and Ching. A new session, the Entrepreneurs Incubator Hub was dedicated to promoting innovation in the market.

Day 2: The morning session's keynote speaker was Alan Knott-Craig, arguably the most experienced man in the mobile market and the current CEO of mobile operator, Cell C. He gave an inspiring and entertaining presentation on the evolution of the telecoms market in Africa and future challenges and opportunities.

Two panel discussions followed; one on the evolution of the digital ecosystem and one on handset strategies with Nokia, MTN, Orange, Unitel and Qualcomm.

Day 3 started with a keynote session on service innovation. Social entrepreneur Marlon Parker reminded the audience of how creative and innovative Africans are. A panel discussions on digital services concluded that content and apps are very much in demand in Africa but must be affordable and accessible.

Social media services was also a hot topic, first mentioned by the CEOs of Groupon South Africa talking about their digital strategy, then in a panel discussion with representatives from Facebook, Viadeo and Mxit.

The rest of the sessions focused on innovation, with contributions from entrepreneurs, content providers, app developers and various social media players.

If you missed out this year, you better be sure not to miss out in 2013!

Have a great week!

Evan-Lee Courie @evan1985

PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!

Top stories


Editorial news

Aegis Thought Leadership Digibates


SOUTH AFRICA
Ninth Thought Leadership Digibate on research that yield results
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the ninth Thought Leadership Digibate that will focus on research that yield results in Africa. The event will be held on Friday, 30 November 2012, in Cape Town and will stream live on www.bizradio.co.za from 9.30am to 11am. Read more >>

Advertising


SOUTH AFRICA
All the Loeries official rankings for 2012
Following on its release of the Loeries official rankings for brands and agencies at the end of October, the awards have released all the official rankings for 2012. New additions this year include a top ten ranking for the rest of Africa & the Middle East category, for countries from outside of South Africa and a ranking for educational institutions. Read more >>

CRM


NIGERIA
Etisalat wins NCC Awards for service, customer care
Nigeria's growing telecommunications service provider, Etisalat has received two awards from the industry regulator, the Nigerian Communications Commission (NCC). The awards are for Excellent Service and Effective Collaboration with the Consumer Affairs Bureau to Ensure Access to Customer Care Helpline, and for Regular Attendance and Effective Participation at all NCC outreach programmes. Read more >>

Digital


Education & training


AFRICA
MISA trains journos on child reporting
[Gregory Gondwe] The Media Institute of Southern Africa (MISA) has trained Malawi journalists on child reporting. An initiative MISA programme specialist for Media Freedom Monitoring and Research, Levi Kabwato describes as an on-going effort towards empowering journalists to report informatively and positively on children and child rights. Read more >>

Events & conferencing


UGANDA
Uganda celebrates African ICT week
[Jude Bukenya] Uganda has pledged its support for the ongoing African Information and Communications Technology Week, which it believes will help transform the continent into a knowledge-based economy. Read more >>

AFRICA
AfricaCom Awards 2012 winners
Winners of the AfricaCom Awards 2012, which acknowledges the growth and importance of the telecoms and digital sectors across the African continent, were announced on Wednesday 14 November 2012 at an awards ceremony which took place in Cape Town, South Africa. Read more >>

Media


MALAWI
Govt. tells journos to try self-employment
[Gregory Gondwe] Malawi government on Friday asked graduating students from the Malawi Institute of Journalism (MIJ) to be innovative and to try self-employment instead of waiting on Malawi's small media industry to take them on board. Read more >>

MALAWI
Malawi to host 7th AIMS Summit
[Gregory Gondwe] Malawi will host the seventh annual African International Media Summit (AIMS) from 17-18 November 2012 at the Bingu International Conference Centre in Lilongwe, Malawi. This year's theme "I am African" is in tune with the African Union's (AU) new campaign launch encouraging participation in the global initiative. Read more >>

