5 Nov 2012

Africa Marketing & Media

 
www.continentaloutdoor.com


Get digital at AfricaCom 2012

AfricaCom, reportedly the largest communications conference and exhibition on the continent with the gathering of over 5 000 telecoms decision-makers and key players, takes place next week from 13-15 November 2012 in Cape Town, South Africa. Under the theme 'Reaching the Next Frontier for Growth', the three-day conference will focus on the future of digital in Africa.

In addition to AfricaCom 2012, a brand new session will promote the importance of ICT start-ups across the continent: the Entrepreneurs Incubator Hub will bring together investors, incubators and entrepreneurs to discuss the best strategies to promote start-ups in Africa's telecommunications, media and ICT sector.

As part of the conference, the AfricaCom Awards will acknowledge the growth and importance of the telecoms and digital sectors across the African continent. View the shortlist.

For more on the 15th Annual AfricaCom, visit www.africa.comworldseries.com.

In news this week: Carole Kimutai speaks to Tosh Gitonga (director) and Mugambi Nthinga (cast member) of Nairobi Half Life. The film has been submitted for an Oscar award; VMK, the Congo-Brazzaville-based website design, application development and consulting company has launched an Android-powered smartphone called Elikia; Mongezi Mtati asks 'Does your 2013 customer engagement strategy include mobile?'; According to Marc Herson of 2go, if brands are wishing to reach the mass market in Africa, they should focus their digital spend on feature phones; and
Airtel Nigeria has appointed Segun Ogunsanya as the new CEO.

Have a great week!

Evan-Lee Courie @evan1985

PS Responses to this column welcomed in our ed's column archive. Send all your Africa marketing news to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com; also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Don't forget to follow @Biz_Africa on Twitter and join us on Facebook!

Top stories


Editorial news

Marketing & Media


AFRICA
Does online video form part of your content strategy?
[Jerome Mouton] The world is now flooded with screens, and those screens call for video. With lines blurring between entertainment and advertising, the online video boom offers excellent opportunities for brands to capitalise on this burgeoning trend. Read more >>

Marketing


NIGERIA
New appointments at Scanad Nigeria
[Carole Kimutai: @CaroleKimutai] Rufai Ladipo has been appointed as the new chief executive officer of Scanad Nigeria Limited, the newest subsidiary of marketing services group of Scangroup Limited and partly owned by WPP. Fagbohun Abiodun Mesharck has also been appointed as head of media, while Kenyan Sameer Ambegaonkar has been appointed as managing consultant. The appointments are aimed at supporting the company's growth and expansion strategy in Nigeria. Read more >>

Advertising


ZIMBABWE
ZBC feels the heat of competition
[Justin Tamisai Makombe] State run Zimbabwe Broadcasting Corporation (ZBC) has reduced its advertising rates by 40%, in an apparent indication which confirms that the national broadcaster is feeling the heat of competition and struggling to attract advertisers. Read more >>

Cinema


KENYA
Nairobi Half Life with Tosh Gitonga
[Carole Kimutai: @CaroleKimutai] Nairobi Half Life is a film about a young man going to the city to follow his dream and instead ends up in crime. The film was submitted for an Oscar award. Tosh Gitonga, director of the film, speaks to us about Kenya's growing film industry and what the submission means. [video] Read more >>

KENYA
Nairobi Half Life with Mugambi Nthinga
[Carole Kimutai: @CaroleKimutai] Nairobi Half Life is a film about a young man going to the city to follow his dream and instead ends up in crime. The film was submitted for an Oscar award. Mugambi Nthinga, one of the cast members speaks to us about Kenya's growing film industry and what the submission means. [video] Read more >>

CSI


CAMEROON
MTN Cameroon shines as Y'ello Care stars
A comprehensive online digital library, reportedly the first of its kind in Cameroon, and the construction of a primary school by staff, are just some of the community initiatives that have scored MTN Cameroon the coveted MTN Group President and CEO prize in this year's '21 Days of Y'ello Care' campaign. Read more >>

Digital


RWANDA
Samsung signs deal with Rwanda Government
Global electronics company, Samsung Electronics Ltd has sealed a pioneering partnership agreement with the Government of Rwanda geared at facilitating the rollout of information technology solutions. Read more >>

