25 Sep 2012

Africa | Marketing & Media

 
www.continentaloutdoor.com


Flame-grilled South Africa

If you're wondering why you never received your newsletter yesterday, it's because it was Heritage Day in South Africa. In 2005, the public holiday was nicknamed National Braai Day. Nando's, the flame-grilling restaurant group, known for their integrated online and offline advertising, a week before Heritage Day, launched their latest campaign, 25 Reasons.

This campaign, in celebration of the franchise's 25th birthday, asks the people of South Africa to give 25 reasons why they love their country. I find this campaign entertaining and very well planned campaign because Heritage Day is aimed at celebrating South Africa's cultural heritage and its diversity of beliefs and traditions.

The brand created a Pinterest board detailing it's very own reasons why it loves South Africa. If you've seen any of Nando's previous advertising campaigns, you will know that it shouldn't be taken for face value. In addition to getting public to create their own boards with a chance of winning prizes, they also released two videos on YouTube.

The advertising agency behind the Nando's ads is Black River FC, who over the weekend, scooped several awards at the Loeries. Congratulations to all the other winners at this years awards.

Talking of advertising firms, Y&R Brands has cut ties with global partner, Y&R Inc - after 22 years.

In other news across the continent: the subject of the 'spy machine' continues, with the High Court of Malawi saying the machine has the potential to be abused; the Nation Publications Limited in Malawi launched a mobile news service, which will see subscribers receive news headlines sent to their handsets; 2go, a social network mobile app proves to be successful in Africa, reportedly with 9 million active users already; and sticking to social media, Ugandan brands are urged to exploit the power of Google+, according to Ham Namakajjo, country manager of Google Uganda.

Cheers to a good week!

Evan-Lee Courie @evan1985

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page.

Top stories


Editorial news

Marketing & Media


SOUTH AFRICA
[Biz Takeouts Podcast] 38: Creative Week Cape Town
Find out more about Creative Cape Town, the Creative Week Cape Town initiative and what is going to happen in Cape Town for the 2014 Design Capital by listening to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall] Read more >>

Special focus on media freedom & right to know


The Loerie Awards


SOUTH AFRICA
Loeries 2012: The winners
Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video). Read more >>

Advertising


KENYA
Y&R Brands cuts ties with global partner
Kenyan advertising firm Y&R Brands has terminated its relationship of more than two decades with its global partner Y&R Inc. Read more >>

Branding


AFRICA
VWV Group appoints Terry Behan as CEO: EMEA
Brand experience agency, the VWV Group, has appointed Terry Behan as the CEO of the EMEA division (Europe, Middle East and Africa). Behan has extensive work experience in these areas and will fit into VWV's expansion plans. Read more >>

Digital


RWANDA
Rwanda still to set digital migration deadline
[Fred Buteera] Rwanda's minister of Youth and ICT, Jean Philbert Nsengimana has said that the country's final switch from analogy to digital transmission is still to be decided. Read more >>

AFRICA
Samsung, Vodafone unveil Galaxy Note 10.1 in Ghana
[Mashudu Kunteh] Samsung has partnered with Vodafone in Ghana to unveil the latest Samsung Galaxy Note 10.1 tablet. Read more >>

KENYA
SEACOM joins AMS-IX reselling program
SEACOM, the pan-African ICT enabler, has plans to expand its European connectivity to Amsterdam and will be the latest partner to join the AMS-IX reselling program. This opportunity makes the connectivity to the AMS-IX platform more easily available for internet companies in Africa. Read more >>

Education & Training


Events & Conferencing


AFRICA
Tech4Africa 2012: 'Unlocking the next billion consumers'
Prominent technology and innovation conference Tech4Africa has announced its theme for 2012: "Unlocking the next billion consumers". Read more >>

Magazines


UGANDA
[Executive Check] Inspire Africa magazine's plans for Africa
[Walter Wafula] Gerald Muhangi, head of publications and editor in chief Inspire Africa magazine speaks about the future of the magazine, entrepreneurship in Africa and the magazine environment. Read more >>

Media


MALAWI
'Spy machine' has great potential of abuse, says court
[Gregory Gondwe: @Kalipochi] The High Court in Blantyre on Friday, 21 September 2012, ruled that the Consolidated ICT Regulatory Management Systems (CIRMS) dubbed the 'spy machine', has the potential to be abused as it has the capability to eavesdrop into people's conversations, emails and text messages. Read more >>

AFRICA
SAMRO appoints new chairman of Board of Directors
The South African Music Rights Organisation (SAMRO) recently announced the appointment of the reverend Abe Sibiya as the new chairman of its board of directors, at a recent SAMRO Board meeting, after incumbent Annette Emdon stepped down from the position. Read more >>

Mobile


MALAWI
NPL launches mobile news service
[Gregory Gondwe: @Kalipochi] Nation Publications Limited (NPL) in Malawi has launched a mobile news service branded 'Nation Mobile 58080'. The service enables subscribers to receive news sent directly to their mobile phones. Read more >>