Mobile


AFRICA
MEF launches African office
MEF, the global community for mobile content and commerce, has launched a dedicated regional office in association with Vodacom to help promote African mobile growth and showcase innovation. Read more >>

AFRICA
Mobile subscriptions in Africa to reach one billion by 2015
The number of mobile subscriptions in Africa will cross the 750 million mark during the fourth quarter of 2012 and reach one billion before the end of 2015, according to forecasts by Informa Telecoms & Media. Read more >>

AFRICA
Africa leads in mobile innovation
[Lloyd Gedye] The continent is leading the way in developing mobile applications, research shows. Read more >>

KENYA
Motorola launches Enterprise Mobility technologies
Motorola Solutions has announced the launch of its Enterprise Mobility business in Kenya. Motorola Solutions will offer its portfolio of next generation enterprise mobility solutions including: ruggedized mobile computers and enterprise class smart-phones; advanced mobile scanning and imaging solutions and a robust line of barcode scanners and RFID readers. Read more >>

Out-of-home


AFRICA
Financial return vs. marketing skill - billboards unpacked
[Tatenda Chiweshe] We all know that big guys with big money tend to win bigger, it is no secret that the best way to reap big rewards from billboards in Africa is to start with a battalion of cash. That way you can subsume fledgling enterprises that have great assets but lack volumes to service big brand needs. Read more >>

PR & communications


KENYA
Kenya PR firm awarded for social media campaign
[Carole Kimutai] Kenyan public relations firm, Gina Din Corporate Communications (GDCC) has won two global public relations awards for the 'Kenyan for Kenya' social media campaign. Read more >>

Publishing


SOUTH AFRICA
The secret of good writing
[James Hurford] Most people think good writing flows easily and effortlessly on first draft. Nothing could be further from the truth. Harry Shaw said: "There is no such thing as good writing. There is only good rewriting." Read more >>

TV


MALAWI
Independent national TV to switch on in 2014
[Gregory Gondwe] Times Group Limited has said it will engage another gear in its media pioneering role in Malawi when in the next 18 months it is going to introduce the first independent national television station. Read more >>

AFRICA
CNBC Africa reaches 500,000 viewers in SA
CNBC Africa has been on a high for the past month as the channel's South African viewership peaked at 600,000 viewers in the first week of October, according to data from Multichoice's DStv-I - past seven day viewership. Read more >>


International
GLOBAL
Google's Android is eating Apple's lunch
SAN FRANCISCO: Smartphones and tablets powered by Google's Android software are devouring the mobile gadget market, eating into Apple's turf by feeding appetites for innovation and low prices, analysts say. Read more >>

MEXICO
WAN-IFRA, IPI call for investigation into Mexican journalist's murder
The World Association of Newspapers and News Publishers (WAN-IFRA) and the International Press Institute (IPI) have demanded that Mexican federal and state authorities immediately investigate the murder of a freelance journalist in the central Mexican state of Puebla. Read more >>

UNITED KINGDOM
New global digital publisher created
[Marjorie Scardino] UK: By merging their respective book publishing interests held in Random House and Penguin Books, Bertelsmann and Pearson will create the world's first global consumer publishing company. It will lead - by a long way - in terms of size, geographic diversity and its range of authors and titles. Read more >>

INDIA
World's press support locked-out news agencies in cricket dispute
The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have joined the protest against Indian cricket authorities who have locked out reputable photographic news agencies from the high-profile India-England cricket series that began on Thursday, 15 November 2012. Read more >>

UNITED STATES
New York Festivals 2013 International Advertising Awards open for entries
NEW YORK, NY: The New York Festivals International Advertising Awards has announced its call for entries for the 2013 competition honouring the "World's Best Advertising". Based on feedback from the 2012 executive jury, NYF restructured the International Advertising Awards competitions and categories to reflect the current work being produced globally. Read more >>

