20 Aug 2012

Africa | Marketing & Media

 
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Stay informed

Today's world is becoming more busy than ever before. With so much at stake, it's definitely a good idea to stay informed about what's going on around you and in your respective industries.

Here are 7 tips that can help you:
  1. Watch the news
  2. Make sure you get a credible newspaper
  3. Subscribe to news and opinion magazines
  4. Stay balanced
  5. Read books by top officials, pundits, and those in the know
  6. Check news sites as often as you can
  7. Talk with other informed people. (Source: www.wikihow.com)

Next week, 29-30 August 2012, Mobile Entertainment Africa returns for the second time, and gives attendees the opportunity to gain and exchange knowledge and expertise regarding maximising the entertainment opportunity on handheld devices in Africa. Keep up to date by following @mwebafrica or #MEA2012. I am certainly looking forward to attending this event and listening to what the speakers have to share about the mobile world.

In just a few weeks time, the Highway Africa Conference gets underway, and just last week it was announced that the Global Forum for Media Development will be co-hosting its third world conference with Highway Africa. This I'm sure is something not to be missed.

In August 2011, Bizcommunity partnered up with Aegis Media to host the Thought Leadership Digibates, a series of marketing/media debates broadcast live via audio streaming with a live audience. The latest digibate focused on choosing the right agency for your brand. Previous digibates covered topics including: search-based marketing; print media; marketing/media trends and social media to name a few. If you've missed out, you can go to our special section and listen to the podcasts.

Cheers to a productive week!

Evan-Lee Courie @evan1985

Responses to this column welcomed in our online editor's column archive. Send all your Africa marketing news to africanews@bizcommunity.com and opinion pieces to contributors-africa@bizcommunity.com, also take a look at our guide "How to contribute to Bizcommunity, from op-ed pieces to news". Follow Bizcommunity on Twitter @Biz_Africa and join our Facebook page.

Top stories


Editorial news

Marketing & Media


SOUTH AFRICA
Eighth Thought Leadership Digibate on choosing the right agency
Aegis Media, in conjunction with Bizcommunity.com, will be hosting the eighth Thought Leadership Digibate that will focus on choosing the right agency for your brand. The event will be held on Friday, 24 August 2012, in Johannesburg and will stream live on www.bizradio.co.za from 9.30am to 11am. Read more >>

Marketing


Branding


UGANDA
Ugandan brands battle for post London Olympics shine
[Walter Wafula] Looks like Season II of the London 2012 Olympics is taking shape in Uganda with big, small, popular and almost forgotten brands taking part in the 'Olympics brand championship.' Read more >>

AFRICA
New look for Channel O
As a distinctive African music industry station, Channel O Africa briefed its TV and film design productions specialist, Birthmark to create a new look for its brand. Read more >>

Cinema


KENYA
Kenya's cinema business is about thinking without the box
[Carole Kimutai: @CaroleKimutai] Like the films they show, the story of Kenya's cinema industry has very interesting story lines, complete with new characters, a beginning and an end. In 2010, one of Nairobi's landmarks - the Kenya Cinema, run by Fox Entertainment Group, was closed after it went out of business. Read more >>

Digital


Education & Training


AFRICA
Wits to host African Youth Dialogue Symposium
The Organisation of African Youth (OAYouth), in partnership with students associations at University of Witwatersrand in Johannesburg, South Africa, has organised a high-level Youth Dialogue Symposium to be held at the university on Saturday, 18 August 2012. The symposium will be attended by over 60 young people, youth organisations and students leaders. Read more >>

Events & Conferencing


AFRICA
Sign Africa and Africa Print Expo set for 2012
Practical Publishing is said to be all geared up for the International Sign Africa and Africa Print Expo taking place from 22-24 August 2012 at Sandton Convention Centre, Johannesburg, South Africa. This expo is aimed at providing business opportunities, equipment and consumables relating to the printing and signage industries. Read more >>

Exhibitions


ZIMBABWE
Zimbabwe's Good Living Expo invites exhibitors
The third edition of the Good Living Expo, set to take place from 21-23 September 2012 at the Harare International Conference Centre (HICC), Zimbabwe, is now calling on potential exhibitors to book stands. Read more >>

Media


KENYA
Africa's media must tell the African story
[Carole Kimutai: @CaroleKimutai] Public and private players from various African countries recently met during the third Africa Governance, Leadership and Management Convention 2012 that was held in Mombasa, Kenya. The theme of the convention was: Towards Sustainable Wealth and Job Creation: Challenges and Opportunities for Africa. One of the sessions was dedicated to deliberating on how the media can encourage healthy private public partnership in wealth and job creation in Africa. Read more >>