SOUTH AFRICA
South African social network mobile app proves successful in Africa
The South African mobile social network, 2go, offers African users a cheap, easy way to chat and socialise using their mobile phones. The app is successful in the Nigerian market, with reportedly 9 million active users, Kenya and South Africa. Read more >>

ZIMBABWE
Telecel to cover 85% Zimbabwe connectivity
[Marcus Mushonga] Telecel Zimbabwe, a mobile network operator, has outlined plans to cover upto 85% of the population by the end of 2012. Read more >>

Newspapers


THE GAMBIA
Gambian daily newspapers ordered to shut down
Two Gambian newspapers received orders on Friday [14 September 2012] to immediately cease operations, according to local journalists, in what is apparently the second attempt within a month to censor Gambian media. Read more >>

Online Media


AFRICA
Uganda brands urged to exploit power of Google+
[Walter Wafula] Ugandan brands in search for an effective brand presence online have been advised to embrace Google+, a social media platform created by Google. Read more >>

Out Of Home


NIGERIA
Z-Card Nigeria shares MTN's message to consumers
MTN Nigeria recently appointed Z-Card to design and produce a 'MTN Quick Tips' guide about its products and services to bridge the communication gap for its consumers. Read more >>

Production


AFRICA
DISCOP Africa set for next month
Basic Lead, the organisers of the annual DISCOP Africa television content market and coproduction forum, have announced that over 1 000 non-exhibiting and exhibiting delegates representing 700 companies from 85 countries are expected to take part in the industry gathering dedicated to the production, programming and distribution of multiplatform, television content. Read more >>

Retail


AFRICA
Don't forget the rest of Africa
[Ivor Ichikowitz] I say that the growth of other African economies can teach us a thing or two. It's no secret that African manufacturing output roughly doubled over the last ten years and that Africa could be on the brink of an economic take-off, much like China was 30 years ago, according to the World Bank. Read more >>

Sales


AFRICA
Software AG SA makes management changes
Software AG South Africa has announced senior management changes in their local operation with plans of growing their African business stream. Read more >>

TV


AFRICA
CNBC Africa commences mobile tv trial
CNBC Africa in partnership with MobileTV, have commenced trials on the Korean Digital Multimedia Broadcasting (DMB) technology. Read more >>


International
UNITED KINGDOM
John Lewis: Never Knowingly Undersold
LONDON, UK: John Lewis continues its commitment to the 'Never Knowingly Undersold' brand message with a new advert. Read more >>

UNITED KINGDOM
D&AD announces the All Time Pencil Winners, President's Awards and (one) Black Pencil
LONDON, UK: Last night, 18 September 2012, D&AD staged a huge party and awards ceremony to celebrate its 50th birthday. At the event, the top ranked agencies, studios and people of the last 50 years of D&AD were recognised with a one-off Award. The 2012 Black Pencil and President's Awards were also announced. The event is a celebration of the most influential names of the last 50 years of commercial creativity. Read more >>

SINGAPORE
Spikes Asia 2012 Festival: First shortlists released
SINGAPORE: The Spikes Asia Festival of Creativity has today opened its doors for a three-day programme of outstanding content. Industry professionals from 27 countries will be present at the 2012 Festival, benefiting from 30 world-class seminars, The Forum - a new stream of content and dedicated evening networking events. Read more >>

More International...


Partners
SOUTH AFRICA
The best strategy to defeat HIV in South Africa
UCLA study challenges World Health Organisation's approach. The World Health Organisation is about to roll out a new strategy for AIDS prevention in South Africa, a country where more than 5 million people are infected with HIV. Based on a mathematical model, the WHO predicts this strategy will completely eliminate HIV in South Africa within a decade, writes UCLA's Mark Wheeler. Read more >>


Company news

Digital


SOUTH AFRICA
Summit features comprehensive, innovative, interactive agenda addressing critical enterprise issues - Kinetic Events
The anticipated 3rd annual Cloud and Virtualisation Summit Africa will be held at the Hilton Hotel in Sandton, Johannesburg, from 10 to 11 October 2012. The event is hosted by international business-to-business conferencing company, Kinetic Events. Read more >>

Events & Conferencing


SOUTH AFRICA
Extraordinary networking opportunity with AU leaders on environment and mining - Litha Communications
Face-to-face networking sessions with ministers from the African Union (AU) to discuss the need for cooperation between mining and extractive processes and World Heritage Sites in Africa are being arranged during the 40th anniversary conference of UNESCO-World Heritage (WH) being held in Johannesburg from 26-29 September 2012. Read more >>

Recruitment


SOUTH AFRICA
Our jobs portal - value for your money - Bizcommunity
Since the very beginning, back in 2001, we at Bizcommunity.com have put you, our customers, clients and readers, first. And that is nowhere less true than in having industry jobs available on the site. Read more >>


Government
SOUTH AFRICA
Freedom Front goes to court on SANDF deployment
The Freedom Front Plus will petition the Constitutional Court to rule on how the president should inform Parliament about the deployment of South African National Defence Force (SANDF) personnel within SA's borders, the party's parliamentary leader, Pieter Groenewald, said on Thursday. Read more >>