Education & training


NAMIBIA
eLearning Africa 2013: Call for proposals now open
Are the changes to education and skills development systems sustainable? How are African youth shaping their identities and navigating different learning spaces with these technologies? And are new technologies fundamentally disruptive to tradition? These are some of the key questions that will form the focus of eLearning Africa 2013, which takes place from 29-31 May 2013 at Safari Conference Centre in Windhoek, Namibia. The call for proposals is now open and will close on 11 January 2013. Read more >>

Events & conferencing


AFRICA
IT Leaders Africa Summit 2013 aims to define IT governance
The 4th Annual IT Leaders Africa Summit is set to take place in Johannesburg, South Africa from 13-14 March 2013. The summit is produced by conferencing company, Kinetic Events. The summit series is hosted in strategic locations all over the world including Johannesburg, Dubai, Ghana, Cape Town and Nairobi. Read more >>

Media


MALAWI
Gov't asked to depoliticise MBC
[Gregory Gondwe: @Kalipochi] The Public Affairs Committee (PAC), a predominantly faith-based organisation which is reportedly very influential in Malawi, has called on authorities in government to depoliticise state owned broadcaster, the Malawi Broadcasting Corporation (MBC). Read more >>

SENEGAL
Innovation prize for Africa extends deadline
Due to the high demand from African innovators, The African Innovation Foundation (AIF) and the United Nations Economic Commission for Africa (ECA) have extended the deadline for submitting entries to the Innovation Prize for Africa (IPA) to Friday, 30 November 2012. Read more >>

Mobile


NIGERIA
Airtel Nigeria appoints new CEO
Bharti Airtel, the global telecommunications services provider with operations in 20 countries across Asia and Africa, on Friday, 2 November 2012, announced the appointment of Segun Ogunsanya as the new chief executive officer of Airtel Networks Ltd, Nigeria. The appointment is effective 26 November. Read more >>

AFRICA
Now Congo's VMK launches a smartphone
[Craig Wilson] The Congo-Brazzaville company has released an African-designed Android-powered smartphone. Read more >>

UGANDA
MTN Uganda launches Data and Switching Centre, and MTN Business Unit
MTN Uganda, on Wednesday, 31 October 2012, launched a Data and Switching Centre in Mutundwe, just outside Kampala city centre, as well as a new MTN Business Unit. This launch goes hand-in-hand with that of the new MTN Business Unit which will be a provider of converged communications solutions. Read more >>

AFRICA
Want to reach the mass market? Focus your digital spend on feature phones
Brands wishing to reach the mass market in Africa are "wasting their digital campaign spend if they fail to target feature phone users," says Marc Herson of 2go, a mobile social network with more than 20 million registered users in Africa. Read more >>

AFRICA
Beyond apps - Does your 2013 customer engagement strategy include mobile?
[Mongezi Mtati] There has been an increase in interest and activity in web and mobile applications over the past year. In October/November 2012, there are three important conferences focused on this developing arena, including Demo Africa, Tech4Africa and Mobile Web Africa. Read more >>

Online media


AFRICA
Can Silicon Valley be repeated in Africa?
[Martin Carstens] IBM's Venture Capital Group is a really interesting cog in the startup machine. It's not a fund and yet, through it, IBM has managed to invest in a bevy of startups that align with its Smarter Planet initiative. Read more >>

Out-of-home


BOTSWANA
Botswana billboard buying season now open
[Tatenda Chiweshe] Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year. Read more >>

PR & communications


AFRICA
DUO expands footprint into Nigeria, Kenya
Following an increased demand from its clients, specialist ICT marketing and PR agency, DUO Marketing + Communications has announced it will be expanding its presence into Nigeria and Kenya. Read more >>

Radio


AFRICA
Star FM scoops award
The country's first commercial radio station, Star FM, clinched first runner-up position for the Outstanding Marketing Entry of the Year at the 4th Annual Marketers Association Zimbabwe Convention held in Victoria Falls. The award is courtesy of the annual MAZ Outstanding Marketing Efforts Awards that seek to recognise and reward the most outstanding efforts and campaigns in Zimbabwe. Read more >>

