25 Sep 2012 |
Africa | Marketing & Media |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Mxit, Newspapers, Online Media, Other Services, Out Of Home, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing, 2012 Design Indaba
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Flame-grilled South AfricaIf you're wondering why you never received your newsletter yesterday, it's because it was Heritage Day in South Africa. In 2005, the public holiday was nicknamed National Braai Day. Nando's, the flame-grilling restaurant group, known for their integrated online and offline advertising, a week before Heritage Day, launched their latest campaign, 25 Reasons. This campaign, in celebration of the franchise's 25th birthday, asks the people of South Africa to give 25 reasons why they love their country. I find this campaign entertaining and very well planned campaign because Heritage Day is aimed at celebrating South Africa's cultural heritage and its diversity of beliefs and traditions. The brand created a Pinterest board detailing it's very own reasons why it loves South Africa. If you've seen any of Nando's previous advertising campaigns, you will know that it shouldn't be taken for face value. In addition to getting public to create their own boards with a chance of winning prizes, they also released two videos on YouTube. The advertising agency behind the Nando's ads is Black River FC, who over the weekend, scooped several awards at the Loeries. Congratulations to all the other winners at this years awards. Talking of advertising firms, Y&R Brands has cut ties with global partner, Y&R Inc - after 22 years. In other news across the continent: the subject of the 'spy machine' continues, with the High Court of Malawi saying the machine has the potential to be abused; the Nation Publications Limited in Malawi launched a mobile news service, which will see subscribers receive news headlines sent to their handsets; 2go, a social network mobile app proves to be successful in Africa, reportedly with 9 million active users already; and sticking to social media, Ugandan brands are urged to exploit the power of Google+, according to Ham Namakajjo, country manager of Google Uganda. Cheers to a good week! Evan-Lee Courie @evan1985Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com. Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page. Top stories
Marketing & Media
![](https://biz-file.com/c/1209/113912.jpg) Find out more about Creative Cape Town, the Creative Week Cape Town initiative and what is going to happen in Cape Town for the 2014 Design Capital by listening to last week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [ twitterfall] Read more >>
Special focus on media freedom & right to know
The Loerie Awards
![](https://biz-file.com/c/1209/113926.jpg) Congratulations to all the winners of the 2012 Loeries awards. In addition to the category awards, Robbie Brozin received the Marketing Leadership and Innovation Award and worldwide creative director of TBWA\Worldwide, John Hunt, received the Lifetime Achievement Award (video). Read more >>
Advertising
Kenyan advertising firm Y&R Brands has terminated its relationship of more than two decades with its global partner Y&R Inc. Read more >>
Branding
![](https://biz-file.com/c/1209/113703.jpg) Brand experience agency, the VWV Group, has appointed Terry Behan as the CEO of the EMEA division (Europe, Middle East and Africa). Behan has extensive work experience in these areas and will fit into VWV's expansion plans. Read more >>
Digital
[Fred Buteera] Rwanda's minister of Youth and ICT, Jean Philbert Nsengimana has said that the country's final switch from analogy to digital transmission is still to be decided. Read more >>
[Mashudu Kunteh] Samsung has partnered with Vodafone in Ghana to unveil the latest Samsung Galaxy Note 10.1 tablet. Read more >>
SEACOM, the pan-African ICT enabler, has plans to expand its European connectivity to Amsterdam and will be the latest partner to join the AMS-IX reselling program. This opportunity makes the connectivity to the AMS-IX platform more easily available for internet companies in Africa. Read more >>
Education & Training
Events & Conferencing
![](https://biz-file.com/c/1209/113608.jpg) Prominent technology and innovation conference Tech4Africa has announced its theme for 2012: "Unlocking the next billion consumers". Read more >>
Magazines