AFRICA
Banda engages media over border dispute with Tanzania
[Gregory Gondwe: @Kalipochi] President Joyce Banda last week engaged media managers to try to reason with them to project positive reporting over the border dispute that has ensued between Malawi and Tanzania. Read more >>

AFRICA
Highway Africa partners with GFMD
The 16th edition of the Highway Africa Conference, an annual gathering of African journalists and communications experts, has partnered with the Global Forum for Media Development (GFMD), which will be co-hosting its third world conference with Highway Africa. Read more >>

MALAWI
Malawi's companies to maximize phone usage
[Gregory Gondwe: @Kalipochi] Companies and organisations in Malawi that use CDMA (Code Division Multiple Access) and any other phone telecommunication have a new product on the market after Teleservice Traders Limited (TT), unveiled a product, which uses wired and wireless technology, called Private Automatic Branch Exchange (PABX) - Music/Advert on Hold system. Read more >>

UGANDA
EAC media firms rallied to invest in new markets
[Walter Wafula] Proprietors of media companies in East Africa have been urged to invest in all the five East African partner states to benefit from the region's economic and political integration. Read more >>

Mobile


NIGERIA
Airtel empowers Nigerians in top management
Managing director and chief executive officer of Airtel Nigeria, Rajan Swaroop has restated Airtel's commitment to Nigeria and Nigerians as evidenced by the strong Nigerian presence in the executive management of the company. Read more >>

Mxit


AFRICA
Mxit is on the move with moola
Standard Bank and social network Mxit launched a new mobile money service in Johannesburg, South Africa, yesterday, 15 August 2012. Read more >>

Newspapers


COTE D'IVOIRE
Satirical newspaper in Côte d'Ivoire banned
Bôl' Kotch, a privately-owned satirical newspaper that published a cartoon story about president Alassane Outarra, was on 8 August 2012 banned from publishing for eight editions by the National Press Council (CNP), the statutory regulatory body. Read more >>

Online Media


MALAWI
MANA launches online service
[Gregory Gondwe: @Kalipochi] Government journalists in Malawi were ecstatic on Monday, 13 August 2012, when Malawi government launched www.manaonline.gov.mw, forty-six years after government established Malawi News Agency (MANA), to disseminate government information. Read more >>

SOUTH AFRICA
Facebook: The greatest masquerade ball
[Naseem Javed] Facebook is the world's largest masquerade ball. A cyber dome stretched over the globe filled with real and fake personalities buzzing cross fertilization form realities to fantasies while flirting in masquerades. This is the sacred space where the populous of the world securely feels bashful, naughty, cuddles, cajoles and nurses the mother of all social media. Read more >>

Research


KENYA
IBM chooses Kenya for key research lab
The US-headquartered technology giant has decided to set up one of its key research labs, its first in Africa, in the East African nation of Kenya. Read more >>

Retail


SOUTH AFRICA
South African fashion website to expand to Africa
Millbug.com, a women's fashion ecommerce retailer in South Africa targeting Millennials, has announced its intention to expand to the rest of Africa through ecommerce. Read more >>

Sales


AFRICA
Q-KON launches online sales facility
Q-KON, an engineering group and provider of managed network services and turn-key solutions to the growing Africa telecommunications market, has launched an online sales facility to extend its distribution service to the continent. Read more >>

TV


KENYA
Digital pay TV company eyes Kenya's key towns
[Carole Kimutai: @CaroleKimutai] Kenya's digital pay TV market is becoming more competitive with the aggressive entry of StarTimes Media Kenya, a company that recently launched its services in Kenya's capital Nairobi and second city Kisumu. StarTimes has now launched in Mombasa, the third city as part of its plans to reach seven major towns in Kenya by the end of 2012. Read more >>

UGANDA
[Executive Check] GOtv eyes expansion in Africa as it marks one year of business
[Walter Wafula] GOtv, a low cost pay television service owned and operated by MultiChoice Africa celebrates its first year in business in four markets. Patricia Kiconco, the country manager GOtv Uganda speaks about the performance of the brand and its future plans for Africa. Read more >>


International
UNITED KINGDOM
The D&AD student winners
LONDON, UK: Winners of the White Pencil Student Brief and D&AD Student of the Year 2012, Martin Headon and Olly Wood. Read more >>

