29 Oct 2012

Africa | Marketing & Media

 
www.continentaloutdoor.com


There is no Planet B

You ask what is Planet B? To me, Planet B means that Earth is our only option we have right now, there is no other place where we as humans are going to survive if we destroy our planet. From 24-26 October 2012, I was honoured to attend the inaugural Sustain Our Africa (#SOASummit) which took place in Cape Town, South Africa. The summit, a real eye opener, aimed to provide practical solutions for tackling the continent's environmental problems.

From politicians to lawyers to poets and activists, the summit was a gathering of people with the one vision - to save our planet! SOA was one of the many events that I attended that have had an impact on me. In a nutshell, we need to start taking more care of our planet before we have nothing left.

Something that really stood out for me at the summit was something that Jason Drew, an entrepreneur turned environmentalist, said. He said we all talk about change, but what are we doing about it? And then it struck me, if everybody made one small change to their daily routine in an attempt to sustain our planet, then we have the chance to restore the damages our planet has already endured. Change starts with one person and so I challenge you, what are you going to do to maintain our environment?

There are numerous initiatives taking place across the continent. I suggest you get in touch with one near you and together we can make a difference - even if you think it's small.

In news this week: The 2012 AABLA winners were announced; MTN will from November deliver the Windows Phone 8 and Windows 8 devices to its customers in the African markets; Airtel, the 4th largest mobile operator in the world in terms of subscribers, has celebrated its 60 millionth customer in Africa; and following the recent Lance Armstrong spectacle, Donna Rachelson provides insight into what we can learn about personal branding.

Have a great week!

Evan-Lee Courie @evan1985

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Top stories


Editorial news

Biz Takeouts Radio Show & Podcasts


SOUTH AFRICA
[Biz Takeouts Podcast] 43: Generating quality leads through social media
Listen to to the podcast of last week's Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, to find out how companies and individuals can use social media to generate quality leads for business. [twitterfall] Read more >>

Special focus on media freedom & right to know


LIBERIA
Ministry of Information, Culture & Tourism, The Analyst row resolved
The Media Complaints Committee (MCC) has successfully arbitrated the apparent stand-off between the Government of Liberia and The Analyst newspaper, relative to the publication of a damning criticism of the government by former TRC chairman, Jerome Verdier, without a response from the government. Read more >>

Branding


AFRICA
Personal branding: What we can learn from Lance Armstrong
[Donna Rachelson] Lance Armstrong has been an icon of cycling, the hero of countless sportspeople and an ambassador for cancer awareness, and yet over the past week his powerful personal brand has come crashing down. There are personal branding lessons we can take from his fall from grace, as well as from other sportspeople whose careers have been affected by controversy. Read more >>

Cinema


ETHIOPIA
Colours of the Nile Film Festival launches in Ethiopia
The inaugural Colours of the Nile International Film Festival (CNIFF) will run in Addis Ababa, Ethiopia from 7-11 November 2012, and will introduce the best of African cinema to African audiences. Read more >>

Design


SOUTH AFRICA
Commoditised creativity - a dangerous slope
[Mike Taberner] During one of our brainstorming sessions we discussed the topic of clients who don't see the value of the work that is done by agencies. The debate centred for some time on whether or not clients could in fact do what we do. What was missed in the debate is what is missed in any selling situation. That is: If you cannot show the value, then the client is not going to buy it and there is no getting away from this fact. However there is much merit in debating this point. Read more >>

Digital


SOUTH AFRICA
Put your business on the map
mapIT has announced that it now offers free maps to individuals who wish to use its maps on their website, blog, or other social network outlet in order to locate their company premises, direct people to events, clubs or for any other reason that they may require a pinpointed descriptive map and door-to-door directions. Read more >>

Education & training


Events & conferencing


AFRICA
2012 AABLA winners announced
CNBC Africa, on Thursday, 25 October 2012, hosted the second annual All Africa Business Leader Awards (AABLA) at Vodadome in Midrand, South Africa. Kenya's Equity Bank CEO, James Mwangi, was awarded the Business Leader of the Year prize. This is the second high profile recognition for the Kenyan businessman, after he won the Ernst & Young World Entrepreneur of the Year in June. Read more >>

Magazines


AFRICA
Forbes Africa Person of the Year 2012 nominees announced
The Forbes Africa Person of the Year has announced the top five candidates for this years title. The winner of this award would have had an influence on the events of the year gone by on the African continent. Read more >>

Media


Mobile


AFRICA
MTN to deliver Windows devices to African markets
MTN will be a key operator in Africa to deliver Windows Phone 8 and Windows 8 devices to its customers in South Africa in November, with Ghana and Nigeria following in December. Read more >>

AFRICA
Airtel reaches milestone in Africa
Bharti Airtel, the telecommunications services provider with operations in 20 countries across Asia and Africa, last week celebrated its 60 millionth customer in Africa. Airtel, recently named the fourth largest mobile operator in the world in terms of subscribers, added 10 million customers across its operations in 17 African countries in less than 12 months of having crossed 50 million subscribers. Read more >>