[Walter Wafula] Gerald Muhangi, head of publications and editor in chief Inspire Africa magazine speaks about the future of the magazine, entrepreneurship in Africa and the magazine environment. Read more >>
Media
[Gregory Gondwe: @Kalipochi] The High Court in Blantyre on Friday, 21 September 2012, ruled that the Consolidated ICT Regulatory Management Systems (CIRMS) dubbed the 'spy machine', has the potential to be abused as it has the capability to eavesdrop into people's conversations, emails and text messages. Read more >>
![](https://biz-file.com/c/1209/113674.jpg) The South African Music Rights Organisation (SAMRO) recently announced the appointment of the reverend Abe Sibiya as the new chairman of its board of directors, at a recent SAMRO Board meeting, after incumbent Annette Emdon stepped down from the position. Read more >>
Mobile
[Gregory Gondwe: @Kalipochi] Nation Publications Limited (NPL) in Malawi has launched a mobile news service branded 'Nation Mobile 58080'. The service enables subscribers to receive news sent directly to their mobile phones. Read more >>
![](https://biz-file.com/c/1209/113922.jpg) The South African mobile social network, 2go, offers African users a cheap, easy way to chat and socialise using their mobile phones. The app is successful in the Nigerian market, with reportedly 9 million active users, Kenya and South Africa. Read more >>
[Marcus Mushonga] Telecel Zimbabwe, a mobile network operator, has outlined plans to cover upto 85% of the population by the end of 2012. Read more >>
Newspapers
Two Gambian newspapers received orders on Friday [14 September 2012] to immediately cease operations, according to local journalists, in what is apparently the second attempt within a month to censor Gambian media. Read more >>
Online Media
[Walter Wafula] Ugandan brands in search for an effective brand presence online have been advised to embrace Google+, a social media platform created by Google. Read more >>
Out Of Home
![](https://biz-file.com/c/1209/113684.jpg) MTN Nigeria recently appointed Z-Card to design and produce a 'MTN Quick Tips' guide about its products and services to bridge the communication gap for its consumers. Read more >>
Production
![](https://biz-file.com/c/1209/113531.jpg) Basic Lead, the organisers of the annual DISCOP Africa television content market and coproduction forum, have announced that over 1 000 non-exhibiting and exhibiting delegates representing 700 companies from 85 countries are expected to take part in the industry gathering dedicated to the production, programming and distribution of multiplatform, television content. Read more >>
Retail
[Ivor Ichikowitz] I say that the growth of other African economies can teach us a thing or two. It's no secret that African manufacturing output roughly doubled over the last ten years and that Africa could be on the brink of an economic take-off, much like China was 30 years ago, according to the World Bank. Read more >>
Sales
![](https://biz-file.com/c/1209/113662.jpg) Software AG South Africa has announced senior management changes in their local operation with plans of growing their African business stream. Read more >>
TV
![](https://biz-file.com/c/1209/113953.jpg) CNBC Africa in partnership with MobileTV, have commenced trials on the Korean Digital Multimedia Broadcasting (DMB) technology. Read more >>
![](https://biz-file.com/c/1209/113985.jpg) LONDON, UK: John Lewis continues its commitment to the 'Never Knowingly Undersold' brand message with a new advert. Read more >>
![](https://biz-file.com/c/1209/113582.jpg) LONDON, UK: Last night, 18 September 2012, D&AD staged a huge party and awards ceremony to celebrate its 50th birthday. At the event, the top ranked agencies, studios and people of the last 50 years of D&AD were recognised with a one-off Award. The 2012 Black Pencil and President's Awards were also announced. The event is a celebration of the most influential names of the last 50 years of commercial creativity. Read more >>
![](https://biz-file.com/c/1209/113424.jpg) SINGAPORE: The Spikes Asia Festival of Creativity has today opened its doors for a three-day programme of outstanding content. Industry professionals from 27 countries will be present at the 2012 Festival, benefiting from 30 world-class seminars, The Forum - a new stream of content and dedicated evening networking events. Read more >> More International...