SOUTH AFRICA
Denel partnered with Tawazun Holdings
Denel, South Africa's defence manufacturer, has established a joint venture with Abu Dhabi-based, Tawazun Holdings, for the development, manufacturing, assembly and integration of precision-guided weapon systems, opening up the international gateway to potential new opportunities. Read more >>

SOUTH AFRICA
Anti-toll group concerned over court decision
The Opposition to Urban Tolling Association (OUTA) has expressed concern that the voices of Gauteng road users were not heard in the Constitutional Court yesterday. Read more >>

SOUTH AFRICA
Govt releases names of South Africans killed in Kabul
The names of the eight South Africans killed in a suicide bomb attack in Kabul, Afghanistan, on Tuesday have been released by the Department of International Relations and Cooperation (Dirco). Read more >>

SOUTH AFRICA
US offers condolences to SA
The US Ambassador to South Africa Donald H. Gips has offered condolences to the families of the South Africans who were killed in an explosion in Kabul, Afghanistan. Read more >>

SOUTH AFRICA
Brand South Africa calls for calm
Brand South Africa has urged all South Africans, business leaders, trade union movements, political parties and civil society to heed government's call for calm and support the security cluster by abiding with the laws of the land. Read more >>

SOUTH AFRICA
New agreement strengthens Denel Aerostructures' role in A400M manufacturing
Denel and Airbus Military have finalised a new agreement with revised terms for manufacturing aircraft components on the A400M, in a development that will contribute significantly to the financial turnaround of the South African company and confirms its position as a top-tier supplier on the world's most advanced military airlifter. Read more >>

More Government news...


Motoring
SOUTH AFRICA
Kid brother 370Z is no mama's boy
[Henrie Geyser: motoring editor] The Nissan 370Z is often referred to as the Nissan GT-R's baby brother, not because it is a little mommy's boy car but because it has a dark side just like its bigger brother, the tar-shredding Nissan GTR super sports car. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
All travel and tourism needs simplified in one easy reference guide
South Africa's most comprehensive travel guide for KwaZulu-Natal and Swaziland; THE BEST of KZN and Swaziland Travel Guide 2012/2013 has been launched by Brabys/Creative. Read more >>

SOUTH AFRICA
Book your place in the Sun
[Brian Berkman: contributing editor, travel] Snow-capped mountain peaks in winter or lush, rolling green lawns and azure skies in summer - it is true that the Drakensberg sounds like the location for one of those glossy Stuyvesant adverts which is one of the reasons for its enduring popularity. Read more >>

SOUTH AFRICA
[10 Things I Love About...] Cruising
[Brian Berkman: contributing editor, travel] Contributing Travel Editor Brian Berkman had a chat to George Argyropolous, managing director of Cruises International, which is South Africa's largest cruise operator, and represents nine cruise lines including six-star Crystal and Seabourn cruise lines. Read more >>

More Travel news...


Jobs offered

Click here to customise your jobs section


New events to diarise

Click here to customise your events section


Quotes
"True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people. (via warc)" - Adam Chmielowski
"Marketing is too important to be left just to the marketing department. (via warc)" - Philip Almond
"In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem. (via warc)" - Hugh Malcolm Beville, Jr.


Print - Print any item in this newsletter.
Email - Email any item in this newsletter.
Comment - Comment on any item in this newsletter.




Today's weather

Cpt

24°C
11°C
Jhb

25°C
10°C
PE

23°C
8°C
Dur

25°C
18°C
Bloem

27°C
5°C

Click here to customise weather


New people on biz

Lauren Mallett
Group Marketing Manager at Comstruct Corporation
Billy Wafula
Interior Designer
Funke Benson
Managing Director at Roundiclock Entertainment Ltd
Trevor Mvere
Connecting Sustainable Businesses to Africa
miriam waititu
Account Executive at IQ MARKETING

Portals

  • Marketing & Media | South Africa
  • Marketing & Media | Africa
  • Agriculture
  • Arts
  • Automotive
  • Building & Construction
  • Conservation
  • CSI
  • Education
  • Finance
  • Government
  • Human Resources
  • IT & Telecommunications
  • Legal
  • Lifestyle
  • Logistics
  • Manufacturing
  • Maritime
  • Medical
  • Mining
  • Property
  • Retail
  • Science & Technology
  • Security
  • Sport
  • Tourism & Hospitality


  • Follow us

    PRESS RELEASES: Distribute your news professionally to 43 800 subscribers. Press office info.

    EDITORIAL: We welcome your news, views or discussion topics: please send these to africanews@bizcommunity.com

    ADVERTISING: We welcome your sales enquiries: sales@bizcommunity.com, Advertising rates.
    Cape Town: (021) 680 3500, 24 On Main, Main Street, Rosebank, Cape Town, 7700, South Africa
    Johannesburg: (011) 612 3003, Sutton Square, The Business Centre, 8 Gemsbok Rd, cnr 12th Ave, Rivonia, Gauteng

    Invite your friends, colleagues, suppliers, customers and partners to subscribe.


    Copyright © 2012 Bizcommunity.com. All rights reserved. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein.
    Unsubscribe, Manage subscriptions. Subscribe. Change email address. Change frequency to DAILY.