12 Nov 2012 |
Africa Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct marketing, Education & training, Events & conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online media, OOH, PR & communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth marketing, 2012 Design Indaba
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Inspiring creativesIn 2003, PechaKucha Night was devised in Tokyo as an event for young designers to meet, network, and show their work in public. Since then, it has turned into a celebration of ideas, with events happening in hundreds of cities across the world - inspiring creatives worldwide. Drawing the name from the Japanese term for the sound of "chit chat", it rests on a presentation format that is based on a simple idea: 20 images x 20 seconds. It's a format that makes presentations concise, and keeps things moving at a rapid pace. Last week I attended my very first PechaKucha Night in Cape Town, and did I have an incredible time! The nine presentations touched on topics from the solar system to food jamming, from dance to cheetahs, and even hula hooping. I would definitely recommend anybody to attend a night if it was in your city. I headed over to pecha-kucha.org to find out if there were any events like this on the rest of the continent. I found that the following cities; Lagos, Kampala, Nairobi, Dar es Salaam, Blantyre appeared to be on the map, but none of the cities had recent presentations. If you're reading this, I suggest you make a plan to host one as these events as they are fun, interactive and informative and a great opportunity for networking. You can view some presentations online. In news this week: Nation Publications Limited is set to transform the newspaper industry in Malawi as it recently acquired a new printing machine in line with global standards; the PRAU Excellence Awards, which recognises public relations and communications excellence in Uganda, is set to take place on 23 November 2012; Victor Odada has been appointed as the new country manager of Mi-Fone in Kenya; a short film competition offers African filmmakers US$100 000; and Nonye Mpho Omotola gives some insight into Expanding your brand across Africa. Have a great week! Evan-Lee Courie @evan1985PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!Top stories
Marketing & Media
[Athar Naser] Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know. Read more >>
Biz Takeouts Radio Show & Podcasts
Listen to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how search marketing, SEO and SMO can be used to improve a company's visibility online. [ twitterfall] Read more >>
Marketing
The desire to engage at every stage of the customer lifecycle has reportedly been the unrealised goal of many marketers, but this may no longer be the case. Marketers are putting mobile interaction in the hands of consumers and finding clever, gratifying ways to add value to every aspect of the brand experience, reports the chief marketing officer (CMO) council in a new study recently released. Read more >>
Advertising
[Henry Ifeanyi] Nigeria's media independent agency, MediaReach OMD has revealed that MTN Nigeria topped the highest list of spenders on advertising in the country with over $4million in 2011. Read more >>
Branding
[Nonye Mpho Omotola] Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market. Read more >>
Cinema
The Afrinolly Shortfilm Competition, launched late last week, offers budding filmmakers and documentary/animation content creators the opportunity to win prizes in a competition valued at US$100 000. Read more >>
Digital
Education & training
[Gregory Gondwe: @Kalipochi] An American multimedia expert has been training with media practitioners in Malawi in social media, earning himself praise from the local media fraternity which describes the undertaking as very enlightening. Read more >>
Events & conferencing
[Walter Wafula] Isabel Aguilera, one of the world's most influential women according to Forbes magazine, is set to give a keynote speech at this year's Monitor Thought Leaders' Forum in Uganda. Read more >>
Media
Among all the world's media markets, the size and state of African media are least understood, due to a lack of viable data and research. A new report on media in Kenya, released on Thursday, 8 November 2012, by the World Association of Newspapers and News Publishers (WAN-IFRA) and the African Media Initiative, is a step toward filling this knowledge gap. Read more >>
Mobile
Mi-Fone has appointed Victor Odada as the country manager of Kenya to increase the presence of the mobile devices brand in Kenya. Odada will be in charge of developing customer and business relationships that will help meet the dynamic needs of the mass-market sector in Kenya. Read more >>
Mobile broadband is the biggest single revenue opportunity in Africa in the immediate and longer term, according to the results of a recent Industry Outlook survey commissioned by Informa Telecoms & Media. Read more >>
Newspapers
[Gregory Gondwe: @Kalipochi] Nation Publications Limited (NPL) has made a bold move by purchasing a brand new 'Hong Hwa 'Newsfaster' Web Offset Press', a printing machine that has given room to more newspaper business innovations set to transform the newspaper industry in Malawi to stand shoulder to shoulder with the global standards. Read more >>
Online media
[Walter Wafula] Nation Television (NTV) is the savviest user of global social media networks in Uganda according to Top Corporate Brand on Social Media 2012, an online survey by HiPio.com, a social entertainment website in the country. Read more >>
Out-of-home