![](https://biz-file.com/c/1209/113409.jpg) UCLA study challenges World Health Organisation's approach. The World Health Organisation is about to roll out a new strategy for AIDS prevention in South Africa, a country where more than 5 million people are infected with HIV. Based on a mathematical model, the WHO predicts this strategy will completely eliminate HIV in South Africa within a decade, writes UCLA's Mark Wheeler. Read more >>
Digital
![](https://biz-file.com/c/1209/113758.jpg) The anticipated 3rd annual Cloud and Virtualisation Summit Africa will be held at the Hilton Hotel in Sandton, Johannesburg, from 10 to 11 October 2012. The event is hosted by international business-to-business conferencing company, Kinetic Events. Read more >>Events & Conferencing
Face-to-face networking sessions with ministers from the African Union (AU) to discuss the need for cooperation between mining and extractive processes and World Heritage Sites in Africa are being arranged during the 40th anniversary conference of UNESCO-World Heritage (WH) being held in Johannesburg from 26-29 September 2012. Read more >>Recruitment
Since the very beginning, back in 2001, we at Bizcommunity.com have put you, our customers, clients and readers, first. And that is nowhere less true than in having industry jobs available on the site. Read more >>
![](https://biz-file.com/c/1209/113906.jpg) The Freedom Front Plus will petition the Constitutional Court to rule on how the president should inform Parliament about the deployment of South African National Defence Force (SANDF) personnel within SA's borders, the party's parliamentary leader, Pieter Groenewald, said on Thursday. Read more >>
![](https://biz-file.com/c/1209/113812.jpg) Denel, South Africa's defence manufacturer, has established a joint venture with Abu Dhabi-based, Tawazun Holdings, for the development, manufacturing, assembly and integration of precision-guided weapon systems, opening up the international gateway to potential new opportunities. Read more >>
![](https://biz-file.com/c/1209/113747.jpg) The Opposition to Urban Tolling Association (OUTA) has expressed concern that the voices of Gauteng road users were not heard in the Constitutional Court yesterday. Read more >>
The names of the eight South Africans killed in a suicide bomb attack in Kabul, Afghanistan, on Tuesday have been released by the Department of International Relations and Cooperation (Dirco). Read more >>
The US Ambassador to South Africa Donald H. Gips has offered condolences to the families of the South Africans who were killed in an explosion in Kabul, Afghanistan. Read more >>
![](https://biz-file.com/c/1209/113505.jpg) Brand South Africa has urged all South Africans, business leaders, trade union movements, political parties and civil society to heed government's call for calm and support the security cluster by abiding with the laws of the land. Read more >>
![](https://biz-file.com/c/1209/113315.jpg) Denel and Airbus Military have finalised a new agreement with revised terms for manufacturing aircraft components on the A400M, in a development that will contribute significantly to the financial turnaround of the South African company and confirms its position as a top-tier supplier on the world's most advanced military airlifter. Read more >> More Government news...
[Henrie Geyser: motoring editor] The Nissan 370Z is often referred to as the Nissan GT-R's baby brother, not because it is a little mommy's boy car but because it has a dark side just like its bigger brother, the tar-shredding Nissan GTR super sports car. Read more >> More Motoring news...
![](https://biz-file.com/c/1209/113964.jpg) South Africa's most comprehensive travel guide for KwaZulu-Natal and Swaziland; THE BEST of KZN and Swaziland Travel Guide 2012/2013 has been launched by Brabys/Creative. Read more >>
[Brian Berkman: contributing editor, travel] Snow-capped mountain peaks in winter or lush, rolling green lawns and azure skies in summer - it is true that the Drakensberg sounds like the location for one of those glossy Stuyvesant adverts which is one of the reasons for its enduring popularity. Read more >>
[Brian Berkman: contributing editor, travel] Contributing Travel Editor Brian Berkman had a chat to George Argyropolous, managing director of Cruises International, which is South Africa's largest cruise operator, and represents nine cruise lines including six-star Crystal and Seabourn cruise lines. Read more >> More Travel news...
Click here to customise your jobs section
- Recruitment, selection and retention strategies APIR Training Solutions. - Gaborone, Botswana., 25 September
- Effective business writing skills workshop Instance Consultancy - Johannesburg, 27 September
- Women in boards seminar Pink Progress - Nairobi, 28 September
- BDFM AdNext - Johannesburg, 10 October
- Green Economy Conference Prodimensions - Johannesburg, 12 October
- Retail credit Southern Africa conference Trade Conferences International - Fourways,Johannesburg, 17 October
- Africa electricty Britespark Communications - Johannesburg, 22 October
- Amabhubesi - Conference on CRM 2012 Amabhubesi - Johannesburg, 28 November
Click here to customise your events section
"True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people. (via warc)" - Adam Chmielowski "Marketing is too important to be left just to the marketing department. (via warc)" - Philip Almond "In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem. (via warc)" - Hugh Malcolm Beville, Jr.
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