15 Oct 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct marketing, Education & training, Events & conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online media, OOH, PR & communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth marketing, 2012 Design Indaba
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Be alert to cybercrime!Could you imagine life without the internet? I certainly couldn't! In 2012, we are more connected to the world than ever before. We use the internet for almost all of our day-to-day needs from shopping to submitting taxes. But just how safe are we? The recently released 2012 Norton Cybercrime Report revealed that there is an increase in "new" forms of cybercrime compared to 2011, such as those found on social networks or mobile devices, a sign that cybercriminals are starting to focus on such popular platforms. According to the report, 1 in 5 online adults have been a victim of either social or mobile cybercrime. 39% of social network users have been victims of social cybercrime, specifically: 15% of social network users reported their account being hacked into 1 in 10 users said they'd fallen victim to a scam or fake link 44% of users use a security solution protecting them from social network threats and only 49% use the privacy settings to control what information they share, and with whom.
October is National Cyber Security Awareness Month. Even though we're halfway through, I thought I'd share some tips to online safety. - Password safety Create a complex and unique password for your social network. Don't share it with anyone. If you've already shared it with someone, login and change it.
- Private mattersLook at your social network account's privacy settings. Start out by selecting the greatest control, and limit access to your profile, photos, videos, and postings to Friends only. Reconsider using location-based services if not necessary.
- Choose applications carefully. Each application (games, surveys, quizzes and contests) is made differently but all get some level of access to your private information. Read the agreement before clicking "Accept".
- Beware of unknown linksThere has been a big increase in dangerous phishing efforts through social networks using malicious techniques like click-jacking. Often they spread by infecting one account and post links to dangerous websites with tempting phrases like "This is the funniest video EVER!"
- Select your friends carefully. On a social network, your friends' list is your most valuable asset. According to the report, 35% of online adults accept Requests from strangers. This is a bad idea. Remove anyone you don't know to avoid danger from their online activities.
- Post for permanency. What you post to your social network may stick around for a while, even if you change your mind and remove it later. Photos and videos can be saved, comments can be forwarded. If you are at all concerned about what might turn up in a web search sometime in the future by a potential employer, post those items unlikely to cause someone to judge you negatively.
- Be kind online. Let your online activities be an example to others and try to avoid using the sort of negative comments, hurtful language or embarrassing posts that can be painful to the target. Avoid anything that might be considered cyber bullying.
Source: community.norton.com
In news this week: MTN tackles identity theft; an online journo in Malawi is arrested; the 2012 AfricaCom Awards announces shortlist; Alex Rukundo, managing director at MetropolitanRepublic Uganda speaks to us on being the first local agency to win an award at this year's Loerie Awards. Hope you have a great week! Evan-Lee Courie @evan1985Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Top stories
Marketing & Media
![](https://biz-file.com/c/1210/115684.jpg) Find out more about marketing & advertising education and skills training and what the Red & Yellow School of Logic and Magic is doing to remain one of the leaders in industry education, by listening to last week's podcast of the Biz Takeouts Marketing & Media radio show which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio. [ twitterfall] Read more >>
Advertising
[Walter Wafula] MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business. Read more >>
[Walter Wafula] Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012. Read more >>
Branding
[Gregory Gondwe: @Kalipochi] State owned broadcaster, the Malawi Broadcasting Corporation (MBC) has taken a step towards rebranding, by calling on companies and individuals to develop a new logo, a new motto and a theme song as part of its corporate identity. Read more >>
Cinema
[Evan-Lee Courie: @evan1985] In the run up to the 85th Academy Award ceremony taking place in 2013, it has been reported that a record number of 71 submissions have been submitted to compete for the Oscar for Best Foreign Language Film. Of this record number, four of the films are from Africa, with Kenya submitting its very first film. Read more >>