Kenyan-based Lamu Homes & Safaris, the organiser of trips to Lamu for local and international tourists, is now using a Z-Card to promote Lamu as a destination of choice. Read more >>
PR & communications
[Walter Wafula] Uganda's annual PRAU Excellence Awards, the event that recognises public relations and communications excellence in Uganda, is set to take place on 23 November 2012. This years event will coincide with the East African Public Relations Conference (EAPRC) which will take place in Kampala. Read more >>
Recruitment
[Jocelyn Selman] Why is it that upcoming business or entrepreneurs, as they like to be called, in the marketing and media industry do not want to invest in a well polished, highly qualified and enthusiastic receptionist/switchboard operator? At some renowned media houses and marketing practitioners, the receptionist didn't even have detailed information on which department handled what and who the head of the said department was. Read more >>
Retail
Global IT management solutions company BMC Software has announced a relationship with Nigerian company DataGroupIT to distribute BMC's solutions to the IT channel community across West Africa. Read more >>
The Digital Asia Festival, celebrating the best of Asia's digital marketing industry, drew to a close in Beijing with the awards ceremony, where the 2012 winners were revealed and celebrated. Ten jury members, led by Matias Palm-Jensen, European chief innovation officer, McCann Erickson, were present in Beijing to view, deliberate over and decide on the winners. Read more >>
WASHINGTON, USA: A US soldier accused of leaking a trove of secret files to WikiLeaks has offered to plead guilty to some but not all of the charges he faces in a pending court-martial, according to his defence lawyer. Read more >>
LONDON: Canon signed a three-year renewal of its worldwide partnership with the World Press Photo Foundation at the opening of the World Press Photo exhibition in London recently. The new contract also marks the 20th anniversary for the two organisations working together to empower photographers to tell a story. Read more >>
SAN FRANCISCO, USA: Some people logging onto Twitter this week had their passwords reset after a routine security precaution was applied to more users than intended. Read more >>
SAN FRANCISCO, US: A US judge on Wednesday was considering a request by Apple that would pull Google from the sidelines in a long-running patent war with Samsung over mobile gadgets powered by Android software. Read more >>
NEW YORK, US: New York Festivals International Advertising Awards, honouring the "World's Best Advertising," has announced a total restructuring of the International Advertising Awards competitions and categories. There will be 14 competitions designed to reflect the current work being produced globally, giving the awards show the most relevant parameters to measure creative communications. Read more >> More International...
Branding
From 2011 to 2012, HKLM has developed a brand platform and corporate identity for Kenna, created the visual language for all Glo's marketing and communication for their entry into the Ghanaian market, refreshed the First City Monument Bank's brand platform and corporate identity, and developed a brand platform and create a corporate identity for Aquila. Read more >>Out-of-home
KLM Royal Dutch Airlines has resumed flights to Zimbabwe after a 13-year break in the route. Alliance Media was selected as KLM's media partner to promote the service and Alliance Media Zimbabwe, who holds the exclusive advertising concession to all of Zimbabwe's airports, has installed media within the airport for KLM. Read more >>
PRETORIA: Minister of Home Affairs, Naledi Pandor, is expected to deliver a paper under the theme "Collaborating for Change" at the fourth World Innovation Summit for Education (WISE) in Doha, Qatar. Read more >>
PRETORIA: South Africa has been overwhelmingly elected by the Members of the UN General Assembly to the 47-Member Economic and Social Council of the United Nations (ECOSOC). ECOSOC is one of the Principal Organs of the United Nations alongside the Security Council and General Assembly. Read more >>
JOHANNESBURG: Government says it will use the two-day Communal Property Association (CPA) workshop to explore ways in which communal land located in rural areas can benefit those who live on it by unlocking the underlying mineral wealth. Read more >>
Expenditure by South African households has increased by 24.6% between the years of 2005/2006 and 2010/2011, the Income and Expenditure Survey (IES) of 2010/2011 has found. Read more >> More Government news...
[Henrie Geyser: motoring editor] Say Toyota and words such as solid, reliable, good value spring to mind, not sexy and desirable - but that has all changed with the arrival of the Toyota 86, the prettiest, affordable two-seater hard top sports car to arrive in this country for a long, long time. Read more >> More Motoring news...
[Brian Berkman: contributing editor, travel] One of my first hotel visits as a travel writer a long while ago was to The Marine in Hermanus. Even then, it was the premier place to stay. I tried to find my review of that first visit to refresh my memory of our experience but I couldn't. However... Read more >>
[Rod Baker] Good old plantation (colonial) architecture, good old plantation hospitality. Sugar Beach is the ultimate resort to relax... Where a couple of days feels like a week - and you could be excused for not falling down if you saw Rhett Butler lugging Scarlet past you up the stairs and telling her 'Frankly, my dear, I don't give a damn - you're coming upstairs to check out my new luggage. And that's an end to it!' Read more >> More Travel news...
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