Research


AFRICA
Fact-checking service launched
Reportedly Africa's first fact-checking website, Africa Check (www.africacheck.org) officially launched on yesterday, 31 October 2012 in South Africa. The service is run in a partnership between Wits University and the AFP Foundation. Read more >>

Retail


TV



International
RUSSIA
Russia puts first sites on new Internet blacklist
MOSCOW, RUSSIA: Russia has put into force a new law on the Internet that allows the government to block websites with banned content, prompting fears that it will be used to suppress free speech. Read more >>

UNITED KINGDOM
BBC Radio settles India dispute
LONDON, UK: BBC Radio's Test Match Special programme will broadcast live from venues during England's forthcoming tour of India. Read more >>

FRANCE
French president warns Google over revenue row
PARIS, FRANCE: French President Francois Hollande called on Monday on Google to come to a deal over an advertising revenue row, warning that if necessary, a bill could be adopted to force Internet search engines to pay for media content. Read more >>

UNITED STATES
US newspapers gain online, but print lags
WASHINGTON, US: US daily newspapers gained online readers over the past six months, but not enough to make up for declining print circulation, industry data showed Tuesday. Read more >>

UNITED STATES
Google unveils large tablet, revamped Nexus line-up
NEW YORK, US: Google yesterday unveiled a large-format tablet computer to compete against the original iPad as part of a revamped line of its Nexus devices, and touted a new music service for Europe. Read more >>

AUSTRALIA
Freelancer.com reveals the 50 fastest growing online jobs for Q3 2012
SYDNEY, AUSTRALIA: Android jobs ricochet back as Apple iOS jobs stagnate; The interactive web continues to fly; eBay jobs return as the marketplace announces changes and a makeover; confidence returns to Facebook jobs as marketers return in the wake of the IPO flop; the transition to the paperless office booms; Internet Marketing rebounds in the wake of Google panic. Read more >>

More International...


Company news

Branding


SOUTH AFRICA
Fantastic gazebo pricing - Right Stuff
If you have ever considered purchasing a gazebo for your corporate event, now would be the best time to do so. With summer on its way and outdoor events becoming a regular occurrence, a sensible investment will go a long way toward promoting your corporate image. When it comes to branding, the more surface area and visibility, the greater the exposure! Read more >>

CSI


SOUTH AFRICA
Biz Charity Challenge: let's all help together - Bizcommunity
With the festive season fast approaching, Bizcommunity.com would like to challenge our readers, clients and partners to think of those less fortunate. Help us raise funds, bedding and toys for our two chosen charities and the company raising the most will be given two free press office releases for the festive season, in the industry of your choice, to promote whatever you like. Read more >>

Events & conferencing


SOUTH AFRICA
By Design Africa triumphs again with successful Telkom event - By Design Africa
By Design Africa designed and managed Telkom's annual customer forum event, Telkom Business Experience, which is held every October. This year's event took place at the award-winning One&Only Hotel in Cape Town and received an overall satisfaction rating by attendees of a whopping 91% in a post-conference survey. Read more >>

TV


SOUTH AFRICA
Healthline wins best TV Programme at the Radio and Television Personality awards in Ghana - Launch Factory
Vodafone Ghana's award-winning TV show Healthline has just won another award - Overall Best TV Programme at the Radio and Television Personality awards in Ghana. Healthline is a TV 13-part series produced by Launch Factory and developed by Vodafone in response to the need for credible and reliable health information to the Ghanaian people. Read more >>


Galleries
SOUTH AFRICA
MTN Uganda launches its new MTN Business

More


Government
SOUTH AFRICA
Knives out for Telkom's Moholi
The "revolving door for executives" at Telkom may next claim CEO Pinky Moholi, a Telkom veteran who was appointed to the helm last year. Read more >>

SOUTH AFRICA
Nzimande proposes sociology for bankers
Higher Education and Training Minister Blade Nzimande says bankers need to be taught courses such as sociology in order to develop a social consciousness about the effects of lending. Read more >>