Design
[Mongezi Mtati] As an experienced freelance creative, you've most likely been around the block a few times. You've worked with a number of agencies and proved your worth in the creative industry. You have probably also worked with corporate companies, adding to your portfolio and increasing your experience. Logically speaking, your diversity and depth of experience should mean that you are remunerated commensurate with that level of skill and ability. Read more >>
Digital
[Fred Buteera] The International Telecommunication Union (ITU) 2012 report has named Rwanda among the top six developing countries in the world that are the most dynamic performers in ICT development. Read more >>
Education & training
[Masahudu Kunateh] Public basic and junior high schools in the Brong Ahafo region of Ghana received 6 624 laptops for use in support of Information Communication and Technology (ICT) teaching and learning programmes. Read more >>
Events & conferencing
![](https://biz-file.com/c/1210/115721.jpg) The AfricaCom Awards, which acknowledges the growth and importance of the telecoms and digital sectors across the African continent, is set to take place during the 2012 AfricaCom conference taking place from 13-15 November at the Cape Town International Convention Centre (CTICC), South Africa, under the theme 'Reaching the Next Frontier for Growth'. The shortlist of contenders for the 2012 AfricaCom Awards have been released. Read more >>
[Carole Kimutai: @CaroleKimutai] Organisers of the recent Nairobi International Trade Fair have recorded a 60% increase in revenue following the adoption of a crowd management and ticketing technology. The Agricultural Society of Kenya (ASK), organisers of the trade fair were able to stop ticket losses after they adopted a system that uses 2D bar coding system. Read more >>
Magazines
![](https://biz-file.com/c/1210/115361.jpg) The Forbes Africa Person of the Year awards has returned for the second consecutive year. The winner, selected by a group of panellists, would have had an influence on the events of the year gone by on the African continent. Read more >>
Media
![](https://biz-file.com/c/1210/115546.jpg) High-growth, high-return Africa, with much improved trading conditions, is the most sought after frontier destination for global investment today. In the latest compilation by Dianna Games, Penguin Books South Africa has released Business in Africa: Corporate Insights, which takes the reader to the coal face of doing business on the continent. Read more >>
![](https://biz-file.com/c/1210/115439.jpg) From 1 January 2013, the African Press Organisation (APO) becomes the sole pan-African press release wire, as it terminates its partnership with PR Newswire. Read more >>
Mobile
[Henry Ifeanyi] In an effort to eradicate identity theft in the telecommunications sector, MTN Nigeria has introduced a 16 digit security number solution that would make it impossible for hackers and scammers to clone or control subscriber's identity, with intent to commit fraud using a mobile phone line. Read more >>
Naija Lyrics Wiki is reported to have taken over the Nigerian music and entertainment industry by increasingly attracting an average of over 100 000 downloads in average statistics. That is apparently over 2&nsp;000 downloads daily. Read more >>
Online media
[Gregory Gondwe: @Kalipochi] The Malawi police have arrested Justice Mponda, an online journalist from the Malawi Voice, in the early hours of Monday, 15 October 2012, and charged him on three accounts of insulting the president, false publications and criminal libel. Read more >>
[Knowledge Mushohwe] Twitter has taken the world of social networking by storm and tweeting has clearly become the most widely used and preferred communication medium by leading entertainment and sports personalities. The big distinction between it and Facebook is, whereas the latter mostly involves social interaction among people tied together by friendship and family values, Twitter has dominant individuals followed by both their peers and members of the public. Read more >>
Production
![](https://biz-file.com/c/1210/115294.jpg) Côte Ouest, an African content distributor, has announced that it is moving into production with its first comedy drama series, Inspector First Class. Read more >>
Public health
[Masahudu Kunateh] A Ghanaian radiologist, Dr Victor Dedzoe, with the help of local artisans, has invented a mobile X-ray van to boost healthcare delivery and diagnostics in the rural communities where health facilities are not available. Read more >>
Retail
[Billy Tawanda Karombo] SABMiller has taken its traditional African beer brand‚ Chibuku - which is manufactured using either maize or sorghum - into ten other continental countries‚ a move the company says is motivated by its "affordability" and "product innovation" strategies. Read more >>