VIETNAM
Effective Measure secures partnership with Vietnam's Ambient Digital Network
SINGAPORE: Effective Measure, the digital audience profiling and measurement agency for emerging markets has secured a strategic alliance with Vietnam's digital advertising network Ambient Digital. Read more >>

UNITED KINGDOM
Brody and Bambach take the reins at D&AD
UK, LONDON: Neville Brody will take over the annual D&AD presidency from Rosie Arnold, who will take an honourary position on the D&AD Board of Trustees. Brody's deputy president will be digital creative Laura Jordan-Bambach. The changes will be made at an official ceremony on 2 December, 2012. Read more >>

AUSTRALIA
Five new business wins in Australia for MediaCom
MediaCom has unveiled five new wins for its Australian offices, adding nearly AUD$55m to its total billings, in the last three months. The agency has been appointed to work on consumer health and personal care company PharmaCare Laboratories, SEEK, an online employment brand, The Iconic, an online retailer, and retailer Chemist Warehouse. Read more >>

AUSTRALIA
Safika acquires stake in Australia's Learning Seat
Moss Ngoasheng, chief executive of Safika Holdings, a Johannesburg-based private investment company, has announced it is part of an American and Australian consortium that has acquired Australian e-learner, Learning Seat, from Rupert Murdoch's Newscorp. Read more >>

More International...


Company news

Out-of-home


BOTSWANA
Alliance Media successfully launches airport advertising - Alliance Media
After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport. Read more >>

Research


SOUTH AFRICA
Millward Brown opens in Cairo, Egypt - Millward Brown
Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year. Read more >>


Government
SOUTH AFRICA
Efficiency key in spending govt money: Motlanthe
PRETORIA: Deputy President Kgalema Motlanthe says institutions such as Parliament, provincial legislatures and councils must play their oversight role to ensure public resources are allocated and used in accordance with policy priorities, and that there is efficient spending and value for money. Read more >>

SOUTH AFRICA
SA municipalities face operational and financial challenges
Though notable progress has been made with respect to the roll-out of basic services and infrastructural developments across the municipal sector in recent years, resulting in generally stable credit rating outlooks across the entire sector, various operational and financial challenges will continue to persist into the future. Read more >>

SOUTH AFRICA
President Zuma says govt did not pay for his house
[Dennis Cruywagen] CAPE TOWN: President Jacob Zuma has told Members of Parliament that his family, and not government, paid for his private home in Nkandla, KwaZulu-Natal. Read more >>

SOUTH AFRICA
SA ploughs R798m into National Research Foundation
PRETORIA: Science and Technology Minister Derek Hanekom has approved the transfer of R798 million to the National Research Foundation (NRF) for human resource development for the next three years. Read more >>

SOUTH AFRICA
State to continue to play a role in the economy: Gigaba
JOHANNESBURG: The state will continue to have a stake in the country's economy going into the future, Public Enterprises Minister Malusi Gigaba said on Tuesday, 13 November 2012. Read more >>

SOUTH AFRICA
Ndebele calls for accelerated service delivery
PRETORIA: Correctional Services Minister Sibusiso Ndebele on Monday instructed senior managers in the department to accelerate service delivery. Read more >>

More Government news...


Travel
SOUTH AFRICA
Abalone House, you'll hardly want to leave
[Brian Berkman: contributing editor, travel] With its white-washed houses and ubiquitous blue shutters, Paternoster fancies itself part of the Greek Isles. Don't hold this against this charming West Coast seaside village as it punches way about its weight in the restaurants worth eating at and interesting shops at which to spend your money stakes. Read more >>

SOUTH AFRICA
Sail into the sunset at La Pirogue
[Rod Baker] La Pirogue, named for the traditional Mauritian twin-sailed fishing boat, bills itself as the most authentic Mauritian resort. Its individual chalets are also modelled on the traditional Mauritian thatched house. What it also has is seemingly acres of rolling lawns, and the tranquillity of a Trappist monastery. Read more >>

More Travel news...


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