SOUTH AFRICA
Wrong to believe inequality has widened since 1994 - Zuma
President Jacob Zuma said it was wrong and scientifically not true that the gap between the rich and poor had widened since 1994, and that this amounted to an attack on the democratic government. Read more >>

SOUTH AFRICA
SA now bottom of class in maths, science
After years of poor performances in education rankings, SA finally hit rock bottom in an international measure of the quality of maths and science education. Read more >>

SOUTH AFRICA
Economic growth expected to slow in coming months
While South Africa's economic activity expanded in the second quarter, economic growth is likely to slow in the coming months, says the Reserve Bank. Read more >>

SOUTH AFRICA
Telkom shareholders vote against board members
There was drama at Telkom's annual general meeting when shareholders‚ presumably led by the majority shareholder‚ the government‚ voted against the re-election and election of independent directors. Read more >>

SOUTH AFRICA
Denel urges state to disburse R700m
State-owned arms manufacturer Denel made an urgent plea yesterday for the government to disburse the R700m allocation it had committed to for use by its ailing subsidiary Denel Aerostructures. Read more >>

SOUTH AFRICA
Census results on service delivery surprising
In a country where much is made of the lack of service delivery, a surprising element of the Census 2011 results is the story it tells about service delivery in the past decade. Read more >>

SOUTH AFRICA
SA's population at 51.7 million
South Africa's population has swelled from 40.5 million in 1996 to 51.7 million in 2011, results of Census 2011 have shown. In the previous Census conducted in 2001, South Africa's population stood at 44.8 million. Read more >>

SOUTH AFRICA
Fiscus can't sustain e-toll uncertainty: Gordhan
[Linda Ensor] The fiscus could not sustain any further prolonged period of uncertainty over the manner in which the R20bn cost of the Gauteng freeway would be funded by the South African National Road Agency (Sanral)‚ Minister of Finance Pravin Gordhan said on Friday. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Trailblazer: A brute in a suit
[Henrie Geyser: motoring editor] Chevrolet's eagerly-awaited brute in a suit Trailblazer has arrived in South Africa armed to the teeth to take on the local SUV market and to arm-wrestle Toyota's market leading Fortuner for a slice of the action. Read more >>

SOUTH AFRICA
New vehicle sales still in top gear
[Henrie Geyser: motoring editor] In spite of the impact of the transport sector's strikes and disruptions on local manufacturing plants local sales of new vehicles for October increased by 10.1% compared to the corresponding months in 2011. Sales were up by 5,519 units to 57,845 compared to the 52,326 units in October last year. Read more >>

SOUTH AFRICA
V40 is Volvo's new sparkling gem
[Henrie Geyser: motoring editor] The exciting new Volvo B40 range has strutted on to the local motoring stage with all the cheek and bravado of a new car that has just recently been unveiled in Europe to the equivalent of a standing ovation by international motoring writers - and with good reason, because this is the most exciting and most impressive Volvo yet to flow from the marriage between the Swedes and their Chinese rescuers. Read more >>

SOUTH AFRICA
SA Car of the Year finalists
[Henrie Geyser: motoring editor] The South African Guild of Motoring Journalists has announced the 12 finalists in the running for this year's coveted title of SA Car of the Year. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Stop at Ambre
[Rod Baker] Feel like a family getaway with the kids? What a silly question - and if you want a reasonably priced holiday for yourselves as a couple, for your honeymoon, or for the family (and maybe even the family and your honeymoon), checking out Ambre, Mauritius, would be one of your better moves. Read more >>

SOUTH AFRICA
Small hotel, big experience: 10 out of 10
[Brian Berkman: contributing editor, travel] By winning the title of South Africa's Best Luxury Country Hotel for the second consecutive year in the 2012 World Luxury Hotel Awards, The Robertson Small Hotel has confirmed itself as a go-to destination. Read more >>

UNITED STATES
Travel chaos looms as US storm cancels flights
NEW YORK, US: A day of transatlantic travel chaos loomed on Sunday as airlines cancelled thousands of flights to and from airports up and down the US East Coast ahead of the arrival of Hurricane Sandy. Read more >>

More Travel news...


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