UNITED STATES
July 2012 US online video rankings
RESTON, US: comScore, Inc, a leader in measuring the digital world, has released data from the comScore Video Metrix service showing that more than 184 million US Internet users watched 36.9 billion online content videos in July, while video ad views totalled 9.6 billion. Read more >>

SINGAPORE
Final Spikes Asia juries announced
SINGAPORE: Spikes Asia has announced the final juries; Craft, Creative Effectiveness, Branded Content & Entertainment and Integrated, who complete a world-class collective of 75 regional industry experts. Jury members will convene in Singapore during the Festival to judge entries into Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, taking place 16-18 September. Read more >>

UNITED STATES
One Club upcoming events
NEW YORK, US: The One Club is gearing up for what it says are some truly exciting events and the organisers are encouraging your participation. Read on for key updates. Read more >>

UNITED STATES
comScore releases white paper on the economics of online advertising
RESTON, US: comScore, Inc, a leader in measuring the digital world, has released a white paper entitled "The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics." Read more >>

UNITED STATES
Google to sink pirate websites in search rankings
SAN FRANCISCO, US: Google on Friday said it is tweaking its search formula to give higher priority to legal content and sink rankings for websites hit with piracy complaints. Read more >>

More International...


Partners
SOUTH AFRICA
PR-Net: Avoiding the debt trap
[Brian Berkman] Sarah Rice's Sentient was a successful PR company - great clients, great staff, great work - it wasn't a good business though and Sarah decided too late to make a change. Still paying off the debt it incurred she shares her hard-learned lessons with PR-Net. Read more >>


Company news

Events & Conferencing


SOUTH AFRICA
By Design Africa chosen for fourth annual Telkom Business event - By Design Africa
Leading events company, By Design Africa, has again been contracted to provide live event design and management for the Telkom Business Experience event being held in Cape Town in October. Read more >>


Government
SOUTH AFRICA
SADC applauds Zuma's Zim mediation
[Chris Bathembu] Regional leaders who convened for the SADC summit in Maputo have heaped praise on South Africa's President Jacob Zuma for his mediation to the Zimbabwean political impasse. Read more >>

SOUTH AFRICA
Sexwale announces administrator for EAAB
The former president of the Law Society of the Cape of Good Hope, Taswell Papier, has been appointed as administrator of the Estate Agency Affairs Board (EAAB), the Minister of Human Settlements Tokyo Sexwale announced on Thursday. Read more >>

SOUTH AFRICA
Minister Dlamini to host NPO summit
Minister of Social Development, Bathabile Dlamini, will host a National NPO Summit which will focus on the need to strengthen relationships between government and the NPO sector. President Jacob Zuma is expected to deliver a keynote address. Read more >>

More Government news...


Motoring
SOUTH AFRICA
BT-50 gets added class and comfort
[Henrie Geyser: motoring editor] Mazda has hauled out the scalpel and make-up kit and made use of a team of clever white coats and engineers to make its latest range of 'proudly South African" Mazda BT-50 bakkies tougher, prettier to look at, safer, more comfortable and better equipped with a wide range of safety and comfort features. Read more >>

SOUTH AFRICA
B-Class is a first class addition
[Henrie Geyser: motoring editor] Mercedes-Benz has extended its new B-Class range of compacts with the addition of two new petrol-powered versions - a move which will be welcomed by dealers and buyers alike after the initial order of diesel-only B-Class cars were sold out shortly after they hit local dealer showrooms. Read more >>

More Motoring news...


Travel
SOUTH AFRICA
Oo la la... Le Franschhoek
[Rod Baker] Le Franschhoek was one of those places we've heard about but never quite managed to get to, so when the opportunity came up to try it out, we jumped at the chance - well, as much as a couple of geriatrics can jump at anything, that is. Glad we did. Read more >>

More Travel news...


BizLounge
SOUTH AFRICA
Take a walk down Mafeking Road
[Eugene Yiga] Despite poet Roy Campbell calling him "the only literary genius that South Africa has produced", Herman Charles Bosman only had three of his books published during his lifetime. One of these was Mafeking Road, a new adaptation of which is now showing at the Kalk Bay Theatre in Cape Town. Read more >>

More BizLounge news...


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Quotes
"Creativity is an advertising agency's most valuable asset, because it is the rarest. (via directcreative)" - Jef I. Richards
"Experience is the hardest kind of teacher. It gives you the test first and the lesson afterward. (via looking to business)" - Anonymous
"You may be disappointed if you fail, but you are doomed if you don't try. (via lookingtobusiness)" - Beverly Sills


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