[Johanna McDowell] I arrived in New York City yesterday - 16-hour flight and then a four-hour delay at Kennedy Airport - their officials were on a go-slow - trying to prove a point ahead of the elections. Does that sound familiar? Read more >> [Johanna McDowell] I will be blogging once again this year from the AdForum Worldwide Summit in New York City Summit next week, 14 - 19 October 2012. It is a seriously busy agenda - and, as always, it is brilliant for us to have access to the worldwide CEOs of the agencies we meet. Read more >>![](https://biz-file.com/c/1210/115723.jpg) The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, who together launched the Aid is Working. Tell the World challenge in February 2012, received over 900 applications from 85 countries. The global communications challenge invited entrants to find innovative new ways to tell the story of overseas aid. Read more >>![](https://biz-file.com/c/1210/115602.jpg) KHARTOUM: A prominent Sudanese author on Thursday, 11 October 2012, accused state security agents of seizing his books from an international book fair in Khartoum. Read more >>![](https://biz-file.com/c/1210/115403.jpg) BOGOTA, COLOMBIA: Comcel created a new product and character to become the preferred mobile provider on the coast of Colombia. Read more >>![](https://biz-file.com/c/1210/115401.jpg) LISBON, PORTUGAL: Eurobest, the European Festival of Creativity, which this year celebrates 25 years of creative excellence in brand communications, introduces two new awards and two new academies. Read more >>![](https://biz-file.com/c/1210/115252.jpg) BEIJING, CHINA: With just over four weeks until the Digital Asia Festival kicks off, the organisers have announced that over 600 entries from 14 countries have been received into the 2012 awards. Read more >> More International...
Digital
![](https://biz-file.com/c/1210/115734.jpg) Africa Media Online was invited by the Google Cultural Institute earlier this year to become a key partner in the Google History Project, an initiative that showcases a collection of stories of important 20th century events. Read more >>As we adapt to Africa's consumer landscape and connectivity infrastructure, the rest of the world is looking to the continent for new models and ways of finding solutions through mobile technology from m-health and m-education to m-commerce or mobile apps. Tech4Africa 2012 is playing an important role in bringing this ecosystem together. Read more >>
![](https://biz-file.com/c/1210/115715.jpg) PRETORIA: Crime Line has welcomed the launch of the South African Police Service's 'Operation Duty Calls' festive season campaign and has pledged to continue providing the public with a 100% anonymous and safe service to blow the whistle on crime. Read more >>![](https://biz-file.com/c/1210/115598.jpg) PRETORIA: Cabinet has noted with concern the developments that have unfolded at South African Airways (SAA). Read more >> More Government news...
[Henrie Geyser: motoring editor] The top end of the compact SUV market is no longer the almost exclusive playing field of the three German badges because an impressive newcomer by the name of Infiniti is setting its sights on a slice of that lucrative market segment. Read more >>![](https://biz-file.com/c/1210/115275.jpg) This is the most comprehensive Kinsey Report yet, - 64 vehicle in 8 categories. The categories are slightly different this year - and hopefully will prove to be satisfactory to both the public and manufacturers alike. Read more >> More Motoring news...
[Brian Berkman: contributing editor, travel] Just a hop, skip and jump away from Grahamstown towards Port Elizabeth is Pumba Private Game Reserve. Read more >> [Brian Berkman: contributing editor, travel] There is a dramatic change in scenery the moment you cross the Kei River and the coffee is good at that garage stop at the border so give yourself a few minutes to enjoy it. There are also braai (BBQ) facilities in the vicinity and you can buy meat and wood at the garage convenience store. Read more >>![](https://biz-file.com/c/1210/115132.jpg?1) Low cost airline Mango's entire fleet, comprising six new-generation Boeing 737-800 aircraft, is now online. The G-Connect In-Flight Wi-Fi service has exceeded all expectations with over 250 GB of data usage supported by an above global average take-up rate of 8% during the installation period. Read more >> More Travel news...
![](https://biz-file.com/c/1210/115411.jpg) A-trak and Hudson Mohawke (HudMo) will be stimulating your senses at the next #5GumExperience at two new, secret locations on 26 October in Jozi, and 27 October 2012 in Cape Town. Read more >> More BizLounge news...
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"A respectful leader delivers on promises - people will always like that, they will always respect you for that. (via Boss of the Year)" - Dr Humphrey Mathe "Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time. (via mirnabard)" - Mitch Joel "Marketing takes a day to learn. Unfortunately it takes a lifetime to master. (via 12manage)" - Philip Kotler
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