AFRICA
2go big in Nigeria
When enterprising Wits University computer science students Alan Wolff and Ashley Peter decided in 2006 to come up with a cellphone-based website to organise their class schedules, they did not imagine it would lead a few years later to them founding a company, called 2go, which now runs the largest instant message service in Nigeria. Read more >>

SOUTH AFRICA
Mobile - the technology tsunami
[Lex Faure] No other development in the history of the world has caused so much change, in such a short time period, as the explosive growth of the mobile phone in general, and the smart phone in particular. Read more >>

Radio


AFRICA
CNN features Tourism Radio on Marketplace Africa
In an effort to showcase entrepreneurship in South Africa, CNN recently featured Cape Town-based travel technology company Tourism Radio on their Marketplace Africa programme. Read more >>

Research


AFRICA
Mobile money drives demand for financial services
Visa Inc and Fundamo, the Visa-owned mobile money platform, recently announced the results of a study that reveals consumers in six developing countries are already highly aware of mobile money services - the ability to make payments or send funds simply by accessing an account on their mobile phone. Nearly 90% of consumers surveyed by Visa expressed interest in making use of these services in the future. Read more >>

Retail


SOUTH AFRICA
Shoprite's Q1 turnover jumps on African businesses
Retailer Shoprite announced today, 29 October 2012, that its turnover for the first quarter of the 2013 financial year grew by 15.6% compared to the 10.8% increase in the same period in the last financial year. Read more >>


International
GLOBAL
Microsoft woos mobile users, aims at Apple
WASHINGTON, USA: Microsoft kicked off sales of its revamped Windows 8 system and Surface tablet on Friday, 26 October 2012, amid mixed reviews as the tech giant ramped up efforts to compete in a market shifting rapidly from PCs to mobile devices. Read more >>

UNITED KINGDOM
Comment: Launch of Microsoft Windows 8
LONDON, UK: Malik Saadi, principal analyst at Informa Telecoms & Media comments on the launch of Microsoft Windows 8. Windows 8... goodbye personal computers, welcome personalised computing: Read more >>

UNITED STATES
Digital movie sales quadrupled in the past five years
CHICAGO, US: As household TV screens continue to increase in size, so do the sales and rentals of digital movies. According to Mintel's latest research digital downloads, subscription streaming, and video-on-demand (VOD) sales of movies are expected to increase tenfold in the 10-year period 2007-17. From 2007-12, sales more than quadrupled from US$1.3bn to US$5.5bn. Read more >>

UNITED STATES
The Global Awards announces 2012 finalists
NEW YORK, US / SYDNEY, AUSTRALIA: The Global Awards, honouring creative and marketing excellence in worldwide healthcare communications, announced the Finalists for the 2012 competition. The Global Awards Grand Jury selected "The World's Best Healthcare Advertising," nominating 177 Finalists from 17 countries around the globe - including South Africa. Read more >>

AUSTRALIA
Australia's Fairfax commits to newspapers
SYDNEY, AUSTRALIA: Struggling Australian media giant Fairfax Wednesday insisted it would print newspapers for as long as they were profitable, but admitted disappointment at its floundering share price. Read more >>

THE NETHERLANDS
Eurostar: The Soul of Amsterdam
AMSTERDAM, THE NETHERLANDS: Arena Media turned Eurostar's data into advertising content to drive sales to Amsterdam. Read more >>

GERMANY
GfK expanding in Africa
NUREMBERG, GERMANY: With effect from 1 October 2012, GfK completed the full acquisition of South African market research organisation GlobalEDGE Marketing Consultants. This move further strengthens the Group's presence in the Consumer Experiences sector on the African market. Read more >>

UNITED KINGDOM
Multiple retailers closures accelerate to average of 20 stores a day
LONDON, UK: From a net increase in 2009 of 1.2%, multiple retailers have for the second consecutive period shown a decline in their numbers, from -0.25% in 2011 to -1.4% in the first half of 2012. This is a net reduction of 953 shops in the first half of 2012 compared to 174 shops in the whole of 2011. Read more >>

UNITED ARAB EMIRATES
Dubai Lynx confirms Sylvia Vitale Rotta and Iain Jacob as jury presidents
DUBAI, UAE: The Dubai Lynx International Festival of Creativity is reputed to be the leading awards and festival for creative excellence in advertising and communications in the Middle East and North Africa and the must-attend event on the region's industry calendar. Held at the Madinat Jumeirah, Dubai, next year's event will take place 10-13 March. Read more >>

PORTUGAL
Eurobest honours Volkswagen with Advertiser Of The Year 2012
LISBON, PORTUGAL: The Eurobest Advertiser of the Year award is presented to advertisers born out of Europe who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies. Read more >>

FRANCE
WAN-IFRA launches new programme for Middle East media development
PARIS, FRANCE, DARMSTADT, GERMANY: Newspaper executives from Libya and Egypt are participating in a new training programme from the World Association of Newspapers and News Publishers (WAN-IFRA): the Media Professionals Programme, an innovative initiative to equip media executives with the tools to advance their careers and contribute to the growth of strong local media enterprises. Read more >>

More International...


Company news

Recruitment


SOUTH AFRICA
Bizcommunity.com partners up with Placement Partner recruitment software system - Bizcommunity
Bizcommunity.com now offers integration with Placement Partner, a software system designed for recruitment companies to manage and store data relevant to every step of the recruitment process. Read more >>

Research


SOUTH AFRICA
Growth from knowledge indeed! - GlobalEDGE
GfK (SA) is pleased to welcome Joe Boniaszczuk to the team as the head of the Marketing Sciences Division. Joe is considered quite the marketing sciences stalwart by both peers and clients alike, which makes him an abundantly obvious fit for the team at GfK (SA). Read more >>


Government
SOUTH AFRICA
Taxpayers to fork out R461m for African Nations Cup
[Wyndham Hartley] The hosting of the African Nations Cup football tournament in January and February is to cost the taxpayer a whopping R461m spread across five departments, the medium-term budget policy statement revealed on Thursday. Read more >>

SOUTH AFRICA
Government contact centres: Please hold
[Karl Reed] There's good news and bad news for citizens frustrated by their interactions with government call centres: major change is happening, but it will take time. Government-run contact centres get a lot of bad publicity. Some of it is deserved, but some of the bad press is purely because bad news sells. Read more >>

SOUTH AFRICA
SA's sound institutional framework will steady country - Gordhan
South Africa's sound institutional framework, built on the foundation of the Constitution, will hold the country in good stead as it faces uncertainty at home and abroad, the Minister of Finance Pravin Gordhan said yesterday. Read more >>

SOUTH AFRICA
Marikana has dented confidence in SA
The Marikana shooting in August and the industrial action which has followed in its wake, have dented confidence and lowered growth prospects for the remainder of the year, the Minister of Finance Pravin Gordhan said. Read more >>

SOUTH AFRICA
Road safety in the spotlight
African countries need to tighten their road traffic enforcement laws or risk losing more lives in avoidable road crashes. This was one of the issues that emerged at the two-day road safety conference, which ended in Johannesburg on Wednesday. Read more >>

SOUTH AFRICA
Social dialogue will help address economy - Motlanthe
Social dialogue between labour, government and business would help mobilise all South Africans who are in a position to make a contribution to the economy, the Deputy President Kgalema Motlanthe said on Wednesday. Read more >>

SOUTH AFRICA
Competition Commission refers collusion case against oil companies
The Competition Commission has referred a case of price fixing and market division regarding the supply of diesel to the Competition Tribunal for adjudication. The case involves Chevron SA (PTY) LTD, Engen Limited, Shell SA (PTY) LTD, Total SA (PTY) LTD, Sasol Limited, BP SA Limited and South African Petroleum Industry Association (SAPIA), it said. Read more >>

SOUTH AFRICA
SA urged to increase support for communal farmers
President Jacob Zuma has urged stakeholders in agriculture to find ways of providing tenure security for communal farmers, which will improve their ability to actively participate in the economy. Read more >>

SOUTH AFRICA
Matric exams off to a good start
The first day of the 2012 National Senior Certificate (NSC) exams got off to a good start without incidents or irregularities, says Basic Education Minister Angie Motshekga. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Chinese baby car heading for SA
[Henrie Geyser: motoring editor] The new Geely EC7, a subcompact passenger vehicle due for launch in South Africa early next year, has taken the top spot in the Chinese subcompact market segment. Read more >>

SOUTH AFRICA
Get smart about buying pre-owned
[Wade Griffin] Your car is often a reflection of your personality - whether small and understated or big and bold - and for the young at heart this is as important as an added fashion accessory. Read more >>

SOUTH AFRICA
VW Beetle is a Speedy Gonzalez
[Henrie Geyser: motoring editor] The clever white coats at VW have performed a miracle - they have waved their magic wands to turn the rather foppish "New" Beetle, which has never taken off in the local market since being launched here in 2001, into a real driver's car that goes like a pocket rocket and even vaguely resembles an older Porsche 911. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
The green oasis... Kurland
[Brian Berkman: contributing editor, travel] Forget what you think you know about Kurland. You might also be totally wrong. Sure, they are well known as the original home of polo but I had no idea I would find such a warmhearted and elegant property. Read more >>

SOUTH AFRICA
Cape Town's inner city attracts a new, multi-layered tourism market
Located in the historic heart of Cape Town, on the thriving pedestrian precinct of St George's Mall, Taj Cape Town is perfectly positioned to meet the needs of a growing number of travellers who want to experience an emotional connection with the historical and cultural core of a city. Read more >>

More Travel news...


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Quotes
"We make a living by what we get, we make a life by what we give. (via Quotes4All)" - Winston Churchill
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"Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true and the tendency to miss lunch. (via brainyquote)" - Tim Berners-Lee


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Creative Art Director at Dezignzone Advertising
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